New Journey PAC

What New Journey PAC does

New Journey PAC is a privately funded federal Super PAC founded in 2019 by James "Bo Snerdley" Golden, the longtime producer and on-air voice of the Rush Limbaugh Show. The organization positions itself as the largest Black conservative Super PAC in America and operates a community-led go-to-market focused on conservative messaging to Black American voters, candidate endorsements, and voter education. It engages in year-round outreach through a multi-channel media footprint spanning website articles, blog content, podcasts, videos, graphics, and email newsletters, with donations processed via the WinRed platform.

Name

New Journey PAC

Legal name

New Journey PAC Inc.

Website

https://newjourneypac.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

New Journey PAC is the largest Black conservative Super PAC in America, founded in 2019 by James "Bo Snerdley" Golden. It produces media campaigns, endorses Republican candidates, and conducts year-round voter outreach targeting Black American conservative communities.

Ownership category

akta.pro rank

Headquarters

HQ city

West Palm Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Political Contributions/Donations: The organization raises funds through individual political contributions processed via WinRed donation platform. Contributions are used in connection with federal elections. Contributions from foreign nationals or entities are prohibited.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

New Journey PAC is a political action committee that endorses conservative Republican candidates (including Donald J. Trump, Ron DeSantis, and Byron Donalds), produces media campaigns (videos, podcasts, graphics, correspondence) supporting conservative causes, and conducts voter outreach targeting Black American voters. The organization raises funds through individual political contributions processed via the WinRed donation platform to support candidate endorsements, voter education, and messaging that challenges identity politics.

Product overview

New Journey PAC is a political action committee (PAC), not a technology product company. It does not offer software products, platforms, or technology services. The organization operates as a political advocacy group focused on empowering Black conservatives with messaging that challenges identity politics and promotes conservative values. The organization engages in candidate endorsements, media campaigns (videos, podcasts, graphics, correspondence), and political communication. No technology products or services are offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Candidate Endorsements

Quantifiable outcome

• 10M+ audience reached through media campaigns
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ready for Ron PACminorGTM or Marketing PartnerNew Journey PAC CEO Autry Pruitt serves as a spokesman for Ready for Ron PAC, indicating a collaborative relationship between the two political organizations in supporting conservative causes and candidate advocacy.

Scale indicators5 records

Recent moves3 records

Expansion highlights4 records

Emerging players

• PragerU: Conservative media and education organization producing videos, podcasts, and short-form content to reach broader audiences with conservative ideas. Highly comparable in its content-publishing model and conservative-messaging orientation.
• Turning Point USA: Conservative youth-focused political organization running media campaigns, voter outreach, and content publishing aimed at younger conservative audiences. Comparable in its media-first voter engagement approach to conservative messaging.

Others

• Eagle Forum: Conservative grassroots advocacy organization focused on traditional values, voter outreach, and political education. Comparable as a niche identity-focused conservative advocacy group running outreach to a defined demographic bloc.
• Federalist Society: Conservative and libertarian legal organization focused on judicial advocacy and originalist legal scholarship. Comparable as a conservative movement institution operating advocacy and content production, though in a different policy vertical.

Broad incumbents

• Americans for Prosperity: Koch-network conservative advocacy organization running independent expenditure campaigns and grassroots outreach. Comparable as a large-scale conservative advocacy operation, though more established and broader in issue scope than NJ PAC.
• Heritage Foundation: Major conservative think tank producing policy content, endorsements, and political advocacy. Comparable as a conservative messaging and candidate-support infrastructure player, though with broader policy scope than a single-issue PAC.
• Senate Leadership Fund: Major GOP-aligned Super PAC dedicated to protecting and expanding the Republican Senate majority. Operates the same Super PAC structure endorsing candidates but at significantly larger scale, making it a relevant structural peer.

Direct peers

• Club for Growth: Conservative Super PAC focused on pro-growth economic policies and candidate endorsements. Operates with a similar independent-expenditure model endorsing Republican candidates and is directly comparable in PAC structure and donor mobilization mechanics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/newjourneypac

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Journey PAC