New Delhi Indian Restaurant
New Delhi Indian Restaurant is a family-owned, single-location North Indian restaurant in Philadelphia's University City, operating since 1988. It serves dine-in, daily buffet (Tue–Sun), catering, and online orders, anchored by unchanged signature Butter Chicken and Chicken Tikka Masala recipes.
- Company typePrivate
- Founded1988
- HeadquartersPhiladelphia, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What New Delhi Indian Restaurant does
New Delhi Indian Restaurant is a family-owned, single-location North Indian restaurant operating at 4004 Chestnut Street in Philadelphia's University City since 1988, founded and still run by the Singh family. Its core offering is sit-down table service anchored by two signature dishes — Butter Chicken (Murgh Makhani) and Chicken Tikka Masala — whose recipes have been unchanged for over 35 years, prepared using a traditional clay tandoor oven and complemented by an extensive à la carte menu (vegetable, chicken, meat, seafood, biryanis, tandoori breads, accompaniments).
The business operates five revenue streams under a unit-pricing (pay-as-you-go) model: dine-in à la carte (signature dishes from $17.50), an all-you-can-eat daily buffet Tue–Sun priced $16.95–$22.95, a full bar with Indian beers and value pricing ($4 wine, $4–$6 shots, $7 cocktails) available all day, takeout and delivery, and a structured catering program for corporate events, weddings, and private celebrations ($150–$290 party packs plus individual trays). Direct ordering via the ChowNow platform is actively promoted over third-party delivery apps to preserve margin and offer lower prices to customers.
Customers include general diners and families, University City students seeking affordable ethnic dining, and corporate/event buyers for catering. The restaurant is rated 4.1/5 across 1,381 Google reviews and employs approximately 13 people. It is a bootstrapped, privately held family business with no disclosed funding, parent company, or institutional investors, and operates without a proprietary technology platform, public API, or app.
New Delhi Indian Restaurant firmographics
Firmographics- Name
- New Delhi Indian Restaurant
- Legal name
- New Delhi Indian Restaurant
- Website
- https://newdelhiweb.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- New Delhi Indian Restaurant is a family-owned, single-location North Indian restaurant in Philadelphia's University City, operating since 1988. It serves dine-in, daily buffet (Tue–Sun), catering, and online orders, anchored by unchanged signature Butter Chicken and Chicken Tikka Masala recipes.
- Ownership category
- akta.pro rank
New Delhi Indian Restaurant industry classification
Industry- Product category
- Indian Restaurant
- NAICS
- Full-Service Restaurants (722511), Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Ethnic & Regional Cuisine Restaurants (THAFACAD)
- akta.pro secondary industries
- Casual Dining Restaurants (THAFACAB), All-Day Dining Restaurants (THAFACAJ)
Keywords
Where New Delhi Indian Restaurant is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
New Delhi Indian Restaurant business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dine-In Service: Full-service restaurant with à la carte menu pricing. Signature dishes from $15.95-$21.95, tandoori items, biryanis, breads, and accompaniments.
- Daily Buffet: All-you-can-eat buffet service Tue-Sun with lunch and dinner periods. Lunch buffet Tue-Fri $16.95, Sat-Sun $18.95; Dinner buffet $22.95. Includes rotating dishes, signature Butter Chicken, tandoori items, vegetarian options, naan, rice, and desserts.
- Full Bar: Full bar service with Indian beers (Kingfisher, Taj Mahal), wine by the glass from $4, shots $4-$6, and mixed drinks from $7. Bar prices available all day.
- Takeout & Delivery: Direct online ordering via ChowNow platform with best pricing. Third-party delivery through Uber Eats, DoorDash, Grubhub available but at higher prices.
- Catering: Full catering service for events including corporate lunches, weddings, receptions, birthday/anniversary parties, graduations, holiday parties, and private dinners. Party packs from $150 (10-person) to $290 (20-person), individual trays available, pickup or limited-area delivery (no on-site setup).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tue-Fri Lunch Buffet |
| Unit Pricing | Pay-as-you-go | Sat-Sun Lunch Buffet |
| Unit Pricing | Pay-as-you-go | Dinner Buffet |
| Unit Pricing | Pay-as-you-go | Signature Dishes (Butter Chicken, Tikka Masala) |
| Unit Pricing | Pay-as-you-go | Party Pack 10 |
| Unit Pricing | Pay-as-you-go | Party Pack 20 |
| Unit Pricing | Pay-as-you-go | Half Tray Entrees (serves 12) |
| Unit Pricing | Pay-as-you-go | Full Tray Entrees (serves 25) |
| Unit Pricing | Pay-as-you-go | Bar - Wine |
| Unit Pricing | Pay-as-you-go | Bar - Beers |
| Unit Pricing | Pay-as-you-go | Bar - Shots & Mixed Drinks |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
New Delhi Indian Restaurant product offering
Product offeringCore offering
New Delhi Indian Restaurant operates a single-location, family-owned Indian restaurant in Philadelphia serving traditional North Indian cuisine. Its core offering is the preparation and sale of Indian food — including appetizers, tandoori and curry entrées, breads (naan, roti), rice dishes (biryani), and desserts — consumed primarily on-premise (dine-in) or via takeout. The business is built around an in-person dining experience and food sales rather than any digital product.
Product overview
New Delhi Indian Restaurant is a single-location, family-owned restaurant offering a unified dining experience centered on authentic North Indian cuisine since 1988. The core offerings include sit-down dining with table service, an all-you-can-eat daily buffet (Tuesday through Sunday), and online ordering for takeout and delivery. Supporting services include full catering for events, table reservations, and a full bar. The restaurant's menu features signature dishes like Butter Chicken and Chicken Tikka Masala, along with tandoori items, biryanis, vegetarian specialties, and traditional breads. The dining, buffet, catering, and ordering services operate as integrated components of a single restaurant operation rather than separate products.
Differentiator
Problem solved
Functional benefit
Products and services
- Dine-in Restaurant Service On-premise dining experience at the Philadelphia restaurant location, where guests are seated and served traditional North Indian appetizers, tandoori and curry entrées, breads, rice dishes, and desserts prepared in-house. Targeted at local diners, families, and walk-in guests.
- Takeout / Pickup Food Service
Quantifiable outcome
- Rated 4.1/5 from 1,381 Google reviews
- +1 more outcomes
Companies that use New Delhi Indian Restaurant
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles1 record
New Delhi Indian Restaurant technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
New Delhi Indian Restaurant partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
New Delhi Indian Restaurant competitors and assessment
Company assessmentDirect peers
- Royal Indian Cuisine: Regional Indian restaurant in the greater Philadelphia area with dine-in and catering service. Comparable traditional-format competitor in the same metropolitan market.
- Mantra Indian Restaurant: Philadelphia-area Indian restaurant offering traditional North Indian cuisine, dine-in service, and event catering. Competes for the same ethnic-dining and event customer base.
- Tiffin Indian Cuisine: Philadelphia-based Indian restaurant operating dine-in and buffet service with similar price points and North Indian menu. Direct local competitor for both walk-in and catering customers in the Philadelphia market.
- Bindi Philadelphia: Indian restaurant in Philadelphia offering traditional cuisine in a sit-down format. Comparable full-service ethnic dining experience targeting similar Philadelphia diners.
- Desi Village Indian Restaurant: Philadelphia-area Indian restaurant offering traditional cuisine with dine-in and catering service. Direct competitor for North Indian food seekers in the local market.
- Saffron Indian Kitchen: Full-service Indian restaurant in the Philadelphia area offering dine-in, takeout, and catering with a comparable North Indian menu. Competes directly for the same University City and Greater Philadelphia customer base.
- Nirvana Indian Cuisine: Indian restaurant operating in the Philadelphia region with dine-in, buffet, and catering offerings. Comparable in format and customer segment to New Delhi's full-service model.
Others
- ChowNow: Direct online ordering platform powering New Delhi's preferred off-premise channel. Not a direct restaurant competitor but a key enabling partner whose commission structure materially affects New Delhi's margin profile.
Regional players
- Taj Mahal Indian Restaurant: Indian restaurant operating in the broader Mid-Atlantic region with traditional menu and buffet service. Comparable ethnic-dining concept and format, but based outside Philadelphia's immediate trade area.
Broad incumbents
- P.F. Chang's: National full-service Asian restaurant chain with dine-in, bar, and catering. Differs in cuisine (Pan-Asian vs. North Indian) and scale, but competes in the same full-service ethnic-dining category and broader catering market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
New Delhi Indian Restaurant social profiles
Digital presenceNew Delhi Indian Restaurant financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Delhi Indian Restaurant leadership team
Management profileNumber of profiles
Profiles1 record
New Delhi Indian Restaurant funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Delhi Indian Restaurant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Delhi Indian Restaurant
What does New Delhi Indian Restaurant do?
New Delhi Indian Restaurant operates a single-location, family-owned Indian restaurant in Philadelphia serving traditional North Indian cuisine. Its core offering is the preparation and sale of Indian food — including appetizers, tandoori and curry entrées, breads (naan, roti), rice dishes (biryani), and desserts — consumed primarily on-premise (dine-in) or via takeout. The business is built around an in-person dining experience and food sales rather than any digital product.
Is New Delhi Indian Restaurant a public or private company?
New Delhi Indian Restaurant is a private company. It is classified as family owned and is currently operating.
When was New Delhi Indian Restaurant founded?
New Delhi Indian Restaurant was founded in 1988. It employs 11 to 50 people.
Where is New Delhi Indian Restaurant based?
New Delhi Indian Restaurant is headquartered in Philadelphia, United States, in the North America region.
How does New Delhi Indian Restaurant make money?
Five revenue lines are on record. Dine-In Service is the primary driver. The others are daily Buffet, full Bar, takeout & Delivery and catering.
Who are New Delhi Indian Restaurant's main competitors?
Direct peers on record are Royal Indian Cuisine, Mantra Indian Restaurant, Tiffin Indian Cuisine, Bindi Philadelphia, Desi Village Indian Restaurant, Saffron Indian Kitchen and Nirvana Indian Cuisine. ChowNow is listed as an others. Taj Mahal Indian Restaurant is listed as a regional player. P.F. Chang's is listed as a broad incumbent.
Does New Delhi Indian Restaurant have an API?
No public API is recorded for New Delhi Indian Restaurant.
What industry is New Delhi Indian Restaurant in?
New Delhi Indian Restaurant's product category is Indian Restaurant. Its primary akta.pro industry code is THAFACAD, Ethnic & Regional Cuisine Restaurants, with a secondary code of THAFACAB, Casual Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.