New Minas Parks & Recreation

What New Minas Parks & Recreation does

New Minas Parks & Recreation is the municipal recreation department of the Village of New Minas, a municipal government entity in Kings County, Nova Scotia, Canada. The department operates recreation programs (pickleball, yoga, Zumba, badminton, seniors fitness, Active for Life), seasonal youth programming (Summer Day Camp for ages 4-12, LIT for ages 13-15), fitness room memberships, and facility rentals at the Louis Millett Community Complex including a gymnasium, Lynn Spencer Hall, and multi-purpose rooms. Outdoor amenities include Nova Scotia's first public 18-hole-basketed disc golf course, a splash pad, the New Minas Rail Trail, and multiple parks and playgrounds. The unit also operates the village's water and sewer utility under the Nova Scotia Public Utilities Act.

The underlying technology stack is minimal: program registration and facility bookings are processed through the Univerus recreation management software, and customer engagement is handled through the village website (newminas.com) and a quarterly electronic newsletter. The department operates with a core staff of six across administration, finance, recreation coordination, active living coordination, public works, and water systems operations, supplemented by seasonal recreation staff.

Revenue is generated through a hybrid municipal model combining property tax levies (residential 43¢/$100, commercial 59.2¢/$100 assessed value), user fees for recreation programs and fitness memberships, facility rental charges, and metered water and sewer utility charges. The Village Commission, an elected five-member body, provides governance. GTM is direct-to-consumer, serving primarily New Minas residents, with secondary reach into regional visitors and community groups through facility rentals and tourism amenities. The entity was founded in the early 1700s as an Acadian settlement and is currently operating with a 2026-2029 Strategic Plan in place.

Name

New Minas Parks & Recreation

Legal name

Village of New Minas

Website

https://newminas.com

Company type

Private

Founded year

1700

Operating status

Operating

Headcount range

1–10 employees

Short description

New Minas Parks & Recreation is the municipal recreation department of the Village of New Minas, Nova Scotia. It operates community recreation programs, fitness and facility rentals, parks, disc golf, and the village water utility for local residents and visitors.

Ownership category

akta.pro rank

Product category

Municipal Recreation Services

NAICS

Fitness and Recreational Sports Centers (71394), Arts, Entertainment, and Recreation (71)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYBPAIACAI

Parks, Recreation & Cultural Services

Business & Public Services/Public Sector & Government Administration/Local/Municipal Government Administration

SECONDARYMPAKAEAH

Multi-Sport Complexes & Community Sports Parks

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYTHAAABAE

Aquatic Playgrounds & Splash Pads (Spray Parks, Kids’ Water Play)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Water Parks

Keywords

• Municipal recreation services
• Community parks facilities
• Recreation program registration
• Public water utility
• Community facility rentals

Headquarters

HQ city

New Minas

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Property Tax Revenue: Village of New Minas collects residential property taxes at 43 cents per $100 of assessed value, commercial at 59.2 cents per $100. Tax revenue funds village services including sidewalks, street lighting, parks, playgrounds, and recreation facilities.
2. Fitness Room Memberships: Monthly and yearly fitness room memberships with single, couple, and family rates. Revenue supports facility operations and maintenance.
3. Facility Rentals: Hourly and daily rental of the Louis Millett Community Complex spaces including gymnasium, Lynn Spencer Hall, and multipurpose rooms. Revenue from private, commercial, and non-profit bookings.
4. Water and Sewer Utility: Public water and sewer utility regulated by Nova Scotia Public Utilities Act. Quarterly billing with base charges by meter size plus consumption rates. Revenue funds water infrastructure and operations.
5. Recreation Program Fees: Fees for programs including pickleball, yoga, Zumba, badminton, seniors fitness, Active for Life, and Summer Day Camp. Registration fees support program delivery and staffing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

New Minas Parks & Recreation, the municipal recreation department of the Village of New Minas, delivers year-round recreation programs (pickleball, yoga, Zumba, badminton, seniors fitness, Active for Life), membership-based Fitness Room access, and seasonal Summer Day Camp for children ages 4-12. It operates the Louis Millett Community Complex for facility rentals including gymnasium, Lynn Spencer Hall, and multipurpose rooms, plus outdoor amenities such as Nova Scotia's first public 18-hole disc golf course, splash pad, rail trail, parks and playgrounds. The Village also provides a regulated water and sewer utility service to properties within its service area.

Product overview

New Minas Parks & Recreation operates as a municipal recreation department offering a diverse portfolio of community programs and facilities. The core offering includes recreation programs (Pickleball, Yoga, Zumba, Badminton, Basketball, Volleyball), fitness services through a membership-based Fitness Room, and seasonal programming such as Summer Day Camp for children ages 4-12. Facility rentals at the Louis Millett Community Complex provide venue space including a Gymnasium, Lynn Spencer Hall, and Multi-Purpose Rooms for community events. Outdoor amenities include The Links at Lockhart and Ryan Park (disc golf course), Splash Pad, New Minas Rail Trail, and various parks and playgrounds. The department also manages Water Utility Services for the village.

Differentiator

Problem solved

Functional benefit

Brands

• The Links at Lockhart and Ryan Park: Nova Scotia's first public 18-hole-basketed disc golf course located at Lockhart & Ryan Park, constructed in 2012.

Products and services

• Recreation Programs Year-round recreational programs including Pickleball, Badminton, Seniors Stretch & Strengthen, Yoga, Active for Life, Zumba, Drop-in Basketball, and Drop-in Volleyball for various age groups in New Minas.
• Fitness Room Memberships Membership-based access to the Fitness Room at the Louis Millett Community Complex, with monthly and yearly plans for Single, Couple, and Family tiers, plus key fob access. Open to New Minas residents and the broader community.
• Summer Day Camp Summer day camp program for children ages 4-12 and a Leader-in-Training (LIT) program for ages 13-15, with interest-based sessions and outdoor activities operated by the Village of New Minas.
• Louis Millett Community Complex Facility Rentals Rental of Louis Millett Community Complex facilities including a 6,700 sq ft Gymnasium (600 capacity), Lynn Spencer Hall (450 theatre/350 banquet), and Multi-Purpose Rooms, with packages for birthdays, weddings, and commercial events. Available to non-profit, private, and commercial clients.
• The Links at Lockhart and Ryan Park Disc Golf Course Nova Scotia's first public 18-hole basketed disc golf course at Lockhart & Ryan Park, free to play, with discs available to borrow from the Recreation office. Open to residents and visitors.
• Splash Pad Interactive water play feature located in Lockhart & Ryan Memorial Park, available for public use by residents and visitors.
• New Minas Rail Trail Public rail trail accessible via Lockhart and Ryan Memorial Park, Jones Road, and Cornwallis Street, available for walking and outdoor recreation.
• Parks and Playgrounds Village-operated parks and playgrounds located throughout New Minas, available for public use.
• Open Gym Drop-in gym access for basketball and other activities at the Louis Millett Community Complex, scheduled seasonally.
• Water and Sewer Utility Services Public water and sewer utility providing metered water service and sewer services with quarterly billing, regulated by the Nova Scotia Public Utilities Act and governed by the New Minas Water Commission. Available to properties within the New Minas service area.

Named customers7 records

Segments5 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Valley Family FunminorOthersReferral partnership directing visitors to Valley Family Fun website for local event information and tourism activities in the Annapolis Valley region.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Town of Kentville Recreation: Adjacent municipality in Kings County offering similar recreation programs, community facilities, and parks. Directly comparable as a neighboring municipally-operated recreation service provider with overlapping catchment.
• Municipality of the County of Kings: Regional municipal partner that collaborated on the Vision New Minas Secondary Plan; operates regional parks, recreation services, and broader planning that frames New Minas parks and recreation offerings.
• Town of Wolfville Recreation: Adjacent Annapolis Valley town operating community recreation programs, parks, and event facilities. Comparable in operating model, scale, and service mix.

Regional players

• Town of Truro Recreation: Nova Scotia municipal recreation provider operating indoor and outdoor recreation facilities. Comparable as a small-city municipal recreation department in the same province.
• Town of Berwick Recreation: Small Valley town operating community recreation, parks, and events. Comparable operating model and target audience for a Nova Scotia small-town recreation department.
• Town of Middleton Recreation: Annapolis Valley municipality offering similar community recreation programs and facilities. Comparable in size and service mix but in a different sub-region of the Valley.

Broad incumbents

• City of Halifax Recreation: Much larger Nova Scotia municipal recreation provider offering pools, arenas, and community centres. Comparable as a municipal provider of recreation services in the same province but at a different scale.

Emerging players

• YMCA of Nova Scotia: Membership-based recreation and fitness operator with similar fitness room, programs, and youth services. Comparable in programming and fee structure but operates on a non-profit, non-municipal basis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/new-minas-parks-&-recreation

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Minas Parks & Recreation