New Match
New Match is a Brazilian contemporary women's fashion brand founded in 2022 as a Grupo Mixed extension, managed by Grupo Moon and selling apparel and accessories via D2C e-commerce, a São Paulo flagship, and 40+ wholesale partners across Brazil and Uruguay.
- Company typePrivate
- Founded2022
- HeadquartersSão Paulo, SP, Brazil
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What New Match does
New Match is a Brazilian contemporary women's fashion brand founded in 2022 by Ciccy Halpern as an extension of Grupo Mixed, with day-to-day management provided by Grupo Moon. The brand targets style-conscious women in the mid-premium segment of the Brazilian market and offers a contemporary assortment spanning blouses, pants, dresses, jackets, shorts, t-shirts, sweatshirts, and accessories, with catalog pricing from R$290 to R$2,205 and standard Brazilian installment payment options of 2-7x without interest.
The business operates a multi-channel distribution model: a direct-to-consumer e-commerce site at newmatch.com.br powered by Dizy Commerce, a flagship store at Shopping Cidade Jardim in São Paulo, and a wholesale network of more than 40 multimarca retail partners that already extends across Brazil and into Uruguay. The legal entity is Nova Comércio Varejista Eireli (CNPJ: 02.656.956/0001-71), the company is privately held, and headcount is reported in the 1-10 range, consistent with a small operating team that leans on Grupo Mixed and Grupo Moon for shared back-office, sourcing, and management infrastructure.
New Match monetizes primarily through apparel and accessory sales across its three channels, with no disclosed subscription, licensing, or marketplace revenue. The brand's strategic positioning—Grupo Mixed backing, Grupo Moon management, outsourced commerce platform, and broad multimarca distribution—is structured to scale category presence quickly without proportional capex, but leaves the business dependent on wholesale partner performance and the broader Brazilian discretionary spending cycle.
New Match firmographics
Firmographics- Name
- New Match
- Legal name
- Nova Comércio Varejista Eireli
- Website
- https://newmatch.com.br
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- New Match is a Brazilian contemporary women's fashion brand founded in 2022 as a Grupo Mixed extension, managed by Grupo Moon and selling apparel and accessories via D2C e-commerce, a São Paulo flagship, and 40+ wholesale partners across Brazil and Uruguay.
- Ownership category
- akta.pro rank
New Match industry classification
Industry- Product category
- Women's Contemporary Fashion
- NAICS
- Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Women’s Apparel Retail (CRAAABAB)
- akta.pro secondary industry
- Streetwear & Contemporary Apparel Retail (CRAAABAM)
Keywords
Where New Match is headquartered
LocationHeadquarters
- HQ city
- São Paulo, SP
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
New Match business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Direct fashion retail sales: New Match generates revenue through direct sales of women's contemporary fashion clothing and accessories via their e-commerce platform and physical retail locations. Products are sold at full retail price with installment payment options (2-7x without interest). The brand operates on seasonal collection releases, typical of fashion retail.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Full-price seasonal fashion collection |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
New Match product offering
Product offeringCore offering
New Match designs and sells contemporary women's fashion apparel and accessories through seasonal collections (notably the SOUL SS27 line). Products include blouses, pants, jackets, dresses, jumpsuits, t-shirts, and accessories, priced between R$290 and R$2,205. The brand sells directly via its e-commerce site, through its flagship store at Shopping Cidade Jardim in São Paulo, and through a wholesale network of 40+ multimarcas across Brazil and Uruguay.
Product overview
New Match is a fashion e-commerce platform offering women's clothing and accessories. The primary offering is the SOUL SS27 seasonal collection featuring tops (blouses, t-shirts, tank tops, polos), bottoms (pants, shorts, jeans), outerwear (jackets, cardigans, sweaters), and one-piece garments (dresses, jumpsuits). The accessories line includes scarves, bandanas, necklaces, and chokers. All products are available through the company's website with physical store locations in Brazil.
Differentiator
Problem solved
Functional benefit
Brands
- SOUL SS27: Fashion collection/sub-brand featuring contemporary clothing items including blouses, pants, jackets, shorts, t-shirts, sweatshirts, and more in the SS27 (Spring Summer 2027) season
- ACESSÓRIOS
Products and services
- SOUL SS27 Collection The primary seasonal clothing collection featuring tops, bottoms, outerwear, and contemporary fashion pieces for women, including blouses, pants, jackets, dresses, t-shirts, and jumpsuits.
- Acessórios (Accessories) Fashion accessories line including bandana scarves, chokers, and necklaces designed to complement the contemporary clothing collections.
Companies that use New Match
Customer profileSegments1 record
Ideal customer profiles1 record
New Match technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
New Match partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Grupo MooncoreProvides management services to New Match. New Match is an innovative extension of Grupo Mixed, with Grupo Moon providing administrative and management support.
- Multimarcas retail partnerscoreNetwork of 40+ multi-brand fashion retailers across Brazil and Uruguay that sell New Match products. Includes partners such as: Atroz (Belo Horizonte, MG), Bonny (Apucarana, PR), Corner (Curitiba, PR), Estile (Novo Hamburgo, RS), Shift (Montevideo, Uruguay), and many others across 15+ states.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
New Match competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
New Match social profiles
Digital presenceNew Match financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Match leadership team
Management profileNumber of profiles
Profiles1 record
New Match funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Match M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Match
What does New Match do?
New Match designs and sells contemporary women's fashion apparel and accessories through seasonal collections (notably the SOUL SS27 line). Products include blouses, pants, jackets, dresses, jumpsuits, t-shirts, and accessories, priced between R$290 and R$2,205. The brand sells directly via its e-commerce site, through its flagship store at Shopping Cidade Jardim in São Paulo, and through a wholesale network of 40+ multimarcas across Brazil and Uruguay.
Is New Match a public or private company?
New Match is a private company. It is classified as family owned and is currently operating.
When was New Match founded?
New Match was founded in 2022. It employs 1 to 10 people.
Where is New Match based?
New Match is headquartered in São Paulo, SP, Brazil, in the Latin America region.
How does New Match make money?
One revenue line is on record: direct fashion retail sales.
Does New Match have an API?
No public API is recorded for New Match.
What industry is New Match in?
New Match's product category is Women's Contemporary Fashion. Its primary akta.pro industry code is CRAAABAB, Women’s Apparel Retail, with a secondary code of CRAAABAM, Streetwear & Contemporary Apparel Retail. Its NAICS code is 458110 and its SIC code is 5621.