New Montana Hotel&SPA

What New Montana Hotel&SPA does

New Montana Hotel&SPA is a four-star resort property located in Sinaia, in Romania's Prahova Valley, operating under the umbrella of the Alexandrion Group. The property offers 168 renovated rooms and apartments and is structured as a multi-vertical destination rather than a lodging-only operation: it runs three on-site restaurant concepts (Del Chiaro Italian, Suman Romanian, and Benihana Japanese teppanyaki), the Reemora Spa & Hammam wellness facility with a semi-Olympic pool, and dedicated event spaces for corporate and private celebrations.

The business model is primarily direct-to-consumer hospitality, with guests booking rooms through the hotel's own website, by phone, or by email — a channel preference reinforced by differentiated parking pricing (20 lei/day for direct bookings versus 40 lei/day via third-party partners). Revenue is generated across room nights, multi-cuisine F&B, spa services, event/banqueting, and ancillary parking. The property also accepts PLUXEE ROMÂNIA vacation cards, extending payment access to the corporate-benefits segment, and offers a Matterport-powered 3D virtual tour as part of the digital booking experience.

Strategically, the hotel is positioning itself as a full-service Sinaia destination rather than a room supplier, layering wellness and F&B verticals on top of accommodation to capture a broader share of guest wallet and to attract non-staying visitors. Constraints on the analysis include the absence of disclosed occupancy, ADR, or annual revenue figures, and no evidence of AI-driven revenue management or other intelligent automation in the current operating model.

Name

New Montana Hotel&SPA

Legal name

Hotel Alexandrion Experience

Website

https://newmontana.ro

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

New Montana Hotel&SPA is a four-star resort in Sinaia, Romania, operating 168 renovated rooms and apartments alongside three restaurants (Italian, Romanian, Japanese teppanyaki), a spa and hammam, and event spaces, serving leisure, corporate, and celebration guests.

Ownership category

akta.pro rank

Product category

Hotel & Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro industry

PRIMARYTHAGAAAD

Resort-Area Full-Service Hotels (Non–All-Inclusive)

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYTHAGACAG

Luxury Wellness & Spa Resorts

Travel & Hospitality/Lodging & Accommodation/Luxury Hotels & Resorts

Keywords

• Hotel accommodation services
• Spa wellness services
• Mountain resort lodging
• Hospitality dining venues
• Event and conference hosting

Headquarters

HQ city

Sinaia

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Room Accommodations: Revenue from 168 renovated rooms and apartments with various configurations (standard, deluxe, suites). Rooms accommodate 2 persons; apartments accommodate up to 3 guests.
2. Food & Beverage: Revenue from three distinct restaurants (Del Chiaro - Italian, Suman - Romanian traditional, Benihana - Japanese teppanyaki) and Lobby Bar serving Alexandrion spirits. Open daily with varying hours.
3. Spa & Wellness Services: Revenue from Reemora Spa & Hammam featuring semi-olympic indoor pool, saunas, hammam, jacuzzi, salt room, relaxation zones, and bespoke treatments. Spa located on floor -1.
4. Event Spaces: Revenue from adaptable event spaces for business meetings and special celebrations. Spaces designed to accommodate various group sizes and occasions.
5. Special Offers & Packages: Themed packages including birthday experiences at Benihana, summer escape packages combining pool, spa, gastronomy, and Rhein Extra sparkling wine tradition.
6. Parking Services: Revenue from parking services: 20 lei/day for direct bookings, 40 lei/day for bookings through partners. Limited availability.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hotel Alexandrion Experience is a four-star mountain resort hotel in Sinaia, Romania, operating 168 renovated rooms and apartments with modern design and mountain or city views. The property offers three distinct on-site restaurants (Del Chiaro – Italian, Suman – Romanian traditional, Benihana – Japanese teppanyaki), a Lobby Bar, the premium Reemora Spa & Hammam wellness facility with semi-Olympic indoor pool, and adaptable event spaces for business meetings and celebrations. It is operated under Alexandrion Group and targets leisure and corporate guests seeking a comprehensive hospitality experience in the Prahova Valley.

Product overview

Hotel Alexandrion Experience is a four-star hotel in Sinaia, Romania, offering a comprehensive hospitality portfolio comprising 168 renovated rooms and suites with modern design (accommodating 2-3 guests), four dining venues (Italian restaurant Del Chiaro, traditional Romanian restaurant Suman, Japanese teppanyaki Benihana, and Lobby Bar), and a premium wellness facility Reemora Spa & Hammam featuring a semi-Olympic pool, saunas, hammam, jacuzzi, and salt room. The hotel also provides event spaces for business meetings and celebrations. The accommodation units are offered with or without balconies, with mountain or city views.

Differentiator

Problem solved

Functional benefit

Brands

• Reemora Spa & Hammam: Premium wellness destination featuring semi-olympic indoor pool, saunas, hammam, jacuzzi, salt room, relaxation zones, and bespoke treatments.
• Del Chiaro Restaurant
• Suman Restaurant
• Benihana Restaurant
• Lobby Bar

Products and services

• Hotel Accommodation (168 Rooms and Apartments) Four-star hotel accommodation offering 168 renovated rooms and apartments with modern design, available with or without balconies and offering mountain or city views. Rooms accommodate two guests and apartments accommodate up to three. Includes Camera Standard Single, Junior Suite, Deluxe rooms with and without balconies, Executive Suite, Apartament Duke's, and Apartament Princess. Targeted at leisure travelers, families, and corporate guests visiting the Sinaia mountain resort.
• Del Chiaro Restaurant (Italian Cuisine) On-site Italian restaurant offering refined Italian cuisine including fresh pasta, artisanal pizza, Tuscan specialties, and Florentine desserts. Open daily 12:00 PM – 11:00 PM. Targeted at hotel guests and external diners seeking authentic Italian cuisine.
• Suman Restaurant (Traditional Romanian Cuisine) On-site Romanian traditional restaurant celebrating the country's rich culinary heritage with traditional Romanian dishes. Targeted at hotel guests and external diners seeking authentic Romanian cuisine.
• Benihana Restaurant (Japanese Teppanyaki) On-site Japanese teppanyaki restaurant where chefs prepare beef, chicken, fish, seafood, and vegetables on the teppan grill in front of guests with hibachi-style cooking performances. Open Monday to Sunday 1:30 PM – 11:00 PM. Targeted at hotel guests, celebration groups, and external diners seeking unique Japanese teppanyaki experiences.
• Lobby Bar Hotel lobby bar serving Alexandrion spirits and beverages. Open 10:00 AM – 11:00 PM. Targeted at hotel guests and walk-in customers seeking bar service.
• Reemora Spa & Hammam Premium wellness facility located on floor -1 of the hotel, featuring a semi-Olympic indoor pool, saunas, hammam, jacuzzi, salt room, relaxation zones, and bespoke treatments. Spa access rates and subscription packages are available via dedicated pricing documents. Positioned as a new wellness standard in Prahova Valley. Targeted at wellness-focused travelers, hotel guests, and external spa customers.
• Event Spaces Adaptable on-site event spaces designed for business meetings, conferences, team events, and special celebrations including birthdays and anniversaries. Spaces are designed to accommodate various group sizes and occasions. Targeted at corporate clients and private celebration organizers.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• PLUXEE ROMÂNIA S.R.L.minorChannel Partner/ Reseller/ DistributorHotel Alexandrion Experience accepts vacation card (card de vacanță) payment from PLUXEE ROMÂNIA for hotel services, as per Romanian law conditions. This partnership enables guests to pay for accommodations and services using vacation card benefits.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Marriott Hotels: Global full-service hotel brand and operator; relevant as the upper benchmark for distribution, loyalty, and corporate demand systems that any 4-star Romanian resort aspires to tap.
• Hilton Hotels & Resorts: Global full-service hotel brand with broad F&B, spa, and event infrastructure; comparable as the incumbent standard for full-service resort operations and group/MICE demand capture.
• Radisson Blu Hotel, Bucharest: Premium international-branded hotel in Romania with spa, multiple F&B outlets, and event facilities; competes for domestic corporate, MICE, and premium leisure demand that could otherwise route to Sinaia.

Direct peers

• Hotel Rina Sinaia: Mid-scale hotel in Sinaia offering rooms, restaurant, and wellness facilities; overlaps with Hotel Alexandrion Experience on mountain-leisure demand in the same city.
• Hotel International Sinaia: 4-star full-service hotel in Sinaia with conference facilities, restaurants, and spa amenities; competes head-to-head with Hotel Alexandrion Experience for both leisure tourists and business events in Sinaia.
• Hotel Palace Sinaia: Historic 4-star hotel located in Sinaia, Romania, offering comparable full-service accommodation, F&B, and event facilities in the same Prahova Valley market; directly competes for the same leisure and corporate guests.

Regional players

• Ana Hotels Sport Poiana Brașov: Romanian 4-star mountain resort with extensive spa, sports, and conference facilities; competes for domestic mountain-leisure and corporate retreat demand outside Sinaia.
• Teleferic Grand Resort Poiana Brașov: Premium 4-star mountain resort in Poiana Brașov with spa, multiple restaurants, and ski access; sets the upper benchmark for destination mountain-resort hospitality in Romania.
• Hotel Alpin & Spa Poiana Brașov: 4-star mountain-resort hotel with spa in Poiana Brașov, Romania's other major ski/mountain destination; comparable offering (rooms, F&B, spa) but in a competing resort geography within Romania.

Emerging players

• Aro Palace Brașov: Recently renovated 5-star historic hotel in Brașov with spa, F&B, and event facilities; competing destination for Romanian premium leisure and corporate stays outside the Sinaia catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/new-montana-hotel-spa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Montana Hotel&SPA