比优特集团

What 比优特集团 does

比优特集团 (Butsm Group / Biyoute Group) is a privately-held, founder-controlled multi-format retail enterprise headquartered in Hegang, Heilongjiang Province, China. The group operates three core business segments — a supermarket company (比优特超市), a department store company centered on the Times Plaza (比优特时代广场) in Hegang, and a clothing/jewelry company (比优特服饰广场) — through wholly-owned subsidiaries, serving mass-market household consumers across Heilongjiang, Liaoning, and Jilin provinces. Its geographic footprint covers six cities (Hegang, Harbin, Shenyang, Dalian, Changchun, and Jilin) via 100+ directly-managed stores, supported by a central distribution warehouse in Dalian (真市美). The group's go-to-market emphasizes a '比质比价' (quality-versus-price) value positioning delivered through three private-label brands — 星价比 (Xingjiabi), 繁中优 (Fanzhongyou), and 比小特 (Bixiaote) — alongside a multi-format member loyalty program (星选会员 mini-program) and weekly promotional events (e.g., Wednesday Member Day).

The company generates revenue primarily through direct retail transactions across its physical store network, with transaction-fee-style economics on each SKU sold through supermarket, department store, and clothing/jewelry formats. A secondary revenue stream comes from a digital marketing/O2O channel that operates e-commerce, online storefronts, and instant-delivery services (including 歪马送酒 / Waima Songjiu for alcohol). Its underlying technology stack is a digitization layer rather than an AI layer, comprising third-party and proprietary retail-management systems: Kingdee ERP for finance and permissions, Relex for demand forecasting, a Shutu planogram system updated monthly, a Guanjiapo warehouse-management system, an MD merchandise-management system, and the proprietary 星选会员 WeChat mini-program that integrates member benefits across all three business formats. Marketing combines offline in-store promotion (档期促销, 地堆, 爆炸标, 小喇叭) with digital channels (企业微信, 福利官 community groups, 朋友圈 sharing requirements) and a '拉新' member-acquisition drive. Internal management is structured around regional battle zones, each led by a regional general manager (e.g., Hegang: 邵嵬, Harbin: 李凯, Shenyang: 单长荣, Dalian: 于影, Jilin: 李岩), reporting ultimately to Chairman Meng (孟董事长), who operates a publicly accessible 'Group Weekly Q&A' platform and a Chairman's SMS hotline for escalations.

Name

比优特集团

Legal name

比优特商贸有限公司

Website

https://new.butsm.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

比优特集团 (Butsm Group) is a privately-held, founder-controlled multi-format retailer operating 100+ supermarkets, department stores, and clothing/jewelry stores across six cities in northeastern China (Heilongjiang, Liaoning, Jilin), serving value-oriented household consumers through three private-label brands and an integrated member loyalty mini-program.

Ownership category

akta.pro rank

Product category

Multi-format retail chain (supermarket, department store, apparel/jewelry)

NAICS

All Other General Merchandise Retailers (455219), Department Stores (455110), Clothing and Clothing Accessories Retailers (4581)

SIC

Retail-Variety Stores (5331), Retail-Department Stores (5311), Retail-Jewelry Stores (5944)

akta.pro primary industry

Regional Department Store Groups / Holding Companies (CRAGAFAG)

akta.pro secondary industries

Regional Department Store–Anchored Multi-Category Retail (Store-in-Store) (CRAGAFAH), Multi-Price-Point Variety Stores (CRAGAJAI)

Keywords

• Supermarket chain retail
• Department store operations
• Private label brands
• Fresh produce retail
• Member loyalty programs

Headquarters

HQ city

鹤岗

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. 超市零售业务: 通过超市公司业态经营日常生鲜、食品、日用品等商品零售，采用多档期促销、自有品牌（星价比、繁中优、比小特）推广等方式提升销售
2. 百货零售业务: 通过百货公司业态经营综合性百货商品零售
3. 服装珠宝零售业务: 通过服装珠宝公司业态经营服装和珠宝饰品零售，拥有独立的会员系统和门店
4. 电商/数字营销业务: 通过数字营销部运营线上电商平台、门店拣货O2O业务（歪马送酒等即时配送服务），采用绩效工资模式运营

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

比优特集团 operates a directly-managed multi-format retail network across Northeast China, with three core business segments: supermarkets (比优特超市) selling fresh produce, food, and daily goods; a department store (比优特时代广场); and clothing/jewelry stores (比优特服饰广场). The group operates over 100 stores across six regions in Heilongjiang, Liaoning, and Jilin provinces, supported by three private-label brands (比小特, 星价比, 繁中优) and a 星选会员 membership program that runs periodic promotions such as the Wednesday Member Day.

Product overview

比优特集团是一家东北地区大型连锁零售企业，旗下运营三大核心业态：比优特超市（综合超市，覆盖鹤岗、哈尔滨、沈阳、大连、长春等城市）、比优特服饰广场（服装珠宝零售）以及比优特时代广场（购物中心）。集团经营约100余家门店，自有品牌体系包括比小特、星价比、繁中优三个品牌，定位于高性价比家庭采购。集团还运营有数字营销及电商部门、会员小程序（星选会员）等数字化服务，并通过内部答疑系统进行管理沟通。

Differentiator

Problem solved

Functional benefit

Products and services

• 比优特超市 (Butsm Supermarket) Direct-operated chain supermarket selling fresh produce, food, and daily household goods, serving Northeast Chinese family shoppers across six regional clusters.
• 比优特服饰广场 (Butsm Apparel & Jewelry Plaza) Direct-operated clothing and jewelry retail stores with an independent membership system, targeting shoppers seeking apparel and jewelry assortments.
• 比优特时代广场 (Butsm Times Square) Large-format department store in Hegang offering a comprehensive shopping experience combining supermarket, apparel, jewelry, and household goods.
• 星选会员 (Star Select Member program) Unified membership loyalty program accessed via WeChat mini-program, integrating member services across the group's supermarket, clothing, and jewelry formats, with periodic promotions such as the Wednesday Member Day.
• 比小特 (Bixiaote) private label Private-label brand offering high value-to-price own-brand products targeted at community and household shoppers in the supermarket chain.
• 星价比 (Xing Jiabi) private label Private-label brand offering high value-to-price own-brand products, serving as a key value-tier brand across the group's stores.
• 繁中优 (Fan Zhongyou) private label Private-label brand offering premium-quality own-brand products, anchoring the group's premium tier within its multi-brand private-label portfolio.

Quantifiable outcome

• 公司定期推进降本增效，发布每周4+3商品方案推广策略优化销售
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• 物美集团: Northern China supermarket and百货 operator with multi-format retail under one group. Comparable on combined supermarket / department-store model and multi-tier PB portfolio.
• 永辉超市: National fresh-food-led supermarket chain with strong presence in northeast China. Comparable on supermarket format, fresh-product emphasis, and digital member mini-program; larger scale provides benchmark for procurement and private-label capability.
• 华润万家: National supermarket and department-store chain owned by CR Group. Comparable multi-format retail model with broader geographic footprint; sets the upper benchmark for scale and digital infrastructure in Chinese regional retail.
• 大润发 (RT-Mart / Sun Art Retail): National hypermarket chain under Alibaba. Comparable on broad-assortment grocery + non-food retail at scale; represents the competitive threat benchmark for fresh-product pricing and PB strategy.

Direct peers

• 步步高 (BBG / Better Life): Central-South China regional multi-format retailer (supermarkets, department stores, real estate) undergoing restructuring. Comparable on multi-format regional model and member-driven digital transformation efforts.
• 家家悦集团: Shandong-based regional supermarket chain with strong private-label program and integrated DC network. Comparable on regional density, PB penetration, and member-driven marketing playbook.
• 中百集团: Central China-based listed supermarket and department-store group with similar integrated multi-format retail model. Useful comparable for unit economics and member-system ROI at regional scale.
• 欧亚集团: Jilin-based listed retail group operating department stores, supermarkets, and shopping centers across northeast China. Highly comparable multi-format regional model with similar geographic focus and integrated member / private-label strategy.
• 大商集团: Regional multi-format retail conglomerate headquartered in Dalian with department-store and supermarket operations across northeast China. Closest direct comparable given overlapping geography (Liaoning/Heilongjiang/Jilin), multi-format model, and similar store-network scale.
• 银座股份: Regional department-store and supermarket operator (Shandong-based) with comparable mid-tier positioning and integrated retail formats — useful benchmark for store-level economics and private-label execution outside of the northeast.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/%E6%AF%94%E4%BC%98%E7%89%B9%E9%9B%86%E5%9B%A2

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 比优特集团