New Jersey Organizing Project

What New Jersey Organizing Project does

New Jersey Organizing Project (NJOP) is a grassroots, member-funded advocacy nonprofit headquartered in Manahawkin, New Jersey. The organization builds community power around six issue campaigns: Right to Storm Recovery (Superstorm Sandy and Hurricane Ida survivor advocacy, including clawback forgiveness), Not One More – Ending Overdose, People First Politics, IDA Recovery, Shorekeeper (coastal environmental protection and climate resilience), and Economic Security and Dignity. It also publishes survivor-facing resources on body brokering and deceptive marketing in addiction treatment and evaluates federal disaster leadership via advocacy publications such as its 'Kristi Noem Disaster Report Card.'

NJOP operates without a proprietary technology platform; its core delivery model is in-person community organizing, member mobilization, and policy advocacy at the state and federal levels. Revenue comes exclusively from individual contributions and small-dollar donations processed through the ActionNetwork crowdfunding platform and Venmo, supplemented by volunteer labor. The organization reports 7 employees and reaches constituents primarily through organic social media (Facebook, Twitter/X, YouTube), email newsletters, its website, and earned media coverage in regional and national press.

In terms of business and impact model, NJOP monetizes not through commercial products but through demonstrated policy outcomes delivered to its member base. Reported outcomes include approximately $16.4 million in clawback forgiveness secured for Sandy survivor families, $627,000 directly attributable to 23 documented NJOP member cases, and the enactment of landmark federal disaster recovery reforms in June 2026. Its competitive position rests on a 13+ year operating history, lived-experience leadership, and a multi-issue portfolio that allows cross-campaign member overlap within New Jersey's coastal and post-disaster communities.

Name

New Jersey Organizing Project

Legal name

New Jersey Organizing Project

Website

https://newjerseyop.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

New Jersey Organizing Project is a grassroots, member-funded nonprofit that organizes New Jersey residents around disaster recovery, overdose prevention, environmental protection, and economic justice advocacy campaigns through community organizing, policy work, and direct survivor support.

Ownership category

akta.pro rank

Product category

Community Advocacy Services

NAICS

Community Food and Housing, and Emergency and Other Relief Services (6242), Emergency and Other Relief Services (624230), Civic and Social Organizations (813410)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Disaster Recovery, Reconstruction & Resilience Programs (BPAGAAAK)

akta.pro secondary industries

Community Health, Prevention & Health Education (BPAGACAC), Environmental Policy, Advocacy & Litigation (BPAGAGAG), Community Resilience, Preparedness Training & Exercises (HLAJAGAL), Disaster Recovery & Emergency Housing Assistance Programs (FSALAKAK)

Keywords

• Grassroots advocacy
• Community organizing
• Disaster recovery advocacy
• Overdose prevention
• Environmental advocacy

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels2 records

Marketing channels4 records

Core offering

New Jersey Organizing Project runs a portfolio of grassroots advocacy campaigns mobilizing New Jersey residents to win policy and agency-level outcomes on disaster recovery (Superstorm Sandy and Hurricane Ida clawback forgiveness, FEMA reform), overdose prevention, coastal environmental protection (Shorekeeper), affordable healthcare, and economic justice. Direct services include assisting disaster survivors with FEMA and DCA clawback cases, providing resources to victims of body brokering in addiction treatment, and publishing advocacy reports such as FEMA leader evaluations.

Product overview

New Jersey Organizing Project (NJOP) is a grassroots advocacy organization that does not offer a traditional technology product. Instead, it provides a portfolio of advocacy campaigns focused on disaster recovery (Right to Storm Recovery/Sandy and IDA Recovery), overdose prevention (Not One More), environmental protection (Shorekeeper), economic justice (Economic Security and Dignity), and government accountability (People First Politics). The organization also offers resource guides for victims of body brokering in addiction treatment and provides advocacy support for disaster aid clawback forgiveness. The portfolio consists entirely of advocacy programs and campaigns, not software products or technology offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Right to Storm Recovery Advocacy campaign securing fair disaster recovery for Superstorm Sandy and Hurricane Ida survivors in New Jersey, including efforts to eliminate clawback forgiveness for disaster aid recipients and reform FEMA processes.
• Not One More – Ending Overdose Campaign dedicated to ending preventable overdose deaths in New Jersey communities through advocacy and policy work, with a dedicated microsite at notonemorenj.com.
• People First Politics Campaign focused on ensuring policies prioritize people over political interests, covering government accountability and political reform advocacy in New Jersey.
• IDA Recovery Campaign supporting recovery efforts for Hurricane Ida survivors in New Jersey, with content available in Spanish.
• Shorekeeper Campaign focused on environmental protection, protecting communities from extreme weather and sea level rise along New Jersey's shore.
• Economic Security and Dignity Campaign advocating for quality affordable care and economic justice for New Jersey families, including living wages and economic security initiatives.
• Clawback Forgiveness Support Direct assistance and advocacy for Superstorm Sandy survivors facing clawback demands for disaster aid, including working with the NJ Department of Community Affairs to lower or forgive clawback amounts.
• Body Brokering and Deceptive Marketing Resources Resources and guidance for victims of body brokering and deceptive marketing by addiction treatment centers, including contact information for county prosecutors and NJ Department of Health complaint procedures.
• Kristi Noem's Disaster Report Card A report evaluating FEMA Secretary Kristi Noem's performance on disaster recovery, created as part of advocacy for functional FEMA and survivor-focused leadership.

Quantifiable outcome

• Approximately $16.4 million in clawback forgiveness achieved for families through advocacy efforts (estimated total based on ~600 families averaging ~$27,000 each)
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Natural Resources Defense Council (NRDC): Large national environmental advocacy organization with coastal and climate resilience work that parallels NJOP's Shorekeeper campaign — but operates at vastly larger scale and on a different funding model (institutional grants + major donors).
• People's Action: National grassroots organizing network with 40+ state affiliates running campaigns on housing, healthcare, and economic dignity — comparable to NJOP's multi-issue, member-funded organizing model but at significantly larger scale.
• Organizing for Action: National advocacy organization mobilizing grassroots members around policy priorities including disaster response and healthcare — operates a more nationalized version of NJOP's community-power and member-funded approach.
• Center for Popular Democracy: National network of affiliate community organizing groups running multi-issue campaigns on economic justice, immigration, and disaster response — a broader, national incumbent that shares NJOP's grassroots coalition model and political positioning.

Emerging players

• New Jersey Working Families Party: State chapter of a national progressive organization focused on economic justice and people-first politics in NJ — overlapping NJOP on policy themes and grassroots mobilization, though centered on electoral and labor campaigns.
• Local Progress: Network of progressive local elected officials and organizers advancing equitable policy — adjacent to NJOP's people-first politics and economic justice work, sharing grassroots community organizing infrastructure.

Direct peers

• New Jersey Citizen Action: Long-standing statewide community-organizing coalition that works on economic justice, healthcare affordability, and consumer protections — directly comparable to NJOP's Economic Security and Dignity and healthcare advocacy campaigns.
• BlueWave New Jersey: New Jersey-based progressive grassroots organizing group focused on voter engagement and people-first politics — closely aligned with NJOP's People First Politics campaign and grassroots mobilization playbook.
• Make the Road New Jersey: State-level grassroots organizing nonprofit in New Jersey that mobilizes low-income and immigrant communities around housing, healthcare, workers' rights, and immigration — directly comparable to NJOP's community-power model and multi-issue campaign structure.
• Faith in New Jersey: New Jersey-based faith-rooted grassroots organization running campaigns on housing, criminal justice, and economic dignity — overlapping NJOP on community organizing mechanics, member-driven advocacy, and state-level policy targeting.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/njstandupspeak
• YouTubeyoutube.com/channel/UCnyOZepnvXjm_8DZzZJx5og
• Facebookfacebook.com/NewJerseyOP
• LinkedInlinkedin.com/company/new-jersey-organizing-project

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Jersey Organizing Project