new shoes today

What new shoes today does

new shoes today is a small Rotterdam-based consulting collective, founded around 2008, that positions itself as a network of independent professionals supporting organizations on journeys of creation, innovation, and change. The firm describes its members as "soulmates in business" and targets organizations facing 21st-century challenges related to transformation, with horizontal use-case segmentation around change management, innovation support, and organizational transformation. Approximately 14 named consultants are referenced (including Igor Byttebier, Gabriel Augustijn, Ramon Vullings, Cyriel Kortleven, Willem Stortelder, Marc Heleven, Karen Van Heuckelom, Julie Arts, Nanda Menereis, Devon Reid, Joost Kadijk, Zusje, Jan Bommerez, and Maarten Swinkels), with reported headcount of 6 employees.

The business operates without disclosed proprietary technology, named products, formal pricing, or documented service offerings. The publicly accessible website is predominantly an archived 2008-era site recovered via a free Wayback Machine downloader, with most subpages returning demo placeholder content. No funding rounds, partnerships, certifications, patents, regulatory actions, or M&A activity are recorded. Ownership structure is unstated but consistent with a partnership or cooperative arrangement among the listed consultants, with no parent company or institutional investment indicated.

Commercial mechanics are not publicly disclosed: no pricing models, revenue figures, customer logos, or case studies are available, and distribution appears to be direct client engagement typical of boutique consulting. The current operating status cannot be definitively confirmed, as the only verifiable online presence consists of static, recovered archive material rather than active current content.

Name

new shoes today

Website

https://newshoestoday.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

new shoes today is a small Rotterdam-based consulting collective of approximately 6 employees and a network of named consultants who support organizations on creation, innovation, and change initiatives.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Core offering

new shoes today is a collective of business professionals that provides consulting and facilitation services to people and organizations on their road to creation, innovation and change. The thematic areas of creation, innovation, and change are supported through initiatives, case-based work, and references, with clients engaging the collective directly for advisory support.

Product overview

new shoes today is a consulting and facilitation company that helps people and organizations on their road to creation, innovation and change. The company brings together a network of consultants (soulmates) who support clients in addressing 21st century challenges. The company describes itself as offering services focused on creation, innovation, change, and organizational support. However, the source material consists primarily of recovered website navigation elements and directory listings from a Wayback Machine demo; no specific named products, modules, or detailed service offerings are available in the provided content.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Innosight: Strategy and innovation consulting firm (founded by Clayton Christensen). Comparable on innovation and transformation themes, with broader geographic reach and deeper practice areas.
• McKinsey & Company: Global management consultancy with a major Amsterdam office. Represents the broad incumbent in the management consulting category that this firm competes against for transformation engagements.
• Deloitte Consulting: Big Four advisory firm with a substantial Dutch practice spanning strategy, transformation, and innovation. Represents the largest scaled competitor in change management consulting locally.
• IDEO: Global design and innovation consultancy. Comparable in innovation/creation focus, though much larger and operating across geographies and broader service lines.
• Roland Berger: European-headquartered strategy consultancy with strong change-management capabilities. Comparable on transformation advisory though at materially larger scale and broader industry coverage.

Emerging players

• SYPartners: Boutique advisory firm focused on leadership, organizational change, and transformation. Comparable in offering style—small collective serving complex change engagements—though with a primarily US client base.
• Fahrenheit 212: Innovation consultancy focused on growth and transformation outcomes. Comparable boutique positioning on innovation and 'creation' themes, though with deeper corporate client list and US footprint.

Direct peers

• Boer & Croon: Amsterdam-based consulting firm focused on executive leadership, organizational transformation, and change management. Directly comparable in offering type and Dutch mid-to-large enterprise client profile.
• Twynstra Gudde: Dutch management consulting firm specializing in organizational change, strategy, and public-sector transformation. Most directly comparable Dutch boutique with similar innovation/change focus and Benelux client base.
• Schouten & Nelissen: Dutch consultancy specializing in learning, leadership development, and organizational change. Comparable boutique advisory positioning serving Benelux organizations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/new-shoes-today

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about new shoes today