NEW LEAF-NEW LIFE INC

Name

NEW LEAF-NEW LIFE INC

Legal name

New Leaf, New Life, Inc.

Website

https://newleafnewlife.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Re-entry Support Services

NAICS

Other Individual and Family Services (624190), Vocational Rehabilitation Services (62431), Child and Youth Services (62411)

akta.pro primary industry

Reentry, Rehabilitation & Reintegration Programs (Education, Vocational, Case Management) (BPAKANAH)

akta.pro secondary industries

Youth Justice, At-Risk Youth & Violence Prevention Nonprofits (BPAGADAM), Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits (BPAGADAO)

Keywords

• Reentry support services
• Criminal justice programs
• Transformative justice
• Nonprofit social services
• Life skills training

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Foundation Grants: New Leaf New Life receives funding from foundation grants. Early funding came from the Sparkplug Foundation for the Transition Program. The organization also receives support from the Indiana Criminal Justice Institute for programs like the Therapeutic Milieu (AIR Block).
2. Individual Donations: The organization accepts one-time and recurring financial donations from individuals to support its programs inside and outside the jail.
3. Corporate Partnership Donations: Through the Kroger Community Rewards program, New Leaf New Life receives a portion of purchases made by linked community members (organization code TJ240).
4. In-Kind Donations: The organization accepts donations of clothing, hygiene products, reading glasses, and other supplies to distribute to formerly incarcerated individuals.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

NEW LEAF-NEW LIFE INC is a 501(c)(3) nonprofit organization that provides free re-entry support, mentorship, and transformative justice programming to individuals impacted by the legal system in Monroe County, Indiana. Its core offering is the Transition Support Center (TSC), which delivers one-on-one mentorship, group programming, technology access, and resource coordination to help returning citizens rebuild their lives post-incarceration.

Product overview

New Leaf New Life is a nonprofit organization offering a portfolio of re-entry and transformative justice services for individuals impacted by the legal system in Bloomington, Indiana. The core offering centers on the Transition Support Center (TSC), which provides physical drop-in assistance, and the Re-Entry Mentorship Program offering peer-based support. Inside the Monroe County Correctional Center, the organization runs multiple program modules including Re-Entry Workshops, Life Skills Groups, Education & Employability Groups, Creative Writing Groups, Poetry Classes, and Self-Care Groups. Additional programs include the Read to Me family connection program and a Therapeutic Milieu substance abuse treatment block. Client Technology Support services help individuals with phones, email, resumes, and benefit applications. These programs operate both inside the jail and through the community-based TSC to support successful re-entry.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Approximately 75% of inmates in the Monroe County Correctional Center benefit from one or more services each year
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Monroe County Public LibrarycoreStrategic or Co-development PartnerPartnership with the Monroe County Public Library for the Read to Me program, which allows incarcerated individuals to be recorded reading books to their children. The library supports the program by providing books and resources.
• Perry Township TrusteescoreOthersIn October 2011, Perry Township Trustees donated office space at 1010 South Walnut St. to New Leaf New Life, enabling the establishment of the Transition Support Center.
• Work OneminorStrategic or Co-development PartnerWorkforce development partner for the Transition Program implemented in 2006, helping connect incarcerated individuals with employment resources and job training.
• Monroe County Correctional Center (MCCC)coreStrategic or Co-development PartnerPrimary institutional partner for delivering programs inside the jail. NLNL facilitates multiple programs multiple days a week including Re-Entry Workshops, Life Skills Classes, Poetry Classes, Writing Groups, and Read to Me program within the facility.
• KrogerminorGTM or Marketing PartnerCorporate partner through the Kroger Community Rewards program (code TJ240), which donates a portion of qualifying purchases made by linked community members to support NLNL's mission.
• Families Against Mandatory Minimums (FAMM)minorOthersReferral and advocacy partner for criminal justice reform efforts. NLNL directs supporters to FAMM's Take Action center for updates on mandatory minimum sentencing reform.
• The Sentencing ProjectminorOthersEducational resource partner. NLNL references The Sentencing Project's data on prison population trends to educate advocates about criminal justice reform.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Root & Rebound: California nonprofit providing legal reentry support, benefits navigation, and direct services to people returning from incarceration; comparable focus on documentation and benefit access delivered at NLNL's Transition Support Center.
• Osborne Association: Long-running nonprofit delivering in-prison education, family connection, and reentry services, with explicit emphasis on family bonds during incarceration — directly comparable to NLNL's Read to Me program.
• Safer Foundation: Illinois-based nonprofit providing comprehensive reentry services including in-custody programming, employment placement, and case management — closely parallel to NLNL's Re-Entry Workshop + TSC + Mentorship stack.
• The Fortune Society: New York-based reentry nonprofit offering in-custody programs, housing, employment, and peer mentorship to formerly incarcerated individuals — directly analogous to NLNL's inside-and-outside-the-jail model.
• Center for Employment Opportunities (CEO): National nonprofit providing immediate, paid transitional employment and reentry support to people returning from incarceration; comparable in core reentry mission, employment-assistance stack, and post-release case management to NLNL.

Emerging players

• Defy Ventures: National nonprofit running in-prison entrepreneurship and mentoring programs for people with criminal histories; overlapping in the in-custody personal-development category but with a more entrepreneurship-focused curriculum than NLNL.

Regional players

• Goodwill of Central and Southern Indiana: Regional Goodwill affiliate operating workforce development, reentry, and case-management programs across central and southern Indiana — overlapping with NLNL's Employment & Technology Support services in the same Indiana geography.
• Beacon Inc. Indiana nonprofit providing reentry, recovery housing, and workforce services primarily in central Indiana — partial overlap with NLNL's reentry/recovery mission and the same statewide reentry funder ecosystem.
• Shalom Community Center: Bloomington-based drop-in center serving people experiencing homelessness and poverty, with prior Rapid Re-Housing programming; directly comparable to NLNL's Transition Support Center and is referenced via former staff on NLNL's board.

Broad incumbents

• Volunteers of America (Indiana): Large national nonprofit with a significant Indiana footprint operating reentry, housing, and recovery programs statewide; comparable in service mix but with much broader geographic and program scope than NLNL.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/NewLeafNewLife1
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/new_leaf_new_life_
• LinkedInlinkedin.com/company/new-leaf-new-life-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NEW LEAF-NEW LIFE INC