News Media Coalition

What News Media Coalition does

News Media Coalition (NMC) is an international not-for-profit trade organization founded in 2008, registered in England and Wales as News Media Coalition Limited, with bases in London and Brussels. It represents more than 20 major news publishers and news agencies — including Agence France-Presse, Associated Press, Getty Images, Guardian Media Group, Reuters, PA Media, EFE, dpa, EPA, Shutterstock, News UK, Telegraph Media Group, Reach plc, and DMG Media — and engages directly with sports federations, leagues, event organizers, and public policymakers to safeguard independent newsgathering and intellectual property rights. Its core outputs are advocacy instruments rather than technology products: the nine-point Framework for Primary Source Journalism (PSJ) launched in 2025, the "What It Takes" initiative showcasing the resources behind professional journalism, and News Access Terms Guidance helping members evaluate restrictive event accreditation. NMC is funded by member fees with a five-person secretariat led by CEO Andrew Moger, governed by a board drawn from member organizations (e.g., AP, Getty, The Guardian, PA Media, AFP, Shutterstock, Reuters, EPA, News UK, Reach, DMG Media, The Telegraph, AAP). The organization has no proprietary technology, APIs, or AI products; its value derives from policy influence, with the PSJ Framework having been presented at the European Parliament and cited in a unanimous PACE report on media freedom in sport (June 2026).

Name

News Media Coalition

Legal name

News Media Coalition Limited

Website

https://newsmediacoalition.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

News Media Coalition is a UK-based not-for-profit trade association representing 20+ major global news publishers and agencies, advocating for independent newsgathering rights with sports bodies, event organizers, and policymakers.

Ownership category

akta.pro rank

Product category

News Media Industry Association

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

News Agencies & Wire Services (General & Specialized) (MPAJADAE)

akta.pro secondary industry

Public Media Partnerships & Content Co-productions (NGO/Cultural) (MPABADAN)

Keywords

• News media advocacy
• Press freedom policy
• Journalism rights protection
• Primary source journalism
• Media access negotiation

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels2 records

Marketing channels4 records

Core offering

News Media Coalition is an international not-for-profit trade organization that represents major news publishers and news agencies. It engages with sports federations, leagues, event organizers, governments, and public policymakers to negotiate access terms, protect intellectual property rights, and safeguard independent newsgathering at major public-interest events.

Product overview

News Media Coalition (NMC) is an international not-for-profit trade organization representing major news publishers and news agencies. Rather than offering a traditional product platform, NMC's portfolio centers on advocacy and industry initiatives: the Framework for Primary Source Journalism (PSJ) provides a nine-point strategy for protecting witness-based reporting; the 'What It Takes' initiative showcases the effort behind professional journalism across reporting, photography, and video; and PSJ Campaigns encompass safeguarding event coverage, shaping public policy, and protecting real newsgathering. The NMC Member Network connects major global news organizations including AFP, AP, Reuters, and Getty Images. NMC also provides News Access Terms Guidance to help journalists navigate event accreditation. The organization operates from bases in London and Brussels with no commercial technology products or APIs.

Differentiator

Problem solved

Functional benefit

Products and services

• NMC Membership Network Paid membership organization comprising major international news publishers and news agencies including AFP, AP, Getty Images, Reuters, Guardian Media Group, PA Media, and others, providing collective advocacy, policy engagement, and industry representation.

Quantifiable outcome

• NMC's Framework for Primary Source Journalism has been presented at European Parliament and adopted by Council of Europe parliamentary assembly
• +1 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered supporting partner, core partner and key negotiating partner.

• News Media Associationsupporting partnerOthersThe voice of national, regional and local news media organisations in the UK - a £5 billion sector read by 48 million adults every month in print and online. NMA exists to promote the interests of news media publishers to Government, regulatory authorities, and industry bodies.
• News Media Workssupporting partnerOthersIndustry group representing newspapers in the Asia-Pacific region, seeking to connect members with world-class industry practice through events and information, and to promote awareness of newspapers within the community.
• News Workssupporting partnerOthersMarketing body for national newspapers in all their forms. Stakeholders include dmg media, ESI Media, Guardian News & Media, Johnston Press, News UK, Telegraph Media Group and Reach. Collaborates with advertisers, agencies and other media to promote understanding of national newspapers.
• Digital Media Licensing Association (DMLA)core partnerStrategic or Co-development PartnerEANA Secretary General Alexandru Giboi joined DMLA Board (2026-2028), strengthening cross-Atlantic collaboration on copyright, ethical AI, and creator rights in media licensing. NMC works with EANA through shared advocacy on news agency concerns.
• European Alliance of News Agencies (EANA)core partnerStrategic or Co-development PartnerNMC CEO Andrew Moger presented the Framework for Primary Source Journalism at EANA Debate in European Parliament (May 2026). EANA brings together news agencies across Europe to support trusted news and fight disinformation.
• Council of Europe / PACEcore partnerStrategic or Co-development PartnerPACE voted unanimously (June 2026) to support report on media freedom in sport, directly citing NMC's assessment of 2026 FIFA World Cup rules. NMC has championed policy recommendations for member states and sports organizations.
• FIFAkey negotiating partnerStrategic or Co-development PartnerNMC maintains ongoing dialogue with FIFA over press arrangements for World Cup 2026. NMC has called on FIFA to provide outstanding information and clarity on press freedom as soon as possible for the tournament across three countries and 16 cities.

Scale indicators2 records

Expansion highlights4 records

Others

• Reuters / Thomson Reuters: Global news and information provider with major wire service, represented on NMC's board. Member rather than peer: NMC's advocacy on IP and press access is partly executed on behalf of Reuters' newsgathering operations.
• Associated Press (AP): Global wire service and an NMC member. Member rather than peer: AP sits on NMC's board; included to reflect the commercial news agency that NMC exists to represent and is among the most important counterparties in NMC's advocacy work.

Direct peers

• WAN-IFRA: World Association of News Publishers, a global trade organization for the news publishing industry. Direct peer to NMC: industry representation, policy advocacy, and professional exchange for major news publishers and agencies worldwide.
• European Alliance of News Agencies (EANA): Alliance of European news agencies operating under press freedom and trusted-news mandates. Direct peer to NMC: same constituency (news agencies), same advocacy priorities (disinformation, IP), and an existing strategic partner of NMC.
• Digital Content Next: US trade association for digital content companies, focused on policy, ethics and IP issues for premium publishers. Peer to NMC: same advocacy/business model — industry trade association work on content rights, press access, and digital policy for news and content brands.
• News/Media Alliance: US-based trade association representing news publishers on policy, IP, and AI issues. Closest direct peer to NMC: comparable advocacy mission (press freedom, content compensation, AI/copyright) for major commercial news publishers, but with a US rather than UK/Europe footprint.
• Digital Media Licensing Association (DMLA): Trade association for the digital media licensing industry, covering stock and editorial content licensing. Direct peer to NMC: same advocacy priorities (copyright, ethical AI, creator rights) and an existing strategic partner through EANA's board seat.
• European Publishers Council (EPC): Brussels-based council representing Europe's leading chief executives of newspaper publishing groups. Direct peer to NMC: an overlapping industry body (EPC is itself an NMC member) advocating on EU media policy, copyright, and press freedom.
• News Media Association (NMA): UK trade association for national, regional and local news media. Direct peer to NMC: same industry vertical (UK news publishers), similar advocacy mission including government engagement and press-freedom work; explicitly listed as an NMC supporting partner.

Broad incumbents

• European Broadcasting Union (EBU): Geneva-based association of public and private broadcasters across Europe. Broader incumbent peer: operates in adjacent media advocacy space (press freedom, EU policy, content rights) on a different but overlapping constituency (broadcasters vs. wire services and publishers).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/news-media-coalition

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about News Media Coalition