New Economy

What New Economy does

New Economy B.V. is a 5-person Amsterdam-based consulting and concept-development firm that helps Dutch businesses, municipalities, provinces and community initiatives transition from conventional sustainability practices to regenerative ones. Founded in 2015, the company has completed more than 80 projects over ten years and serves clients across construction (Dura Vermeer), healthcare textiles (JOYinCARE), shared mobility (Ride-Check), regional government (the provinces of Gelderland, Utrecht, Noord-Holland and Zuid-Holland), municipal government (Gemeente Amsterdam) and public/community institutions (OBA Osdorp).

The firm's core technology is a stack of proprietary impact-measurement and regenerative-design methodologies — Life Cycle Assessment (LCA), Social Cost-Benefit Analysis (MKBA), CO2-footprint modelling, shadow pricing, the Regenerative Heart scan (an eight-theme self-assessment), the Koolstofvastleggingshuis (a Carbon Sequestration House mapping ten IPCC methods against 26 societal challenges), a three-domain Regenerative Design framework inspired by Bill Reed's Trajectory of Ecological Design, and the Biobased Design concept co-developed with Studio Brian Kersbergen. Deliverables are reports, roadmaps and calculation models (for example a free MKBA Food Excel/Google Sheets tool) rather than software products; the Regenerative Modular Cabinet is the firm's only physical product, an open-source, 100% biobased furniture system launched at Dutch Design Week 2023.

New Economy makes money primarily through project-based consulting engagements sold directly to enterprises and government bodies, supplemented by thought-leadership content (publications, knowledge bank, newsletter, LinkedIn), Dutch Design Week visibility, and free self-serve tools that funnel food initiatives and other organizations into paid work. Pricing is quote-based and not publicly disclosed. The firm holds no outside investment and is privately held by founders, with Pepijn Duijvestein as the lead figure across regenerative strategy, material principles, impact research and the Biobased Design partnership.

Name

New Economy

Legal name

New Economy B.V.

Website

https://neweconomy.eco

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

New Economy is a 5-person Amsterdam consulting firm that helps Dutch businesses, municipalities and provinces move from sustainability to regenerative practice via LCA, MKBA and CO2-footprint analysis, regenerative strategy, and the Biobased Design modular cabinet platform.

Ownership category

akta.pro rank

Product category

Sustainability Consulting Services

NAICS

Administrative Management and General Management Consulting Services (541611), Industrial Design Services (54142), Household and Institutional Furniture Manufacturing (33712)

akta.pro primary industry

Circular Economy & Sustainable Products (Reuse, Repair, Upcycling) (BPAGALAF)

akta.pro secondary industries

Circular Economy & Resource Efficiency (BPADALAM), Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD)

Keywords

• Regenerative strategy consulting
• Carbon footprint analysis
• Life cycle assessment
• Social cost benefit analysis
• Sustainability advisory services

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consulting Services: The primary revenue stream appears to be consulting and advisory services for organizations seeking to develop regenerative strategies, conduct impact analyses (LCA, MKBA, CO2-footprint), and create transition plans. Services are delivered through project engagements with businesses, municipalities, and provinces.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

New Economy is a regenerative creative concept developer and consulting firm that helps businesses, municipalities, provinces, and communities measure and improve their environmental and societal impact. Core services include carbon footprint analysis (GHG Protocol scope 1, 2, 3), Life Cycle Assessments (LCA), Social Cost-Benefit Analyses (MKBA), CSRD compliance support, regenerative strategy development, food vision planning, carbon sequestration market exploration, and resilience/prevention strategy. The firm also publishes open calculation tools (e.g., MKBA Food Rekenmodel) and develops physical biobased products such as the Regenerative Modular Cabinet.

Product overview

New Economy is a regenerative creative concept developer offering consulting services and analytical tools rather than a unified software product. The portfolio spans impact assessment services (nulmeting footprint, product LCA, CO2-eq reductiemanagement), strategic advisory (regeneratieve scan, weerbaarheidsstrategie, preventiestrategie, strategie en actieplan), regional planning (voedselvisie, gemeenten en regio's strategie), and climate/carbon services (klimaatplan en koolstof, koolstofvastlegging marktverkenningen). The company also develops open calculation models (such as the MKBA Food rekenmodel for food initiatives) available as free Excel/Google Sheets tools. The Biobased Design Regenerative Modular Cabinet represents the company's sole physical product offering — an open-source, modular, 100% biobased furniture system. Services are primarily delivered as reports, analyses, and strategy documents, with the Regeneratieve Scan serving as the primary interactive self-assessment tool.

Differentiator

Problem solved

Functional benefit

Brands

• Biobased Design: A regenerative design concept developed by Brian Kersbergen and Pepijn Duijvestein, producing the Regenerative Modular Cabinet - a modular, repairable, open-source cabinet system made from biobased materials and local residual streams. 100% biobased and biodegradable, open-source and modular.
• Regenerative Modular Cabinet

Products and services

• Nulmeting Footprint (Baseline Footprint Measurement) Baseline measurement service that maps the CO2 footprint of an organization according to GHG Protocol standards, covering scope 1, 2, and scope 3 emissions as a starting point for reduction targets and CSRD reporting. Delivered to enterprises and governments.
• Scope 1, 2 en 3 Footprint (CSRD Compliance)

Quantifiable outcome

• 96% of Dura Vermeer's emissions were in scope 3 (supply chain), totaling 563,300 tons CO2
• +7 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• SpaakCSminorImplementation/ SI/ Consulting Partner · 1 January 2023SpaakCS performed independent third-party audit and validation of the CO2-eq reduction management report for Ride-Check, reviewing methodology, data, and results.
• Studio Brian KersbergencoreStrategic or Co-development Partner · 1 January 2023Joint development of Biobased Design - a collaborative design practice combining furniture design, manufacturability, material research, and regenerative strategy. Brian Kersbergen handles furniture design and modular system development; Pepijn Duijvestein (New Economy) provides regenerative strategy and impact research. Joint authorship and shared ownership of the Biobased Design concept.
• 2ImpactcoreStrategic or Co-development Partner · 1 January 2022Collaboration between New Economy and 2Impact for conducting CO2 footprints for construction and infrastructure clients. New Economy handled the climate/carbon portion while 2Impact contributed to the overall sustainability assessment. Together they developed a measurement and reporting manual for CSRD compliance.
• OBA Osdorp (Public Library)minorStrategic or Co-development PartnerPublic library where the DIY-RMC tool was made available for loan, allowing children and community members to build bookcases using the Regenerative Modular Cabinet concept with local materials.
• Brian KersbergencoreStrategic or Co-development PartnerCo-founder and partner in Biobased Design initiative. Handles furniture design, form language, technical manufacturability, and translation to modular cabinet system. Joint ownership of the Biobased Design concept.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Metabolic: Amsterdam-based sustainability consultancy advising businesses, governments, and NGOs on circular economy, climate, and regenerative systems. Closest comparable to New Economy by geography, mission, and service mix (LCA, circular strategy, regional transition planning), though larger in headcount.
• Quantis: International sustainability consultancy focused on environmental footprinting, LCA, and science-based targets. Comparable to New Economy's product-level LCA and CO2 reduction pathways for enterprise clients, at significantly greater scale.
• Circle Economy: Dutch social enterprise focused on accelerating circular economy adoption through data, advisory, and the Circularity Gap Reporting framework. Directly comparable to New Economy's circular economy advisory work with provinces and municipalities.
• PRé Sustainability: Dutch consultancy specializing in Life Cycle Assessment (LCA), product footprinting, and SimaPro software. Closest peer to New Economy's LCA, MKBA, and product footprint services, with deeper tool infrastructure.
• Climate Neutral Group: Dutch carbon consultancy offering CO2 footprinting, reduction strategies, and offset programs. Directly competes with New Economy's CO2-eq reduction management and scope 1/2/3 footprint services.

Broad incumbents

• EcoAct: International climate consultancy offering carbon accounting, reduction strategy, and CSRD-aligned advisory. Directly competes with New Economy's enterprise carbon footprinting and reduction pathway work, at greater scale.
• Carbon Trust: Established UK-based climate and sustainability consultancy delivering carbon footprinting, certification, and advisory to enterprises and governments. Comparable on CSRD-readiness and LCA, with much wider geographic reach.
• Anthesis: Large global sustainability consultancy providing strategy, reporting, and implementation services. Overlaps with New Economy's CSRD, LCA, and sustainability strategy offerings, with substantially larger delivery capacity.
• South Pole: Large global climate solutions provider offering carbon advisory, sustainability strategy, and climate finance. Overlaps with New Economy's carbon and CSRD work but offers a much broader portfolio at greater scale.

Emerging players

• Sustainalize: Dutch boutique sustainability consultancy focused on sustainable business transformation for SMEs and corporates. Comparable to New Economy in scale and Dutch footprint, with overlapping services in carbon footprinting and CSRD.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/neweconomy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Economy