New Homes WA
New Homes WA is a family-owned Western Australian home builder that designs and constructs 25+ steel-frame single-storey residential homes for first home buyers, families, and niche block buyers across the Perth metropolitan area, supported by in-house finance services and a network of display homes.
- Company typePrivate
- Founded1969
- HeadquartersMalaga, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What New Homes WA does
New Homes WA is a family-owned Western Australian home builder headquartered at 9 Montgomery Way, Malaga, WA 6090, operating since 1969 and operating as part of The Prime Group, which represents over 125 years of combined home building experience. The company designs and constructs residential homes across more than 25 home designs, ranging from 3- to 6-bedroom single-storey configurations spanning 153–313 sqm (the source figure appears to be square metres mislabelled as sq ft), with build prices from $263,000 to $475,000 across entry, mid, and premium tiers. Construction uses steel frame technology, and the company supports customers through a 12 Month Build Guarantee, a Client Access Portal for project tracking, an Online Selections Portal, and in-house finance services.
The company targets first home buyers and families as primary segments, with squat block buyers and premium/large block buyers as secondary segments, all within the Perth metropolitan area. Its go-to-market relies on a display home network across Piara Waters, Tuart Hill, Henley Brook, and Landsdale, sales-led appointment motion, and a heavy reliance on customer referrals. The business model is project-based: revenue is generated per home sold and built on a fixed-price contract, with customers financing either through the company's in-house finance brokerage or third-party lenders. Operational scale is small relative to listed Australian peers, with 6 listed office/sales staff indicative of a boutique builder that depends on trade subcontractor networks for construction execution.
The product portfolio, generation of digital tooling, and Prime Group affiliation position New Homes WA as a mid-tier independent builder competing primarily on customer experience, local market knowledge, and in-house financing convenience rather than on scale or AI-driven design tooling.
New Homes WA firmographics
Firmographics- Name
- New Homes WA
- Legal name
- New Homes WA
- Website
- https://newhomeswa.com.au
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- New Homes WA is a family-owned Western Australian home builder that designs and constructs 25+ steel-frame single-storey residential homes for first home buyers, families, and niche block buyers across the Perth metropolitan area, supported by in-house finance services and a network of display homes.
- Ownership category
- akta.pro rank
New Homes WA industry classification
Industry- Product category
- Residential Home Construction
- NAICS
- New Single-Family Housing Construction (except For-Sale Builders) (236115), New Housing For-Sale Builders (236117)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Single-Family Home Construction (Detached Homes) (IMAFABAA)
Keywords
Where New Homes WA is headquartered
LocationHeadquarters
- HQ city
- Malaga
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
New Homes WA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Home Construction and Sales: One-time revenue from building and selling new homes to customers. Customers purchase homes at various price points ranging from $263,000 to $475,000 depending on design and specifications. Revenue is generated through the construction and handover of new residential properties.
- In-house Finance Services: Assistance with home loan financing through in-house finance team/brokers. While the service appears free to customers, it facilitates the home purchase transaction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level designs for first home buyers and small families |
| Unit Pricing | Pay-as-you-go | Mid-range family home designs |
| Unit Pricing | Pay-as-you-go | Premium flagship designs for larger blocks |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
New Homes WA product offering
Product offeringCore offering
New Homes WA designs, builds, and sells new single-storey residential homes in Western Australia. The company offers a portfolio of 25+ home designs ranging from compact 3-bedroom starter homes to 6-bedroom family residences, constructed using steel frame technology. The service is supplemented by in-house finance assistance, a 12-month build guarantee, appointment-based display home viewings, and digital client portals for tracking construction progress and selecting finishes.
Product overview
New Homes WA is a family-owned Western Australian home builder offering a portfolio of 25+ home designs as its core product, ranging from compact 3-bedroom options (153 sq ft) to large 6-bedroom family homes (313 sq ft). The company operates a unified home building service supplemented by proprietary digital tools including a Client Access Portal for construction tracking and document downloads, and an Online Selections Portal for pre-start customization. Additional services include in-house finance assistance, display home viewings, and a 12 Month Build Guarantee promotion.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Designs
- Display Homes
- In-House Finance Services
- 12 Month Build Guarantee
Companies that use New Homes WA
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
New Homes WA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
New Homes WA partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Prime GroupcoreNew Homes WA is the latest brand under The Prime Group umbrella. The Prime Group brings over 125 years of combined building and construction knowledge and experience, making it one of Western Australia's most established home companies. This partnership provides New Homes WA with established industry relationships, trade networks, and institutional knowledge.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
New Homes WA competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
New Homes WA social profiles
Digital presenceNew Homes WA financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Homes WA leadership team
Management profileNumber of profiles
Profiles5 records
New Homes WA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Homes WA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Homes WA
What does New Homes WA do?
New Homes WA designs, builds, and sells new single-storey residential homes in Western Australia. The company offers a portfolio of 25+ home designs ranging from compact 3-bedroom starter homes to 6-bedroom family residences, constructed using steel frame technology. The service is supplemented by in-house finance assistance, a 12-month build guarantee, appointment-based display home viewings, and digital client portals for tracking construction progress and selecting finishes.
Is New Homes WA a public or private company?
New Homes WA is a private company. It is classified as family owned and is currently operating.
When was New Homes WA founded?
New Homes WA was founded in 1969. It employs 1 to 10 people.
Where is New Homes WA based?
New Homes WA is headquartered in Malaga, Australia, in the Oceania region.
How does New Homes WA make money?
Two revenue lines are on record. Home Construction and Sales are the primary driver. The others are in-house Finance Services.
Does New Homes WA have an API?
No public API is recorded for New Homes WA.
What industry is New Homes WA in?
New Homes WA's product category is Residential Home Construction. Its primary akta.pro industry code is IMAFABAA, Single-Family Home Construction (Detached Homes). Its NAICS code is 236115 and its SIC code is 1520.