New Century
New Century operates a 1,300-capacity Manchester music venue, a five-trader food hall, and a music technology education facility under one roof, serving gig-goers, diners, brunch customers, and corporate/private event clients via ticketing, F&B, and venue hire.
- Company typePrivate
- Founded-
- HeadquartersManchester, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What New Century does
New Century is a privately held, multi-use hospitality and live entertainment venue located at 34 Hanover Street in Manchester's NOMA district, United Kingdom. The business operates three physically integrated offerings under one roof: The Hall, a 1,300-capacity first-floor music venue with a Grade II listed 1960s sprung maple dance floor, psychedelic disco ceiling, and modern sound and lighting infrastructure; The Kitchen, a ground-floor food hall hosting five independent traders (PLY Pizza, Koi Fusion, Fricken, Wholesome Junkies, Boyson's Bar) alongside a central bar; and dBs Institute, a basement music technology and games development education facility connected to the venue via fibre optic cabling for multi-channel audio broadcast and live recording.
The company serves two principal customer segments: individual consumers purchasing tickets for live music, comedy, podcast recordings, and screenings, and dining/brunch experiences; and corporate and private event clients hiring spaces for conferences, parties, weddings, and exhibitions. Revenue is generated across four streams — event ticketing, food and beverage sales, private hire, and structured F&B packages (Bottomless Brunch at £30 per person, Happy Hour drinks, Sip Club wine discounts, and weekday £10 lunches) — all settled transactionally with a cashless system. Marketing runs primarily through Instagram, Twitter/X, email newsletter, and the company's own website, while event distribution is executed through See Tickets and DICE.
The venue has heritage dating to the 1960s (hosting Hendrix, The Rolling Stones, Tina Turner) and the 1980s Madchester Acid House scene, before a multi-year dormancy and a 2020s restoration and reopening that rebuilt the site as a combined entertainment destination. The firm employs 83 people, has not disclosed funding or revenue, and is structured as an independent private business with the dBs Institute housed as a tenant partner rather than a subsidiary.
New Century firmographics
Firmographics- Name
- New Century
- Legal name
- New Century
- Website
- https://newcenturymcr.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- New Century operates a 1,300-capacity Manchester music venue, a five-trader food hall, and a music technology education facility under one roof, serving gig-goers, diners, brunch customers, and corporate/private event clients via ticketing, F&B, and venue hire.
- Ownership category
- akta.pro rank
New Century industry classification
Industry- Product category
- Live Entertainment Venue and Food Hall
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Drinking Places (Alcoholic Beverages) (7224), Arts, Entertainment, and Recreation (71)
- SIC
- Retail-Eating & Drinking Places (5810), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Live Music Clubs & Venues (MPAGAIAB)
- akta.pro secondary industries
- Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF), Live Music Venues & Concert Bars (THAFAEAD)
Keywords
Where New Century is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
New Century business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others
Revenue model
- Event Ticketing: Revenue from ticketed live events including concerts, comedy nights, podcast recordings, and screenings. Tickets sold through See Tickets platform with capacity up to 1,300 for gigs.
- Food & Beverage Sales: Sales from five independent food traders (PLY Pizza, Koi Fusion, Fricken, Wholesome Junkies, Boyson's Bar) and central bar serving drinks, including happy hour promotions and bottomless brunch packages.
- Private Hire & Events: Revenue from renting venue spaces for private events including parties, conferences, corporate functions, weddings, and exhibitions. Spaces include New Century Hall (up to 1,300 capacity), Sadler's Yard outdoor space, Kitchen exclusive hire (up to 600), and various curtained areas.
- Brunch Packages: Bottomless brunch sold at £30 per person, includes brunch dish of choice and bottomless alcoholic beverages for up to 90 minutes, available weekends 12-4PM.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Bottomless Brunch - £30 per person |
| Transaction based/ take rate | Pay-as-you-go | Happy Hour Drinks - £3-6 per item |
| Transaction based/ take rate | Pay-as-you-go | £10 Lunch - Weekdays |
| Transaction based/ take rate | Pay-as-you-go | Sip Club - 30% off wine |
| Other | Multi-year contract | Private Hire - Quote-based pricing |
| Transaction based/ take rate | Pay-as-you-go | Flooring Fund - £0.50 per ticket |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
New Century product offering
Product offeringCore offering
New Century is a multi-use Manchester entertainment venue combining a first-floor live music and events hall (capacity up to 1,300) with a ground-floor food hall featuring five independent food traders and a central bar. The venue also offers private hire across multiple spaces, recurring dining promotions (Bottomless Brunch, Happy Hour, Sip Club), and ticketed live events including concerts, comedy nights, and podcast recordings sold through See Tickets and DICE.
Product overview
New Century is a multi-use Manchester venue comprising three core integrated offerings: The Hall (a historic music venue on the first floor with original 1960s sprung dance floor, disco ceiling, and state-of-the-art sound system for up to 1,300 guests), The Kitchen (a ground-floor food hall with five independent traders and a central bar for dining and events), and dBs Institute (a music technology and games development education facility in the basement connected to the venue via fibre optic cables). The venue also offers comprehensive private hire options across all spaces, including the outdoor Sadler's Yard, plus recurring food and beverage programmes such as Bottomless Brunch, Happy Hour, and Sip Club. The three spaces are designed to function together, with The Kitchen providing catering for events in The Hall, and dBs Institute giving students real-world experience at the venue's live events.
Differentiator
Problem solved
Functional benefit
Brands
- New Century Hall: First floor legendary music venue with original sprung dance floor, disco ceiling, and state of the art sound system. Hosts live music, comedy nights, and podcast recordings.
- New Century Kitchen
- dBs Institute
Products and services
- The Hall (Live Music & Events Venue) First-floor live music and events venue featuring original 1960s sprung maple dance floor, restored disco ceiling, and state-of-the-art sound system. Hosts an eclectic year-round programme of live music, comedy nights, and podcast recordings. Capacity: 1,300 standing, 650 theatre, 420 dining banquet. Targeted at gig-goers, comedy fans, and event attendees.
- The Kitchen (Food Hall) Ground-floor food hall with five independent food traders serving pizza, gyros, Japanese cuisine, fried chicken, and plant-based options, plus a central bar. Offers casual mid-century atmosphere for dining and walk-ins, with capacity for up to 270 seated guests. Open six days a week.
- Private Hire - The Hall Exclusive hire of The Hall for parties, conferences, gigs, exhibitions, conventions, and private dinners for up to 1,300 guests. Includes built-in stage and bar, in-house production, state-of-the-art tech, immersive disco ceiling, and original Grade II listed fixtures. Quote-based pricing by enquiry.
- Private Hire - The Kitchen Exclusive hire, half venue hire, or curtained sections of The Kitchen for smaller groups. Features five independent food vendors, a central bar and a hidden private bar, with weekend DJs and live entertainment. Capacity: 800 standing, 600 with dancefloor and soft seating, 270 seated dining.
- Sadler's Yard Outdoor Space Hire Multi-use outdoor activation space available for large-scale exclusive hire. Ideal for festivals, markets, corporate fairs, outdoor screenings, and shows. Capacity varies by event nature.
- Bottomless Brunch Bottomless brunch available every Saturday and Sunday from 12-4PM at £30 per person. Includes a brunch dish of choice plus bottomless Prosecco, Aperol Spritz, mimosa, lager, IPA, Guinness, kir royale, and Aspall cider for up to 90 minutes. Parties up to 12 people.
- Happy Hour Happy Hour promotion Tuesday-Friday 4-6PM and all day Sundays featuring discounted drinks: £3 pints of New Century Lager, IPA, and Aspall's Cider; £3.50 Guinness; £4 house wine; £6 Spritz; £18 Prosecco.
- Sip Club Wine Nights Sip Club runs all day every Thursday offering 30% off every bottle of wine on the menu including fizz. Local jazz musicians perform live on the Kitchen stage every last Thursday of the month from 7PM.
Companies that use New Century
Customer profileSegments3 records
Ideal customer profiles2 records
New Century technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
New Century partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- See TicketscorePrimary ticketing partner for all New Century events. Handles ticket sales, distribution, and waitlist/resale functionality through their platform.
- DICEcoreSecondary ticketing partner providing event discovery and ticket purchasing through DICE platform.
- Hotel Indigo Manchester VictoriaminorOfficial hotel partner located nearby, endorsed on New Century website for accommodation needs of out-of-town visitors.
- dBs InstitutecoreEducation partner occupying basement facility. dBs Institute offers music technology and games development degrees. Venue connected via fibre optic cables allowing recording and broadcast capabilities. Students gain real-world experience at venue.
- Yotel ManchesterminorRecommended hotel partner on FAQs page for visitors requiring accommodation.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
New Century competitors and assessment
Company assessmentDirect peers
- YES Manchester: Multi-floor Manchester music venue, bar, and event space with similar live music + bar + private hire offering. Closely comparable indie venue operator serving similar customer segments in the Manchester market.
- Band on the Wall: Historic Manchester music venue with similar heritage positioning and live music programming focus. Comparable mid-capacity venue serving similar gig-goer audience with bar revenue and event hire — directly competes for touring artists and event clients.
- Manchester Academy (University of Manchester): Multi-room Manchester music venue complex operated by the University of Manchester Students' Union. Directly comparable live music venue targeting similar gig-going audience with comparable capacity tiers in Manchester.
- Gorilla Manchester: Intimate Manchester music venue and bar/restaurant with similar multi-use positioning (live music, food, drinks). Comparable hybrid venue model combining ticketed gigs with bar/F&B revenue in central Manchester.
- Albert Hall Manchester: Historic 1,500-capacity Grade II listed music venue in central Manchester offering live music, comedy, and private hire. Most directly comparable to New Century Hall in capacity, heritage positioning, central Manchester location, and event-led revenue model.
- O2 Ritz Manchester: 1,500-capacity Manchester music venue operated by Academy Music Group. Directly comparable tier of live music venue targeting similar touring artists and gig-going audience in central Manchester.
- Mackie Mayor: Grade II listed Manchester food hall featuring multiple independent food traders under one roof. Directly comparable to New Century Kitchen's food hall model — multi-trader curated F&B destination with heritage building positioning.
Regional players
- Brudenell Social Club: Iconic Leeds-based independent music venue with similar community-rooted, multi-use venue positioning. Comparable UK regional music venue with live music, bar, and event programming.
- Concorde 2 Brighton: Mid-capacity UK music venue (~1,200 capacity) offering live music, club nights, and private hire. Similar operating model to New Century Hall but serving a different geographic market on the South Coast.
Broad incumbents
- The Refuge Manchester: Established Manchester bar, restaurant, and event space in the Principal Hotel. Comparable Manchester hospitality and private-hire venue with broader food/drink/event positioning, overlapping with New Century's corporate hire segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
New Century social profiles
Digital presenceNew Century financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Century leadership team
Management profileNumber of profiles
New Century funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Century M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Century
What does New Century do?
New Century is a multi-use Manchester entertainment venue combining a first-floor live music and events hall (capacity up to 1,300) with a ground-floor food hall featuring five independent food traders and a central bar. The venue also offers private hire across multiple spaces, recurring dining promotions (Bottomless Brunch, Happy Hour, Sip Club), and ticketed live events including concerts, comedy nights, and podcast recordings sold through See Tickets and DICE.
Is New Century a public or private company?
New Century is a private company. It is classified as unknown and is currently operating.
When was New Century founded?
New Century was founded in -1. It employs 51 to 100 people.
Where is New Century based?
New Century is headquartered in Manchester, United Kingdom, in the Europe region.
How does New Century make money?
Four revenue lines are on record. Event Ticketing is the primary driver. The others are food & Beverage Sales, private Hire & Events and brunch Packages.
Who are New Century's main competitors?
Direct peers on record are YES Manchester, Band on the Wall, Manchester Academy (University of Manchester), Gorilla Manchester, Albert Hall Manchester, O2 Ritz Manchester and Mackie Mayor. Regional players are Brudenell Social Club and Concorde 2 Brighton. The Refuge Manchester is listed as a broad incumbent.
Does New Century have an API?
No public API is recorded for New Century.
What industry is New Century in?
New Century's product category is Live Entertainment Venue and Food Hall. Its primary akta.pro industry code is MPAGAIAB, Live Music Clubs & Venues, with a secondary code of MPAGALAF, Nightclub & Small Live Venue Operations (Clubs, Bars with Stages). Its NAICS code is 71131 and its SIC code is 5810.