New Covenant Schools

What New Covenant Schools does

New Covenant Schools is a private, nonprofit, classical Christian K-12 institution serving approximately 465 students across Pre-K through 12th grade from a 50-acre campus at 122 Fleetwood Drive in Lynchburg, Virginia. Founded in 1991 by Dr. Robert Littlejohn with 16 students and volunteer teachers, the school has been led by Headmaster Rev'd John Heaton since 1998 and is affiliated with the Reformed Episcopal Church through the Diocese of the Central States. The core product is segmented into three divisions structured around the classical Trivium: Grammar School (Pre-K-4) using the proprietary History Time-Line and Spalding Phonics; School of Dialectic (5-8) emphasizing Socratic method and formal logic; and School of Rhetoric (9-12) focused on Great Books primary sources and a mandatory senior thesis capstone. Supplementary programs include Fine & Performing Arts, the Center for Paideia academic support, NCS Athletics (VISAA member), and a Pre-Kindergarten program certified by the Virginia Department of Education.

The business model is tuition-driven and diversified across three revenue streams: recurring annual tuition (primary, funding 96-98% of operations), recurring donations through the Think. Learn. Love. Live. Give. annual fund, and the New Covenant Scholarship Foundation, which participates in the Virginia Educational Improvement Scholarship Tax Credits Program to provide need-based scholarships (currently benefiting 29 students). A multi-year Permanent Things Campaign provides capital for chapel expansion, additional classrooms, and debt retirement. The school is fully accredited by VAIS and the Society for Classical Learning, with 100% of faculty holding master's degrees, an average SAT range of 1210-1320, and 96% of graduates entering four-year colleges. Customer acquisition is community-driven through weekly campus tours, virtual tours, blog/podcast content, and alumni testimonials, targeting families in Central Virginia seeking rigorous, faith-based college-preparatory education.

Name

New Covenant Schools

Legal name

New Covenant Schools

Website

https://newcovenantschools.org

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

New Covenant Schools is a private, nonprofit classical Christian K-12 institution in Lynchburg, Virginia, serving approximately 465 students PK-12 through a Trivium-based curriculum with 100% master's-credentialed faculty and 96% four-year college placement.

Ownership category

akta.pro rank

Product category

Private K-12 Classical Christian Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Faith-Based (Religious) K–12 Schools (EDAJABAC)

akta.pro secondary industry

Faith-Based Early Learning Academies (EDACADAH)

Keywords

• Classical Christian education
• K-12 private schooling
• College preparatory education
• Liberal arts curriculum
• Independent school education

Headquarters

HQ city

Lynchburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Tuition: Primary revenue stream from tuition charges for PK-12 education. Operations funded at 96-98% of operating costs through tuition and charitable gifts.
2. Donations and Charitable Gifts: Think. Learn. Love. Live. Give. annual fund supports day-to-day operations, academic programs, equipment, facility upgrades, and technology. Accepts cash, check, appreciated stock, and qualified charitable distributions from IRAs.
3. New Covenant Scholarship Foundation: Works with Virginia Educational Improvement Scholarship Tax Credits Program. Donors receive 65% state tax credit plus charitable contribution credits. Disburses funds to mean-tested students.
4. Permanent Things Campaign: Ten-year capital campaign to expand chapel, add classrooms, retire campus debt, and provide strategic cash reserves. Includes one-time and pledged gifts over three years.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

New Covenant Schools is a private K-12 classical Christian school delivering Pre-K through 12th-grade college-preparatory education on a single 50-acre Lynchburg, Virginia campus. The school operates three academic divisions structured around the Trivium (Grammar, Dialectic, Rhetoric), supplemented by fine arts, athletics, academic support, and enrichment programs. Instruction emphasizes primary sources, the Great Books, Latin beginning in kindergarten, and integration of a Christian worldview across all subjects.

Product overview

New Covenant Schools operates as a single unified educational institution offering a classical, Christian K-12 program structured in three divisions: Grammar School (Pre-K through Grade 4), School of Dialectic (Grades 5-8), and School of Rhetoric (Grades 9-12). The institution is supplemented by integrated programs including a Fine & Performing Arts Program (offering art, band, choir, orchestra, and theater), the Center for Paideia academic support center, NCS Athletics competitive sports, Pre-Kindergarten, and various enrichment programs. The school follows a classical education model based on the Trivium (grammar, dialectic, rhetoric), incorporates Latin instruction from kindergarten, and utilizes specific curricula including Spalding Phonics, Saxon Math, and Nancy Larson Science.

Differentiator

Problem solved

Functional benefit

Products and services

• Grammar School (Pre-K through Grade 4)
• School of Dialectic (Grades 5-8)
• School of Rhetoric (Grades 9-12)
• Pre-Kindergarten Program
• Fine & Performing Arts Program
• Center for Paideia
• NCS Athletics
• Enrichment Programs

Quantifiable outcome

• 96% of graduates enter four-year colleges
• +3 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, minor and strategic.

• Virginia Association of Independent Schools (VAIS)coreStrategic or Co-development PartnerAccreditation body for independent schools in Virginia. New Covenant is fully accredited through VAIS.
• Society for Classical LearningcoreStrategic or Co-development PartnerOrganization supporting classical education. New Covenant is accredited by the Society for Classical Learning.
• Reformed Episcopal ChurchcoreStrategic or Co-development PartnerTraditional Episcopal denomination (Anglican tradition) founded in 1873. New Covenant is affiliated through the Diocese of the Central States. Church adheres to ancient creeds and Thirty-Nine Articles of Religion.
• All Saints ChurchcoreStrategic or Co-development PartnerLocal affiliate parish that meets in the Marie Macdonald Chapel on New Covenant's campus. Rev'd John Heaton serves as Associate Priest.
• Educational Records Bureau (ERB)minorStrategic or Co-development PartnerConsortium member providing educational assessment and records services.
• Independent School ManagementminorStrategic or Co-development PartnerConsortium member providing management resources and support for independent schools.
• Virginia Educational Improvement Scholarship Tax Credits ProgramstrategicGTM or Marketing PartnerState program allowing donors to receive 65% tax credit on donations to scholarship foundations. New Covenant Scholarship Foundation participates, enabling donors to receive significant tax benefits while supporting student scholarships.
• Philadelphia Insurance CompanyminorOthersProvides public liability insurance coverage for the school.
• RenWeb (FACTS)coreTechnology or IntegrationSchool management software platform used for student records, grades, admissions, and parent communications. Students receive credentials in grade 5.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Classical Conversations: Large homeschool co-op and curriculum provider serving families seeking classical Christian education outside traditional schools. Comparable because it addresses the same parental demand for classical Christian pedagogy, but does so via homeschool communities rather than a brick-and-mortar campus, making it a partial substitute for tuition-paying families.

Direct peers

• Westminster Academy: Classical Christian school using Trivium methodology, often associated with ACCS (Association of Classical Christian Schools). Comparable in pedagogy, dual accreditation, and faith-based mission serving K-12 families.
• Covenant Classical School: Independent classical Christian school in the Carolinas offering K-12 classical education with a Christian worldview. Directly comparable in curriculum model, governance structure (independent board), and target family demographic.
• Providence Classical Christian School: Classical Christian school (multiple locations) using the Trivium and classical methodology with strong college-prep outcomes. Directly comparable in pedagogy, scope (K-12), and tuition-funded nonprofit model; competes for classical Christian families nationally.
• The Covenant School: A network of classical Christian schools operating across multiple Virginia locations (Charlottesville, Richmond) and other states. Directly comparable because it uses the same classical pedagogy and Christian integration model serving PK-12 families, competing for the same demographic of classical Christian families in Virginia.
• Oak Hill Academy: Classical Christian school using Trivium methodology with similar college-prep outcomes. Comparable as a peer classical Christian institution operating PK-12 with similar scope, curriculum architecture, and accreditation through ACCS-affiliated bodies.
• Veritas Academy: Classical Christian school in Leesburg, VA area operating PK-12 with a Trivium-based curriculum and Reformed theological orientation. Directly comparable as a regional Virginia classical Christian peer with similar scope-and-sequence, dual accreditation, and tuition model.

Regional players

• Liberty Christian Academy: Faith-based private school serving the Lynchburg, VA market with broader evangelical orientation. Comparable as a same-geography private Christian school competing for the same pool of Central Virginia families, though it is broader in theological identity than New Covenant's classical/Reformed Episcopal niche.

Others

• Association of Classical Christian Schools (ACCS): National accreditation and support network for classical Christian schools. Comparable as the ecosystem organization whose member schools (including likely New Covenant) share curriculum resources, accreditation standards, and faculty development pipelines, making it an indirect strategic peer for benchmarking and growth.

Broad incumbents

• Hillsdale College K-12 Education: Hillsdale-affiliated initiative providing classical curriculum and charter-school partnerships nationwide. Comparable as a large-scale promoter of classical K-12 education; an indirect competitor for classical-curriculum-aware families and a potential source of competition as classical charter schools expand in Virginia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/newcovenantschools
• Instagraminstagram.com/newcovenantschools
• LinkedInlinkedin.com/school/new-covenant-schools

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Covenant Schools