New Joy Lutheran Church Elca

What New Joy Lutheran Church Elca does

New Joy Lutheran Church & Preschool is a small, privately held nonprofit religious organization affiliated with the Evangelical Lutheran Church in America (ELCA), founded in 2002 and operating from a single campus at 316 W 156th Street in Westfield, Indiana. The organization delivers two core service lines: (1) weekly Sunday worship services at 9:30 am delivered in-person and via YouTube livestream, with supporting ministries including youth and children's programs, music ministry, adult learning groups, and a chartered Scouts BSA troop; and (2) a Christian preschool program for 3- and 4-year-olds, with tuition of $200/month (3-year-olds, Tue/Thu) and $270/month (4-year-olds, Mon/Wed/Fri) billed across nine monthly installments September through May, plus a $60 registration fee.

The underlying technology stack is modest and entirely third-party: a WordPress-based website (newjoy.org), Church Center Hub for registrations, event management, and online giving, YouTube for livestreaming and archiving worship services, Facebook pages for church and preschool community engagement, and the Daily Lectio mobile app for devotional content. The church has produced proprietary content resources including the Faith5 household devotional tool and a Bible Story Outline created by Pastor Chris Duckworth, both shared freely for ministry adaptation.

Revenue is generated through two streams: voluntary tithes and offerings from congregation members (collected during services and online through Church Center) and preschool tuition from enrolled families. Customer segments include families with young children (primary), adults seeking spiritual growth and fellowship (primary), and community members in need served through outreach partnerships with Open Doors of Westfield, Family Promise of Hamilton County, Habitat for Humanity, Food 4 Souls, and others. The organization is led by Pastor Chris Duckworth with a six-person staff spanning pastoral, preschool teaching, and music ministry roles.

Name

New Joy Lutheran Church Elca

Legal name

New Joy Lutheran Church & Preschool

Website

https://newjoy.org

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

New Joy Lutheran Church & Preschool is a small ELCA-affiliated nonprofit in Westfield, Indiana, founded in 2002, offering Sunday worship services, a Christian preschool for 3- and 4-year-olds, youth and family ministries, and community outreach programs to congregation members and local families.

Ownership category

akta.pro rank

Product category

Religious Services and Christian Education

NAICS

Religious Organizations (8131), Child Care Services (6244)

SIC

Services-Child Day Care Services (8351), Services-Educational Services (8200)

akta.pro industry

PRIMARYBPAGAJAE

Faith-Based Missions & Evangelism Organizations (Domestic & International)

Business & Public Services/Nonprofit, NGO & Social Services/Religious & Faith-Based Organizations

SECONDARYEDACABAF

Faith-Based Preschools

Education/Early Childhood Education/Preschools & Pre-K Programs

Keywords

• Lutheran worship services
• Christian preschool education
• Youth faith formation
• Community outreach programs
• Religious education ministries

Headquarters

HQ city

Westfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Tithes and Offerings: The church receives voluntary financial contributions from congregation members during worship services and through online giving options on the Church Center platform.
2. Preschool Tuition: Monthly tuition payments from families with children enrolled in the Christian preschool program for 3 and 4-year-olds. 3-year-olds pay $200/month, 4-year-olds pay $270/month, billed in 9 equal parts September through May. Includes a $60 registration fee per family.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

New Joy Lutheran Church & Preschool operates Sunday Christian worship services (in-person and via YouTube livestream) and a Christian preschool program for 3 and 4-year-olds at its Westfield, IN campus. It also delivers youth and family ministry programs (Confirmation, youth groups, Vacation Bible School, Messy Church), adult learning and fellowship groups, a music ministry, and community outreach through local and international mission partnerships. The church is funded primarily by voluntary tithes/offerings and preschool tuition.

Product overview

New Joy Lutheran Church & Preschool is aspirited community offering a portfolio of church and educational services. The core offerings include Sunday worship services (in-person and livestream), a Christian preschool program for 3 and 4-year-olds, youth and family ministries, music ministry, and community outreach programs. Supporting resources include the Faith5 devotional program, Bible Story Outline educational materials, and a Ministry Blog. The church uses Church Center Hub for registrations, YouTube for livestreaming, and maintains a presence on Facebook and the Daily Lectio app for devotional content.

Differentiator

Problem solved

Functional benefit

Products and services

• New Joy Christian Preschool Christian preschool program for 3 and 4-year-olds in the Carmel/Westfield area featuring play-based learning with skill building in academic readiness, motor skills, and social/emotional development. 3-year-old classes meet Tuesdays & Thursdays and 4-year-old classes meet Mondays, Wednesdays & Fridays, both from 9:30am–12:30pm. Monthly tuition is $200 (3-year-olds) and $270 (4-year-olds) billed in 9 equal installments from September through May, with a $60 annual registration fee. Open to families regardless of congregation membership.
• Sunday Worship Services Weekly Christian worship services held in-person and via YouTube livestream at 9:30 am on Sundays, featuring music ministry and sermon series throughout the liturgical year (e.g., the 'Time After Pentecost' sermon series), with coffee and Christian learning time following at 10:30 am during the school year. Open to the community at no cost.
• Youth, Children and Families Ministry Programs Christian learning programs for children through 12th grade, including Confirmation Class (grades 7-8), youth group 'TGIF' (grades 4-7), Senior High Youth Group (grades 9-12), monthly Messy Church gatherings, and the annual Vacation Bible School that draws over 80 children plus approximately equal numbers of youth and adult volunteers.
• Music Ministry Worship music team led by Minister of Music Glenn Hoffman, providing music for Sunday morning and Wednesday evening services, Vacation Bible School, and Messy Church, with rehearsals Wednesday evenings and instrumentation centered on guitar and keyboard supplemented by occasional brass, woodwind, or string players.
• Community Outreach and Mission Programs Local and international mission outreach through partnerships with Open Doors of Westfield (food/clothing assistance and referrals), Family Promise of Hamilton County (homeless family services), Habitat for Humanity of Greater Indy (housing construction), Food 4 Souls (homeless outreach), Zanmi Fondwa (Haiti), and chartered Scouts BSA Troops 1910 & 1920. Includes a 2019 mission trip to Fondwa, Haiti with 10 New Joy participants.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Open Doors of WestfieldcoreStrategic or Co-development PartnerNew Joy is a strategic partner with Open Doors of Westfield, which works to improve quality of life for Washington Township residents through food and clothing assistance, referral to community services, and spiritual guidance. New Joy supports this organization as part of its community outreach mission.
• Family Promise of Hamilton CountycoreStrategic or Co-development PartnerNew Joy has committed to help Family Promise, an organization committed to lifting families out of homelessness by providing temporary housing, meals, transportation, financial literacy education, job placement assistance, mentoring, and affordable housing services.
• Zanmi FondwacoreStrategic or Co-development PartnerNew Joy partnered with Zanmi Fondwa on a 2019 mission trip to Haiti. The organization's mission is to help families find stability through housing, education, and economic development by hiring local people to build stable houses. The partnership involved 10 New Joy members traveling to Fondwa, Haiti in August-September 2019.
• Habitat for Humanity of Hamilton CountyminorStrategic or Co-development PartnerNew Joy is building a partnership with Habitat for Humanity of Greater Indy to support building projects in Central Indiana throughout the year, aligned with Habitat's mission to build strength, stability, and self-reliance through home ownership.
• Food 4 SoulsminorStrategic or Co-development PartnerNew Joy partners with Food 4 Souls, which serves the homeless community with unconditional love and acceptance by providing hope in Christ, meeting daily needs, and aligning resources to those ready to move beyond homelessness.
• Scouts BSA Troops 1910 & 1920minorChannel Partner/ Reseller/ DistributorNew Joy has two chartered Scouts BSA Troops (1910 & 1920) with a vision to prepare every eligible youth to become a responsible, participating citizen and leader guided by the Scout Oath and Law. The troops operate in a nearly co-ed format while maintaining separate leadership structures.
• GLSEN of Central IndianaminorStrategic or Co-development PartnerNew Joy held initial conversations with GLSEN of Central Indiana, an LGBTQ+ advocacy and support group, as part of its 'Exploring our Radical Welcome' initiative to learn about key issues facing LGBTQ+ youth.
• Indiana Youth GroupminorStrategic or Co-development PartnerNew Joy partnered with Indiana Youth Group, an Indianapolis organization advocating for and serving LGBTQ+ youth and young adults, to provide 'LGBTQ+ 101' training for church members as part of the Reconciling in Christ discernment process.
• Reconciling WorkscoreStrategic or Co-development PartnerNew Joy is on a path toward becoming a Reconciling in Christ congregation, a designation for Lutheran congregations that have explicitly committed to honor and welcome LGBTQ+ members and households. Reconciling Works administers the RIC program with over 1,002 Lutheran ministries participating.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Primrose Schools: National franchised early childhood education chain with ~400 locations offering preschool and after-school programs. Comparable to New Joy as a competitor for tuition-paying families in suburban markets, though Primrose is for-profit and faith-neutral versus New Joy's Christian preschool model.
• KinderCare Learning Companies: Largest private early childhood education provider in the U.S. with ~1,500 centers offering preschool and before/after-school care. Directly comparable to New Joy Preschool as a tuition-based suburban preschool competitor, with national brand recognition and employer-sponsored child care contracts.
• Cadence Education: One of the largest private early childhood education providers in the U.S., operating multiple preschool brands across 200+ locations. Comparable to New Joy Preschool as a competitor in the suburban preschool tuition market, with substantially greater scale and marketing reach.
• Bright Horizons Family Solutions: Major employer-sponsored child care and early education provider operating ~1,000 centers worldwide. Comparable to New Joy Preschool as a competitor in the same suburban family demographic, particularly for working parents seeking structured preschool programming.

Direct peers

• Faith Lutheran Church: ELCA-affiliated Lutheran congregation offering worship, youth ministry, adult formation, and community outreach. Comparable to New Joy as a same-denomination suburban church pursuing the same core ministry mix at a similar scale.
• Mount Olive Lutheran Church: Large ELCA congregation in Minneapolis with extensive worship, music, education, and outreach programming. Comparable to New Joy as a Lutheran (ELCA) church operating the same ministry mix — worship, formation, music, and community engagement — though at substantially larger scale.
• Lord of Life Lutheran Church: ELCA congregation with worship, Christian education, youth programs, and community service. Directly comparable to New Joy as a same-denomination Lutheran church operating the same integrated ministry portfolio in a suburban setting.
• Holy Trinity Lutheran Church: ELCA-affiliated Lutheran congregation with worship, formation, and outreach ministries. Comparable to New Joy as a same-denomination church pursuing similar ministry programming and congregational engagement model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCPwD-IUxv4OlApcov_26WWQ
• Facebookfacebook.com/NewJoyPreschool
• LinkedInlinkedin.com/company/new-joy-lutheran-church-elca

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Joy Lutheran Church Elca