YUHANCARE (주)유한건강생활

What YUHANCARE (주)유한건강생활 does

YUHANCARE Corp. (주식회사 유한건강생활), operating commercially as New Origin (뉴오리진), is a South Korean health functional food and wellness company founded in 2018 and headquartered at the Genexine ProGen Bio Innovation Park in Gangseo-gu, Seoul. The company sells a multi-brand portfolio of ingestible supplements and topical skincare via direct-to-consumer e-commerce, with flagship franchises spanning A2 protein infant formula and dairy products (a2, sourced via licensing from The a2 Milk Company of New Zealand), vaginal and gut probiotics (Inner Flora, 7 consecutive years as the category sales leader in Korea), premium antler health functional food with MFDS-certified immune function claims (Henkibe / 헨키브, the first and only such certified product in Korea), menopause-support supplements (Yuhan Baeksuho), and hemp stem cell calming skincare (Heva). Product prices range from entry-level KRW 16,900 to premium KRW 398,000 per box.

The underlying technology rests on Korean FDA (MFDS)-certified functional ingredient formulation, including A2 beta-casein protein sourcing, specialized probiotic blends, and traditional Korean health ingredients (red ginseng, deer antler). The company operates a proprietary DTC stack combining its neworigin.co.kr e-commerce site, branded mobile app, and Naver official store, supported by a tiered paid membership program (PLATINUM, MOM&BABY CLUB, FAMILY) and a dedicated bulk/corporate inquiry channel. Distribution is exclusively domestic South Korea, with logistics handled through Hanjin Express, CJ Korea Express, and Lotte Global Logistics, and marketing executed via Instagram, YouTube, KakaoTalk, Naver blog/shopping, and influencer partnerships. The company is privately held with approximately 29 employees and no disclosed funding rounds or revenue figures.

Name

YUHANCARE (주)유한건강생활

Legal name

주식회사 유한건강생활 (YUHANCARE Corp.)

Website

https://neworigin.co.kr

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

YUHANCARE, operating as New Origin (뉴오리진), is a South Korean DTC health functional food and wellness e-commerce company founded in 2018, selling MFDS-certified probiotics, A2 protein infant formula, antler supplements, and skincare to Korean consumers via its proprietary platform.

Ownership category

akta.pro rank

Product category

Health Functional Foods & Dietary Supplements

NAICS

Health and Personal Care Retailers (456), Dairy Product (except Dried or Canned) Merchant Wholesalers (424430), Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Dairy Products (2020), Food And Kindred Products (2000), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYCRADAEAB

Specialty & Medical Infant Formula (Hypoallergenic, Lactose-Free, Metabolic)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Infant & Baby Food & Nutrition

SECONDARYCRADAEAO

Baby Nutrition for Special Diets (Gluten-Free, Kosher/Halal, Allergen-Controlled)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Infant & Baby Food & Nutrition

SECONDARYAFAHAHAA

Standard Infant Formula Manufacturing (Cow Milk–Based)

Agriculture & Food Production/Dairy Processing/Infant Formula & Specialized Dairy Nutrition Manufacturing

Keywords

• Health functional foods
• Dietary supplements
• Probiotic formulations
• A2 protein formula
• Deer antler supplements

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: The company generates revenue through direct-to-consumer sales of health functional foods, supplements, A2 milk products, and skincare via its e-commerce platform (neworigin.co.kr), mobile app, and Naver official store. Products are sold at various price points ranging from entry-level supplements to premium wellness packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

YUHANCARE manufactures and sells MFDS-certified health functional foods and dietary supplements under its "New Origin" (뉴오리진) brand. Its product portfolio includes A2 protein infant formula, deer antler (녹용) supplements, probiotic formulations, and skincare products. The company sells primarily direct-to-consumer through its e-commerce platform neworigin.co.kr and affiliated online channels.

Product overview

YUHANCARE (주)유한건강생활) operates primarily as a health and dietary supplement e-commerce company with a diversified multi-brand portfolio. The company's flagship brands include: a2 (A2 protein infant formula and dairy products sourced from New Zealand), 이너플로라 (vaginal and intestinal probiotic supplements, 7 consecutive years category leader), 유한백수오 (deer antler supplements for menopause/women's health), 헨키브 (premium antler immune-functional foods, Korea's first and only MFDS-certified antler product), 헤브아 (hemp-based calming skincare), and the core 뉴오리진 brand (red ginseng, antler-ginseng combinations, all-in-one vitamins, traditional herbal products). Products are sold exclusively through the neworigin.co.kr e-commerce platform, which integrates membership programs, mobile app, and bulk purchase inquiry functionality. The company holds MFDS (Korea Food and Drug Administration) approval for immune function claims on certain products.

Differentiator

Problem solved

Functional benefit

Brands

• 뉴오리진 (New Origin): Primary brand umbrella for health functional foods including red ginseng, deer antler, and multi-nutrient supplements.
• 유한건강생활 (Yuhan Health Life)
• a2
• 이너플로라 (InnerFlora)
• 유한백수오 (Yuhan Baeksuho)
• 헤브아 (Heva)
• 헨키브 (Henkibe)

Products and services

• New Origin A2 Premium Formula (infant/toddler nutrition) MFDS-certified A2 β-casein protein-based infant and toddler formula positioned as a premium alternative to standard cow's milk formula, targeting health-conscious Korean parents concerned about digestive sensitivity.

Quantifiable outcome

• 7 consecutive years as #1 selling women's vaginal and gut probiotic in Korea
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Genexine ProGen Bio Innovation ParkcoreStrategic or Co-development PartnerThe company headquarters is located in the Genexine ProGen Bio Innovation Park, indicating a strategic relationship with Genexine, a Korean biotech company. This suggests potential R&D collaboration in the bio/health technology space.
• a2 Licensing (New Zealand)coreOEM/ Whitelabel/ Licensing PartnerNew Origin operates as the Korean licensee/distributor for a2 brand milk and infant formula products. The a2 Company is a New Zealand-based dairy company specializing in A2 protein milk products. Products are manufactured in modern facilities in New Zealand.
• 한진택배 (Hanjin Express)minorOthersPrimary logistics partner for product delivery. Standard shipping partner for domestic Korean deliveries.
• CJ대한통운 (CJ Korea Express)minorOthersSecondary logistics partner for product delivery services.
• 롯데글로벌로지스 (Lotte Global Logistics)minorOthersTertiary logistics partner for distribution and delivery operations.
• 카카오 (Kakao)minorGTM or Marketing PartnerMarketing partner for KakaoTalk messaging including SMS, LMS, MMS, and AlimiTalk notifications. Also provides social login integration.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dong-A ST: Korean pharmaceutical and consumer health company with established probiotic and supplement lines (e.g., Lactofit). Comparable as a larger incumbent in MFDS-registered functional probiotic supplements distributed through Korean retail and pharmacy.
• Pulmuone: Major Korean health food company spanning tofu, dairy alternatives, and functional wellness products with broad grocery distribution. A larger incumbent across health food categories where New Origin competes on premium positioning.
• Korea Ginseng Corporation (CheonKwanJang): State-affiliated Korean red ginseng leader and dominant player in the same functional ginseng category where New Origin sells its whole red ginseng and antler-ginseng combo SKUs. Overlaps on MFDS-certified functional foods for Korean adult consumers.
• Yuhan Corporation: Korean pharmaceutical and health products company with consumer health supplement portfolio and broad retail/pharmacy distribution. Comparable because it competes across multiple health functional food categories in the Korean market.

Direct peers

• Maeil Dairies: Korean dairy and infant nutrition manufacturer with strong DTC and modern retail presence. Comparable on dairy/infant formula portfolio, Korean market focus, and multi-brand health positioning.
• Namyang Dairy Products: One of Korea's largest infant formula and dairy companies (Xylam brand). Competes head-to-head with New Origin's a2 Platinum line for Korean parents seeking premium formula, making it the most direct domestic comparable on the infant formula side.
• a2 Milk Company: New Zealand-based A2 protein dairy company that owns the a2 brand and is the upstream licensor of New Origin's infant formula and milk products in Korea. Directly comparable because both monetize A2 beta-casein positioning in premium dairy/infant nutrition.
• Korea Yakult: Leading Korean probiotic beverage and supplement brand. Directly competes with Inner Flora in the gut/probiotic category and represents the established incumbent that New Origin must take share from in functional probiotic SKUs.

Regional players

• BioGaia: Swedish probiotics company with strong presence in infant and gut probiotic categories globally. Comparable because its Lactobacillus reuteri-based probiotic SKUs compete with Inner Flora's probiotic portfolio in Korea via local distribution, though BioGaia itself is not Korean-domestic.

Emerging players

• Cell Biotech: Korean probiotic manufacturer with dual-strain probiotic brands targeting gut and women's health. Directly comparable as a niche probiotics competitor with overlapping women's health positioning against Inner Flora.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xinstagram.com/neworigin_official
• YouTubeyoutube.com/channel/UCt5bFEkke43N5gfs1NKnLvg
• Facebookfacebook.com/_IEplC
• Instagraminstagram.com/neworigin_official
• LinkedInlinkedin.com/company/yuhancare

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YUHANCARE (주)유한건강생활