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National Folk Museum of Korea

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uuid004yzwl

Namestring
National Folk Museum of Korea
Legal namestring
국립민속박물관 (National Folk Museum of Korea)
Websiteurl
nfm.go.kr
Company typeenum
Private
Founded yearint
1993
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersSeoul, South Korea
HQ citystring
Seoul
HQ countrystring
South Korea
HQ regionstring
Asia
Markets served

Serves global market

Offices3 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
folk museum services, cultural heritage preservation, museum education programs, digital museum exhibitions, folk culture research
Industry1 code
1Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations)
CodeTHAJADAIPrimaryYes
NAICS code3 codes
  • Museums712110
  • Historical Sites712120
  • Arts, Entertainment, and Recreation71
SIC code2 codes
  • Services-Amusement & Recreation Services7900
  • Services-Miscellaneous Amusement & Recreation7990
Product category
Cultural Heritage Museum
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Government Funding
TypeManaged Services
Description

Funded by the Ministry of Culture, Sports and Tourism as a national museum of Korea. Admission to most exhibitions and programs is free of charge.

nfm.go.kr
Marketing channels9 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels5 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Pricing details1 tier
1General admission to main museum, children's museum, and Paju branch is free
ModelOtherBilling cadenceOther
Notes

Free admission to permanent and most special exhibitions. Some educational programs offered free of charge including '문화나눔' (culture sharing) programs for disabled groups, children's education, and foreign visitor programs.

nfm.go.kr
GTM typeB2C
B2C
Offering typeServices
Services
Brand1 of 3 records shown
1어린이박물관 (Children's Museum)
Description

Dedicated museum space for children featuring exhibitions and educational programs about Korean folk culture and traditional stories.

nfm.go.kr
+2 more records
Core offering1 text field

The National Folk Museum of Korea operates three physical facilities — the Seoul Main Building, the Paju Branch, and the Children's Museum — that exhibit over 113,000 Korean folk artifacts and cultural heritage items. It also offers digital services including VR/online exhibitions, the Korean Folk Encyclopedia, a Folk Field Survey database with 354,575+ records, and educational programs targeting children, youth, adults, seniors, foreigners, and people with disabilities.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • 404 regional museums participating in the cooperation network as of January 2026
+2 more records
Product overview1 text field

The National Folk Museum of Korea operates as a multi-branch national museum offering both physical and digital services. The core offerings include the Main Hall exhibition in Seoul, the Children's Museum with interactive programs, and the Paju branch featuring open storage facilities. Digital services encompass VR/online exhibitions, video channels, the Korean Folk Encyclopedia (한국민속대백과사전), field research database (민속현장조사), collection search, and the Folk Archive. The museum also publishes the International Journal of Intangible Heritage (국제저널 무형유산) and operates the Living Folk Culture Museum Network (민속생활사박물관 협력망사업) supporting 404 regional institutions. Educational programs target diverse audiences from children to professionals.

Product and service12 records
1Main Museum Exhibition (본관 전시)
CategoryPhysical Museum Exhibition
Description

Permanent and special exhibition halls in Seoul featuring Korean folk culture, daily life artifacts, and traditional customs from the Joseon Dynasty to modern times.

2Children's Museum (어린이박물관)
CategoryPhysical Museum Exhibition
Description

Dedicated children's museum with interactive exhibitions and educational programs designed for young visitors to learn about Korean folk traditions through hands-on activities.

3Paju Branch (파주관)
CategoryPhysical Museum Exhibition
Description

Branch museum in Paju housing the open storage facility, additional exhibition spaces, and the Korea Culture Box digital archive center.

4VR/Online Exhibitions (VR·온라인 전시)
CategoryDigital Museum Service
Description

Virtual reality and online exhibition services allowing remote visitors to experience museum collections and exhibitions through digital technology.

5Video Channel (영상채널)
CategoryDigital Content Service
Description

Video channel platform providing educational content, exhibition introductions, event recordings, and research presentations across categories including museum news, exhibitions, education, research, and children's content.

6Korean Folk Encyclopedia (한국민속대백과사전)
CategoryDigital Reference Service
Description

Comprehensive online encyclopedia of Korean folklore with 11,082 entries providing detailed information about traditional customs, rituals, folk tales, and cultural practices.

7Folk Field Survey Database (민속현장조사)
CategoryDigital Research Database
Description

Field research database containing photographs, videos, audio recordings, and reports documenting folk culture across various regions of Korea and internationally.

8International Journal of Intangible Heritage (국제저널 무형유산)
CategoryAcademic Publication
Description

International academic journal published by the museum focusing on intangible cultural heritage research and preservation studies.

9Educational Programs (교육 프로그램)
CategoryEducational Service
Description

Diverse educational programs targeting children, youth, adults, seniors, people with disabilities, foreigners, and professionals, covering Korean folk traditions and seasonal customs.

10Folk Life Museum Cooperation Network (민속생활사박물관 협력망)
CategoryMuseum Network Service
Description

Network program supporting 404 regional museums by providing educational development, operational support, academic conferences, and cultural events, with 11 education development programs and 5 operational support programs funded in 2025.

11Collection Search System (소장품 검색)
CategoryDigital Collection Service
Description

Online collection search system allowing users to browse and search the museum's extensive collection of folk artifacts and cultural heritage items.

12Museum Webzine (웹진)
CategoryDigital Publication
Description

Online magazine featuring museum news, exhibition updates, cultural stories, and educational content for museum visitors.

Scale indicator7 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1민속생활사박물관협력망 404 Member Institutions
Strategic tierCoreTypeOthersAnnounced on2026-01-01
Description

The museum operates the Folk Life Museum Cooperation Network (민속생활사박물관협력망) with 404 registered member institutions as of January 2026. This network supports regional museums through education program development grants, operational support, publications, academic conferences, and cultural events. The program strengthens educational capabilities of regional museums and establishes a collaborative system across Korea's museum ecosystem.

nfm.go.kr
Recent move7 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

US federal program producing the annual National Folklife Festival, Smithsonian Folkways recordings, and research on intangible heritage. Comparable programmatic model — festivals, field research, digital media, and global research partnerships — though not a fixed museum facility.

TypeBroad incumbent
Description

Sister national museum under the Ministry of Culture, Sports and Tourism, operating in Seoul with a much larger collection footprint. Directly comparable as a peer national museum funded by the same ministry and serving overlapping general-audience and foreign-visitor segments.

3Nordiska Museet (Nordic Museum)
TypeDirect peer
Description

Sweden's national museum of cultural history, dedicated to Nordic folk life and traditions from the 16th century onward. Closest European analog in mission to preserve and present the everyday folk culture of a single nation, with comparable collection depth and educational remit.

4Museum of International Folk Art (Santa Fe)
TypeDirect peer
Description

US museum dedicated to international folk art with collections of over 100,000 objects from around the world. Comparable in scale, mission to cross-cultural folk heritage preservation, and emphasis on educational programming for diverse audiences.

5Nakanoshima Museum of Art, Osaka
TypeEmerging player
Description

Newly opened Japanese museum combining collections of historical and folk materials with strong digital and education programming. Comparable as a recent-generation peer museum investing in digital-first audiences and cross-disciplinary folk/cultural programming.

TypeDirect peer
Description

Paris-based national museum focused on non-European arts and civilizations, with strong anthropological research output and immersive digital installations. Comparable as a national-scale ethnographic/folk museum combining physical collections, research, and digital programming.

7Korean Folk Village (한국민속촌)
TypeDirect peer
Description

Open-air folk culture theme park in Gyeonggi Province presenting Joseon-era village life with seasonal festivals and craft demonstrations. Competes directly with the museum for the same families and school-trip segments seeking experiential Korean folk culture, but executes via an outdoor living-history model rather than gallery exhibitions.

TypeBroad incumbent
Description

National museum focused on Joseon royal court artifacts, also under the same ministry and sharing Seoul foot traffic. Comparable as a peer national museum with similar funding model and free-admission policy, but specializes in court culture rather than folk life.

9National Museum of Ethnology (Japan)
TypeDirect peer
Description

Japan's national research museum for ethnology and folklore, with comparable research journal output, field-survey archives, and a national mandate to preserve intangible cultural heritage. Closest international functional peer to the National Folk Museum's curation, research, and publication model.

10National Museum of Chinese History (中国国家博物馆)
TypeBroad incumbent
Description

China's national museum in Beijing with vast historical collections and major government investment in exhibitions and digital halls. Comparable as a peer national museum with massive scale, government funding, and recent multi-year modernization of digital and exhibition infrastructure.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment6 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile5 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance2 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

National Folk Museum of Korea

Cultural Heritage Museumnfm.go.kr

National Folk Museum of Korea firmographics

Firmographics
Name
National Folk Museum of Korea
Legal name
국립민속박물관 (National Folk Museum of Korea)
Website
https://nfm.go.kr
Company type
Private
Founded year
1993
Operating status
Operating
Headcount range
11–50 employees
Ownership category
akta.pro rank

National Folk Museum of Korea industry classification

Industry
Product category
Cultural Heritage Museum
NAICS
Museums (712110), Historical Sites (712120), Arts, Entertainment, and Recreation (71)
SIC
Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
akta.pro primary industry
Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations) (THAJADAI)

Keywords

  • Folk museum services
  • Cultural heritage preservation
  • Museum education programs
  • Digital museum exhibitions
  • Folk culture research

Where National Folk Museum of Korea is headquartered

Location

Headquarters

HQ city
Seoul
HQ country
South Korea
HQ region
Asia

Offices3 records

Markets served

National Folk Museum of Korea business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

  1. Government Funding: Funded by the Ministry of Culture, Sports and Tourism as a national museum of Korea. Admission to most exhibitions and programs is free of charge.

Pricing tiers

ModelBillingPrice
OtherOtherGeneral admission to main museum, children's museum, and Paju branch is free

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

National Folk Museum of Korea product offering

Product offering

Core offering

The National Folk Museum of Korea operates three physical facilities — the Seoul Main Building, the Paju Branch, and the Children's Museum — that exhibit over 113,000 Korean folk artifacts and cultural heritage items. It also offers digital services including VR/online exhibitions, the Korean Folk Encyclopedia, a Folk Field Survey database with 354,575+ records, and educational programs targeting children, youth, adults, seniors, foreigners, and people with disabilities.

Product overview

The National Folk Museum of Korea operates as a multi-branch national museum offering both physical and digital services. The core offerings include the Main Hall exhibition in Seoul, the Children's Museum with interactive programs, and the Paju branch featuring open storage facilities. Digital services encompass VR/online exhibitions, video channels, the Korean Folk Encyclopedia (한국민속대백과사전), field research database (민속현장조사), collection search, and the Folk Archive. The museum also publishes the International Journal of Intangible Heritage (국제저널 무형유산) and operates the Living Folk Culture Museum Network (민속생활사박물관 협력망사업) supporting 404 regional institutions. Educational programs target diverse audiences from children to professionals.

Differentiator

Problem solved

Functional benefit

Brands

  • 어린이박물관 (Children's Museum): Dedicated museum space for children featuring exhibitions and educational programs about Korean folk culture and traditional stories.
  • 파주관 (Paju Museum)
  • 민속생활사박물관 협력망 (Living Folk Culture Museums Network)

Products and services

  • Main Museum Exhibition (본관 전시) Permanent and special exhibition halls in Seoul featuring Korean folk culture, daily life artifacts, and traditional customs from the Joseon Dynasty to modern times.
  • Children's Museum (어린이박물관) Dedicated children's museum with interactive exhibitions and educational programs designed for young visitors to learn about Korean folk traditions through hands-on activities.
  • Paju Branch (파주관) Branch museum in Paju housing the open storage facility, additional exhibition spaces, and the Korea Culture Box digital archive center.
  • VR/Online Exhibitions (VR·온라인 전시) Virtual reality and online exhibition services allowing remote visitors to experience museum collections and exhibitions through digital technology.
  • Video Channel (영상채널) Video channel platform providing educational content, exhibition introductions, event recordings, and research presentations across categories including museum news, exhibitions, education, research, and children's content.
  • Korean Folk Encyclopedia (한국민속대백과사전) Comprehensive online encyclopedia of Korean folklore with 11,082 entries providing detailed information about traditional customs, rituals, folk tales, and cultural practices.
  • Folk Field Survey Database (민속현장조사) Field research database containing photographs, videos, audio recordings, and reports documenting folk culture across various regions of Korea and internationally.
  • International Journal of Intangible Heritage (국제저널 무형유산) International academic journal published by the museum focusing on intangible cultural heritage research and preservation studies.
  • Educational Programs (교육 프로그램) Diverse educational programs targeting children, youth, adults, seniors, people with disabilities, foreigners, and professionals, covering Korean folk traditions and seasonal customs.
  • Folk Life Museum Cooperation Network (민속생활사박물관 협력망) Network program supporting 404 regional museums by providing educational development, operational support, academic conferences, and cultural events, with 11 education development programs and 5 operational support programs funded in 2025.
  • Collection Search System (소장품 검색) Online collection search system allowing users to browse and search the museum's extensive collection of folk artifacts and cultural heritage items.
  • Museum Webzine (웹진) Online magazine featuring museum news, exhibition updates, cultural stories, and educational content for museum visitors.

Quantifiable outcome

  • 404 regional museums participating in the cooperation network as of January 2026
  • +2 more outcomes

Companies that use National Folk Museum of Korea

Customer profile

Segments6 records

Ideal customer profiles5 records

National Folk Museum of Korea technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

National Folk Museum of Korea partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • 민속생활사박물관협력망 404 Member InstitutionscoreOthers · 1 January 2026The museum operates the Folk Life Museum Cooperation Network (민속생활사박물관협력망) with 404 registered member institutions as of January 2026. This network supports regional museums through education program development grants, operational support, publications, academic conferences, and cultural events. The program strengthens educational capabilities of regional museums and establishes a collaborative system across Korea's museum ecosystem.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

National Folk Museum of Korea competitors and assessment

Company assessment

Direct peers

  • Smithsonian Center for Folklife and Cultural Heritage: US federal program producing the annual National Folklife Festival, Smithsonian Folkways recordings, and research on intangible heritage. Comparable programmatic model — festivals, field research, digital media, and global research partnerships — though not a fixed museum facility.
  • Nordiska Museet (Nordic Museum): Sweden's national museum of cultural history, dedicated to Nordic folk life and traditions from the 16th century onward. Closest European analog in mission to preserve and present the everyday folk culture of a single nation, with comparable collection depth and educational remit.
  • Museum of International Folk Art (Santa Fe): US museum dedicated to international folk art with collections of over 100,000 objects from around the world. Comparable in scale, mission to cross-cultural folk heritage preservation, and emphasis on educational programming for diverse audiences.
  • Musée du quai Branly – Jacques Chirac: Paris-based national museum focused on non-European arts and civilizations, with strong anthropological research output and immersive digital installations. Comparable as a national-scale ethnographic/folk museum combining physical collections, research, and digital programming.
  • Korean Folk Village (한국민속촌): Open-air folk culture theme park in Gyeonggi Province presenting Joseon-era village life with seasonal festivals and craft demonstrations. Competes directly with the museum for the same families and school-trip segments seeking experiential Korean folk culture, but executes via an outdoor living-history model rather than gallery exhibitions.
  • National Museum of Ethnology (Japan): Japan's national research museum for ethnology and folklore, with comparable research journal output, field-survey archives, and a national mandate to preserve intangible cultural heritage. Closest international functional peer to the National Folk Museum's curation, research, and publication model.

Broad incumbents

  • National Museum of Korea: Sister national museum under the Ministry of Culture, Sports and Tourism, operating in Seoul with a much larger collection footprint. Directly comparable as a peer national museum funded by the same ministry and serving overlapping general-audience and foreign-visitor segments.
  • National Palace Museum of Korea: National museum focused on Joseon royal court artifacts, also under the same ministry and sharing Seoul foot traffic. Comparable as a peer national museum with similar funding model and free-admission policy, but specializes in court culture rather than folk life.
  • National Museum of Chinese History (中国国家博物馆): China's national museum in Beijing with vast historical collections and major government investment in exhibitions and digital halls. Comparable as a peer national museum with massive scale, government funding, and recent multi-year modernization of digital and exhibition infrastructure.

Emerging players

  • Nakanoshima Museum of Art, Osaka: Newly opened Japanese museum combining collections of historical and folk materials with strong digital and education programming. Comparable as a recent-generation peer museum investing in digital-first audiences and cross-disciplinary folk/cultural programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

National Folk Museum of Korea social profiles

Digital presence

National Folk Museum of Korea compliance and trust

Trust signal

Compliance2 records

National Folk Museum of Korea financial estimates

Financial estimate

Revenue estimate

Valuation estimate

National Folk Museum of Korea leadership team

Management profile

Number of profiles

Profiles2 records

National Folk Museum of Korea funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

National Folk Museum of Korea M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Folk Museum of Korea

What does National Folk Museum of Korea do?

The National Folk Museum of Korea operates three physical facilities — the Seoul Main Building, the Paju Branch, and the Children's Museum — that exhibit over 113,000 Korean folk artifacts and cultural heritage items. It also offers digital services including VR/online exhibitions, the Korean Folk Encyclopedia, a Folk Field Survey database with 354,575+ records, and educational programs targeting children, youth, adults, seniors, foreigners, and people with disabilities.

Is National Folk Museum of Korea a public or private company?

National Folk Museum of Korea is a private company. It is classified as state government owned and is currently operating.

When was National Folk Museum of Korea founded?

National Folk Museum of Korea was founded in 1993. It employs 11 to 50 people.

Where is National Folk Museum of Korea based?

National Folk Museum of Korea is headquartered in Seoul, South Korea, in the Asia region.

How does National Folk Museum of Korea make money?

One revenue line is on record: government Funding.

Who are National Folk Museum of Korea's main competitors?

Direct peers on record are Smithsonian Center for Folklife and Cultural Heritage, Nordiska Museet (Nordic Museum), Museum of International Folk Art (Santa Fe), Musée du quai Branly – Jacques Chirac, Korean Folk Village (한국민속촌) and National Museum of Ethnology (Japan). Broad incumbents are National Museum of Korea, National Palace Museum of Korea and National Museum of Chinese History (中国国家博物馆). Nakanoshima Museum of Art, Osaka is listed as an emerging player.

Does National Folk Museum of Korea have an API?

No public API is recorded for National Folk Museum of Korea.

What industry is National Folk Museum of Korea in?

National Folk Museum of Korea's product category is Cultural Heritage Museum. Its primary akta.pro industry code is THAJADAI, Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations). Its NAICS code is 712110 and its SIC code is 7900.

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Live signals
Nate마뗑킴, 국립중앙박물관 한글 유물 입힌 K패션 선보인다 : 네이트 뉴스마뗑킴 will launch a collaboration collection with 국립중앙박물관 featuring Korean cultural heritage, including metal typefaces and the novel Guunmong. The collection includes seven items, including two clothing pieces, and will be released on the 9th. It is planned to commemorate the 100th anniversary of the establishment of Hangul Day.NateChuseok holiday, national museums turn into playgrounds... Abundant Chuseok events at 13 national museums: Nate NewsThirteen national museums across Korea will host Chuseok cultural events from September 22 to 30, including performances, games, and crafts. The National Folk Museum offers a free 'All Together Chuseok' program on the 26th and 27th, while all museums close on the 25th. Visitors are advised to check individual schedules before visiting.The Korea HeraldYour guide to a culture-filled ChuseokCultural attractions in Seoul offer free programs during the Chuseok holiday, Sept. 24-27, with most sites closed on the 25th. The National Museum of Korea hosts free traditional music concerts, while palaces and the Korean Folk Village remain open with special events.NateChuseok holiday traditional culture outing... performances, games, and experiences follow: Nate NewsChuseok holiday events are being held across Korea, including performances and games at the National Museum of Korea, National Folk Museum, and Incheon International Airport. The programs run from September 23 to 27, featuring traditional music, wrestling, and craft activities, with some free and others discounted.NateNational Folk Museum of Korea, 'ZERO: Encountering North Korea on the Path of Folklore' Exhibition Held: Nate NewsThe National Folk Museum of Korea held an exhibition titled 'ZERO: Encountering North Korea on the Path of Folklore' on August 11, 2026, at the National Folk Museum in Seoul. The event included a press conference where the exhibit was introduced to the public.NateNational Folk Museum of Korea holds exhibition 'ZERO: Encountering North Korea on the Path of Folklore' : Nate NewsThe National Folk Museum of Korea hosted an exhibition titled 'ZERO: Encountering North Korea on the Path of Folklore' in Seoul, which was opened to the public on August 11, 2026. The event included a press conference and aimed to highlight North Korean folklore.The Korea HeraldWhat are the most popular searches on Korean culture?The National Folk Museum of Korea reported that its online Encyclopedia of Korean Folk Culture attracted 1.69 million users in the first half of the year, with 'Valentine's Day' emerging as the most-searched term between 2021 and 2025. This traffic represents an 11 percent increase from the previous year, driven by growing domestic and international interest in traditional culture. The museum plans to launch an English-language Encyclopedia of Hallyu later this year to further expand its digital offerings.