NEW NOISE MAGAZINE INC

What NEW NOISE MAGAZINE INC does

New Noise Magazine Inc is an independent, privately-held music publication founded in 2013 and headquartered in Crockett, USA. The company operates a multi-format editorial platform covering the punk, hardcore, metal, alternative rock, and underground music scenes through news, album reviews, video and track premieres, artist interviews, live event photography galleries, and recurring editorial columns (including Retro Action, The Short List, Mapping the Underground, and EP Inspiration). Its primary audience is music enthusiasts seeking curated discovery and editorial depth beyond algorithm-driven streaming platforms, with secondary stakeholders including independent bands and record labels that use the publication as a promotional channel. The publication maintains an active distribution footprint across Facebook, Twitter/X, Instagram, YouTube, SoundCloud, Pinterest, and an email newsletter, and supports print issue availability through a retail locator page.

The underlying technology stack is a standard WordPress-based content management platform supporting the core website at newnoisemagazine.com, with a separate e-commerce storefront at store.newnoisemagazine.com powering subscriptions, merchandise, and print issue sales. There are no proprietary technology platforms, APIs, mobile applications, or AI/ML capabilities disclosed; the differentiation rests on editorial identity, content depth, and a decade-plus content archive rather than on technology.

The business model is a hybrid of recurring subscriptions (annual print/digital subscription product), merchandise and physical issue sales through the online store, and digital advertising on the website. The company operates on a content-led go-to-market motion, relying on organic content distribution, SEO, social media, and live event coverage to attract and retain readers. New Noise Magazine appears to be bootstrapped with no disclosed external funding, no parent company, and no subsidiary structure, and the ownership rests with founding principals. Revenue, headcount, and subscription pricing are not publicly disclosed.

Name

NEW NOISE MAGAZINE INC

Legal name

New Noise Magazine Inc

Website

https://newnoisemagazine.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

New Noise Magazine Inc is an independent, bootstrapped music publication founded in 2013 that covers punk, hardcore, metal, and alternative scenes through reviews, premieres, interviews, and print issues, monetizing via subscriptions, merchandise, and digital advertising.

Ownership category

akta.pro rank

Product category

Music Journalism

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Arts, Culture & Literary Magazines (MPAJAEAN)

Keywords

• Music journalism
• Album reviews
• Music news
• Magazine subscription
• Independent music media

Headquarters

HQ city

Crockett

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Magazine Subscriptions: Recurring subscription revenue from print/digital magazine subscriptions sold through the company's e-commerce store at store.newnoisemagazine.com
2. Merchandise Sales: Sale of merchandise and print issues through the online store platform
3. Digital Advertising: Website display advertising and promotional placements for bands, record labels, and music-related brands

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

NEW NOISE MAGAZINE INC publishes an online music magazine and corresponding print edition dedicated to alternative, punk, hardcore, and metal music, featuring news, reviews, interviews, premieres, galleries, and editorial columns. The company also sells branded merchandise through an online store and offers print/digital magazine subscriptions to individual readers.

Product overview

New Noise Magazine Inc operates a multi-platform music publication consisting of a core online publication offering free access to news, album reviews, interviews, galleries, premieres, and columns covering various music genres. The company also offers a paid subscription product providing physical magazine copies and digital access, alongside an e-commerce store for merchandise sales. The publication serves as a platform for discovering new music through editorial content across categories including News, Premieres, Reviews, Galleries, Columns, and Interviews.

Differentiator

Problem solved

Functional benefit

Products and services

• New Noise Magazine Online Publication Online music magazine publishing news, album reviews, artist interviews, song and video premieres, photo galleries, and editorial columns focused on alternative, punk, hardcore, and metal music, available to readers via the company website.
• New Noise Magazine Subscription Subscription-based access to New Noise Magazine delivered in print and/or digital format to individual readers and music enthusiasts on a recurring basis.
• New Noise Store E-commerce storefront selling branded New Noise merchandise and music-related products directly to fans, readers, and members of the alternative music community.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Stereogum: Major indie and alternative music blog with broad editorial coverage, premieres, and reviews across multiple genres. Comparable content-led editorial model and advertiser relationships, though at significantly larger scale and broader genre scope.
• BrooklynVegan: Large independent music publication covering indie, punk, hardcore, metal, and adjacent scenes with news, reviews, premieres, and live coverage. Comparable editorial focus on underground/alternative scenes and content-led distribution at a much larger scale.

Direct peers

• Kerrang!: Iconic UK-based rock and metal magazine with print heritage and active digital publication covering news, reviews, interviews, and premieres. Directly comparable genre focus (rock, metal, punk) and multi-channel content model.
• Lambgoat: Long-running metalcore and hardcore music news site covering releases, tours, and scene news. Comparable niche genre editorial scope and digital-first content model serving a similar underground audience.
• Rock Sound: UK-based rock, alternative, and metal music publication covering news, reviews, premieres, and interviews across digital and print. Comparable niche genre coverage and content-led GTM motion.
• Metal Injection: Heavy metal and hard music digital publication with news, reviews, premieres, video content, and a podcast. Comparable editorial focus on metal/hardcore and multi-format content distribution including video and podcast.
• Decibel Magazine: Print and digital magazine dedicated to extreme metal, hardcore, and underground heavy music, with reviews, features, and a subscription model. Closely aligned with New Noise's hardcore/metal editorial focus and print+digital subscription offering.
• Revolver Magazine: US heavy music magazine focused on hard rock, metal, and adjacent underground scenes with editorial content, premieres, and print issues. Directly comparable in editorial scope, magazine subscription product, and advertiser base.
• Alternative Press: Long-running US-based music magazine covering alternative, punk, hardcore, and metal scenes with editorial content, premieres, and reviews. Highly comparable to New Noise in editorial focus, audience, and print+digital business model, though at larger scale.
• Punknews.org: Independent punk-focused music news and reviews site with active editorial coverage of releases, tours, and scene news. Closely comparable in DIY/underground punk editorial focus, though digital-only with a community-driven model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xtwitter.com/NewNoiseMags
• YouTubeyoutube.com/user/NewNoiseMagazine
• Facebookfacebook.com/NewNoiseMags
• Instagraminstagram.com/newnoisemagazine
• Pinterestpinterest.com/newnoisemag/_created
• LinkedInlinkedin.com/company/new-noise-magazine-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NEW NOISE MAGAZINE INC