Connell High School

What Connell High School does

Connell High School is a public high school serving students in grades 9–12 in Connell, Washington, operating as a wholly owned subsidiary within the North Franklin School District (NFSD), a Washington State government entity headquartered at 1100 W Clark St, Connell, WA. NFSD operates a six-school portfolio: Connell High School, Palouse Junction High School, Olds Junior High School, Connell Elementary, Basin City Elementary, and Mesa Elementary. The high school serves as the central education hub for rural Franklin County, offering traditional in-person instruction alongside an NFSD Virtual Academy (a K-12 homeschool and distance learning program expanded during the COVID-19 pandemic), Career and Technical Education (CTE) programs under Washington's open admissions policy, dual credit articulation agreements allowing early college credit, a comprehensive WIAA 1A athletics program, and extracurricular activities including FFA, DECA, band, and choir.

The school's technology stack is built on commodity SaaS and hardware: district-provided Chromebooks and Google Classroom for grades 3–12, Skyward for gradebook and student information management, QMLATIV / Family Access as the parent portal, FinalForms for athletic registration, Apptegy for website and mobile app content management, SafeSchools Alert for anonymous incident reporting, NFHS Network for live sports broadcasting, and Zoom and Google Meet for live instruction and parent communications. A district-wide ParentSquare communication platform is scheduled to launch in the 2026–27 school year. The 2017-vintage founding date in the data likely reflects the date of the current operating entity record rather than the school's historical founding.

Connell High School's business model is that of a publicly funded government education entity: revenue is sourced from Washington State education funding, voter-approved two-year Educational Programs and Operation Levies, federal funding, and limited fees for certain CTE courses. The customer base is geographically bounded to families residing within the North Franklin School District boundary, with no private ownership, equity backing, or venture capital involvement. The superintendent is Jim Jacobs (in role since December 2017); recent leadership changes include a new Athletic Director (Michael Don, 2025), new elementary principals at Connell Elementary (Todd Hausman, 2025-26) and Basin City Elementary (Amanda Brown, 2026), and two new CHS head coaches. The school is governed by an elected Board of Directors including Terry Utecht, Kara Booker, Pat Hailey, Patti Walker, Jon Fox, Gabe Martinez, and Steve Tomren. Notable competitive achievements include the 2022 WIAA 1A Boys Track & Field state championship and an FFA Apple Evaluation 5th-place finish out of 54 teams at the state level.

Name

Connell High School

Legal name

North Franklin School District

Website

https://nfsd.org

Company type

Public

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Connell High School is a public grades 9–12 high school in Connell, Washington, operated as part of the six-school North Franklin School District, serving rural Franklin County families with traditional instruction, CTE, dual credit, athletics, and a K-12 Virtual Academy.

Ownership category

akta.pro rank

Product category

K-12 Public High School Education

NAICS

Elementary and Secondary Schools (6111), Elementary and Secondary Schools (611110), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public High Schools (EDAJAAAD)

akta.pro secondary industries

Public Career & Technical Education (CTE) Centers & Programs (EDAJAAAJ), Online Credit Recovery & Alternative Pathways (Virtual) (EDAJADAF)

Keywords

• Public high school education
• Career technical education
• K-12 distance learning
• High school athletics programs
• Dual credit programs

Headquarters

HQ city

Connell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Public School Funding: Publicly funded through Washington State education funding, local levies approved by voters (two-year Educational Programs and Operation Levy), and federal funding
2. CTE Program Participation: Career and technical education programs offered under open admissions policy; fees may apply for certain CTE courses

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Connell High School provides public secondary education for grades 9-12 as part of the North Franklin School District in Connell, Washington. The school delivers traditional in-person high school instruction alongside the NFSD Virtual Academy homeschool/distance learning option, Career and Technical Education programs with dual credit college articulation, competitive athletics under the WIAA 1A classification, and extracurricular programs including FFA, DECA, band, and choir. Services are primarily funded through Washington State education funding and voter-approved local levies.

Product overview

Connell High School, part of North Franklin School District, offers a comprehensive high school education program for grades 9-12. The school provides traditional in-person instruction alongside the NFSD Virtual Academy homeschool option. Academic programs include Career and Technical Education (CTE) with dual credit articulation agreements, fine arts (band and choir), and DECA business programs. Athletic programs include football, volleyball, soccer, basketball, track and field, and wrestling. The school participates in the WIAA athletic association and uses various technology platforms including Google Classroom, Skyward, and FinalForms for student management.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional High School Education (Grades 9-12)
• NFSD Virtual Academy (Homeschool/Distance Learning)
• Career and Technical Education (CTE) Programs
• Athletic Programs (WIAA 1A)
• Fine Arts Programs (Band & Choir)
• DECA Program
• Dual Credit / Early College Credit Programs

Quantifiable outcome

• Boys Track & Field 2022 WIAA 1A State Champions; 2022 State Champs
• +3 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• College/University PartnerscoreStrategic or Co-development Partner · 10 May 2023Connell High School announced new dual credit articulation agreement for early college credit. College in the Classroom classes follow university/college requirements for college credit.
• North Franklin School District Families and CommunitycoreGTM or Marketing Partner · 20 October 2021Community engagement through informational meetings on district programs and requirements, including Comprehensive Sex Ed informational meetings and school safety forums.
• Educational Service District 123 (ESD 123)coreStrategic or Co-development PartnerRegional educational service district providing support, resources, and professional development to schools in the region. ESD 123 selects Regional Teacher of the Year candidates.
• Washington Interscholastic Activities Association (WIAA)coreStrategic or Co-development PartnerGoverning body for high school athletics and activities in Washington State. Sets rules, hosts state tournaments, and provides athletic competition framework.
• Benton Franklin Health DistrictcoreStrategic or Co-development PartnerLocal health department providing guidance on health and safety protocols, COVID-19 response, and school health requirements.
• WA State Tree Fruit AssociationminorStrategic or Co-development PartnerHosted FFA Apple Evaluation Career Development Event at their convention; supports agricultural education programs.
• Eagle's Nest (School Concession Stand)minorOthersSchool concession stand supporting FFA and athletic programs with treats and fundraising support.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Othello High School: Public high school in Othello, WA (adjacent Adams County) serving a similar rural agricultural community. Operates WIAA-classified athletics and CTE programs comparable in scale and demographics to Connell HS.
• Wahluke High School: Public high school in Mattawa, WA, serving a similar agricultural, predominantly Hispanic rural community in the Columbia Basin. Comparable in classification, demographics, and CTE/agricultural program emphasis.
• Kiona-Benton City High School: Public high school in Benton City, WA, a small rural 1A/2A school in the same eastern Washington region competing for similar students and athletes.
• Royal High School: Public high school in Royal City, WA (Grant County), a small rural district in the Columbia Basin similar in size and WIAA classification to Connell HS.
• Quincy High School: Public high school in Quincy, WA, serving a similar agricultural community in the Columbia Basin and competing in similar WIAA classifications.
• Warden High School: Public high school in Warden, WA, a small rural district in the Columbia Basin with similar agricultural, CTE, and WIAA 1A program characteristics.
• Prosser High School: Public high school in Prosser, WA, in the same agricultural region of eastern Washington. Connell HS's new Athletic Director is a graduate of Prosser HS, illustrating direct regional and program overlap.
• Toppenish High School: Public high school in Toppenish, WA, a small rural district in the Yakima Valley agricultural corridor with comparable demographics and program structure.
• College Place High School: Public high school in College Place, WA (Walla Walla area), a comparable small eastern Washington public school with similar athletic and CTE offerings.

Regional players

• Moses Lake High School: Public high school in Moses Lake, WA, a larger district in the same Columbia Basin region. Operates in a higher WIAA classification but draws from the same regional talent pool and competes for open enrollment CTE students.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NFSDEagles
• Facebookfacebook.com/North-Franklin-School-District-61575614554341
• Instagraminstagram.com/nfsdeagles
• LinkedInlinkedin.com/school/connell-high-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Connell High School