Newell Recycling Equipment LLC

Name

Newell Recycling Equipment LLC

Legal name

Newell Recycling Equipment LLC

Website

https://newellequip.eu

Company type

Private

Founded year

1938

Operating status

Operating

Ownership category

akta.pro rank

Product category

Industrial Metal Shredding and Recycling Equipment

NAICS

Cutting Tool and Machine Tool Accessory Manufacturing (333515)

SIC

Machine Tools, Metal Cutting Types (3541)

akta.pro primary industry

Auto Shredding & Metal Fragmentation (Shredder Operations) (EUAIAJAD)

akta.pro secondary industries

End-of-Life Vehicle (ELV) Dismantling & Auto Shredding (ASR) (IMAKAMAD), Vehicle & Machinery Salvage (Heavy Equipment, Rail, Marine, Agricultural) (EUAIAJAL), Battery Materials Refining & Re-Manufacturing Feedstocks (Li, Ni, Co, Mn, Graphite Salts) (EUAIAIAJ)

Keywords

• Metal shredding equipment
• Automobile shredder systems
• Non-ferrous separation equipment
• Sensor sorting systems
• Industrial recycling machinery

Headquarters

HQ city

El Paso

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Infrastructure, Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Consulting and Technical Services: Plant efficiency evaluation, system upgrades, technical assistance, engineering services, and design/quoting for new equipment.
2. Non-Ferrous Separation Systems: Sale of eddy current separators, trommel screens, stainless steel separators, and associated separation equipment.
3. Shredding Equipment Sales: Sale of metal and automobile shredding systems ranging from 400 HP to 11,000 HP, including transportable and stationary configurations.
4. Spare Parts and Castings: Replacement parts including hammers, rotors, grates, liner plates, bearings, conveyor components, and custom castings for shredders and related equipment.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Newell Recycling Equipment LLC designs, manufactures, and services heavy-duty automobile and metal shredders (400-11,000 HP) along with pre-shredders, inclined shears, high-speed balers, ferrous and non-ferrous separation systems, and XRF/LIBS sensor sorting systems for metal recyclers and steel mills worldwide. The company sells complete modular shredding plants plus spare parts, castings, and 7x24 technical support.

Product overview

Newell Recycling Equipment LLC (NRE) is the original inventor and pioneer of the modern automobile and metal shredder, offering a modular recycling plant architecture centered on its flagship Newell Shredder series (400–11,000 HP), supplemented by upstream Pre-Shredders (50/100/150 TPH) for material preconditioning, downstream Ferrous and Non-Ferrous Separation Systems for product stream recovery, Inclined Shears and High Speed Balers for material processing, LIBS and XRF Sensor Sorting Systems for precise alloy and metal fractionation, and a Smart Shredding System (SSS) / Smart Water System for automated operational control. The product portfolio also includes a comprehensive Castings and Spare Parts line covering rotors, hammers, grates, and wear components. The company provides 7x24-hour global technical support and operates manufacturing facilities in the USA and China, serving steel mills and metal recyclers worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Newell Transportable Shredder

Quantifiable outcome

• Up to 50% higher capacity than competitors at same HP rating
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• EriezcoreTechnology or IntegrationPartnership with Eriez, America's largest magnetic separation equipment manufacturer with 70+ years of experience. Eriez provides world-class drum magnets for Newell's separation systems.

Scale indicators10 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• Metso Corporation: Metso is a Finnish global leader in mining, aggregates, and recycling equipment; following its acquisition of Lindner Recyclingtech and Shred-Tech, it directly competes with Newell in metal and automobile shredders while also offering broader process plant solutions.
• Danieli & C. Officine Meccaniche S.p.A. Danieli is an Italian global supplier of equipment and plants for the metals industry, including EAF steelmaking. While broader than Newell, it supplies the same steel mill customers that purchase Newell shredders and downstream processing equipment.

Direct peers

• Lindner Recyclingtech: Lindner is a German manufacturer of shredders, granulators, and complete recycling systems. It is one of Newell's most direct competitors in industrial metal and ELV shredding equipment across Europe and global markets.
• Shred-Tech: Shred-Tech is a Canadian manufacturer of industrial shredders and size reduction equipment serving recycling, security, and waste management customers, and a direct competitor to Newell in stationary and mobile shredder systems.
• Untha Shredding Technology: Untha is an Austrian manufacturer of industrial shredders for waste, wood, metal, and recycling applications. It competes directly with Newell in metal shredding and recycling systems, particularly across European markets.
• Vecoplan AG: Vecoplan is a German maker of shredders and size reduction equipment for wood, biomass, plastics, and metal recycling. Its metal scrap shredders compete with Newell's product line in industrial recycling facilities.
• Hammel Recyclingtechnik GmbH: Hammel is a German manufacturer of slow- and high-speed shredders for metal, ELV, and bulky waste. It is one of Newell's established direct competitors in car and metal shredder equipment.
• SSI Shredding Systems: SSI Shredding Systems is a U.S.-based manufacturer of industrial shredders and size reduction equipment serving the recycling, waste, and scrap metal industries, directly comparable to Newell's shredder portfolio.
• Eldan Recycling Machinery: Eldan Recycling is a Danish manufacturer of cable, tyre, e-waste, and metal recycling machinery, including shredders and separation systems. It overlaps with Newell in shredder-based metal recovery systems.

Regional players

• Wendt Corporation: Wendt Corporation is a U.S.-based manufacturer of metal processing and recycling equipment, including shredders, granulators, and separation systems. It is a North American regional peer to Newell with overlapping scrap metal and recycling product lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/scott-newell-88718577

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newell Recycling Equipment LLC