Next Nature

What Next Nature does

Next Nature (Stichting Next Nature Network) is a Dutch non-profit foundation established on 12 April 2010 in Eindhoven, Netherlands, operating under ANBI (Algemeen Nut Beogende Instelling) public-benefit status. The organization is dedicated to exploring and communicating the changing relationship between humans, nature, and technology, advancing a philosophy that treats technology itself as a 'next nature' rather than a threat to the natural world. Its activities span exhibitions (current shows include 'Once upon a time... the Earth', 'Digital Wellness Center', and 'RetroFuture'), an online magazine with thousands of articles, educational programs delivered through the Next Nature Academy, venue rental at the iconic Evoluon building for events of up to 1,400 people, recurring annual memberships at €25 per year, and add-on experiences such as a VR Synthetic Reality experience and a Quantum Escape Room.

The organization's revenue model is diversified across four streams: (1) transactional museum admissions with tiered pricing from €5.00 (children 4-12) to €17.50 (adults) plus special experience add-ons of €13.50-€30, (2) B2B venue rental for corporate events and congresses at the Evoluon, (3) recurring €25/year subscription memberships marketed internationally across 44 countries, and (4) educational Academy services sold to organizations and teams on a professional-services basis. Memberships also confer shop discounts and access to a monthly editorial newsletter. Pricing is publicly disclosed and collected via the organization's own online ticket platform (tickets.nextnature.org) and onsite ticket desk.

The company serves a hybrid audience including general-public visitors and families, educational institutions, and corporate/event clients, with an international community of members in 44 countries. Operational governance rests on a Supervisory Board and a Managing Director/CEO (Koert van Mensvoort), with named creative, sales, and managing directors supporting operations. Crucially, the organization carries no venture capital, private equity, or external investment funding — its capital base is composed entirely of institutional grants from Dutch public and cultural bodies: the Ministry of OCW, Province of North Brabant, Municipality of Eindhoven, Amsterdams Fonds voor de Kunst, Brainport Eindhoven, and Gieskes-Strijbis Fonds — making it structurally a mission-driven cultural institution rather than a growth-stage commercial venture.

Name

Next Nature

Legal name

Stichting Next Nature Network

Website

https://nextnature.net

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Next Nature is a Dutch non-profit foundation operating the Next Nature Museum at the Evoluon in Eindhoven, an online magazine, and educational programs that explore the relationship between humans, nature, and technology, funded by Dutch public institutions and serving visitors, educators, and corporate event clients across 44 countries.

Ownership category

akta.pro rank

Product category

Museum and Cultural Education

NAICS

Museums, Historical Sites, and Similar Institutions (7121), Museums (712110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Science & Technology Museums (THAJADAD)

akta.pro secondary industry

Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF)

Keywords

• Future museum exhibitions
• Cultural educational programs
• Online technology magazine
• Event venue rental
• Nonprofit network organization

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Museum Admission Tickets: Visitors purchase tickets to access the Next Nature Museum and its exhibitions. Additional revenue from special experiences like the Quantum Escape Room and Synthetic Reality.
2. Venue Rental: The museum spaceship venue is rented out for corporate events, congresses, and meetings with capacity up to 1,400 people.
3. Membership Subscriptions: Annual membership at 25 euros per year providing newsletter access, discounts on shop items, and support for research and actions.
4. Next Nature Academy: Educational programs for organizations and teams exploring future challenges through philosophy, methods, and tools.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Next Nature operates a physical future museum at the Evoluon building in Eindhoven, offering immersive rotating exhibitions that explore the changing relationship between humans, nature, and technology. The core museum offering is complemented by an online magazine with thousands of articles, the Next Nature Academy providing educational programs for organizations, venue rental services for corporate events up to 1,400 people, and an annual membership program (€25/year).

Product overview

Next Nature is a non-profit network organization that operates primarily as a future museum and online publication. The core offering consists of the Next Nature Museum at the Evoluon in Eindhoven, featuring immersive exhibitions exploring the changing relationship between humans, technology, and nature. The organization complements its physical museum with the Next Nature Online Magazine (thousands of articles on future-oriented themes), Next Nature Academy (educational programs for organizations), and venue rental services. Key exhibitions include 'Once upon a time... the Earth,' 'Digital Wellness Center,' and 'RetroFuture,' with add-on experiences such as the Synthetic Reality VR Experience and Quantum Escape Room. The organization is funded through memberships, donations, and public funding from Dutch government bodies.

Differentiator

Problem solved

Functional benefit

Products and services

• Next Nature Museum A future museum located in the iconic Evoluon building in Eindhoven, Netherlands, featuring immersive exhibitions exploring the intersection of technology, nature, and human experience. Open Wednesday to Sunday, 11:00-17:00, with rotating exhibitions including 'Once upon a time... the Earth,' 'Digital Wellness Center,' and 'RetroFuture.'
• Next Nature Online Magazine An online publication featuring thousands of articles analyzing trends and exploring possible futures related to technology, nature, and humanity. Covers themes including food technology, bio design, AI, robotics, and environmental issues.
• Next Nature Academy Educational programs for organizations, companies, and teams, offering philosophy, methods, and tools for navigating future challenges related to technology and nature.
• Venue Rental / Event Hosting at Evoluon Event and meeting space rental at the Evoluon spaceship venue, with facilities suitable for events up to 1,400 people, including congresses, conferences, and corporate functions. Provides full event planning services from invitation to review.
• Quantum Escape Room An escape room experience themed around quantum concepts, accommodating up to 4 people per booking. Priced at €30 when combined with a museum ticket (with €10 discount) and €40 when booked separately.
• Synthetic Reality Experience An immersive virtual reality experience available at the museum, allowing visitors to explore far future scenarios. Can be booked separately from general museum admission at €13.50.
• Next Nature Membership Annual membership program priced at €25 per year, offering a monthly editorial newsletter, support for research and actions, discounts on all shop items, and community involvement in the Next Nature Network.

Quantifiable outcome

• Members in 44 countries demonstrate international reach
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Exploratorium: San Francisco's Exploratorium is a pioneering interactive science museum emphasizing human perception, technology, and the natural world. Its focus on experiential learning and the intersection of nature and technology makes it a strong conceptual peer to Next Nature.
• NEMO Science Museum: NEMO is the Netherlands' flagship science and technology museum in Amsterdam, operating interactive exhibits on science, technology, and human ingenuity. It is the closest direct Dutch peer to Next Nature, with a similar exhibit-driven, future-themed educational model.
• Technopolis: Belgium's flagship interactive science centre in Mechelen, focused on technology and science engagement for families and schools. Closely comparable to Next Nature as a European science/technology museum with strong educational-programming monetization.
• Copernicus Science Centre: Copernicus is a major European science centre in Warsaw combining interactive exhibits, planetarium, and educational programming. Comparable to Next Nature in its hands-on science and technology focus and reliance on mixed revenue from tickets, events, and educational programs.

Broad incumbents

• Museum of Science, Boston: Boston's Museum of Science is one of the largest U.S. science centers with extensive exhibits, a planetarium, and broad educational programming. It shares Next Nature's technology-and-society thematic orientation but operates at considerably greater scale.
• Science Museum (London): The Science Museum in London is a much larger, historically established science and technology museum with permanent and temporary exhibitions on the future of technology. Comparable in thematic positioning but materially larger in scale and global draw.
• Deutsches Museum: Munich's Deutsches Museum is one of the world's oldest and largest science and technology museums. It is a broad incumbent comparable to Next Nature in subject matter but far larger in scope, visitors, and research output.
• Centre Pompidou: The Centre Pompidou in Paris is a major cultural institution blending modern art, design, and architecture with a strong future-oriented identity. Comparable to Next Nature as a globally recognized venue that uses an iconic building to frame conversations about technology and human evolution.

Regional players

• Kunsthal Rotterdam: Rotterdam's Kunsthal is a Dutch exhibition space presenting rotating art, design, and culture exhibitions. Comparable as a Dutch non-collecting exhibition venue that complements Next Nature's rotating-thematic model, though focused on art rather than science.
• Atomium: The Atomium in Brussels is an iconic architectural landmark hosting rotating exhibitions on science, design, and European culture. Comparable to Next Nature in leveraging a distinctive architectural venue to position exhibitions around technology and the future.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/next-nature

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Next Nature