NEW HOTEL

What NEW HOTEL does

New Hotel is a family-owned hotel group operating under the legal entity SAS ERGHOT, with nine three- and four-star properties totaling approximately 500 rooms across three European cities: six in Paris, two in Marseille, and one in Brussels. The business traces its roots to a family guesthouse in 1903 and was formally established as a hotel group in 1968 by Georges Antoun, with the portfolio's defining expansion to Paris occurring in 1985 via the acquisition of Hôtel Roblin. Today the group is controlled by the Antoun family — Georges Antoun and his daughters Caroline (joined 2008) and Camille (joined 2015) — and serves a mix of leisure and business travelers through transient room stays, group bookings, and seminar/MICE events.

The core offering is overnight accommodation at price points ranging from €100 to €282 per night, complemented by on-site food and beverage (including venues such as Le Quai in Marseille), meeting and seminar facilities, and ancillary guest services. The portfolio's physical product is being actively renewed through a multi-property renovation program that began in 2018 under Camille Antoun's art direction, with a 2025 promotional refresh of the New Hotel République property signaling continued investment. Distribution combines a direct online booking channel, a dedicated internal sales team for groups (five rooms or more) and seminars, and relationships with tour operators and IATA-affiliated travel agents.

The business model is a classic urban hotel revenue stack: room revenue at disclosed nightly rates, incremental F&B and banqueting, and group/MICE contribution processed through the in-house sales function. To capture higher-margin demand the company publishes a best-price guarantee of up to 25% off for guests booking direct. The firmographics record of 11–50 employees for SAS ERGHOT almost certainly reflects corporate and management headcount; property-level staffing (front office, housekeeping, F&B) is operated at the hotel level. Revenue is not publicly disclosed, and no AI, data platform, or proprietary technology stack is referenced in the available materials.

Name

NEW HOTEL

Legal name

SAS ERGHOT

Website

https://new-hotel.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Family-owned boutique hotel group operating 9 three- and four-star properties (~500 rooms) across Paris, Marseille, and Brussels. Founded in 1968 by the Antoun family, it serves leisure and business travelers through direct booking, tour operator partnerships, and dedicated group/event sales.

Ownership category

akta.pro rank

Product category

Boutique hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Resort Convention Hotels (THAGALAC)

Keywords

• Boutique hotels
• Hotel accommodation
• Meeting facilities
• Group bookings
• Leisure hospitality

Headquarters

HQ city

PARIS

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Accommodation: Room rentals across 9 hotels in Paris, Marseille, and Brussels, ranging from 3-star to 4-star properties. Revenue generated from nightly stays with various room categories from standard to suites.
2. Food & Beverage: On-site restaurants and bars at select properties including Le Palais at Le Quai, room service at Roblin, Opéra, and Voltaire properties, and bar services at Roblin and Charlemagne.
3. Meetings & Events: Seminar and meeting room facilities at New Hotel Of Marseille (3 adjustable halls, up to 120 persons) and New Hotel Charlemagne Brussels (2 meeting rooms, up to 40 persons). Revenue from venue rental and catering packages.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

NEW HOTEL is a family-owned hotel group operating nine boutique 3- and 4-star properties in Paris, Marseille, and Brussels, totaling approximately 500 rooms. The company sells overnight accommodation, on-site dining, and dedicated seminar and group-event services to leisure and business travelers, with a direct-booking best-price guarantee as its primary distribution channel.

Product overview

New Hotel is a family-owned hotel group consisting of 9 boutique hotels across Paris, Marseille, and Brussels, operating 3-star and 4-star properties with approximately 500 rooms total. The portfolio includes 6 Paris properties (New Hotel Roblin, Opéra, Lafayette, République, Le Voltaire, and Saint Lazare), 2 Marseille properties (New Hotel Of Marseille and New Hotel Le Quai), and 1 Brussels property (New Hotel Charlemagne). Each hotel offers accommodation with varying room types, and several properties feature on-site dining (bars and restaurants), meeting/seminar facilities, and room service. The group operates under the ERGHOT parent company and is led by Georges Antoun and his daughters Caroline and Camille Antoun.

Differentiator

Problem solved

Functional benefit

Products and services

• New Hotel Roblin Boutique hotel in Paris 8ème, located between the Opéra Garnier and the Champs-Élysées, offering accommodation to leisure and business travelers.
• New Hotel Opéra Boutique hotel in Paris 9ème, situated near the Opéra district, offering accommodation to leisure and business travelers.
• New Hotel Lafayette Boutique hotel in Paris 9ème, located near the Grands Magasins and Gare du Nord, offering accommodation to leisure and business travelers.
• New Hotel République Boutique hotel in Paris 11ème, located near Place de la République, offering accommodation to leisure and business travelers.
• New Hotel Le Voltaire Boutique hotel in Paris 11ème, situated near Place de la République and the Marais, offering accommodation to leisure and business travelers.
• New Hotel Saint Lazare Boutique hotel in Paris 8ème, located near the Gare Saint-Lazare and the Madeleine, offering accommodation to leisure and business travelers.
• New Hotel Of Marseille Boutique hotel in Marseille, part of the group's historical home base, offering accommodation to leisure and business travelers in the city.
• New Hotel Le Quai Boutique hotel in Marseille, operating as part of the NEW HOTEL group's Marseille portfolio, offering accommodation to leisure and business travelers.
• New Hotel Charlemagne Boutique hotel in Brussels, located in the European Quarter near the European Commission and Grand Place, offering accommodation to leisure and business travelers.
• Seminars and Groups Service Dedicated service for corporate groups, seminars, study days, and private events, combining accommodation, meeting rooms, and catering at NEW HOTEL properties in Paris, Marseille, and Brussels.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Cercle des NageursminorGTM or Marketing PartnerPartnership with Cercle des Nageurs swimming club offering preferential rates for club members at New Hotel Le Quai Marseille. Rates starting at 190€ per night with cancellation/modification allowed until day before arrival.

Scale indicators6 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Maison Albar Hotels: European boutique hotel brand with several upscale 4-5 star properties in Paris and other major cities; directly comparable on design-led positioning, central locations, and leisure-business mix.
• Elegancia Hotels: Paris-based independent boutique hotel group operating multiple 4-star properties in central Paris, comparable in scale, positioning (design-led boutique), and target segments (leisure + business travelers) to New Hotel.
• Timhotel: French mid-scale hotel operator with a portfolio of boutique-style 3-4 star hotels concentrated in Paris, overlapping with New Hotel in star category, customer base, and city footprint.

Broad incumbents

• B&B Hotels: Large European budget/mid-scale hotel chain with hundreds of properties across France and neighboring countries; competes with New Hotel in the 3-star segment but with substantially greater scale and distribution.
• Marriott International (Tribute Portfolio): Global hotel major; its Tribute Portfolio and Moxy brands target design-led independent boutique hotels similar to New Hotel, leveraging Marriott's Bonvoy distribution and loyalty infrastructure.
• Accor: Global hospitality leader headquartered in France with extensive portfolio across luxury, midscale, and economy segments (Sofitel, MGallery, Novotel, Mercure, Ibis); competes broadly with New Hotel's 3-4 star properties in Paris and Brussels.
• Melia Hotels International: Spanish-headquartered hotel group with European urban and resort 4-5 star properties; comparable to New Hotel on 4-star urban positioning and European geographic footprint.
• NH Hotel Group: European urban 4-star hotel operator with strong presence in Spain, France, Italy, and Benelux; overlaps with New Hotel in city-center business-leisure positioning across European capital cities.

Emerging players

• Tribe (Accor brand): Accor's lifestyle boutique brand targeting design-conscious travelers in city centers; positioned similarly to New Hotel's design-led 4-star offerings but backed by Accor's scale, distribution, and loyalty program.
• OKKO Hotels: European design-focused 4-star boutique hotel brand with properties in Paris and other major French cities; competes directly with New Hotel in the design-led urban boutique segment.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/newhotelroblin
• Instagraminstagram.com/newhotelgroup
• LinkedInlinkedin.com/company/new-hotel

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NEW HOTEL