New Bedford Guide

What New Bedford Guide does

New Bedford Guide is a local news and community information platform serving New Bedford and the South Coast region of Massachusetts. Founded around 2010 by Michael Silvia, a USAF veteran, the company operates as a sole proprietorship with approximately 9 employees and reaches an estimated 500,000 to 1.5 million people weekly through its website and social media channels, with its Facebook page attracting over 90,000 followers.

The platform is built on WordPress and operates as a content-driven local media property offering several revenue-generating products. Core offerings include an Event Calendar Promotion Service at $50/month, Featured Job Listings at $250 per listing, Article Sponsorship at $200 per article, a Pet Portal at $100/month or $900/year, display advertising, a Guest Blogging Program, and the New Bedford Podcast. The technology stack is intentionally lightweight, relying on commodity CMS infrastructure rather than proprietary systems, which keeps fixed costs low but limits differentiation on technical axes.

The business model centers on transactional local advertising and sponsorships targeting small and medium-sized businesses in South Coast Massachusetts, with pricing that is unit-based and low-ticket. Coverage has extended beyond New Bedford proper to include surrounding communities such as Fall River, Dartmouth, and Westport, and a 2025 expansion into a dedicated Podcast Studio signals continued reinvestment in content formats. There is no disclosed external funding, and the operation functions as a small, owner-operated media business rather than a venture-backed growth company.

Name

New Bedford Guide

Legal name

New Bedford Guide

Website

https://newbedfordguide.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

New Bedford Guide is a WordPress-based local news and community information platform serving New Bedford and the South Coast Massachusetts region, monetizing through event listings, job postings, article sponsorships, pet ads, and display advertising for local SMBs.

Ownership category

akta.pro rank

Product category

Local News & Community Media

NAICS

Tour Operators (561520)

SIC

Services-Advertising (7310)

akta.pro industry

PRIMARYHSACAKAF

Tours, Activities & Experiences Booking

Home & Personal Services/Event & Personal Concierge Services/Travel & Itinerary Concierge Services

Keywords

• Local news media
• Community news website
• Event calendar services
• Job listing platform
• Local digital advertising

Headquarters

HQ city

New Bedford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Event Calendar Promotion: Businesses pay $50/month to add events to the calendar or automatically sync from Facebook. Events take priority in weekly Weekend Event Guides. Non-profits receive 50% discount, individuals post free.
2. Featured Job Listings: Job postings guaranteed to reach 20,000+ people for $250 per listing. Posts shared on Facebook page. Also Hot Jobs List at $50 each.
3. Article Sponsorship: Businesses sponsor specific articles for $200 per article, receiving a banner at the end. Can sponsor existing articles or upcoming articles on relevant topics.
4. Pet Portal Advertising: Banner advertising on Pet Portal serving 45 animal shelters within 60 miles. $100/month or $900/year for large banner placements.
5. Display Advertising: Banner advertisements throughout website, including sidebar and footer placements for local businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

New Bedford Guide operates a local online news and community information portal for the New Bedford and South Coast, MA region, publishing original articles, an event calendar, a job listings portal, a pet adoption portal, and a community podcast. It monetizes its audience by selling paid promotional services to local businesses, including event calendar subscriptions ($50/month), featured job listings ($250 each), article sponsorship ($200 per article), pet portal banner advertising, and general display banner advertising.

Product overview

New Bedford Guide is a local news and community information website for New Bedford and South Coast, MA, built on WordPress. The core offerings include an event calendar service, job listing and search services (Featured Job Service, Job Search Subscription Service), a Pet Portal aggregating shelter data, article sponsorship, and a guest blogging program. The site also produces podcast content. These products are integrated through the main website platform and serve the local community with news, events, jobs, and resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Calendar Service A regional event promotion service covering eastern Massachusetts and Rhode Island that allows businesses and individuals to add events to a public calendar, with paid priority placement in weekly Weekend Event Guides for $50/month per business.
• Featured Job Service A paid job listing promotion service for local employers in the Greater New Bedford Area, offering guaranteed reach to 20,000+ people with audience demographics of 65% female and 67% aged 25-54; listings appear on NewBedfordGuide.com and are shared on Facebook at $250 per listing (with a $50 Hot Jobs List option).
• Job Search Subscription Service A free email notification service that delivers daily job alerts to job seekers based on selected keywords and cities within 50 miles of New Bedford.
• Pet Portal A free public portal that aggregates adoptable pet listings from 45 animal shelters within 60 miles of New Bedford, presented in list and map views, with search and subscription features and paid banner advertising placements.
• Article Sponsorship A paid editorial sponsorship program that lets businesses sponsor existing or upcoming articles for $200 per article, receiving a banner at the end of the sponsored content.
• Guest Blogging Program A community program that allows subject matter experts and local writers to contribute articles to the site, with business authors receiving a promotional mention at the bottom of their published content.
• New Bedford Podcast An ongoing podcast covering local news and community topics for the New Bedford and South Coast area, produced from the expanded podcasting studio at the Kilburn Mill location.

Quantifiable outcome

• Reaches 500,000 to 1.5 million people weekly through website and social media
• +1 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FacebookcoreChannel Partner/ Reseller/ DistributorFacebook is a primary distribution channel for New Bedford Guide content. The platform automatically syncs business Facebook events to New Bedford Guide's event calendar. The Facebook page reaches 90,000+ people and is used for content promotion and community engagement.

Scale indicators6 records

Recent moves6 records

Expansion highlights3 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• Xx.com/NewBedfordGuide
• Facebookfacebook.com/NewBedfordGuide
• LinkedInlinkedin.com/company/new-bedford-guide

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Bedford Guide