New Books in German

Name

New Books in German

Legal name

New Books in German

Website

https://new-books-in-german.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Literary Promotion Services

NAICS

Book Publishers (51313), Translation and Interpretation Services (54193)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Literary & Classics Publishing (MPAJAAAC)

akta.pro secondary industry

Translation & Localization Services for Indie Authors (MPAJAJAN)

Keywords

• German literature promotion
• Literary translation funding
• Book recommendation curation
• Anglo-german cultural exchange
• Literary publishing platform

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

New Books in German is an independent, non-profit editorial platform that curates and recommends contemporary German-language literature for translation into English. A jury selects books that receive guaranteed partial funding for translation costs via partner cultural institutions (Goethe-Institut, Pro Helvetia, Austrian Federal Ministry). The platform also provides dedicated support for English-language publishers seeking rights to German titles and for literary translators, complemented by editorial content including author interviews, translator profiles, and literary festival coverage.

Product overview

New Books in German is a curated literary platform that connects German-language literature with English-language publishers and readers. The organization operates as a recommendation service with integrated funding mechanisms: its core platform showcases jury-selected book recommendations, while its three country-specific translation funding programs (Germany via Goethe-Institut, Austria via Austrian Federal Ministry, and Switzerland via Pro Helvetia) guarantee financial support for translation costs. Additional services include direct support for publishers seeking rights and for literary translators, complemented by editorial news content featuring author interviews and literary festival coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Book Recommendations Expert jury-curated recommendations of contemporary German-language books suitable for English translation, with guaranteed translation funding support for selected titles.
• Translation Funding - Germany Goethe-Institut provides guaranteed financial support of generally not less than 50% of translation costs (up to a maximum of 8,000 euros per book) for German-authored books selected by the NBG jury.
• Translation Funding - Austria Funding support for books by Austrian authors, processed through the Austrian Federal Ministry for Housing, Arts, Culture, Media and Sport literature funding program.
• Translation Funding - Switzerland Pro Helvetia (Swiss Arts Council) covers up to 100% of effective translation costs for literary works by Swiss authors, including fiction, poetry, children's and YA books, and plays.
• Publisher Support Guidance and resources for English-language publishers seeking to license and publish German-language books, including submission processes and rights contact facilitation.
• Translator Support Resources and guidance for literary translators working on German-to-English translation projects, including funding opportunity information.

Quantifiable outcome

• Books recommended by NBG receive guaranteed partial funding for English translation - Goethe-Institut covers generally not less than 50% of translation costs up to 8,000 euros per book
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and supporting.

• Goethe-InstitutcoreGTM or Marketing PartnerPrimary translation funding partner for German books. Guarantees financial support towards translation costs into English for books selected by the New Books in German jury. Generally covers not less than 50% of translation costs, with a maximum of 8,000 euros per book. Acts as the main mechanism through which NBG's recommended books receive concrete translation funding.
• Pro Helvetia (Swiss Arts Council)coreGTM or Marketing PartnerSwiss Arts Council provides translation funding for Swiss authors' works. Covers up to 100% of effective translation costs for literary works by Swiss authors (fiction, poetry), children's and YA books, and plays. Applications accepted year-round with 8-week lead time before print.
• Austrian Federal Ministry for Housing, Arts, Culture, Media and SportcoreGTM or Marketing PartnerProcesses funding applications for Austrian authors' works. Supports translation of Austrian literature into English through the ministry's literature funding programs.
• Austrian Cultural Forum LondonsupportingGTM or Marketing PartnerInstitutional partner supporting the promotion of Austrian literature in the UK market. Logo partner on the New Books in German website.
• Frankfurt Book FairsupportingGTM or Marketing PartnerMajor international book fair partner providing exposure and networking opportunities for German-language literature promotion. Logo partner on the NBG website.
• German Embassy LondonsupportingGTM or Marketing PartnerInstitutional partner supporting German cultural presence in the UK literary market. Logo partner on the NBG website.
• Embassy of Switzerland in the United KingdomsupportingGTM or Marketing PartnerInstitutional partner supporting Swiss literature promotion in the UK. Logo partner on the NBG website.
• Austrian Federal Ministry of European and International AffairssupportingGTM or Marketing PartnerInstitutional partner providing diplomatic and cultural support for Austrian literature internationally. Logo partner on the NBG website.
• European Poetry FestivalsupportingStrategic or Co-development PartnerFestival partner bringing together European poets for collaborative events. The festival features Austrian and Swiss poets in collaboration with British counterparts. NBG provides editorial coverage of the festival, including interviews with poets and festival director SJ Fowler, helping to promote German-language poetry to UK audiences.

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Three Percent / Open Letter Books: University-of-Rochester-based translation advocacy and literary publishing program; the Three Percent resource and Open Letter Books imprint promote translated literature to Anglophone readers — broader publishing operation but overlapping curatorial mission.
• Goethe-Institut: Germany's globally distributed cultural institute promoting German language and culture — NBG's primary funding partner but a much larger umbrella organisation operating broader German cultural diplomacy beyond literature.
• British Council: UK government cultural-relations organisation with arts and literature programs including translation funding and overseas writer residencies — overlaps NBG's UK-based cultural-promotion function across a much wider scope.
• English PEN: UK-based writers' organisation advocating for freedom of expression and supporting literary translation through programs such as PEN Translates — operates in the same London literary ecosystem with adjacent translation-funding activities.

Direct peers

• Asymptote Journal: International literary translation journal publishing poetry, fiction, and non-fiction in translation — competes for the same audience of Anglophone readers of translated literature and the same translator community NBG serves.
• Czech Literary Centre (CzechLit): A Czech state-funded agency that promotes Czech literature internationally and administers translation grants for foreign publishers — the closest structural analogue to NBG, operating the same promotion-plus-funding model for a different source language.
• Literature Across Frontiers: European-platform organisation promoting cross-border literary exchange and translation, with funding from EU cultural programs — operates the same literary-bridging mission as NBG but across multiple language pairs in parallel.
• Words Without Borders: Online magazine that publishes excerpts of translated literature from around the world — a curated discovery and editorial platform for translated works, overlapping NBG's recommendation and author-interview functions in a digital-native format.
• BIEF (Bureau International de l'Édition Française): French publishing industry body that runs the 'Books from France' program to promote French titles abroad and supports translation through grants — parallel mission and mechanism to NBG for the French-to-English corridor.

Others

• Frankfurter Buchmesse (Frankfurt Book Fair): World's largest book-trade fair and an institutional partner of NBG; not a direct peer but the dominant event-channel through which German-to-English rights deals are brokered, making it an ecosystem intermediary rather than a competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/new-books-in-german

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Books in German