New City Church

What New City Church does

New City Church is a non-denominational Christian 501c3 religious organization founded circa 2010 and headquartered at 1300 N Central Avenue in downtown Phoenix, Arizona. It operates two identical Sunday worship services at 9:00 AM and 10:30 AM and organizes membership across nine ministry verticals: Kids (birth through 5th grade), Youth (middle and high school), College, Young Adults (21-35), Women's, Men's, Music & Production, Outreach & Care, and an Art Studio integrated into the Roosevelt Row First Friday art walk. The church is led by Lead Pastor Brian Kruckenberg with governance from a six-member Oversight Team, and employs 51-100 staff and volunteers in operational roles.

The church's technology stack is built on industry-standard SaaS rather than custom infrastructure: The Church Co powers the website (newcityphx.com), Rock RMS handles member management, giving, and small group coordination, and Simple Donation processes online contributions. Digital engagement channels include a custom iOS/Android mobile app, livestream, podcast distribution, and active presence on Instagram and YouTube, enabling the church to extend reach beyond physical attendance.

Its revenue model is voluntary contribution-based, accepting one-time and recurring tithes/offerings through Apple Pay, bank account, debit/credit, mailed checks, and inquiries about stock/real estate donations. Pricing is pay-as-you-go with no fees charged to givers (optional fee coverage offered). Customers are the congregation and broader downtown Phoenix community rather than paying clients. The church runs a structured four-month internship program (ages 17-24) with a paid Level Two tier, a wedding officiant service, and formal community partnerships with Hope Women's Center, Kenilworth Elementary School, BBQ Mission, Cloud Covered Streets (hosted biweekly on-site), and Phoenix Rescue Mission. No venture capital, parent organization, or external institutional investment is disclosed.

Name

New City Church

Legal name

New City Church

Website

https://newcityphx.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

New City Church is a non-denominational 501c3 Christian church founded around 2010 in downtown Phoenix, Arizona. It runs two Sunday services and nine life-stage ministries, supported by a staff of 51-100, a mobile app, livestream, and voluntary tithes/offerings from its congregation.

Ownership category

akta.pro rank

Product category

Religious Services

NAICS

Religious Organizations (8131)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYBPAGAJAA

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues)

Business & Public Services/Nonprofit, NGO & Social Services/Religious & Faith-Based Organizations

SECONDARYBPAGAJAE

Faith-Based Missions & Evangelism Organizations (Domestic & International)

Business & Public Services/Nonprofit, NGO & Social Services/Religious & Faith-Based Organizations

SECONDARYBPAGAJAL

Places of Worship & Religious Facilities Operations (Cemeteries, Retreat Centers, Pilgrimage Sites)

Business & Public Services/Nonprofit, NGO & Social Services/Religious & Faith-Based Organizations

Keywords

• Religious services
• Community outreach
• Youth ministry
• Worship services
• Pastoral care

Headquarters

HQ city

Phoenix, Arizona

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tithes and Offerings: The church receives voluntary donations from congregation members through various methods including online giving (one-time or recurring), bank account, debit/credit card, Apple Pay, and mailed checks. As a 501c3 organization, all donations are tax-deductible. The church also accepts stock, other asset, or real estate donations via direct contact.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

New City Church is a non-denominational Christian church that delivers in-person Sunday worship services with live band worship, biblical teaching, and communion at its downtown Phoenix campus. It supplements in-person attendance with digital channels (live streaming, podcast, mobile app, and online sermon library) and runs a broad portfolio of life-stage ministries (Kids, Youth, College, Young Adults, Women's, Men's), community outreach programs, small groups, baptism, an internship program, and wedding officiant services, all funded through voluntary tax-deductible donations.

Product overview

New City Church offers a unified portfolio of in-person worship services and digital ministry channels. Core offerings include Sunday worship services (9:00 and 10:30 AM) at their Phoenix location, supplemented by live streaming for remote attendance. Digital products include the New City App (iOS/Android), podcast, and online sermon library. The church operates age-segmented ministry programs (Kids, Youth, College, Young Adults, Women's, Men's), community outreach initiatives, music and production ministry, and an Art Studio. Supporting services include online giving, baptism, small groups, serve teams, an internship program, and wedding officiant services.

Differentiator

Problem solved

Functional benefit

Brands

• New City Studio: A creative space celebrating beauty, story, and expression, located in the heart of Downtown Phoenix, just north of Roosevelt Row. Part of the vibrant First Friday art walk.

Products and services

• Sunday Worship Services In-person worship gatherings held at 9:00 AM and 10:30 AM on Sundays, featuring live band worship, biblical teaching, and communion at 1300 N Central Avenue, Phoenix, AZ. Free admission open to the community.
• Kids Ministry Age-appropriate Christian education for children from birth through 5th grade during Sunday services, including nursery, toddlers, preschoolers, and elementary classes with biblical curriculum. Designed for families seeking safe childcare and biblical foundation building for children.
• Youth Ministry Middle school and high school student program featuring weekly Sunday services at 9:00 AM, scripture study, small groups, social events, and winter/summer camps for discipleship. Supports identity formation, doubt navigation, and peer connections.
• College Ministry Monday evening program connecting college students through small groups, Launch Nights, social events, service opportunities, and internship pathways. Addresses transition support, faith grounding during college years, and ministry preparation.
• Young Adults Ministry Ministry for adults ages 21-35 featuring monthly social events (volleyball, bowling, brunch, trivia) and small groups for connection and spiritual growth. Designed for post-college community building and integration into the church body.
• Women's Ministry Women's community offering service projects with Hope Women's Center, New City Moms group, book studies, social events, and support for pregnant and nursing mothers. Addresses motherhood support, genuine connection, and faith encouragement.
• Men's Ministry Men's program featuring monthly dinners on second Tuesday, small groups, classes, and service projects focused on following Jesus and building community. Supports spiritual leadership development and brotherhood.
• Outreach & Care Ministry Community service initiative partnering with Hope Women's Center, Kenilworth Elementary School, BBQ Mission, Cloud Covered Streets, and Phoenix Rescue Mission. Includes Love Our City events, counseling referrals, and care for vulnerable populations.
• Music & Production Ministry Sunday worship leadership combining modern songs and hymns, supported by production volunteers handling cameras, slides, video directing, and technical elements for worship services.
• Art Studio Creative space in Downtown Phoenix north of Roosevelt Row, part of First Friday art walk, hosting art exhibitions and accepting volunteer submissions from artists, painters, photographers, and musicians.
• Baptism Sacrament of believer's baptism by immersion performed on designated Baptism Sundays, expressing identification with Jesus in His death, burial, and resurrection.
• Serve Teams Volunteer opportunities across multiple ministry areas including Welcome, Kids, Youth, College, Prayer, Outreach, Care, Facilities, and Music teams.
• Small Groups Bible study and community groups including men's, women's, mixed, college, young adult, and married couples groups for spiritual growth and relationship building.
• Internship Program Four-month ministry internship running August-April for young adults ages 17-24, offering hands-on experience, pastoral mentorship, and leadership development at Level One (10 hrs/week unpaid) or Level Two (20 hrs/week paid).
• Wedding Officiant Services Wedding officiant request form for couples seeking church leadership to conduct their marriage ceremony.
• Online Giving Digital tithing and donation platform enabling one-time or recurring contributions via Apple Pay, bank account, debit/credit cards, with fee coverage option. Also accepts stock, asset, and real estate donations via direct contact.

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Hope Women's CentercoreStrategic or Co-development PartnerA Christian nonprofit supporting vulnerable women and teen girls. Partnership includes annual Galentine's Event with donations and care bags, monthly donation sorting days through Women's Ministry, Love Our City Event hands-on projects, and ongoing volunteer opportunities.
• Kenilworth Elementary SchoolminorStrategic or Co-development PartnerA century-old local elementary school. Church supports through Affordable Christmas (winter gift shopping event) and Love Our City service projects benefiting students, educators, and families.
• BBQ MissionminorStrategic or Co-development PartnerChrist-centered ministry serving individuals experiencing homelessness through freshly cooked meals, prayer, and presence. Church provides ongoing support through volunteer engagement.
• Cloud Covered StreetscoreStrategic or Co-development PartnerProvides showers, laundry, haircuts, and companionship for individuals experiencing homelessness every other Wednesday at New City from 8:00 AM - 12:00 PM. Church serves as host venue and volunteer base for operations.
• Phoenix Rescue MissionminorStrategic or Co-development PartnerChrist-centered ministry providing life-transforming solutions for hunger, homelessness, addiction, and trauma. Church participates in Code Red water collection drive (June) and volunteer meal service.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Regional players

• The Church of South Florida (Relevant Church Networks): Non-denominational church network in a different metro region. Comparable as a peer operating model (non-denominational, multi-program, community-driven) but serving a different geographic market.

Direct peers

• Canyon Church: Non-denominational Christian church in the Phoenix area. Comparable as a similarly-sized, similarly-positioned non-denominational congregation serving overlapping community demographics.
• The Grove Church: Non-denominational Christian church based in the Phoenix area. Comparable as a similarly-positioned congregation with overlapping ministry areas and target demographic.
• Central Christian Church: Large non-denominational Christian church in the Phoenix metro area with multiple locations. Comparable as a similarly positioned multi-site, non-denominational congregation competing for the same downtown-area demographic.
• Grace Bible Church: Phoenix-area Protestant church with a comparable focus on community engagement and biblical teaching. Comparable as a peer congregation in the same metropolitan market.
• Redemption Church: Non-denominational church in the Phoenix metropolitan area. Comparable as a peer congregation in the same city competing for the same member demographic with similar programming.

Broad incumbents

• Dream City Church: Major Phoenix-area megachurch with multi-site operations. Comparable as a large Phoenix religious incumbent competing for the same metropolitan member base and demographic profile.
• Christ Church of the Valley (CCV): One of the largest non-denominational churches in the Phoenix metro with multiple campuses. Comparable as a broader incumbent in the same religious space with greater geographic reach and resources.
• Phoenix First Assembly: Long-established Phoenix-area megachurch with multi-site operations. Comparable as a broader incumbent in the same religious space with significantly larger scale and history.

Others

• The Church Co: Website and digital engagement platform provider specifically targeting churches. New City Church uses this platform for its website and app infrastructure, making it a key technology vendor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/newcityphx
• Instagraminstagram.com/newcityphx
• LinkedInlinkedin.com/company/newcityphx

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New City Church