New Milford Parks & Recreation

What New Milford Parks & Recreation does

New Milford Parks & Recreation is a municipal government department of the Town of New Milford, Connecticut, operating under the direction of Parks & Recreation Director Daniel Calhoun and the oversight of the Parks and Recreation Commission. The department manages a portfolio of 30+ parks and facilities — including the beachfront Lynn Deming Park on Candlewood Lake, Addis Park, Clatter Valley (100+ acres), Young's Field, John Pettibone Community Center, and Carlson Grove — and serves primarily New Milford residents, with non-resident access limited to day passes and select programs.

The department's core technology platform is MyRec.com recreation management software, which provides online activity registration, household account management, medical and emergency contact storage, and payment processing. Road Race registration is handled separately through the RunSignUp platform. The product surface spans season park passes, day passes, dock slip rentals ($1,850 annual), kayak/canoe rack rentals (35 slips at $70 each), facility and pavilion rentals, and an extensive program catalog covering summer camps, swim lessons, softball leagues, golf leagues, disc golf, pickleball, tennis, badminton, yoga, karate, dog training, sound meditation, Couch to 5K, and the annual 8-mile Road Race (3rd oldest in Connecticut, now in its 58th year).

Revenue is generated through participation fees, passes, and rentals, with discounted rates for residents, seniors (65+), and military veterans. All fees, credits, and deposits are non-refundable absent departmental cancellation. The department also receives funding from the municipal budget and is not subject to private capital investment. Operations are staffed by 17 employees across the John Pettibone Community Center office (2 Pickett District Road) and the Lynn Deming Park pass sales location. Marketing is conducted through the department's Facebook page (@newmilfordrec), email blasts via MyRec.com, the official website, and printed community flyers for major events.

Name

New Milford Parks & Recreation

Legal name

Town of New Milford - Parks & Recreation Department

Website

https://newmilfordct.myrec.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

New Milford Parks & Recreation is a municipal department of the Town of New Milford, Connecticut, managing 30+ parks and facilities and offering recreational programs, sports leagues, and seasonal passes to local residents via the MyRec.com registration platform.

Ownership category

akta.pro rank

Product category

Municipal Recreation Services

NAICS

Fitness and Recreational Sports Centers (71394), RV (Recreational Vehicle) Parks and Recreational Camps (72121), Nature Parks and Other Similar Institutions (71219)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Parks, Recreation & Cultural Services (BPAIACAI)

akta.pro secondary industry

Campus Recreation Centers & Fitness Facilities Operations (EDALAIAD)

Keywords

• Municipal recreation services
• Parks and facilities management
• Youth sports programs
• Community fitness programs
• Park pass sales

Headquarters

HQ city

New Milford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Activity Registration Fees: Fees collected for participation in recreational programs including summer camps, sports leagues, fitness classes, dog training, and youth/adult activities. Fees vary by residency status with lower rates for New Milford residents.
2. Season Park Passes: Annual and seasonal vehicle passes for Lynn Deming Park and Addis Park. Includes general vehicle passes ($65), senior discounts ($20), military veteran discounts ($45), and boat ramp passes ($140).
3. Dock Slip Rentals: Annual dock slip rentals at Lynn Deming Park for boat owners. Fee of $1,850 for residents. Includes grandfathering for returning customers and online waitlist system.
4. Kayak/Canoe Rack Rentals: Seasonal rack rentals at Lynn Deming Park for kayaks, canoes, and paddle boards. Fee of $70 per vessel. Limited availability with 35 slips.
5. Day Passes: Daily park access fees: $10 per person/day for residents (limit 4 per week), $30 per person/day for non-residents.
6. Facility Rental Fees: Rental fees for pavilions, fields, and park areas. Includes Clatter Valley Pavilion ($100), Lynn Deming Pavilion ($200), and various field rental fees with filing/rain date deposits.
7. Additional Vehicle Passes: Additional vehicle passes for households with multiple vehicles: $45 per additional vehicle (must be from same household).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

New Milford Parks & Recreation is the municipal recreation department of the Town of New Milford, Connecticut, operating 30+ parks and facilities including Lynn Deming Park, Addis Park, Clatter Valley, Young's Field, and the John Pettibone Community Center. It sells seasonal park passes and day passes, rents dock slips and kayak/canoe/paddle board racks, and runs a wide portfolio of fee-based recreational programs including summer camps, swim lessons, youth and adult sports leagues (softball, golf, disc golf, pickleball, tennis, badminton), fitness classes (yoga, karate, sound meditation, Couch to 5K), dog training, the annual 8-mile/5K Road Race, and pavilion/field facility rentals, all managed through the MyRec.com online registration system.

Product overview

New Milford Parks & Recreation operates as a municipal recreation department using MyRec.com recreation management software as its core platform. The organization provides a diverse portfolio of recreational programs including summer camps, sports leagues (softball, golf, disc golf, badminton, pickleball, tennis), fitness classes (yoga, karate, meditation), aquatic programs (swim lessons), dog training, and special events (road race). Additionally, the department manages park facilities and amenities including Lynn Deming Park, Addis Park, Clatter Valley, and various athletic fields, offering dock slips, kayak/canoe rack rentals, and park passes. All programs and facility rentals are managed through the MyRec.com online registration system.

Differentiator

Problem solved

Functional benefit

Products and services

• Summer Recreation Camp

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• National Recreation and Park Association (NRPA): National nonprofit association representing parks and recreation agencies. Indirect peer as the governing/industry body that sets standards, advocacy, and certification for departments like New Milford.
• Connecticut Recreation and Parks Association (CRPA): State-level professional association for Connecticut parks and recreation professionals. Provides training, networking, and advocacy for departments of similar size and scope to New Milford.

Direct peers

• Town of Brookfield Parks & Recreation: Adjacent Connecticut municipal parks and recreation department also serving a small New England town with similar sports leagues, summer camps, and park facilities. Closest functional peer in size and geography.
• Town of Danbury Parks & Recreation: Larger Connecticut municipality in the same region operating parks, recreation programs, sports leagues, and beach/park facilities. Comparable municipal governance structure and program mix.
• Town of Bethel Parks & Recreation: Connecticut municipal parks and recreation department serving a similar-sized town with comparable offerings: sports leagues, summer camps, and community recreational programming.
• Town of New Fairfield Parks & Recreation: Nearby Connecticut lakefront municipality with parks and recreation programs serving a similar demographic. Comparable waterfront asset base and seasonal programming model.
• Town of Ridgefield Parks & Recreation: Connecticut municipal parks and recreation department in southwestern CT with similar programs including sports leagues, camps, and seasonal park passes. Closely comparable operating model.
• Town of Washington Parks & Recreation: Small Connecticut municipal parks and recreation department in Litchfield County with similar resident-focused programming and seasonal park operations.

Emerging players

• CivicRec (by CivicPlus): Recreation management software platform competing with MyRec.com for municipal recreation department contracts. Directly comparable technology stack serving the same customer segment.
• Vermont Systems (RecTrac): Provider of RecTrac recreation management software used by parks and recreation departments nationwide. Adjacent technology vendor competing for the same municipal technology budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/newmilfordrec
• LinkedInlinkedin.com/company/new-milford-parks-&-recreation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Milford Parks & Recreation