New Looxs

What New Looxs does

New Looxs is the consumer brand of Dutch private limited company Burgers Lederwarenfabriek B.V., founded in 1948 by Wim Burgers in Wijchen, Gelderland, Netherlands. The company designs and sells a portfolio of bicycle panniers (single and double), bicycle backpacks, laptop bags with padded 15-inch compartments, and front baskets in wicker, metal wire, and synthetic materials. Products are organized into roughly 20+ named sub-collections spanning budget (Basic, Cameo) through mid-tier (Odense 500D polyester/TPU, Vigo water-repellent) to premium waterproof (Varo 420D polyester roll-top) and leather (wax pull-up leather bags with hidden Rixen & Kaul vario hooks priced €219–€265). The technical core of the lineup is its multi-standard mounting integration: New Looxs pre-mounts adapters for MIK, MIK 2.0, Racktime Snap-it 1.0 and 2.0, Atran Velo AVS, and Rixen & Kaul variohaken, and was among the first brands to ship MIK-integrated bags. Capacity ranges from 7.5L backpacks to 45L baskets; materials include recycled polyester and 420D/500D polyester with TPU coating.

Name

New Looxs

Legal name

Burgers Lederwarenfabriek B.V.

Website

https://newlooxs.nl

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

1–10 employees

Short description

New Looxs is a Dutch bicycle bag and basket brand founded in 1948, designing single and double panniers, backpacks, laptop bags, and front baskets with integrated MIK, Racktime, and AVS mounting systems, sold through 5,000+ specialty bicycle retailers in the Netherlands, Germany, and France.

Ownership category

akta.pro rank

Product category

Cycling Accessories

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Cycling & Micromobility Products Distribution (CRAOAJAF)

Keywords

• Bicycle panniers
• Bicycle bags
• Bicycle baskets
• Cycling accessories
• Bicycle mounting systems

Headquarters

HQ city

Wijchen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Bicycle Bags and Panniers: New Looxs generates revenue through the sale of bicycle bags including single panniers, double panniers, bicycle backpacks, and laptop bags designed for cycling commuters.
2. Bicycle Baskets: Sale of wicker/rotan and other material bicycle baskets for front carriers, including models with and without lids in various sizes (11-45 liters).
3. Mounting Systems and Accessories: Revenue from mounting system adapters (MIK, Racktime, AVS), replacement parts, and accessories including rain covers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

New Looxs designs, manufactures, and distributes a portfolio of bicycle panniers (single and double), bicycle backpacks, laptop bags, and bicycle baskets for individual cyclists. Products integrate multiple proprietary and third-party mounting systems (MIK, Racktime Snap-it, Atran Velo AVS, Rixen & Kaul variohaken) and are constructed using water-resistant and waterproof materials ranging from polyester with TPU coating to wax pull-up leather. The offering spans 20+ collections covering budget, mid-range, and premium price tiers, sold through 5,000+ bicycle retailers in the Netherlands, Germany, and France.

Product overview

New Looxs is a Dutch bicycle bag and basket brand founded in 1948, operating as part of Burgers Lederwarenfabriek Wijchen BV. The company offers a comprehensive portfolio of pannier bags (single and double), bicycle backpacks, laptop bags, and baskets, all designed for mounting on bicycle luggage carriers. Products span multiple sub-brands including the durable Odense (500D polyester/TPU), fully waterproof Varo (420D polyester/roll-top), premium Leather (wax pull-up leather with hidden R&K vario hooks), Quilted, Ivy, Sports, Clipper, Oslo, Vigo, Tulum, Nyborg, and entry-level Basic series. Mounting is handled through New Looxs' own systems as well as third-party mounting standards — MIK, Racktime Snap-it (1.0 and 2.0), Atran Velo (AVS), and Rixen & Kaul variohaken — all pre-integrated into the bags. Complementary accessories include rain covers, distance holders, and anti-theft Secure-it locks. With over 5,000 points of sale and distribution in the Netherlands, Germany, and France, the brand targets commuters, recreational cyclists, and everyday cyclists who need practical yet stylish solutions for transporting laptops, groceries, and personal items on their bikes.

Differentiator

Problem solved

Functional benefit

Products and services

• Dubbele Fietstassen (Double Panniers) Double-sided pannier bags that mount on both sides of a bicycle luggage carrier. Available in waterproof and water-repellent variants with multiple mounting options (straps, MIK adapter, Racktime Snap-it, Atran Velo AVS). Typical capacity 37-40 liters per pair. Designed for commuting, shopping, and recreational cyclists.
• Enkele Fietstassen (Single Panniers) Single-sided pannier bags designed for one-sided carrier mounting, available in shoulder bag, shopper, and compact forms. Suitable for commute, shopping, and recreational cycling use cases.
• Fietsrugzakken (Bicycle Backpacks) Backpacks designed for cycling, featuring hidden or retractable mounting hooks to attach to a luggage carrier. Include padded laptop compartments, reflective elements, and rain covers. Designed to transform into regular backpacks when off the bike.
• Laptoptassen (Laptop Bags) Pannier bags with padded laptop compartments (typically 15-17 inch) designed for commuter use. Feature hidden mounting hooks, removable shoulder straps, and water-resistant materials. Available in leather and synthetic variants.
• Fietsmanden (Bicycle Baskets) Front-mounted baskets for bicycles, particularly suited for transport bikes and bikes with front carriers. Available in wicker/rotan, metal wire, and synthetic materials. Sizes range from small to large with or without lid, typical capacity 11-45 liters.
• Bevestigingssystemen (Mounting Systems) Accessory mounting adapters and attachment systems sold separately. Includes MIK adapter plates, Racktime Snap-it adapters (1.0 and 2.0), Atran Velo AVS adapters, and New Looxs-specific systems (Smartlock, Rapidlock, Turnlock). Carrier plates for retrofitting non-system bikes are also available.
• Fietsaccessoires (Bicycle Accessories) Complementary accessories including rain covers (single and double), distance holders/spacers, Secure-it Snapit anti-theft locks, and replacement hooks and straps. Used to complete or protect New Looxs bicycle bags and baskets.
• Odense Series A series of sturdy panniers made from water-resistant 500D polyester with TPU coating. Includes single panniers, double panniers (with straps, Racktime, or MIK), backpacks, and shoppers. Available in Black, Dark Blue, and Green with 3-sided reflective elements for visibility.
• Varo Series 100% waterproof pannier series made from 420D polyester with roll-top closure. Includes single panniers, double panniers, backpacks, handlebar bags, and trunk bags. Available in Black and Grey with MIK and Racktime variants. Designed for all-weather cyclists including e-bike users.
• Leather Series Premium leather bicycle bags resembling conventional office bags. Feature hidden mounting hooks (Rixen & Kaul variohaken), padded 15-inch laptop compartments, and removable shoulder straps. Includes Fellini, Cali, Luko, and Verla models in luxe wax pull-up leather in Cognac and Black. Prices range from €219.95 to €264.95.

Quantifiable outcome

• 65% of cyclists increased cycling frequency during the pandemic period, with average cycling frequency doubling (from New Looxs cycling survey)
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• RacktimecoreTechnology or IntegrationRacktime provides the Snap-it and Snap-it 2.0 mounting systems used on New Looxs bags. The pre-mounted adapters allow click-and-go attachment to Racktime-compatible luggage carriers. New Looxs offers Secure-it Snap-it locks for theft protection with these systems.
• MIK (Mounting is Key)coreTechnology or IntegrationMIK is a click mounting system where New Looxs integrates adapter plates into bags for attachment to MIK-compatible bagagedragers. New Looxs was among the first brands to offer products with integrated MIK systems. For bikes without MIK carriers, carrier plates are available.
• Rixen & KaulcoreTechnology or IntegrationRixen & Kaul provides vario hooks used on New Looxs leather bags and other products. These adjustable hooks fit tube diameters of 6-16mm and can be concealed behind zip pockets when used as regular bags. The hooks come with extra locking mechanisms.
• MIK 2.0coreTechnology or IntegrationNext-generation MIK mounting system with enhanced features for quick attachment and removal. New Looxs has products compatible with this newer standard.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ortlieb: German premium waterproof bicycle panniers and bags manufacturer. Most direct competitor to New Looxs in the high-end, all-weather cycling bag segment, with overlapping distribution via European bike dealers.
• Topeak: International cycling accessories brand offering bicycle bags, panniers, and trunk bags. Comparable product mix (panniers, backpacks, handlebar bags) and similar distribution through independent bike retailers globally.
• Vaude: German sustainable outdoor brand with a strong bicycle bag and pannier line. Comparable premium positioning, environmental materials focus, and broad European bike-shop distribution.
• KlickFix: German manufacturer of click-mounting systems for bicycle bags and accessories. Direct technology/product overlap with New Looxs, including the Klickfix system listed in New Looxs' integrations.
• Basil: Dutch manufacturer of bicycle baskets, bags, and panniers. Direct head-to-head competitor in the NL market with overlapping dealer channels and similar product categories (panniers, baskets, commuter bags).
• Axiom (Outdoor Products): North American bicycle bag and pannier brand with comparable waterproof commuter and recreational product lines. Similar mid-to-premium pricing tier and dealer-channel distribution model.

Broad incumbents

• Thule: Swedish large-scale mobility and outdoor brand offering bike bags, panniers, and child bike seats. Comparable product categories and premium positioning but operates at much larger scale across a broader product portfolio.

Others

• Racktime: German mounting-system standard (Snap-it 1.0/2.0) integrated into many New Looxs bags. A technology partner rather than direct bag competitor, but ecosystem-defining for the click-system category.
• Rixen & Kaul: German manufacturer of mounting systems (vario hooks) used on New Looxs leather bags. Listed as a partner/supplier in the data; comparable in that they sell directly to bike dealers, but more of a component supplier than direct bag competitor.
• MIK (Mounting is Key): Click-mounting-system standard used across multiple bag brands including New Looxs. A platform/ecosystem participant rather than a bag manufacturer, but defines compatibility for the broader category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@newlooxs-bicyclebagsbaskets
• Facebookfacebook.com/NewLooxs
• LinkedInlinkedin.com/company/newlooxs
• Instagraminstagram.com/newlooxs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Looxs