NEWDEAL INSTITUT - Groupe KLF

What NEWDEAL INSTITUT - Groupe KLF does

NEWDEAL INSTITUT — now operating as KLF Bordeaux — is a private French language and international mobility training group headquartered in Bordeaux, France, founded in 2009 and currently employing approximately 30 staff. The company is structured around three internal brands: Newdeal Business Institut (multi-language corporate and individual training since 2009), Newdeal Institut de Français (a French-as-a-Foreign-Language school operating since 2012 and serving approximately 350 international students per year) and Newdeal World Institut (an international mobility agency launched in 2014 that coordinates work-study placements, Erasmus+ mobility, teacher training and accommodation). In 2025 the entity formally joined the KLF (Keep Learning French) group, a five-school French language network spanning Annecy, Bordeaux, Lyon, Montpellier and Toulouse.

The company's core offerings are instructional rather than technological: classroom-based and online language courses across 10 languages, exam preparation and administration for official certifications (DELF/DALF, TCF, TEF, TOEIC, Linguaskill, TCF IRN), work-study internship programmes with a network of more than 60 host companies, Erasmus+ teacher training, accommodation placement, and cultural excursions. The group operates an official KLF examination platform across the five cities and holds multiple French and European accreditations — Qualiopi, Datadock, FLE Quality Label, Bildungsurlaub (Germany) and Erasmus+ Centre status — which collectively enable 100% CPF (Compte Personnel de Formation) eligibility for individual learners and access to EU-funded mobility programmes.

Commercially, revenue is generated through per-course enrolment fees (with a €200 standard deposit plus registration fees of €30–€100 depending on format), corporate training contracts, Erasmus+ funded programme delivery, and ancillary fees for accommodation and cultural services. The go-to-market blends direct-to-consumer sales via website, phone and email with B2B corporate contracts and institutional channels through Erasmus+ networks and European project consortia. There is no proprietary technology platform; the product is instructional delivery, exam administration and mobility coordination, with online courses offered as a delivery format rather than a standalone tech offering.

Name

NEWDEAL INSTITUT - Groupe KLF

Legal name

NEWDEAL INSTITUT

Website

https://newdealinstitut.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

NEWDEAL INSTITUT (now KLF Bordeaux) is a private French language and international mobility training group in Bordeaux, founded in 2009, employing approximately 30 staff. It teaches 10 languages and serves individual learners, corporate clients, and Erasmus+ mobility groups, and is the Bordeaux member of the 5-school KLF (Keep Learning French) group.

Ownership category

akta.pro rank

Product category

Language Training and International Mobility Services

NAICS

Language Schools (611630), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Language Learning Centers (ESL/EFL & World Languages) (EDANAHAG)

akta.pro secondary industries

Business & Professional Language Training Abroad (EDAIAEAC), Exam Preparation Language Programs (IELTS/TOEFL/DELE/DALF/HSK, etc.) (EDAIAEAD), Teacher Training & Language Teaching Certifications (e.g., CELTA/DELTA) (EDAIAEAI)

Keywords

• Language training services
• French as foreign language
• Exam preparation courses
• Erasmus+ mobility programs
• International student services

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Language Course Fees: Revenue is generated primarily through enrolment fees for French and foreign language courses (in-person and online), exam preparation courses, and cultural programmes. Fees are charged per course, per week, or per programme, with deposits and registration fees applied at booking.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Newdeal Institut / KLF Bordeaux is a Qualiopi-certified language training centre in Bordeaux offering instruction in 10 languages (English, Spanish, German, Italian, Russian, Chinese, Japanese, Portuguese, Dutch and French) for individuals, employees, job seekers and corporate training managers, delivered in-person and online. The centre operates as an official accredited examination centre for DELF/DALF, TCF, TEF, TOEIC and Linguaskill, and runs an international mobility agency handling Erasmus+ teacher training, work-study internship placements, accommodation and cultural programmes.

Product overview

NEWDEAL INSTITUT - Groupe KLF operates as a multi-brand language education and international mobility group with three main divisions: Newdeal Business Institut (business language training since 2009), Newdeal Institut de Français (FLE school since 2012), and Newdeal World Institut (international mobility agency since 2014). The group offers French and foreign language instruction across 10 languages through in-person and online formats, exam preparation and certification services (DELF/DALF, TCF, TEF, TOEIC), professional internship programs (Work & Study), Erasmus+ teacher training, accommodation services, and cultural activities. The KLF Exam division provides official French language testing across 5 cities. The organization is completing a brand transition from Newdeal Institut to KLF Bordeaux under the Keep Learning French group umbrella.

Differentiator

Problem solved

Functional benefit

Products and services

• Newdeal Business Institut (multi-language training) Business language training centre offering instruction in 10 languages (English, Spanish, German, Italian, Russian, Chinese, Japanese, Portuguese, Dutch, French) delivered as private or group lessons, in-person and online, for all proficiency levels, targeting individuals, employees, job seekers and corporate training managers.
• Newdeal Institut de Français (FLE school) French as a Foreign Language (FLE) school in central Bordeaux offering certified courses in small groups or individual format for all levels, with cultural activities, accommodation solutions, and linguistic stays; certified by the FLE quality label and Qualiopi, and operating as an official exam centre for TEF, TCF and DELF/DALF.
• Newdeal World Institut (international mobility agency) International mobility agency specialising in linguistic travel, European projects and Erasmus+ programmes, coordinating student mobility, teaching staff mobility and strategic partnerships for French language learning in Bordeaux, including work-study internships, French courses, cultural activities, best-practice exchanges and job shadowing.
• French Exam Preparation Courses Preparation courses for official French language examinations including DELF/DALF, TCF, TEF, TOEIC, Linguaskill and Lilate, offered at certified examination centres.
• Work & Study / Incoming Services Programme Professional internship programme combining French courses with work placements in over 60 partner companies across tourism, catering, administration and marketing sectors, lasting from 2 weeks to 6 months for French levels A2 to C1.
• Erasmus+ Teacher Training Courses Professional development courses for teachers delivered in France covering French language, DELF/DALF examiner training accreditation, AI and technology integration, teaching methodology, neuroscience in education and gamification, eligible for Erasmus+ funding.
• Accommodation Services Housing solutions including host family stays (half-board or full-board), apart'hotels, student residences and youth hostels, managed through partner network for language stay participants in Bordeaux.
• KLF Exam Centres (DELF/DALF, TCF, TEF, TOEIC, Linguaskill) Official accredited examination centres across 5 French cities offering DELF/DALF, TCF (including IRN, Tout Public, Canada/Québec variants), TEF, TOEIC and French Civic Exam certifications.
• Online French Courses Distance learning options including private online lessons and evening French courses delivered remotely for learners unable to attend in person.
• Cultural Activities and Excursions

Quantifiable outcome

• Approximately 350 students trained per year at the French language institute, from numerous nationalities
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, minor and flagship.

• Erasmus+ European Consortium (multiple European schools and institutions)coreStrategic or Co-development PartnerNewdeal Institut is an active Erasmus+ mobility centre and strategic partner within European consortiums. It receives and sends teachers and students for professional development and language immersion exchanges, and participates in funded European strategic partnership projects involving multiple countries across the EU.
• SME4EASY European PartnershipminorStrategic or Co-development PartnerProject consortium focused on developing and testing an innovative methodology for organising quality internships for apprentices in Europe. Partner countries: Italy, Ireland, Germany, United Kingdom, Spain. Newdeal Institut contributes its network of companies and expertise in work-study placement coordination.
• RAW & GROW / Grow Your Raw European PartnershipminorStrategic or Co-development PartnerProject aimed at encouraging entrepreneurs in organic production and fostering growth of young businesses through study visits and training sessions. Partner countries: Macedonia, Slovenia, Czech Republic, France, Greece. Newdeal Institut participates as French partner providing French language training and cultural immersion components.
• OVERSTEP (Africa-EU Pilot Project)flagshipStrategic or Co-development PartnerOVERSTEP is a pilot project funded by the European Commission (€8.5 million) aimed at developing work-study programmes between Africa and Europe in agriculture, agri-food, tourism, and hospitality sectors. Newdeal Institut is the first and only French partner in this innovative Africa-EU mobility alliance, managing teacher placement and student internship coordination. The project spans 3 European countries (France, Italy, Spain) and ~10 African countries (Benin, Cape Verde, Cameroon, Gabon, Kenya, Nigeria, Senegal, South Africa, Tunisia). Newdeal Institut is tasked with recruiting 20 teachers for deployment to African partner schools.
• 60+ partner companies (tourism, catering, administration, marketing sectors)coreStrategic or Co-development PartnerNewdeal World Institut maintains a network of over 60 partner companies across sectors including tourism, catering, administration, and marketing. These companies host international students on professional internship placements as part of the Work & Study programme, enabling students to gain work experience in France while improving their French language skills.
• Host families networkcoreStrategic or Co-development PartnerA network of carefully selected host families in the Bordeaux region offering accommodation to international students (with half-board or full-board options). Families are described as welcoming, warm, and eager to share their daily life, providing authentic French cultural immersion.
• Appart'hotel and student residence partnersminorChannel Partner/ Reseller/ DistributorPartner-apart'hotels and student residences near the school offering independent accommodation options for students on longer stays, with kitchens and private bathrooms, located 10-35 minutes from the school by tramway.
• Eklo Hotel (youth hostel partner)minorChannel Partner/ Reseller/ DistributorPartnership with Eklo Hotel, a modern youth hostel in Bordeaux offering dormitory-style accommodation with shared bathrooms and kitchen, providing a budget-friendly community living option for students.
• Chambre de commerce (Chamber of Commerce)minorStrategic or Co-development PartnerCollaboration with the chamber of commerce as part of Newdeal Institut's ongoing relationships with business networks, supporting the placement of students in professional environments and facilitating enterprise connections.
• KLF Group sibling schools (IFAlpes Annecy, LSF Montpellier, Lyon Bleu International, Langue Onze Toulouse)flagshipStrategic or Co-development PartnerNewdeal Institut operates as one of five French language schools within the KLF (Keep Learning French) group. The group shares the KLF examination platform (klf-examen.fr), marketing infrastructure, and brand identity. Each school retains its own local character while benefiting from the group's scale and shared systems.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• France Langue: Paris-based French language school offering group and individual French courses, exam preparation (DELF/DALF), and cultural activities. Closely comparable in product, target customer (international adult learners), and delivery model.
• Eurocentres: International language school network offering French courses in France alongside other languages in multiple countries. Directly comparable in immersion programmes, exam preparation, and accommodation bundling.
• Langue Onze Toulouse: Another KLF group sibling school in Toulouse offering French as a Foreign Language courses and DELF/DALF exam preparation. Directly comparable on product, certification, and group affiliation.
• ACCENT (French Language School): French language school located in France offering FLE courses, DELF/DALF preparation, and accommodation services to international students. Closely comparable on core product and customer profile.
• IFAlpes (Annecy): Sibling school within the KLF group offering French language courses in Annecy. Directly comparable as a sister brand with shared examination platform and curriculum, and the most operationally similar competitor for student referrals.

Broad incumbents

• Alliance Française: Global network of French language and cultural centres operating in 130+ countries. Directly comparable because it delivers FLE instruction, DELF/DALF exam preparation, and cultural immersion programmes to international learners.
• Berlitz Corporation: Global language training provider offering immersive French instruction, corporate language training, and cross-cultural programmes. Comparable on business language training and adult learner segments.
• Education First (EF): Global private education company with EF French language schools in France and worldwide. Comparable as a much larger incumbent offering immersive French programmes with accommodation and exam preparation.

Emerging players

• Babbel (Babbel Live / Babbel for Business): Digital-first language learning platform with live online tutoring offering French and other languages. Comparable on adult language learner segment, but disruptive on delivery model and price rather than direct in-person competition.

Regional players

• ISIPCA / Paris language schools cluster: Cluster of established French language schools based in Paris offering comparable FLE programmes and exam prep. Comparable in product but Paris-centric versus Newdeal's Bordeaux regional positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/newdealinstitut
• Facebookfacebook.com/NewdealBx
• LinkedInlinkedin.com/school/newdeal-institut
• Instagraminstagram.com/newdealinstitut
• TikToktiktok.com/@newdealinstitut

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NEWDEAL INSTITUT - Groupe KLF