Newcomer Women's Services Toronto

What Newcomer Women's Services Toronto does

Newcomer Women's Services Toronto (NEW) is a Canadian non-profit charitable organization founded in 1983 by Latin American refugees and headquartered at 355 Church Street in Toronto. It delivers a comprehensive portfolio of free social services to immigrant and refugee women and their families across the Greater Toronto Area, organized around three core pillars: Settlement Services (housing, healthcare, school, and system navigation), English Language Programs (LINC and ESL delivered at four levels with free childcare), and Employment Services (career coaching, resume support, mock interviews, and paid pre-employment training). Specialized programs address seniors (Golden Horizons), at-risk youth (Youth Job Connection, 60-90 hours paid at $14/hour), leadership development (Sister2Sister Advanced Leadership Program, supporting 1,000+ women since 2019), and sector-specific workforce entry including the May 2026 BuildHER Future construction program funded by the Government of Canada's Foreign Credential Recognition Program.

The organization operates seven physical service delivery sites across downtown Toronto, North York, and Etobicoke, and runs virtual programming via the GoToWebinar platform. Its technology stack is operationally focused rather than product-driven: a CRM system and integrated HR platform were implemented in 2024 with support from a $200,000 Ontario Trillium Foundation Resilient Communities Fund grant. Revenue is sourced primarily from federal and provincial government grants (FCRP, New Horizons for Seniors, OTF) supplemented by charitable donations and crowdfunding campaigns (#NEWstart, #project21x21) via CanadaHelps and CharityVillage. All services are provided free of charge to clients; there are no fees for settlement, employment, language, or childcare services. Distribution is direct, via in-person service delivery, partner referrals, and outreach through webinars, community events, and earned media in outlets including CBC, Globe and Mail, Toronto Star, and Canadian Immigrant. Under Executive Director Sara Asalya, who assumed the role in 2021, the organization tripled annual revenue, expanded from two to seven service sites, and grew from 800 to more than 20,000 clients served annually.

Name

Newcomer Women's Services Toronto

Legal name

Newcomer Women's Services Toronto

Website

https://newcomerwomen.org

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

Newcomer Women's Services Toronto is a 1983-founded Canadian non-profit delivering free settlement, English language, employment, and leadership programs to immigrant and refugee women and families across seven GTA locations, serving 20,000+ clients annually through government grants and donations.

Ownership category

akta.pro rank

Product category

Immigrant Settlement Services

NAICS

Individual and Family Services (6241), Other Individual and Family Services (624190), Vocational Rehabilitation Services (6243), Social Assistance (624), Vocational Rehabilitation Services (624310)

SIC

Services-Social Services (8300), Services-Educational Services (8200), Services-Employment Agencies (7361)

akta.pro primary industry

Refugee & Immigrant Support Services (BPAGAEAI)

akta.pro secondary industries

Integration & Inclusion Services (Housing, Education, Employment) (BPADAHAI), Employment & Job Readiness Support Services (BPAGAEAJ), Immigrant & Refugee Workforce Integration Programs (EDAAAOAJ), Diaspora, Family Reunification & Case Management Services (BPADAHAM)

Keywords

• Settlement services
• Employment services
• Language instruction
• Leadership development
• Newcomer integration

Headquarters

HQ city

Toronto, Ontario

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Government Funding: Primary funding from federal and provincial government programs including Government of Canada's Foreign Credential Recognition Program, Ontario Trillium Foundation Resilient Communities Fund, and New Horizons for Seniors Program
2. Donations and Fundraising: Charitable donations from individuals and organizations; crowdfunding campaigns such as #NEWstart and #project21x21; CanadaHelps online donation platform

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Newcomer Women's Services Toronto delivers a comprehensive portfolio of free social service programs for immigrant and refugee women and their families in the Greater Toronto Area. Core offerings span Settlement Services (navigating housing, healthcare, schools, and employment), English Language Programs (LINC/ESL at four levels with free childcare), Employment Services (career coaching, resume support, mock interviews, and paid pre-employment training), along with specialized programs such as Sister2Sister Advanced Leadership Program, Golden Horizons for senior women, BuildHER Future for construction careers, and a Free Tax Clinic.

Product overview

Newcomer Women's Services Toronto (NEW) is a multi-service non-profit organization offering a comprehensive portfolio of social service programs for immigrant and refugee women and their families. The core offerings span three key areas: Settlement Services (helping newcomers navigate housing, healthcare, and integration), English Language Programs (LINC/ESL instruction at four levels with free childcare), and Employment Services (career coaching, resume support, and job training). Specialized programs include the Sister2Sister Advanced Leadership Program for professional development, Golden Horizons for senior women, Youth Job Connection for at-risk youth, BuildHER Future for construction sector careers, and the Free Tax Clinic for low-income clients. The organization also runs public forums, summits, and regular free webinars on career development topics. All services are provided free of charge to clients.

Differentiator

Problem solved

Functional benefit

Brands

• BuildHER Future: A program supporting internationally-trained and highly skilled newcomer women in transitioning into sustainable and in-demand careers in Canada's construction sector
• Sister2Sister Advanced Leadership Program (ALP)
• Sister2Sister
• Golden Horizons
• Youth Job Connection

Products and services

• Settlement Services

Quantifiable outcome

• Grew from 800 to 20,000+ clients annually under current leadership
• +3 more outcomes

Named customers4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• Humber PolytechniccoreStrategic or Co-development PartnerPost-secondary partner in BuildHER Future program providing workforce development and applied, hands-on training. Also partner in Sister2Sister Advanced Leadership Program (ALP) hosting hiring events. Micro-credentials play critical role in equipping learners with skills employers need.
• Schulich Executive EducationcoreStrategic or Co-development PartnerPartner in BuildHER Future providing construction project management expertise and executive learning. Contributing expertise to support newcomer women in accessing career opportunities in the construction sector.
• Family Services TorontocoreStrategic or Co-development PartnerNEW is a member of Family Services Toronto's 'Community Hub' at 355 Church Street along with other agencies including Bereaved Families of Ontario, Madison Community Services, and The Teresa Group. Provides clients access to integrated services.
• Global Migration Institute (Toronto Metropolitan University)coreStrategic or Co-development PartnerCo-hosting International Women's Day event 'From Inclusion to Influence: Immigrant Women and the Future of Work' bringing together policymakers, employers, and community leaders for dialogue on immigrant women's leadership.
• Citywide CommonscoreStrategic or Co-development PartnerNEW is a member of Citywide Commons where organizations build community, make connections, and provide a wide variety of supports. Hub model connecting multiple service agencies for comprehensive client support.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• JVS Toronto: Toronto employment and newcomer services organization delivering career counseling, employment programs, and refugee support. Comparable to NEW's employment and refugee claimant service offerings.
• ACCES Employment: Toronto-based employment services nonprofit specifically focused on helping immigrants find work in Canada. Closely comparable to NEW's employment services and sector-specific workforce programs.
• Skills for Change: Toronto-based immigrant-serving charity delivering employment, language, settlement, and youth programs. Directly comparable to NEW's service portfolio and newcomer target market.
• Centre for Immigrant and Community Services (CICS): York Region and GTA settlement agency offering settlement, language, employment, and youth services to immigrants. Directly comparable to NEW in service mix and target population.
• COSTI Immigrant Services: One of the largest settlement agencies in the Greater Toronto Area, providing settlement, language, employment, and refugee services. Directly comparable to NEW in mission, service mix, and target newcomer population in the same geography.
• Mennonite New Life Centre: Toronto settlement agency serving newcomers and refugees with settlement, language, and integration programs. Comparable to NEW in core service model and immigrant target population.
• Culture Link Settlement and Community Services: Toronto settlement agency offering settlement, language, employment, and seniors programs for newcomers. Comparable to NEW in service mix, target population, and GTA geography.
• Toronto Region Immigrant Employment Council (TRIEC): Council coordinating employer, immigrant, and service-provider partnerships for immigrant employment in the GTA. Comparable to NEW on the employment and employer-partnership dimensions of its work.

Broad incumbents

• YMCA of Greater Toronto: Large multi-service nonprofit in the GTA offering newcomer settlement, employment, language, childcare, and community programs as part of a much broader portfolio. Comparable offerings, but operates at significantly greater scale and as a generalist provider.

Regional players

• Peel Newcomer Services Group: Settlement and community services organization in the Peel Region serving immigrants with comparable programs to NEW. Highly comparable service model but focused on a different geography adjacent to NEW's GTA footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/newcomer-women's-services-toronto

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newcomer Women's Services Toronto