New Forest Trust
New Forest Trust is a UK-registered conservation charity (no. 1099420), founded in 2003, that funds and coordinates conservation, education, and commoning projects in the New Forest through donations and a Visitor Gift Scheme partnership with 45 local businesses.
- Company typePrivate
- Founded2003
- HeadquartersPlaitford, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
New Forest Trust firmographics
Firmographics- Name
- New Forest Trust
- Legal name
- New Forest Trust
- Website
- https://newforesttrust.org.uk
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- New Forest Trust is a UK-registered conservation charity (no. 1099420), founded in 2003, that funds and coordinates conservation, education, and commoning projects in the New Forest through donations and a Visitor Gift Scheme partnership with 45 local businesses.
- Ownership category
- akta.pro rank
New Forest Trust industry classification
Industry- Product category
- Conservation and environmental nonprofit services
- NAICS
- Support Activities for Forestry (1153)
- SIC
- Forestry (800)
- akta.pro primary industry
- Forestry & Reforestation (BPAGAGAD)
- akta.pro secondary industry
- Land Trusts & Protected Areas (BPAGAGAC)
Keywords
Where New Forest Trust is headquartered
LocationHeadquarters
- HQ city
- Plaitford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
New Forest Trust business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Visitor Gift Scheme donations: Partner businesses across the New Forest add donations to room stays, meals, or products, with some choosing to donate directly or run fundraising events. The scheme has raised approximately £290,000 from 45 participating businesses.
- Direct donations and fundraising: One-time or regular donations made directly by individuals through JustGiving platform, Virgin Money Giving, cheque payments, or funeral collections. Also includes donations in memory of loved ones.
- Legacy bequests: Gifts left in wills by supporters to help secure the future of the New Forest.
- Partner business scheme fees: Businesses join the Love the Forest scheme and raise money through their customers to fund conservation, education and commoning projects.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
New Forest Trust product offering
Product offeringCore offering
New Forest Trust is a registered conservation charity that raises funds through individual donations, legacy bequests and the Visitor Gift Scheme (Love the Forest) — a partner business programme in which around 45 hotels, restaurants, campsites and retailers add voluntary contributions to visitor transactions. It regrants the funds to local organisations for conservation, education and commoning projects and runs community-facing services including the Small Grant Scheme (£50 to £5,000 per project) and educational/memorial resources such as the A-Z of Commoning guide and Book of Remembrance.
Product overview
The New Forest Trust operates as a conservation charity offering several interconnected programs: the Visitor Gift Scheme (Love the Forest) which partners with 45+ local businesses to raise funds from visitors; educational resources including the A-Z of Commoning guide; memorial services through its Book of Remembrance; an annual recognition program (New Forest Diamond Jubilee Award); and a small grant scheme funding external conservation and education projects. The Trust does not offer a technology product but rather serves as a funding and advocacy organization for New Forest conservation.
Differentiator
Problem solved
Functional benefit
Brands
- Love the Forest: Partner business scheme that raises money for conservation and education projects in the New Forest through local businesses and their customers.
- Visitor Gift Scheme
Products and services
- Visitor Gift Scheme (Love the Forest)
Quantifiable outcome
- £290,000 raised through Visitor Gift Scheme with 45 partner businesses
- +3 more outcomes
Companies that use New Forest Trust
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
New Forest Trust technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
New Forest Trust partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and minor.
- VerdererscoreThe Verderers are an ancient body responsible for overseeing the management of the New Forest. The New Forest Trust works with them on animal safety campaigns, the Bag it – Bin it dog ownership campaign, and other conservation initiatives.
- New Forest National Park AuthoritycoreThe NPA is the statutory authority for the New Forest National Park. The trust partners with them on winter volunteering programmes (£9,000 grant), visitor education films, dog action groups, and various conservation projects.
- Forestry EnglandcoreForestry England manages much of the New Forest land. They collaborate with the trust on the Bag it – Bin it campaign, visitor education, and animal safety initiatives.
- Hampshire and Isle of Wight Wildlife TrustmajorThe HIWWT is a major conservation organization. The trust has provided funding to them for projects including Giant Hogweed removal, Himalayan Balsam eradication, and bat conservation studies.
- New Forest Heritage CentremajorThe Heritage Centre is a museum, gallery and reference library dedicated to sharing New Forest history. The trust has awarded grants to support the Christopher Tower Library and educational programmes.
- Wild New ForestmajorWild New Forest runs wildlife camps and Young Explorers Club. The trust has funded mothing kits, guided walks, and GPS tracking of juvenile Goshawks through this organization.
- New Forest Commoners Defence AssociationcoreThe CDA represents commoners' interests. The trust has partnered with them on BVD vaccination programmes, stallion scheme funding, and commoners' salt lick projects.
- Pondhead Conservation TrustminorA local charity establishing community woodland at Pondhead. The trust provided initial funding for charcoal making kiln and subsequent grant for new kiln.
- New Forest ActivitiesminorThe largest provider of outdoor activities in the New Forest participates in the Visitor Gift Scheme, collecting donations from customers.
- Go New ForestminorTourism body collaborating with Love the Forest scheme on a new visitor film encouraging responsible tourism and car-free travel.
Scale indicators13 records
Recent moves5 records
Expansion highlights4 records
New Forest Trust competitors and assessment
Company assessmentDirect peers
- Butterfly Conservation: A UK charity focused on conserving butterflies, moths, and their habitats. Comparable as a specialist UK conservation nonprofit with donation, membership, and volunteer-driven programmes, though narrower in taxonomic scope.
- Plantlife: A UK-wide charity dedicated to wild plants and fungi conservation. Comparable as a specialist UK conservation nonprofit with donation-driven funding and grant-making to local organisations, focused on flora rather than whole-landscape conservation.
- Woodland Trust: The UK's leading woodland conservation charity focused on acquiring, protecting, and restoring native woodland. Directly comparable as a UK forestry-focused conservation charity with a similar donation, membership, and grant-funding model.
- CPRE (Campaign to Protect Rural England): A UK charity advocating for the protection of the English countryside. Comparable as a donation-funded conservation charity addressing rural land use, housing pressure on countryside communities — themes directly aligned with the New Forest Trust's commoning and amenity-land concerns.
- New Forest National Park Authority: The statutory authority for the New Forest National Park. A core strategic partner of New Forest Trust with overlapping conservation, education, and visitor-management objectives, though funded via government rather than donations.
- Hampshire and Isle of Wight Wildlife Trust: A regional UK conservation charity focused on protecting wildlife and habitats across Hampshire and the Isle of Wight. Directly comparable as a county-level Wildlife Trust operating in overlapping territory, and is itself a current grant recipient of the New Forest Trust.
- Pondhead Conservation Trust: A small local charity establishing community woodland at Pondhead within the New Forest. Directly comparable as a fellow New Forest-based conservation charity that the New Forest Trust has funded, with similar small-staff scale and conservation focus.
Broad incumbents
- National Trust: The UK's largest conservation charity, managing historic houses, gardens, and natural landscapes including significant New Forest holdings. Comparable as a conservation charity running membership, donations, and grant programmes, but at vastly greater scale and broader geographic remit.
- The Wildlife Trusts: The federation of 46 local Wildlife Trusts across the UK, of which Hampshire and Isle of Wight Wildlife Trust is a member. Comparable as a UK conservation charity network with donation, grant-making, and reserve management programmes.
- RSPB (Royal Society for the Protection of Birds): The UK's largest wildlife conservation charity, operating nature reserves across the country. Comparable as a major UK conservation nonprofit with donation, membership, and grant programmes, though with a national rather than regional focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
New Forest Trust social profiles
Digital presenceNew Forest Trust financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Forest Trust leadership team
Management profileNumber of profiles
Profiles13 records
New Forest Trust funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Forest Trust M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Forest Trust
What does New Forest Trust do?
New Forest Trust is a registered conservation charity that raises funds through individual donations, legacy bequests and the Visitor Gift Scheme (Love the Forest) — a partner business programme in which around 45 hotels, restaurants, campsites and retailers add voluntary contributions to visitor transactions. It regrants the funds to local organisations for conservation, education and commoning projects and runs community-facing services including the Small Grant Scheme (£50 to £5,000 per project) and educational/memorial resources such as the A-Z of Commoning guide and Book of Remembrance.
Is New Forest Trust a public or private company?
New Forest Trust is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was New Forest Trust founded?
New Forest Trust was founded in 2003. It employs 1 to 10 people.
Where is New Forest Trust based?
New Forest Trust is headquartered in Plaitford, United Kingdom, in the Europe region.
How does New Forest Trust make money?
Four revenue lines are on record. Visitor Gift Scheme donations are the primary driver. The others are direct donations and fundraising, legacy bequests and partner business scheme fees.
Who are New Forest Trust's main competitors?
Direct peers on record are Butterfly Conservation, Plantlife, Woodland Trust, CPRE (Campaign to Protect Rural England), New Forest National Park Authority, Hampshire and Isle of Wight Wildlife Trust and Pondhead Conservation Trust. Broad incumbents are National Trust, The Wildlife Trusts and RSPB (Royal Society for the Protection of Birds).
Does New Forest Trust have an API?
No public API is recorded for New Forest Trust.
What industry is New Forest Trust in?
New Forest Trust's product category is Conservation and environmental nonprofit services. Its primary akta.pro industry code is BPAGAGAD, Forestry & Reforestation, with a secondary code of BPAGAGAC, Land Trusts & Protected Areas. Its NAICS code is 1153 and its SIC code is 800.