New Mom School
New Mom School is a US franchise network operating 30+ studios that deliver 8-week, in-person postpartum and parenting classes organized by baby's birth month, plus a complimentary breastfeeding support group and a 24/7 digital community, targeting expecting and new mothers across 17+ states.
- Company typePrivate
- Founded2011
- HeadquartersCosta Mesa, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
New Mom School firmographics
Firmographics- Name
- New Mom School
- Legal name
- The New Mom School Franchising, LLC
- Website
- https://newmomschool.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- New Mom School is a US franchise network operating 30+ studios that deliver 8-week, in-person postpartum and parenting classes organized by baby's birth month, plus a complimentary breastfeeding support group and a 24/7 digital community, targeting expecting and new mothers across 17+ states.
- Ownership category
- akta.pro rank
New Mom School industry classification
Industry- Product category
- Postnatal Parenting Education Services
- NAICS
- Child Care Services (62441), Child Care Services (6244), Educational Services (61)
- SIC
- Services-Child Day Care Services (8351)
- akta.pro primary industry
- Infant-Focused Childcare Centers (EDACAAAF)
- akta.pro secondary industries
- Infant & Toddler Classrooms within Childcare Centers (EDACAGAC), Part-Time / Drop-In Preschools (EDACABAN)
Keywords
Where New Mom School is headquartered
LocationHeadquarters
- HQ city
- Costa Mesa
- HQ country
- United States
- HQ region
- North America
Offices37 records
Markets served
New Mom School business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Class Registration Fees: Multi-week in-person class series fees paid by consumers. Pricing varies by class type and location. Some insurance reimbursement and employer education fund coverage available.
- Franchise Fees and Royalties: Franchise fee of $45,000 plus 7% royalty on gross monthly sales and 2% marketing fund contribution. Franchisees operate local studios. Total initial investment ranges from $132,630 to $221,100.
- Gift Cards: Gift cards available for purchase as gifts for expecting and new mothers.
- Insurance/Employer Reimbursement: Some classes can be reimbursed through health insurance or employer education funds, creating an additional payment pathway.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Newborn Class Series (0-3 months) |
| Subscription | Multi-year contract | Second Time Moms Class (0-3 months) |
| Subscription | Multi-year contract | Infant Class (3-6 months) |
| Subscription | Multi-year contract | Toddler Class (12-18 months) |
| Freemium | Monthly | Breastfeeding Support Group |
| Other | Multi-year contract | Insurance/Employer Coverage |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
New Mom School product offering
Product offeringCore offering
New Mom School delivers in-person 8-week parenting class series for expecting and new mothers, organized by baby's age (Newborn 0-3 mo., Infant 3-6 mo., Rising Toddler 6-12 mo., Second Time Moms 0-3 mo., Toddler 12-18 mo.), each paired with 24/7 access to a digital community and led by credentialed instructors using a research-based, doctor-endorsed curriculum. The company also runs a complimentary weekly Breastfeeding Support Group, sells gift cards, and licenses its model to franchisees operating studios nationwide.
Product overview
New Mom School is a parenting education company offering in-person class series organized by baby's age, from newborn through toddler stages. The core offering consists of multi-week class programs: Newborn (0-3 months), Infant (3-6 months), Rising Toddler (6-12 months), Second Time Moms, Toddler (12-18 months), and a complimentary Breastfeeding Support Group. All classes follow a research-based, doctor-recommended curriculum with a 'whole-person approach' focused on maternal mental health and community connection. Classes are available at 30+ locations nationwide through a franchise model, and the company also sells gift cards.
Differentiator
Problem solved
Functional benefit
Products and services
- Newborn Class (0-3 Months) In-person 8-week class series for mothers with babies aged 0-3 months, organized by baby's birth month. Weekly 90-minute expert-led sessions cover newborn care, sleep, soothing, postpartum body recovery, and baby development, paired with 24/7 access to a private digital community for ongoing peer support.
- Infant Class (3-6 Months) In-person 8-week class series for mothers with babies aged 3-6 months. Curriculum covers balance in new role, introducing solids, positive discipline, sleep and temperament, and play activities, with expert guidance and community support.
- Rising Toddler Class (6-12 Months) In-person 8-week class series for mothers with babies aged 6-12 months. Features seasonal curriculum with expert-led discussions on gross motor development, communication, separation anxiety, tantrums, eating, nutrition, and play-based learning.
- Second Time Moms Class (0-3 Months) In-person 8-week class series for mothers with a second child (babies 0-3 months). Topics include sleep, postpartum body, baby development, soothing, understanding older child's behavior, and relationship changes after baby #2.
- Toddler Class (12-18 Months) In-person 8-week class series for mothers with toddlers aged 12-18 months. Curriculum includes imaginary play, block play, heuristic play, music and movement, and preparing for real life experiences.
- Breastfeeding Support Group Complimentary weekly breastfeeding support group led by expert guidance. Covers latching issues, sore nipple management, milk supply, breastfeeding multiples, and weaning. Includes weighted feeds with scale provided.
- Franchise Program Franchise opportunity enabling entrepreneurs to open and operate New Mom School studio locations. Initial investment ranges from $132,630 to $221,100 with a $45,000 franchise fee, 7% royalty on gross monthly sales, and 2% marketing fund contribution. Franchisees receive corporate training, curriculum, and marketing support.
- Gift Cards Digital gift cards available for purchase on the company website, redeemable at any New Mom School location. Can be purchased for expecting mothers or new moms as a gift of parenting classes and community.
Quantifiable outcome
- Up to 80% of women in the US experience some form of postpartum distress; New Mom School classes proven to alleviate symptoms of postpartum mood disorders including depression and anxiety
- +1 more outcomes
Companies that use New Mom School
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles2 records
New Mom School technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
New Mom School partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Gigi Kroll, MDcoreOB/GYN and founder of Newport Center Women's Health. Key MD partner providing medical endorsement and expertise for curriculum development. Recommends New Mom School to all pregnant patients.
- Sandra Pertz, MDcorePediatrician serving as key MD partner providing medical endorsement and expertise. Recommends New Mom School to new mothers.
- Sonya Rasminsky, MDcorePsychiatrist specializing in women's mental health. Key MD partner providing expertise on postpartum mental health. Recommends New Mom School as mental health lifeline for patients.
- Jeffrey Illeck, MDcoreOB/GYN and founder of Beach Obstetrics and Gynecology. Key MD partner providing medical endorsement.
- Steven Abelowitz, MDcorePediatrician and founder of Coastal Kids Pediatrics. Key MD partner providing medical endorsement and expertise.
- Kristin Pelinka, MDcorePediatrician serving as MD partner providing medical endorsement and expertise on newborn health and safety policies.
- William P. Adelman, MDcoreMedical Director of Primary Care Network at Children's Hospital of Orange County. Key MD partner providing medical endorsement.
- Barry Steinmetz, MDminorPediatric Gastroenterologist serving as expert network member for curriculum guidance.
- Geoffrey Hersch, DDSminorPediatric Dentist serving as expert network member for curriculum guidance.
- Sarah Kauffman, MDminorReproductive and Forensic Psychiatrist serving as expert network member.
- Zhanna M. Pinkus, MDminorOB/GYN providing expert endorsement and recommendation of New Mom School to patients.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
New Mom School competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
New Mom School social profiles
Digital presenceNew Mom School financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Mom School leadership team
Management profileNumber of profiles
Profiles4 records
New Mom School funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Mom School M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Mom School
What does New Mom School do?
New Mom School delivers in-person 8-week parenting class series for expecting and new mothers, organized by baby's age (Newborn 0-3 mo., Infant 3-6 mo., Rising Toddler 6-12 mo., Second Time Moms 0-3 mo., Toddler 12-18 mo.), each paired with 24/7 access to a digital community and led by credentialed instructors using a research-based, doctor-endorsed curriculum. The company also runs a complimentary weekly Breastfeeding Support Group, sells gift cards, and licenses its model to franchisees operating studios nationwide.
Is New Mom School a public or private company?
New Mom School is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was New Mom School founded?
New Mom School was founded in 2011. It employs 11 to 50 people.
Where is New Mom School based?
New Mom School is headquartered in Costa Mesa, United States, in the North America region.
How does New Mom School make money?
Four revenue lines are on record. Class Registration Fees are the primary driver. The others are franchise Fees and Royalties, gift Cards and insurance/Employer Reimbursement.
Does New Mom School have an API?
No public API is recorded for New Mom School.
What industry is New Mom School in?
New Mom School's product category is Postnatal Parenting Education Services. Its primary akta.pro industry code is EDACAAAF, Infant-Focused Childcare Centers, with a secondary code of EDACAGAC, Infant & Toddler Classrooms within Childcare Centers. Its NAICS code is 62441 and its SIC code is 8351.