New Image Building Services Gulf States LLC

What New Image Building Services Gulf States LLC does

New Image Building Services Gulf States LLC is a Qatar-based integrated facility management company founded in 2010 and operating as a 100% subsidiary of Salam Bounian Development Co., itself part of the Salam International Investment Ltd (SIIL) conglomerate. The firm delivers four service lines: Hard Services (HVAC, electrical, plumbing, fire and life safety systems), Soft Services (cleaning, security, landscaping, pest control), Speciality Services (IRATA-certified rope access, façade washing, waste management), and School Bus Transportation Services. It serves commercial, hospitality, healthcare, education, government/diplomatic, and residential clients, with named customers including CBRE, SNC-Lavalin, Oryx International School, United School International, North View International School, and Gate Mall.

The company's operational backbone is a Computer-Aided Facility Management (CAFM) system used to coordinate preventative and reactive maintenance workflows. Its workforce holds specialist certifications including IRATA (Industrial Rope Access Trade Association), IICRC (cleaning and restoration), CBSE, RBSM, and HHPC, and the firm maintains ISO 9001:2015 (quality) and ISO 14001:2015 (environmental) certifications. The business model is contract-based facility management, with multi-year integrated service engagements; the company is headquartered at The Gate Mall Tower 1, West Bay, Doha, with stated capability to support GCC clients beyond Qatar. The firm is a member of BSCAI, BOMA, and AmCham Qatar.

Revenue mechanics are not disclosed. The company is private, with no funding rounds indicated, and operates as a controlled subsidiary within the SIIL group rather than as a stand-alone investable entity.

Name

New Image Building Services Gulf States LLC

Legal name

New Image Building Services Gulf States LLC

Website

https://newimagegulfstates.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

New Image Building Services Gulf States LLC is a Qatar-based integrated facility management firm offering hard, soft, specialty, and school transportation services to commercial, hospitality, healthcare, education, and government clients across the GCC.

Ownership category

akta.pro rank

Product category

Facility Management Services

NAICS

Facilities Support Services (56121), Services to Buildings and Dwellings (5617), Facilities Support Services (561210)

SIC

Services-Facilities Support Management Services (8744), Services-To Dwellings & Other Buildings (7340), Services-Management Services (8741)

akta.pro primary industry

Hard Services (MEP/HVAC, Electrical, Plumbing) (BPABAAAA)

akta.pro secondary industries

Energy Services (Retrofits/Commissioning/Testing & Balancing) (IMAIABAI), Workplace Hospitality & Office Services (Pantry, Refreshments, Supplies) (BPABAEAF), Helpdesk & Service Request Coordination (FM Call Handling/Dispatch) (BPABAEAI)

Keywords

• Facility management services
• Building maintenance solutions
• Commercial cleaning services
• HVAC maintenance services
• School bus transportation

Headquarters

HQ city

Doha

HQ country

Qatar

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Facilities Management Services: Comprehensive facility management services including hard services (HVAC, electrical, plumbing, fire systems), soft services (cleaning, security, landscaping), and specialty services (high access cleaning, waste management). Revenue likely generated through long-term contracts with enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

New Image Building Services Gulf States LLC delivers integrated facility management services to enterprise clients in Qatar, organized into four service lines: Hard Services (HVAC, electrical, fire systems, plumbing, civil works), Soft Services (cleaning, security, landscaping, pest control), Speciality Services (high access cleaning, facade washing, waste management, sanitizing, parking), and School Bus Transportation. The portfolio is delivered through a CAFM-driven preventative and reactive maintenance model with IRATA-certified rope access capabilities for high-rise work, serving commercial, healthcare, hospitality, education, diplomatic, airport, and residential sectors.

Product overview

New Image Building Services Gulf States LLC is a facilities management company offering integrated multi-disciplined services as a single-source solution for property management. The company provides Hard Services (HVAC, electrical, fire systems, plumbing, civil works), Soft Services (cleaning, security, landscaping, pest control), Speciality Services (high access cleaning, waste management, sanitizing), and Transportation Services (school bus). The portfolio centers on CAFM (Computer Aided Facility Management) as the technological backbone connecting preventative and reactive maintenance operations, with services delivered to sectors including commercial office buildings, residential, hotels, healthcare, airports, malls, embassies, and educational institutions. The company operates as a 100% subsidiary of Salam Bounian Development Co., established in Qatar in 2010.

Differentiator

Problem solved

Functional benefit

Products and services

• Hard Services Comprehensive building maintenance services including HVAC maintenance, electrical systems (HV & LV), fire fighting and extinguisher systems, fire alarm systems, plumbing, energy management audits, civil works, water feature maintenance, building maintenance, unit maintenance and certification, and CAFM-driven preventative and reactive maintenance. Targeted at commercial buildings, hospitals, hotels, malls, offices, and institutional facilities.
• Soft Services Cleaning and support services including carpet cleaning, chandelier cleaning, complete floor care, construction cleaning, emergency restoration, green cleaning, marble floor care, power washing, solar panel cleaning, upholstery cleaning, wall and ceiling cleaning, window cleaning, landscaping, office assistants, security, interior plant services, and pest control. Targeted at commercial and residential properties.
• Speciality Services Specialized services including external and internal high access cleaning via IRATA rope access techniques, facade washing, window cleaning, waste management, sanitizing services, and parking management. Targeted at high-rise buildings, commercial properties, and facilities requiring specialized access or sanitization.
• Transportation Services (School Bus) Safe, reliable, and efficient school bus transportation for students with professional drivers, safety protocols, and punctual pickups and drop-offs. Currently serves international schools including Oryx International School, United School International, and North View International School in Qatar.

Quantifiable outcome

• Zero recordable incidents with IRATA rope access operations - unrivalled safe working record year after year

Named customers13 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Building Service Contractors Association International (BSCAI)coreOthersIndustry association membership providing access to educational programs, publications, video training programs and seminars. The company utilizes these tools to maintain leadership position in the rapidly changing facility management industry. Three senior members hold CBSE designation through BSCAI.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Imdaad: Qatar-headquartered integrated facility management company offering hard, soft and specialty services to commercial, residential, healthcare and government clients. Most direct geographic and service-line competitor to New Image in the Qatari market.
• EFS Facilities Services: Middle East-focused integrated facilities management company delivering hard services, soft services, cleaning and specialist maintenance to commercial, retail and hospitality accounts. Competes for the same enterprise and institutional FM tenders across the GCC.
• Emrill Services: UAE-based integrated facilities management provider delivering hard FM, soft FM, specialist cleaning and energy management to commercial, retail, hospitality and residential portfolios. Closely comparable multi-discipline FM model serving Gulf enterprise clients.
• Farnek: UAE-headquartered FM and cleaning services firm with a similar integrated hard/soft services portfolio across hospitality, commercial and residential sectors in the Gulf. Comparable in scale, certification stack and contract structure.

Regional players

• Transguard Group: UAE-based diversified services group providing facility management, security, cleaning and aviation services across the UAE with selective GCC expansion. Comparable integrated services model though primarily UAE-focused.
• Al Shirawi Facilities Management: UAE-based integrated facilities management arm of the Al Shirawi Group serving commercial, hospitality and industrial clients in the Gulf. Comparable integrated service offering though primarily UAE-focused rather than Qatar-focused.

Broad incumbents

• Compass Group: Global support services conglomerate with FM and workplace services offerings across multiple Gulf markets. Broader incumbent that overlaps with New Image on integrated facility services for enterprise and institutional accounts.
• ISS A/S: Global facility services, cleaning, workplace and property management provider with significant Middle East presence. Competes for the same large enterprise FM contracts but as part of a worldwide portfolio.
• Sodexo Qatar: Global integrated facility management, food services and workplace experience major with established Qatar operations. Overlaps New Image on hard/soft FM but operates at vastly greater scale and broader service breadth.
• Engie (formerly Cofely / ENGIE Solutions): Global energy and facility services player with Middle East FM operations covering technical building management and energy services. Overlaps with New Image on hard FM, MEP and energy-management audit work for commercial real estate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/newimagegs
• LinkedInlinkedin.com/company/new-image-building-services-gulf-states-llc
• Instagraminstagram.com/newimagefm

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Image Building Services Gulf States LLC