New Century FS, Inc.

What New Century FS, Inc. does

New Century FS, Inc. is a privately held agricultural cooperative operating as a member-owned division of GROWMARK, Inc., headquartered in Ames, Iowa, with a registered principal place of business at 1017 Ogan Ave, Grinnell, IA 50112. The company serves farmers, homeowners, and commercial businesses across a four-state territory in the upper Midwest — Northwest and Central Iowa, Southwest Minnesota, Northeast Nebraska, and Southeast South Dakota — through more than 20 physical service locations and a field sales force of crop specialists, FS agronomists, and energy specialists. It has operated under the FS brand for over 90 years, and the cooperative structure means profits are returned to member-owners rather than external shareholders.

The company's revenue is generated primarily through one-time sales of agricultural inputs (corn and soybean seed with elite genetics, fertilizers, and crop protection products), energy products (propane for agricultural, commercial, and residential end uses; fuels and additives; lubricants), and turf products (GreenYard-branded seed blends and turf management chemicals), supplemented by fee-bearing agronomy services such as crop scouting, custom application, and precision farming support. Operational technology centers on the myFS digital platform — comprising the myFS Agronomy mobile/web app and the myFS Solution Center web portal — which provides account management, secure online payments, order history, agronomic insights, and a 4-inch soil temperature mapping utility; these platforms are shared GROWMARK/FS infrastructure rather than built solely by New Century FS.

New Century FS also participates in adjacent revenue and ecosystem programs operated through its GROWMARK affiliation and external partners, including FS Agri-Finance for grower financing, the FAST STOP fuel card for commercial and consumer fuel customers, the Carbon By Indigo program for carbon credit issuance, and the Enduring Farm Award sustainability recognition program. GTM motion is direct-to-consumer/producer with field sales, supported by digital self-service through myFS. Pricing is not publicly disclosed; customers transact through local representatives or the myFS platform. The company is treated as a private entity — there is no disclosed revenue, no funding rounds, no M&A or leadership changes in the source data — and it relies on third-party services for payments (Heartland), e-signature (DocuSign), HR/recruiting (SAP SuccessFactors), and sustainability measurement (Indigo).

Name

New Century FS, Inc.

Legal name

New Century FS, Inc.

Website

https://newcenturyfs.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

New Century FS is a privately held agricultural cooperative, operating as a division of GROWMARK, Inc., that sells crop inputs (seeds, fertilizer, crop protection), energy products (propane, fuels, lubricants), turf products, and agronomy services to farmers, homeowners, and businesses through 20+ service locations across the upper Midwest.

Ownership category

akta.pro rank

Product category

Agricultural Cooperative Services

SIC

Agricultural Services (700)

akta.pro primary industry

Precision/Variable-Rate Agronomy & Rx Development (AFACABAG)

akta.pro secondary industries

Farm Data Platforms, Integration & APIs (Interoperability/Middleware) (AFAAAFAG), Field Mapping, GIS & Digital Agronomy (Zoning, Prescription Maps, Yield Maps, Spatial Analytics) (AFAGALAG), Carbon, Sustainability & MRV Services for Farms (Baseline, Monitoring, Reporting, Verification) (AFACACAK), Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO)

Keywords

• Agricultural crop inputs
• Agronomy services
• Propane fuel supply
• Agricultural cooperative
• Turf management products

Headquarters

HQ city

Ames, Iowa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Crop Inputs Sales: Sale of agricultural inputs including corn and soybean seeds with elite genetics, crop protection products (herbicides, pesticides, insecticides), and plant nutrition/fertilizers. Revenue generated through direct sales at service locations and via crop specialists.
2. Energy Products (Fuels, Propane, Lubricants): Sale of propane for farms, homes, and businesses; quality fuels and additives; premium lubricants for equipment protection. Propane emergency services available 24/7.
3. Turf Products: Sale of GreenYard turf seeds and turf management products (pesticides, herbicides) for residential lawns and commercial landscaping.
4. Agronomy Services: Agronomic consulting services, crop scouting, custom application, and precision farming support provided by certified specialists.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

New Century FS is an agricultural cooperative division of GROWMARK, Inc. that sells crop inputs (corn and soybean seeds with elite genetics, crop protection products, plant nutrition/fertilizers), energy products (agricultural, commercial, and residential propane; fuels and additives; lubricants), and FS GreenYard Professional turf products. The company also provides agronomy services (crop scouting, custom application, precision farming) and operates the myFS digital platforms (myFS Agronomy app and myFS Solution Center) for account management and agronomic insights.

Product overview

New Century FS is an agricultural cooperative providing crop inputs, energy products, and turf management services to farmers, homeowners, and businesses across Northwest and Central Iowa, Southwest Minnesota, Northeast Nebraska, and Southeast South Dakota. The company operates the myFS digital platform which includes the myFS Agronomy mobile app (for field-level weather, alerts, and agronomic insights) and the myFS Solution Center web portal (for account management, payments, and order tracking). Core agricultural offerings encompass corn and soybean seed with elite genetics, along with a full range of crop protection and nutrient products. The energy division supplies propane for agricultural, commercial, and residential use, as well as fuels and lubricants. The turf division offers FS GreenYard Professional branded seed blends and management products. The company also participates in sustainability initiatives through Carbon By Indigo carbon credit programs and the Enduring Farm Award recognition program.

Differentiator

Problem solved

Functional benefit

Brands

• myFS Agronomy: Mobile application for agronomy management and account access
• myFS Solution Center
• GreenYard
• FS Agri-Finance
• FAST STOP

Products and services

• myFS Agronomy Mobile and web application that gives farmers field-level weather data, real-time alerts, futures market information, and real-time agronomic insights for proactive farming decisions.
• myFS Solution Center Web-based customer portal that enables account management, secure online payments, order history tracking, and management of services and deliveries on any device.
• Corn Seed Elite-genetics corn seed varieties designed for high performance across various farm conditions in the Midwest region, sold to row-crop farmers through service locations and crop specialists.
• Soybean Varieties Flexible, high-yield soybean varieties compatible with every planting platform, suited to upper-Midwest growing conditions and sold to row-crop farmers.
• Crop Protection Products Herbicides, pesticides, and insecticides for weed, insect, and disease management on row-crop farms, supplied through FS service locations and crop specialists.
• Plant Nutrition and Fertilizers Plant nutrition and fertilizer products that support proper nutrient management for row-crop production in the upper Midwest.
• Agricultural Propane Reliable propane supply for farms, including grain drying, livestock operations, irrigation pumps, and standby generators, with 24/7 emergency service.
• Commercial Propane Cost-effective, efficient, and environmentally responsible propane supply for commercial customers, including forklifts, job-site temporary heat, generators, and fleet vehicles.
• Residential Propane Clean-energy propane supply for residential homes, supporting heating, outdoor grilling, and other household needs.
• Fuels and Additives Quality fuels and additives, including refined and renewable fuel options, to keep agricultural and commercial operations running efficiently.
• Lubricants Premium lubricants designed for ultimate equipment protection in extreme conditions and heavy-duty agricultural and commercial use.
• FS GreenYard Professional Turf Products Professional-grade turf seed blends selected for Midwest growing environments and adapted to regional soil types, serving residential and commercial turf needs.
• Turf Management Products Full line of turf pesticides and management products to control weeds, insects, and plant diseases in residential and commercial turf applications.
• Agronomy Services Agronomic consulting, crop scouting, custom application, and precision farming support delivered by certified crop specialists to area farmers.
• Carbon By Indigo Program Carbon credit program that connects farmers implementing sustainable, emission-reducing farming practices with large companies seeking to purchase carbon credits.
• FS Agri-Finance Financing programs that support agricultural operations in purchasing crop inputs, energy, and other FS products.
• FAST STOP Fuel Card Fuel card program offering promotional savings and convenient fueling for FS customers.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• GROWMARK, Inc.coreStrategic or Co-development PartnerGROWMARK is the parent cooperative and brand partner of New Century FS. As a member-owner of GROWMARK, New Century FS operates under the FS brand and accesses shared technology platforms (myFS), product supply, and cooperative resources. GROWMARK provides the digital infrastructure including myFS Agronomy and myFS Solution Center platforms.
• Indigo (Carbon By Indigo)minorStrategic or Co-development PartnerNew Century FS participates in the Carbon By Indigo program, connecting large companies seeking carbon credits with farmers implementing sustainable practices that reduce emissions and enrich soil.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Heartland Co-op: Iowa-based agricultural cooperative offering grain, agronomy, energy, and feed services across central Iowa. Comparable size and territory overlap with New Century FS.
• Nutrien Ag Solutions: North America's largest crop input retailer, distributing fertilizer, seed, crop protection, and offering agronomic services through a vast retail network. Directly comparable input-retail and agronomy-services business.
• Helena Agri-Enterprises: Distributor of crop protection, fertilizer, and seed, with agronomic services and proprietary product lines. Comparable crop-input retailer serving row-crop farmers with technical support.
• Wilbur-Ellis: Agricultural inputs and services distributor offering crop protection, seed, fertilizer, and agronomy across the U.S. West and Midwest. Comparable input-distribution-plus-services business.
• CHS Inc. Largest U.S. agricultural cooperative, providing crop inputs, energy (propane/fuels/lubricants), and agronomy services across the Midwest and beyond. Highly comparable business model to New Century FS as a member-owned ag retailer with multi-product portfolio.
• Land O'Lakes (WinField United): Member-owned agricultural cooperative whose WinField United arm distributes crop inputs and provides agronomic services. Closely comparable cooperative structure and input retail model to FS system.
• AGRILAND FS: Sister FS cooperative serving southwest Iowa through the GROWMARK system, providing crop inputs, energy, and agronomy services. Closest comparable in business model, geography, and product mix.

Broad incumbents

• GROWMARK, Inc. Parent cooperative of the FS system and direct operator of New Century FS. Provides shared myFS digital infrastructure, product supply, and branding to member cooperatives across the Midwest.
• Bayer Crop Science: Global manufacturer of seeds and crop protection products that flow through New Century FS and similar retailers. Adjacent upstream player in the same crop-input value chain.
• Corteva: Major seed and crop protection manufacturer whose products (Pioneer, Brevant) are sold by New Century FS and other ag retailers. Comparable upstream adjacency in the input distribution chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/new-century-fs-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Century FS, Inc.