New Covenant Baptist Church

What New Covenant Baptist Church does

New Covenant Baptist Church is a non-profit religious organization incorporated and operating in Maryland, USA. Founded on July 12, 2020 and planted with Capitol Hill Baptist Church as its sending church, it is an autonomous, elder-led congregational church that describes itself as Gospel-centered, Word-centered, multi-ethnic, and multi-generational, serving the North Bethesda/Rockville and southern Montgomery County, MD corridor within the broader Washington D.C. metro area. Its congregation gathers weekly at 10:30am for a ~90-minute Sunday service at the Walter Johnson High School cafeteria in Bethesda, MD, and the church maintains a mailing address at 143 Rollins Ave #2436 in Rockville. Leadership comprises Lead Pastor James Choi, Associate Pastor Jacob Halle, Elder Brandon Lee, and an active deacon board of approximately ten members overseeing ministries including Member Care, Children's, Prayer, Sound, Hospitality, Bookstall, Security, Set Up & Ordinances, and Music.

The church operates a broad ministry and content portfolio. Core weekly offerings include Sunday Services, Sunday Seminars (weekly one-hour theological education), and Community Groups meeting weekday evenings across six regional clusters. Discipleship is delivered through 1-to-1 relationships, Children's Ministry (Biggest Story Curriculum for ages 18 months through 5th grade), Youth Ministry (grades 6–12), Men's Ministry (reading group, retreats, Charles Simeon Trust courses), and Women's Ministry (reading group, retreats, courses). Specialized Workshops cover Marriage, Aspiring to Ministry, and Deacons. Operational services include a four-step Membership Program, monthly corporate Prayer Meetings, Early Morning virtual Prayer via Zoom, and a Bookstore. Sermon content is distributed via the church website, Spotify, and Apple Podcasts; book sales are fulfilled online through 10ofThose.com ($1.00 shipping) and in person after services; event registration and membership management run through Church Center. Upcoming 2026 output includes a Members' Meeting (July 26), a Monthly Prayer Meeting (August 9), and the Word-Centered Church Day-Conference (August 29), hosted in partnership with 9Marks and Covenant Life Church with general admission priced at $25 (early) / $35 (after August 10), inclusive of lunch and books.

The business model is that of a 501(c)(3) church: operations are funded by voluntary tithes and offerings from members and visitors (a "Give" link is prominent on the website), supplemented by fee-based event revenue such as conference registration. The organization is structured as an independent local congregation under elder-led governance and is not owned by or financially dependent on any single institutional investor. It maintains strategic and channel partnerships with Capitol Hill Baptist Church (sending church), 9Marks, ACME Fellowship of Churches, Baptist Convention of Maryland/Delaware (BCMD), Send Network, and the Southern Baptist Convention (SBC). No revenue, headcount growth rate, or financial statements are publicly disclosed; total listed employees are 59, encompassing pastoral staff, elders, deacons, and ministry volunteers.

Name

New Covenant Baptist Church

Legal name

New Covenant Baptist Church

Website

https://newcovbap.church

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

New Covenant Baptist Church is a 501(c)(3) Baptist church founded July 12, 2020 in Rockville, MD, serving the North Bethesda/southern Montgomery County corridor through weekly Sunday services, Community Groups, age- and gender-specific ministries, theological seminars, and podcast distribution, and is sustained by member tithes and event registration fees.

Ownership category

akta.pro rank

Product category

Religious Services / Church Ministry

NAICS

Religious Organizations (8131), Religious Organizations (813110)

akta.pro primary industry

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA)

akta.pro secondary industry

Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD)

Keywords

• Weekly worship services
• Biblical discipleship programs
• Community small groups
• Children's ministry programs
• Theological education workshops

Headquarters

HQ city

Rockville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Pricing tiers

Distribution channels3 records

Marketing channels3 records

Core offering

New Covenant Baptist Church is a Gospel-centered, multi-ethnic, multi-generational Baptist church offering weekly Sunday worship gatherings (10:30am in Bethesda, MD) featuring expository preaching, congregational singing, baptism, and the Lord's Supper. Its mission is to make disciples of all nations through community groups, age- and gender-specific ministries (children, youth, men, women), spiritual formation programs (Sunday Seminars, workshops), and a structured four-step membership process, supported by online sermon distribution and a bookstore partnership.

Product overview

New Covenant Baptist Church is a Gospel-centered, multi-ethnic, multi-generational Baptist church offering a comprehensive suite of spiritual formation programs. The core offering is the Sunday gathering service at 10:30am, supported by sermon content distributed via Spotify and Apple Podcasts. Educational programming includes Sunday Seminars (weekly biblical/theological courses) and specialized Workshops (Marriage, Ministry, Deacons). Discipleship happens through Community Groups (regional small groups), 1-to-1 discipling relationships, and age/gender-specific ministries for Children, Youth, Men, and Women. Additional services include a Bookstore (via 10ofThose.com partnership), Membership Program, Monthly Prayer Meetings, and Early Morning Prayer via Zoom. The church hosts periodic conferences like the Word-Centered Church Day-Conference. The church operates as a unified ministry with no separate product tiers or modules—all programs interlock to support the church's mission of making disciples of all nations.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Seven partnerships are on record, tiered core.

• Capitol Hill Baptist ChurchcoreStrategic or Co-development Partner · 12 July 2020Capitol Hill Baptist Church served as the sending church that helped plant New Covenant Baptist Church. The church was established through the support of this sending church, and James Choi served as an elder at Capitol Hill Baptist Church from 2017-2020 before planting NCBC.
• 9MarkscoreStrategic or Co-development Partner9Marks is a ministry that helps churches think about what marks define a healthy church. NCBC partners with 9Marks due to shared convictions on biblical principles of the local church and commitment to building healthy churches.
• ACME Fellowship of ChurchescoreStrategic or Co-development PartnerNCBC partners with ACME Fellowship of Churches to unite and mobilize like-minded churches to fund pastors, church planters, missionaries, and other projects around the world.
• Baptist Convention of Maryland/Delaware (BCMD)coreChannel Partner/ Reseller/ DistributorNCBC partners with BCMD because of their desire to support and cooperate with local Gospel-preaching churches.
• Send NetworkcoreChannel Partner/ Reseller/ DistributorNCBC partners with the Send Network because of their commitment to plant healthy Baptist churches and multiplication.
• Southern Baptist Convention (SBC)coreChannel Partner/ Reseller/ DistributorNCBC partners with SBC because of their desire to cooperate for international missions and support their six seminaries.
• Covenant Life ChurchcoreStrategic or Co-development PartnerCovenant Life Church is a hosting partner for the Word-Centered Church Day-Conference organized by NCBC. Kevin Rogers, Lead Pastor of Covenant Life Church, has preached at NCBC.

Scale indicators1 record

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• McLean Bible Church: Large multi-site evangelical/Baptist-affiliated church headquartered in McLean, VA — directly serving the DC metro area that NCBC targets. A broad incumbent with significantly greater scale and an overlapping seeker-friendly, multi-generational positioning.
• North Point Community Church: Large Atlanta-area evangelical church with a strong multisite, church-planting network and a similar commitment to reaching unchurched seekers. Comparable in operational scale and the use of small-groups and digital media, though less SBC/theologically conservative than NCBC.
• The Church of Eleven22: Large Jacksonville, FL-based Southern Baptist church with an explicit commitment to church planting (Send Network affiliated), multi-generational programming, and digital content distribution. Comparable in SBC identity, multiplication ethos, and the use of modern digital channels for sermon distribution.

Direct peers

• Watermark Community Church: Dallas, TX-based church with elder-led governance, expository preaching, a robust discipleship culture, and an active church-planting/reproduction strategy. Operates with a similar 9Marks-adjacent theological framework as NCBC.
• Capitol Hill Baptist Church: The sending church that planted NCBC. Capitol Hill Baptist Church is a Gospel-centered, elder-led Baptist congregation in Washington, D.C., with a similar 9Marks-aligned philosophy of church health, expository preaching, and congregational polity — making it the closest doctrinal and structural peer.
• Covenant Life Church: Gaithersburg, MD church that serves as a hosting partner for NCBC conferences and whose pastor preaches at NCBC. Operates a similar expository, gospel-centered ministry in the same DC metro geography.
• Bethlehem Baptist Church: Twin Cities Baptist church historically associated with John Piper and a strong expository, Gospel-centered, elder-led identity. Operates with similar theological distinctives (desiring God / 9Marks ecosystem) that NCBC explicitly aligns with.
• The Village Church: Denton, TX-based church associated with Matt Chandler and Acts 29. Runs an elder-led, expository, gospel-centered model with a strong church-planting ethos — closely comparable to NCBC's theological and structural identity.

Others

• 9Marks: Church-health ministry that NCBC explicitly partners with and shares convictions. Not a church itself, but the umbrella theological and training ecosystem that shapes NCBC's polity, preaching, and discipleship philosophy.
• ACME Fellowship of Churches: Network of like-minded churches that NCBC partners with for missions and church planting. Comparable as a peer in the same theological and missional ecosystem rather than as a direct ministry competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeopen.spotify.com/show/3FEwQEq4rK4YMphCtVzyKL?si=hsyICysMQXy830psy9aIHg
• Facebookfacebook.com/newcovbap
• Instagraminstagram.com/newcovbap.church
• LinkedInlinkedin.com/company/new-covenant-baptist-church

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Covenant Baptist Church