New Era Art Foundation

What New Era Art Foundation does

New Era Art Foundation (Fundacja New Era Art) is a Kraków, Poland-based non-profit cultural organization founded in 2009 by Jan Potocki, descendant of Count Jan Nepomucen Potocki. The foundation runs an art gallery and a portfolio of recurring cultural programs, operating primarily from Pałac pod Baranami at Rynek Główny 27 — Kraków's main market square. Core offerings include Galeria New Era Art and Pracownia pod Baranami exhibition spaces, an annual 'Młoda Sztuka w Starym Mieście' (Young Art in the Old Town) sales campaign, the co-organized Sztukobranie Young Art Fair, and themed festivals such as Rok Jana Potockiego. Programming extends into artist open calls, workshops, and integration with literary and travel-culture events including the Conrad Festival and Klub Podróżników Śródziemie.

The organization serves emerging artists seeking exhibition and sales platforms, collectors purchasing early-career work at the Kraków location, and cultural institutions ranging from the City of Kraków to international partners such as Dom Polski w Tunezji. The business model is non-commercial at the foundation level: exhibitions are free to enter, art sales generate commission/transaction fees, and artists pay registration fees to participate in open calls and the annual sales campaign. There is no disclosed technology platform, proprietary software stack, or scalable digital infrastructure — value is delivered through physical curation, event organization, and high-footfall venue access rather than software. International activity spans collaborations with artists from the UK, France, Spain, the Netherlands, and Tunisia, indicating cross-border programming even though institutional scale remains small.

Name

New Era Art Foundation

Legal name

Fundacja na Rzecz Promocji i Rozwoju Sztuki New Era Art

Website

https://neweraart.pl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

New Era Art Foundation is a Kraków-based non-profit art foundation that runs exhibitions, artist open calls, and the annual Young Art in the Old Town sales campaign from Pałac pod Baranami on the city's main square. It serves emerging artists, collectors, and cultural institutions through gallery programming, workshops, and cultural festivals.

Ownership category

akta.pro rank

Product category

Art Gallery & Cultural Foundation Services

NAICS

Art Dealers (459920), Museums, Historical Sites, and Similar Institutions (712), Museums, Historical Sites, and Similar Institutions (7121)

akta.pro industry

PRIMARYTHAJADAH

Art Galleries & Exhibition Spaces (Commercial & Nonprofit)

Travel & Hospitality/Tours, Attractions & Experiences/Museums, Galleries & Cultural Institutions

SECONDARYBPAGAHAG

Cultural Festivals & Events Organizations

Business & Public Services/Nonprofit, NGO & Social Services/Arts, Culture & Heritage Nonprofits

SECONDARYTHAHAAAG

Performing Arts & Cultural Event Venues (Theaters, Museums)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Conference & Convention Venues (Convention Centers, Civic Centers)

SECONDARYMPAGAFAJ

Arts, Crafts & Maker Fairs

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Exhibitions, Fairs & Expos (Consumer/Public)

SECONDARYBPAGAHAH

Public Art, Arts Councils & Grantmaking Programs

Business & Public Services/Nonprofit, NGO & Social Services/Arts, Culture & Heritage Nonprofits

Keywords

• Art gallery services
• Contemporary art exhibitions
• Young artist support
• Cultural event programming
• Art sales facilitation

Headquarters

HQ city

Kraków

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Art Sales: The foundation facilitates art sales through exhibitions and the 'Młoda Sztuka w Starym Mieście' sales campaign, operating as a non-profit that supports artists with promotional and exhibition space.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

New Era Art Foundation operates a non-profit art gallery and cultural programming organization in Kraków, Poland. It runs two physical venues — Galeria New Era Art and Pracownia pod Baranami — inside the historic Pałac pod Baranami on the Main Market Square, hosting exhibitions, annual art sales campaigns, an emerging-art fair, art workshops, and cultural festivals such as 'Rok Jana Potockiego' (Year of Jan Potocki). The foundation facilitates sales between artists and collectors while promoting young and emerging artists through exhibition space, open calls, and dedicated sales programs.

Product overview

New Era Art Foundation operates a portfolio of interconnected art gallery and cultural programs, unified by a mission to support young artists and promote contemporary art. The core offering centers on two physical venues: Galeria New Era Art and Pracownia pod Baranami, both located in Pałac pod Baranami in Kraków's Main Market Square. Supporting these gallery spaces are signature programs including 'Młoda Sztuka w Starym Mieście' (an annual summer art sales exhibition), 'Sztukobranie' (a young art trade fair), and 'Rok Jana Potockiego' (a multi-event cultural festival celebrating Count Jan Potocki). The foundation also offers regular artistic workshops including linocut, ceramics, and spontaneous painting. These programs work together to provide exhibition space, sales opportunities, and educational activities for emerging artists while making contemporary art accessible to the public.

Differentiator

Problem solved

Functional benefit

Products and services

• Galeria New Era Art A contemporary art gallery located at Rynek Główny 27 in Pałac pod Baranami, Kraków, serving as the foundation's primary exhibition space for rotating shows of painting, sculpture, graphics, photography, and drawing by both emerging and established artists. Open to visitors with free or nominal entrance fees.
• Pracownia pod Baranami Workshop and exhibition space within Pałac pod Baranami that hosts art workshops (linocut, ceramics, graphic art, spontaneous painting), smaller exhibitions, and artistic events targeted at emerging artists and the local public.
• Młoda Sztuka w Starym Mieście (Young Art in the Old Town) Annual summer art sales campaign and exhibition series held at Pałac pod Baranami, designed to support and promote young artists at the beginning of their careers by providing exhibition space and direct sales opportunities to collectors during a defined season (July–September period historically).
• Sztukobranie – Targi Młodej Sztuki (Young Art Fair) A young art fair organized/co-organized by the foundation, featuring presentations by emerging artists, art school students and graduates, and independent creators, combining exhibition space with commercial sales opportunities in Kraków.
• Rok Jana Potockiego (Year of Jan Potocki) Multi-event cultural festival celebrating Count Jan Potocki, featuring exhibitions, workshops, travel-themed events, concerts, film screenings, competitions, and educational programs centered around the legacy of the famous Polish traveler and collector.
• Warsztaty Artystyczne (Art Workshops) Educational workshop program including linocut workshops, ceramic workshops for children, spontaneous painting workshops, and graphic art workshops conducted at Pracownia pod Baranami, open to children and adults.
• Otwarte Zgłoszenia (Open Calls) Open call programs inviting artists from various disciplines — painting, sculpture, graphics, photography, drawing, and artistic crafts — to submit works for exhibition and sales opportunities; requires artwork photos, biography, and a registration fee.

Quantifiable outcome

• Founded in 2009, the foundation has supported hundreds of artists through exhibitions and sales programs
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Pałac pod BaranamicoreStrategic or Co-development PartnerThe foundation operates its galleries within the historic Pałac pod Baranami, one of Kraków's most prestigious cultural venues located at the Main Market Square. This partnership provides exhibition spaces and connects the foundation to the palace's rich cultural heritage.
• Conrad FestivalmajorStrategic or Co-development PartnerThe foundation collaborated with the Conrad Festival (literary festival) to host literary-artistic events in Pracownia pod Baranami, combining literature and visual arts.
• Sztukobranie - Targi Młodej SztukimajorStrategic or Co-development PartnerThe foundation was a co-organizer of Sztukobranie, an art market fair focused on young art, held in Kraków.
• Magazyn WczasyminorGTM or Marketing PartnerA Kraków-based printed magazine promoting young art (Polish and international artists). Founded by students from the Pedagogical University. The magazine supported the 'Żar Tropików' exhibition.
• Klub Podróżników ŚródziemieminorStrategic or Co-development PartnerTravel club that collaborated with the foundation on the 'Rok Jana Potockiego' (Jan Potocki Year) program and 'Festiwal Podróżników' (Travelers Festival).
• Dom Polski w TunezjiminorStrategic or Co-development PartnerPolish cultural center in Tunisia that collaborated on the 'KUFER PODRÓŻNY HRABIEGO POTOCKIEGO' competition organized as part of Jan Potocki Year.
• Galeria PauzaminorStrategic or Co-development PartnerKraków gallery listed as a partner for the Ramon Lopez exhibition, indicating ongoing collaboration with local gallery network.
• AQLeventsminorImplementation/ SI/ Consulting PartnerEvent management company listed as partner for specific exhibitions.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Galeria Pauza: Kraków gallery listed as a partner of the foundation for specific exhibitions. Operates contemporary art exhibitions in Kraków and competes for similar emerging artist and collector audiences.
• Fundacja Sztuki Polskiej ING (ING Polish Art Foundation): Polish non-profit art foundation supporting contemporary art acquisition, exhibitions, and artist development. Highly comparable as a Polish non-profit art entity with a national scope and structured programming.
• Galeria Zderzak: Kraków contemporary art gallery with a programmatic exhibition calendar and collaborative festival presence (Cracow Gallery Weekend). Comparable in city, audience, and emerging-to-mid-career artist focus.
• Fundacja Galerii Foksal: Warsaw-based Polish art foundation supporting exhibitions of contemporary art. Comparable as a non-profit cultural foundation enabling artist exposure and curatorial programs, though with a Warsaw rather than Kraków focus.
• Bunkier Sztuki: Contemporary art gallery and exhibition space in Kraków that hosts rotating exhibitions of Polish and international artists. Direct competitor for exhibition traffic and emerging-artist programming within the same city.
• Galeria Starmach: Established Kraków gallery with a strong focus on Polish contemporary and 20th-century art. Comparable in that it sells artworks through a physical gallery and supports artists' market entry, though at a higher price tier and longer history.

Others

• Cracow Gallery Weekend (KRAKERS): Organizing body of the annual Kraków gallery weekend that the foundation participates in. Not a direct competitor — acts as an industry coordinator and visibility multiplier that the foundation leverages for audience access.

Broad incumbents

• Muzeum Narodowe w Krakowie: The national museum in Kraków with permanent and temporary art exhibitions. Operating in the same city as the foundation, it competes for art-engaged visitors and has substantially greater resources.
• Muzeum Sztuki w Łodzi (Museum of Art in Łódź): One of Poland's oldest museums of modern and contemporary art, operating exhibition and educational programming. Broader and longer-established than the foundation but serves overlapping audiences and curatorial mission.
• Zachęta — Narodowa Galeria Sztuki: Poland's national contemporary art gallery in Warsaw. Broad incumbent with exhibitions, public programs, and educational initiatives similar in theme to the foundation, though at national-institution scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/galerianeweraart
• LinkedInlinkedin.com/company/new-era-art-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Era Art Foundation