NewsClick.in
NewsClick.in is an independent Indian digital news organization founded in 2009, publishing progressive, in-depth journalism across politics, economy, science, and international affairs in English and Hindi, funded by reader donations and serving audiences seeking alternatives to corporate media.
- Company typePrivate
- Founded2009
- HeadquartersIndia, India
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What NewsClick.in does
NewsClick.in is an independent digital news media organization founded in 2009 by Prabir Purkayastha and operated by PPK NEWSCLICK Studio Private Limited, headquartered in Delhi, India with approximately 41 employees. The platform publishes in-depth journalism across politics, economy, science, culture, international affairs, and sports, with an editorial positioning focused on progressive movements, social justice, labor and farmers' rights, and coverage of issues described as ignored by mainstream corporate media. The product portfolio comprises the main English-language news website (newsclick.in), a Hindi-language sister site (hindi.newsclick.in), a domain-specialized interactive election visualization tool (electionsviz.newsclick.in), a Telegram channel for real-time updates, and a Progressive Web App for mobile access.
The underlying technology stack is a Drupal-based content management system powering a custom responsive website with PWA capabilities enabling mobile installation without app store distribution. Distribution occurs exclusively through digital channels: the website, YouTube, Facebook, X (Twitter), Instagram, and Telegram, reaching a global English and Hindi-reading audience with primary focus on India and South Asia.
The business model is reader-supported: revenue is generated through voluntary reader donations and newsletter subscriptions via support.newsclick.in, with no publicly disclosed pricing tiers, no advertising scale, no enterprise layer, and no institutional (VC/PE) funding. The organization is founder-controlled and managed day-to-day by an Editorial Collective. There is no evidence of acquisitions, partnerships, or external institutional investors; ownership remains within PPK NEWSCLICK Studio Private Limited.
NewsClick.in firmographics
Firmographics- Name
- NewsClick.in
- Legal name
- PPK NEWSCLICK Studio Private Limited
- Website
- https://newsclick.in
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NewsClick.in is an independent Indian digital news organization founded in 2009, publishing progressive, in-depth journalism across politics, economy, science, and international affairs in English and Hindi, funded by reader donations and serving audiences seeking alternatives to corporate media.
- Ownership category
- akta.pro rank
NewsClick.in industry classification
Industry- Product category
- Digital News Media
- NAICS
- Newspaper Publishers (513110), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Investigative & Nonprofit News Organizations (MPAJADAF)
- akta.pro secondary industries
- Online Article & Blog Publishing Platforms (MPAJAMAF), Alternative/Independent Newsweeklies & Opinion Press (MPAJADAH), Data Journalism & News Intelligence Publishers (Indexes, Election/Market Data) (MPAJADAK)
Keywords
Where NewsClick.in is headquartered
LocationHeadquarters
- HQ city
- India
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
NewsClick.in business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Reader Donations and Subscriptions: NewsClick generates revenue through reader support, including newsletter subscriptions and direct donations via support.newsclick.in. The platform positions itself as independent media supported by readers.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
NewsClick.in product offering
Product offeringCore offering
NewsClick.in is an independent digital news organization that publishes in-depth original journalism on Indian and international politics, economy, science, culture, and social movements, with a focus on progressive issues and people's struggles often underrepresented in mainstream corporate media. It distributes this content via a Drupal-based responsive website, a Hindi-language sister site, an interactive election visualization tool, social media channels (YouTube, Facebook, Twitter/X, Instagram), a Telegram channel, and a Progressive Web App for mobile.
Product overview
NewsClick.in is an independent digital media organization operating as a unified news portal with multiple content delivery channels. The core product is its main news website (newsclick.in) offering in-depth journalism across politics, economy, science, culture, international affairs, and sports. The portfolio includes a Hindi-language version (hindi.newsclick.in), an interactive election visualization tool (electionsviz.newsclick.in), a Telegram channel for real-time notifications, and a Progressive Web App for mobile access.
Differentiator
Problem solved
Functional benefit
Products and services
- NewsClick.in Main News Portal Independent English-language digital news portal providing in-depth journalism on Indian and international politics, economy, science, culture, social movements, and data journalism for individual readers seeking critical, alternative news coverage.
- Hindi NewsClick Hindi-language version of the NewsClick portal providing independent journalism coverage to Hindi-speaking audiences in India.
- ElectionsViz (Indian Election Visualization Platform) Interactive election visualization platform providing charts and maps for Indian General and Assembly election data, supporting readers interested in data-driven political analysis.
- NewsClick Newsletter Subscription Email newsletter subscription service delivering news updates, opinion pieces, and editorial content from NewsClick directly to subscribers' inboxes, supporting the reader-funded revenue model.
Companies that use NewsClick.in
Customer profileSegments4 records
Ideal customer profiles2 records
NewsClick.in technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
NewsClick.in partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
NewsClick.in competitors and assessment
Company assessmentDirect peers
- The News Minute: Indian independent digital news outlet covering under-reported regional stories with English-language coverage; comparable independent model and digital distribution, though more regional in scope.
- Newslaundry: Indian independent digital media company focused on critical coverage of media and politics with reader-supported monetization, video-first distribution, and comparable lean headcount and digital-first DNA.
- The Wire: India's largest independent digital news outlet with editorial independence, progressive critical coverage, multi-language ambitions, and a reader-and-grant-funded business model closely mirroring NewsClick's positioning.
- Boom Live: Indian digital fact-checking and news verification outlet that competes for the same critical, independent-leaning digital news audience in India with similar digital-first distribution.
- Alt News: Indian digital media outlet focused on fact-checking and investigative journalism that intersects NewsClick's independent/critical journalism positioning and competes for the same progressive-leaning readership.
- The Caravan: Long-form investigative magazine covering Indian politics, society, and human rights with an independent editorial stance, comparable niche positioning in critical journalism, and a similar donor/subscription revenue model.
- The Print: Indian digital news outlet covering politics, policy, and international affairs with an independent editorial stance; larger headcount but same digital-only/independent competitor set as NewsClick.
Emerging players
- OpIndia: Indian digital news outlet with strong ideological positioning and donor-supported model that competes for politically engaged Indian digital news consumers at the opposite end of the ideological spectrum from NewsClick.
Broad incumbents
- NDTV: One of India's largest mainstream news organizations with a major digital property; competes with NewsClick for Indian news readership at a much larger scale and broader topic coverage, anchoring the incumbent set NewsClick is differentiated against.
- The Guardian (digital): Global reader-supported digital news leader with progressive editorial stance and worldwide coverage; referenced as a benchmark for the donor-plus-membership revenue model NewsClick is attempting to apply in India.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
NewsClick.in social profiles
Digital presenceNewsClick.in financial estimates
Financial estimateRevenue estimate
Valuation estimate
NewsClick.in leadership team
Management profileNumber of profiles
Profiles3 records
NewsClick.in funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NewsClick.in M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NewsClick.in
What does NewsClick.in do?
NewsClick.in is an independent digital news organization that publishes in-depth original journalism on Indian and international politics, economy, science, culture, and social movements, with a focus on progressive issues and people's struggles often underrepresented in mainstream corporate media. It distributes this content via a Drupal-based responsive website, a Hindi-language sister site, an interactive election visualization tool, social media channels (YouTube, Facebook, Twitter/X, Instagram), a Telegram channel, and a Progressive Web App for mobile.
Is NewsClick.in a public or private company?
NewsClick.in is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NewsClick.in founded?
NewsClick.in was founded in 2009. It employs 11 to 50 people.
Where is NewsClick.in based?
NewsClick.in is headquartered in India, India, in the Asia region.
How does NewsClick.in make money?
One revenue line is on record: reader Donations and Subscriptions.
Who are NewsClick.in's main competitors?
Direct peers on record are The News Minute, Newslaundry, The Wire, Boom Live, Alt News, The Caravan and The Print. OpIndia is listed as an emerging player. Broad incumbents are NDTV and The Guardian (digital).
Does NewsClick.in have an API?
No public API is recorded for NewsClick.in.
What industry is NewsClick.in in?
NewsClick.in's product category is Digital News Media. Its primary akta.pro industry code is MPAJADAF, Investigative & Nonprofit News Organizations, with a secondary code of MPAJAMAF, Online Article & Blog Publishing Platforms. Its NAICS code is 513110 and its SIC code is 2711.