NEWLIFE/NY YOGA MAGAZINE & EXPO

What NEWLIFE/NY YOGA MAGAZINE & EXPO does

NEWLIFE Expo is a privately held, founder-operated event management and publishing business founded by Mark Becker in 1990, operating as America's longest-running holistic health expo at 36 years continuous operation. The company produces in-person expos in New York (Hyatt Conference Center, 1601 Broadway; April 2026 relocated to The Event Center at 4 West 43rd Street) and Florida (Palm Beach Convention Center and Boca/Deerfield Doubletree Hilton), supplemented by a virtual expo format enabling remote attendance. Each event features over 60 speakers and 60 exhibitors across topics including biohacking, longevity, wellness, metaphysics, alternative medicine, and conscious living, attracting 'thousands of attendees' per event.

The company operates a three-pillar wellness platform. The core events business sells individual tickets (early bird and door pricing from $10 to $25), exhibitor booth rentals, speaker registration fees, and tiered sponsorship packages ranging from $5,000 (Bronze) to $11,000 (Platinum). The second pillar is NEWLIFE Magazine, originally published from 1988 to 2015 and relaunched in September 2025, generating advertising revenue and serving as a content distribution channel. The third pillar is a direct-to-consumer e-commerce storefront selling EMF protection devices (Cell Shield, Guardian Angel, Shungite Bracelet, Far-Infrared Ring), NASA Red Light Therapy hardware, wearable air purifiers, and Gary Null's nutritional supplement line (Green Stuff, Power Berry Blast, Suprema C) at fixed unit prices from approximately $25 to $799.

Revenue mechanics are heavily event-anchored, with a thin six-person operating team, no external institutional capital or funding rounds, and full founder ownership retained by Mark Becker. Marketing and acquisition channels include the company's website and blog, an email newsletter and expo brochure, organic social presence on Facebook, Instagram, Twitter/X, WhatsApp, a YouTube-style video gallery, and word-of-mouth from long-tenured community members. There is no proprietary technology platform, no APIs, no mobile app, and no AI/ML capability — the business is fundamentally a media, events, and curated retail operation in the holistic health category.

Name

NEWLIFE/NY YOGA MAGAZINE & EXPO

Legal name

NEWLIFE EXPO

Website

https://newlifeexpo.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

NEWLIFE Expo is a privately held, founder-operated event management and publishing business producing America's longest-running holistic health expo (since 1990) in New York and Florida, complemented by NEWLIFE Magazine (relaunched September 2025) and a D2C e-commerce store selling EMF protection devices and nutritional supplements to wellness consumers and exhibiting brands.

Ownership category

akta.pro rank

Product category

Wellness Events & Media

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (4561)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Health, Wellness & Fitness Expos (MPAGAFAF)

akta.pro secondary industry

Holistic & Integrative Wellness Education (Ayurveda, Traditional Practices) (EDAAAHAH)

Keywords

• Holistic health expos
• Wellness events
• Yoga magazines
• Natural products expos
• Mind body spirit events

Headquarters

HQ city

New York City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Others

Revenue model

1. Event ticket sales: NEWLIFE Expo generates revenue from selling tickets to its in-person and virtual expo events. Ticket types include early bird discounts and full-price door tickets. The company also sells passes for virtual expo attendance. Ticket prices are affordable, starting from as little as $10 per attendee.
2. Exhibitor booth rentals: Businesses and practitioners rent exhibition booth spaces at the expo to showcase products and services to attendees. Booth locations are available at varying tiers (standard and prime locations for sponsors). Exhibitor registration is managed through the website product pages.
3. Speaker registration fees: Individuals apply and pay to become speakers at the expo, gaining the opportunity to present to a captive audience of thousands of wellness-interested attendees.
4. Sponsorship packages: NEWLIFE Expo sells tiered sponsorship packages (Bronze, Silver, Gold, Platinum) ranging from $5,000 to $11,000. Each tier includes bundled benefits such as logo placement on marketing materials, exhibition booth space, speaking or workshop slots, magazine advertisements, VIP passes, and general admission passes.
5. Magazine advertising: NEWLIFE Magazine publishes printed and digital issues and sells advertising space to businesses targeting the holistic health, wellness, and conscious living audience. The magazine returned in September 2025 after a hiatus of over two decades, and advertisers can contact the publisher directly.
6. E-commerce product sales: The NEWLIFE Expo online store sells curated wellness products including EMF protection devices (Cell Shield, Guardian Angel, Shungite Bracelet), nutritional supplements from Gary Null's product line (Green Stuff, Power Berry Blast, Suprema C), and health products (Far-Infrared Ring, Wearable Air Purifier). Products are sold directly to consumers at fixed prices ranging from approximately $25 to $799.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

NEWLIFE operates America's longest-running holistic health expo (founded 1990), hosting in-person and virtual expos in New York and Florida that connect consumers with wellness brands, practitioners, and natural product exhibitors. The company also publishes NEWLIFE Magazine and runs a wellness e-commerce storefront selling nutritional supplements and EMF-protection products.

Product overview

NEWLIFE Expo operates as a two-pronged wellness platform consisting of (1) the NEWLIFE Expo events — America's longest-running holistic health expo held in New York and Florida featuring 60+ speakers, 60+ exhibitors, lectures, workshops, sound healing, and cacao ceremonies; and (2) NEWLIFE Magazine — a wellness publication returning in September 2025 after two decades. The company also operates an e-commerce store selling EMF protection products (Far-Infrared Ring, Cell Shield, Shungite Bracelet, Wearable Air Purifier, NASA Red Light Therapy) and Gary Null nutritional supplements (Green Stuff, Heavenly Aloe, Power Berry Blast, Suprema C). Sponsorship packages ranging from $5,000 to $11,000 offer marketing exposure and speaking opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• NEWLIFE Expo (In-Person)
• NEWLIFE Florida Expo
• NEWLIFE Magazine
• Virtual Expo Events
• NEWLIFE Wellness E-Commerce Store
• Exhibitor Booth Packages
• Event Sponsorship Packages
• Nutritional Supplements
• EMF Protection Products
• NEWLIFE Video Content

Quantifiable outcome

• 36 consecutive years of operation as America's longest-running health expo
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• MindBodyGreen: Digital wellness media brand covering holistic health, biohacking, and conscious living. Overlaps with NEWLIFE's wellness content positioning and target audience but operates as a pure media/content company without live expo or sponsorship revenue streams.
• Biohacking Conference: Conference focused specifically on biohacking and longevity topics that NEWLIFE Expo has recently expanded into. Comparable in capturing the same audience interested in cutting-edge wellness modalities, but operates as a more specialized, content-only event without the holistic/metaphysical mix.
• Omega Institute for Holistic Studies: Wellness education and retreat center in Rhinebeck, NY hosting workshops, speakers, and conferences on holistic health and personal growth. Comparable in wellness programming, speaker roster, and NY regional audience, but operates year-round as a retreat rather than periodic expos.

Direct peers

• Integrative Healthcare Symposium: Annual professional conference and expo for integrative and holistic medicine practitioners featuring exhibitor booths and educational sessions. Comparable in targeting the holistic-health community with a trade-show model, though oriented toward licensed practitioners rather than consumers.
• Conscious Life Expo: Annual wellness, metaphysical, and conscious-living expo held in Los Angeles featuring speakers, exhibitors, and workshops. Closest direct competitor to NEWLIFE in terms of alt-wellness/metaphysical content orientation and expo format.
• Natural Products Expo West (New Hope Network / Informa): The largest natural and organic products trade expo in the U.S., featuring exhibitor booths, speakers, and educational programming targeted at the wellness industry. Directly comparable to NEWLIFE Expo in format (large in-person expo, exhibitor/sponsor revenue model) but operating at significantly greater scale and with a more mainstream natural-products focus.
• The Mother Earth News Fair: Multi-city consumer fair focused on sustainable living, holistic health, and DIY wellness. Comparable expo format (in-person, exhibitor-driven, lecture programming) and alt-wellness audience overlap, but oriented around homesteading rather than metaphysical topics.
• Natural Products Expo East: East Coast counterpart to Expo West, also run by New Hope Network, featuring natural and wellness exhibitors. Comparable event format and exhibitor/sponsor model to NEWLIFE Expo, with overlapping attendee demographic but different content positioning.

Broad incumbents

• Hay House: Wellness and self-help publishing and events company founded by Louise Hay. Comparable to NEWLIFE in combining wellness publishing (books, magazine content) with live events featuring high-profile holistic-health speakers, but at meaningfully greater scale and brand recognition.
• Goop: Wellness lifestyle brand and media company operating e-commerce, content publishing, and the annual Goop Summit. Comparable in combining wellness publishing, e-commerce product sales, and live events, though with much larger scale, broader product assortment, and a more mainstream media footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/THENEWLIFEEXPO
• Facebookfacebook.com/newlifeexpo
• Instagraminstagram.com/newlife.expo
• LinkedInlinkedin.com/company/newlife-ny-yoga-magazine-&-expo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NEWLIFE/NY YOGA MAGAZINE & EXPO