What New Gravity does

New Gravity operates as a digital commerce agency under the legal entity Pathfinder 23 sp. z o.o. (Polish limited liability company), headquartered in Poznań, Poland, and delivers end-to-end e-commerce services to global consumer brands. The firm is organized around four practice areas: End-to-End E-commerce Services (strategy, design, SEO, e-merchandising, media planning/buying, and business intelligence and data engineering); Holistic Digital Solutions (omnichannel activities spanning brand positioning, visual language, digital ecosystem development, and tactical activations); Creative & Product Content Production (high-volume content for e-commerce and digital channels); and Technology & Automation. The firm works with 350+ eRetailers and deploys a team of 500+ multinational experts across 29 languages.

The technology stack includes the proprietary Synthrone Browser tool, used for visualizing placement of toolkit assets in brand marketing workflows, and is delivered through the ISO 27001-certified Pathfinder 23 platform entity. Named enterprise clients include Coty, Mars, Carlsberg Group, and Electrolux, spanning beauty and cosmetics, food and confectionery, beverage, and home appliances. The business model is professional services — direct enterprise sales with bespoke, quote-based project, retainer, and managed service engagements. The firm holds ISO 27001 certification for information security management, a meaningful procurement gate-clearing asset for enterprise accounts.

The firm operates four regional offices across Warsaw (regional headquarters), Dubai, London, and New York, with an additional office in Poznań, providing on-the-ground coverage across EMEA, the Middle East, and North America. Note: source material describes operations under the brands Assembly Digital Commerce and Brand New Galaxy (formerly), with a rebrand completed in June 2024 and a merger plan announced in April 2024 referencing Stagwell affiliation in London and New York; the 'New Gravity' naming does not appear in the provided source material beyond the firmographics header.

Name

New Gravity

Legal name

Pathfinder 23 sp. z o.o.

Website

https://new-gravity.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

New Gravity is a digital commerce agency (legal entity Pathfinder 23 sp. z o.o.) delivering end-to-end e-commerce, omnichannel digital solutions, content production, and technology services to global consumer brands across 350+ eRetailers in 29 markets, with 500+ specialists across four regional offices.

Ownership category

akta.pro rank

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Services: End-to-end e-commerce services including strategy, design, content production, technology implementation, and digital marketing. The company delivers comprehensive solutions from ideation to complex implementations for global brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

New Gravity (operating as Assembly Digital Commerce, formerly Brand New Galaxy, under the legal entity Pathfinder 23 sp. z o.o.) is a full-service digital commerce agency that delivers end-to-end e-commerce services, holistic omnichannel digital solutions, creative and product content production, and technology and automation services to global consumer brand clients. The firm executes projects from strategy and ideation through complex implementations, supported by proprietary tools such as the Synthrone Browser and delivered by 500+ specialists across 29 languages from offices in Warsaw, Dubai, London, New York, and Poznań.

Product overview

Assembly Digital Commerce (formerly Brand New Galaxy) offers a connected brand experience focused on improving brand performance through e-commerce and digital transformation. The portfolio consists of four core service offerings: End-to-End E-commerce Services (providing complete team competencies from analysts to data engineers), Holistic Digital Solutions (omnichannel activities including positioning strategy and digital ecosystem development), Creative & Product Content Production (high-quality content for e-commerce and digital channels), and Technology & Automation (solutions for customer value and internal processes). The company also provides the Synthrone Browser tool for visualizing toolkit assets and operates through the Pathfinder 23 platform. Assembly serves 350+ eRetailers with 500+ multinational experts across 29 languages.

Differentiator

Problem solved

Functional benefit

Products and services

• End-to-End E-commerce Services Growth solutions for industry leaders delivered by a complete in-house team covering Analysts, Strategists, Designers, SEO Specialists, E-merchandisers, Media Planners and Buyers, and Business Intelligence and Data Engineering professionals. For enterprise consumer brand clients seeking integrated e-commerce execution.
• Holistic Digital Solutions Complex omnichannel activities for brands spanning positioning strategy, visual brand language development, digital ecosystem build and maintenance, communication platform creation, and tactical consumer activations. For enterprise brand clients.
• Creative & Product Content Production High-quality, fast-moving content production for e-commerce, vloggers, and specialized YouTube channels, with emphasis on global trends pushing e-commerce and its holistic role. For consumer brand clients needing scalable content production.
• Technology & Automation Technology solutions that deliver real value to businesses' customers or internal processes by first understanding the underlying need and problem, including the proprietary Synthrone Browser tool. For enterprise clients needing technology enablement.
• Synthrone Browser Proprietary technology tool that adds visual value by visualizing the placement of toolkit assets for brand marketing teams, enabling brands to turn insights into action. Developed and used as part of Technology & Automation services for enterprise brand clients.

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Deloitte Digital: Creative digital consultancy within Deloitte, offering strategy, design, and technology implementation for global brands. Comparable to Assembly Digital Commerce's combined consulting-and-delivery model for enterprise clients.
• Capgemini Invent: Digital transformation and innovation consulting arm of Capgemini, serving large enterprises with strategy, technology, and commerce services. Overlaps with Assembly Digital Commerce on enterprise customer base and digital commerce focus.
• Accenture Song (formerly Accenture Interactive): Global digital transformation and commerce arm of Accenture, serving enterprise brands with end-to-end strategy, design, content, and technology. Directly comparable to Assembly Digital Commerce's full-service e-commerce offering, but at vastly larger scale.
• Wunderman Thompson Commerce (VML): Global commerce and technology services arm within WPP, now part of VML. Directly comparable on enterprise e-commerce services for global brands, with broader geographic reach than Assembly Digital Commerce.

Direct peers

• Publicis Sapient: Digital business transformation arm of Publicis Groupe focused on commerce, data, and engineering for global brands. Competes head-to-head with Assembly Digital Commerce for enterprise e-commerce mandates across strategy-to-implementation.
• Isobar (Dentsu): Global digital experience agency within Dentsu, focused on commerce, content, and customer experience transformation. Direct competitor in enterprise e-commerce services and omnichannel brand experience.
• Divante (now part of Stagwell): Polish-based e-commerce and digital transformation agency, now part of Stagwell network. Highly comparable to Assembly Digital Commerce in origin, Polish heritage, and focus on enterprise commerce implementations.
• Dept Agency: Full-service digital agency delivering end-to-end digital experiences, marketing, and commerce for global brands. Directly comparable in service breadth (strategy, creative, content, technology) and European footprint.
• Valtech: Global digital commerce and experience agency with offices across EMEA, Americas, and APAC. Comparable to Assembly Digital Commerce in offering end-to-end commerce services including strategy, content, and technology implementation.
• LiveArea (Merkle): Digital commerce agency specializing in end-to-end commerce solutions for global brands, now part of Merkle/Dentsu. Comparable focus on enterprise e-commerce strategy, design, and technology implementation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/new-gravity

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Gravity