Assisted Living at NewBridge on the Charles

What Assisted Living at NewBridge on the Charles does

NewBridge on the Charles is a senior living community located on a 162-acre intergenerational campus on the Dedham/Needham line in Massachusetts, operated by Hebrew SeniorLife, a nonprofit organization and Harvard Medical School affiliate. The community offers a full continuum of care across three core product lines: Independent Living, Assisted Living, and Memory Care Assisted Living, supported by 27+ floor plans, on-site amenities (art studio, fitness center, library, Shapiro Community Center, Great Meadow Hall), and 100 acres of nature reserve. Additional care offerings include an on-site Harvard Medical School-affiliated geriatric primary care practice and the Hebrew Rehabilitation Center-NewBridge for short- and long-term rehabilitation.

The community's primary differentiator is its intergenerational programming with the Rashi School, a K-8 institution co-located on the campus, enabling approximately 500+ students to participate annually in structured engagement with residents. The campus is also differentiated by 1,000+ pieces of original artwork displayed throughout the property. NewBridge was named a 2024 Best Senior Living Community by U.S. News & World Report in its first year of participation, receiving Best Independent Living, Best Memory Care, and Best Continuing Care Retirement Community ratings within a survey base of nearly 450,000 responses across 3,800+ communities.

The business model is a sales-led, subscription-based recurring revenue model. Prospective residents and families inquire via phone (Sales: 781-234-9020, General: 781-234-9500), schedule campus tours, and engage through the Hebrew SeniorLife website. Monthly residential fees vary by residence type, floor plan, and care level, with customized care packages available for assisted living and memory care. Pricing is not publicly disclosed. The community serves three primary personas: active older adults seeking community amenities, older adults requiring daily living assistance, and individuals with Alzheimer's or other dementia requiring specialized memory care. NewBridge sits within a broader Hebrew SeniorLife portfolio of seven wholly-owned senior living subsidiaries across Massachusetts, including Orchard Cove, Simon C. Fireman Community, Jack Satter House, Center Communities of Brookline, Leyland Community, and the Hebrew Rehabilitation Center. NewBridge on the Charles is the DBA of Hebrew SeniorLife.

Name

Assisted Living at NewBridge on the Charles

Legal name

Hebrew SeniorLife

Website

https://newbridgeonthecharles.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

NewBridge on the Charles is a nonprofit senior living community on a 162-acre Dedham/Needham campus operated by Hebrew SeniorLife, offering independent living, assisted living, and memory care with on-site Harvard Medical School-affiliated geriatric services and intergenerational programs through the Rashi School.

Ownership category

akta.pro rank

Headquarters

HQ city

Dedham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Residential Living Fees: NewBridge on the Charles generates revenue through monthly residential fees charged to residents for independent living, assisted living, and memory care accommodations. These fees cover housing, amenities, dining, and access to health care services. The community offers various residence styles and floor plans with corresponding pricing tiers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Assisted Living at NewBridge on the Charles operates a senior living community on a 162-acre intergenerational campus in Dedham, Massachusetts, offering Independent Living, Assisted Living, and Memory Care Assisted Living residences. The community also provides an on-site Harvard Medical School-affiliated geriatric primary care practice and access to the Hebrew Rehabilitation Center-NewBridge for short-term and long-term care.

Product overview

NewBridge on the Charles is a senior living community offering a continuum of care across multiple residence types: Independent Living for active seniors, Assisted Living for those needing daily support, and Memory Care Assisted Living for individuals with dementia. The community also provides on-site medical services through a Harvard Medical School-affiliated geriatric practice and access to Hebrew Rehabilitation Center-NewBridge for rehabilitation and extended care. All offerings are integrated within a 162-acre intergenerational campus.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Independent living residences for active older adults who do not require assistance with daily activities, offering 27+ modern floor plans, amenities, dining, and community engagement on a 162-acre campus shared with the Rashi School.
• Assisted Living Assisted living services providing support with activities of daily living including medication management, personal care, wellness programs, and dining, while promoting resident independence. Pricing is customized based on care level and unit type.
• Memory Care Assisted Living Specialized memory care services for individuals with Alzheimer's disease and other forms of dementia, offering a safe, supportive environment with tailored programming, structured routines, and secure accommodations.
• On-Site Medical Practice Harvard Medical School-affiliated geriatric primary care practice located on campus, providing residents with accessible comprehensive health services through affiliated geriatricians.
• Hebrew Rehabilitation Center-NewBridge On-site rehabilitation center providing short-term and long-term care services for NewBridge community residents and the broader region.

Quantifiable outcome

• Achieved Best Independent Living, Best Memory Care, and Best Continuing Care Retirement Community ratings from U.S. News & World Report
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• The Rashi SchoolcoreStrategic or Co-development PartnerNewBridge on the Charles shares its campus with The Rashi School, a K-8 educational institution. This intergenerational partnership enables approximately 500+ students to participate in regular programs with residents each year, providing mentorship opportunities and fostering connections between older adults and school-age children.
• Harvard Medical SchoolcoreStrategic or Co-development PartnerHebrew SeniorLife, the parent organization of NewBridge on the Charles, is a Harvard Medical School affiliate. This affiliation provides clinical expertise, research capabilities, and institutional credibility. NewBridge residents have access to Harvard Medical School-affiliated geriatricians through the on-site medical practice.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Belmont Village Senior Living: Luxury urban and suburban senior living operator known for premium assisted living and memory care programs; competes in the same affluent family segment as NewBridge.
• Atria Senior Living: Operator of upscale senior living communities including independent living, assisted living, and memory care across the U.S. Closest direct competitor in the premium segment NewBridge targets in greater Boston.
• Erickson Senior Living: Operator of large continuing care retirement communities on the East Coast with campus-style independent living, assisted living, and skilled nursing. Closest comparable to NewBridge's CCRC, large-campus model.
• Five Star Senior Living: Operates independent living, assisted living, and memory care communities across the U.S., including Massachusetts. Comparable service mix and resident profile.
• Sunrise Senior Living: Premium assisted living and memory care provider with a strong presence in the Northeast, including the Boston metro. Comparable care continuum and high-end resident experience.
• Hebrew SeniorLife (Orchard Cove): Sister community of NewBridge on the Charles, also operated by Hebrew SeniorLife in Canton, MA, offering independent, enhanced, and long-term care. Most direct internal comparable for performance benchmarking.

Broad incumbents

• Life Care Services: National manager of continuing care retirement and senior living communities. Competes for the same CCRC and management contracts in the Northeast market.
• Brookdale Senior Living: Largest U.S. senior living operator with independent living, assisted living, and memory care communities nationwide. Directly comparable offering mix to NewBridge but at much broader scale and with a value positioning rather than luxury.

Regional players

• New Horizons at Choate (Woburn, MA): Nonprofit continuing care retirement community in greater Boston offering independent and assisted living on a single campus. Comparable regional CCRC competitor.

Others

• Welltower (Healthpeak): Healthcare REIT with senior living and post-acute portfolios. Not a direct operator competitor, but a key capital partner and benchmark for senior housing real estate valuations in NewBridge's geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/hebrewseniorlife
• Facebookfacebook.com/HebrewSeniorLife
• LinkedInlinkedin.com/company/assisted-living-at-newbridge-on-the-charles
• Instagraminstagram.com/h_seniorlife

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assisted Living at NewBridge on the Charles