Preservation and Proliferation of Rural Resources and Nature(PRAN)
PRAN is a Bihar-based non-profit charitable trust that promotes climate-smart SRI farming methodology, natural inputs, and women's economic empowerment for marginal farming households across 20+ districts in six Indian states, funded primarily by institutional donor grants and delivered free to beneficiaries.
- Company typePrivate
- Founded2012
- HeadquartersGaya, India
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Preservation and Proliferation of Rural Resources and Nature(PRAN) does
Preservation and Proliferation of Rural Resources and Nature (PRAN) is a non-profit public charitable trust registered in Gaya, Bihar, India, focused on enhancing agricultural productivity and livelihoods of marginal farming families through the System of Root Intensification (SRI) methodology. Founded on 30 November 2012 as an offshoot of PRADAN, PRAN serves small and marginal farmers (under 2 hectares), women from Scheduled Caste/Scheduled Tribe and other vulnerable households, and a secondary segment of 24 NGO and government partner organizations. Its core technical platform is the SRI Vidhi Kheti (System of Root Intensification) farming system, which combines locally produced natural fertilizers and pesticides (Sripranamrit, Srineemastra, Sribeejamrit, etc.), locally manufactured implements (Mandwa Weeder, Sri Vidhi Weeder, Seed Drill), and a community-based training cascade delivered through 381 Village Resource Persons across 20+ districts in Bihar, Jharkhand, Madhya Pradesh, Odisha, Himachal Pradesh, and Uttarakhand, with indirect operations in several additional states. Documented outcomes include 2-3x yield gains in paddy, wheat, and vegetables, ~50% input cost reductions, and case-study farmer net-return increases from Rs. 32,770 to Rs. 76,320.
PRAN operates a grant-funded, non-commercial model: services are delivered free of cost to beneficiaries and funded through multi-year contracts with institutional donors including Tata Trusts, Azim Premji Foundation, Bharat Rural Livelihoods Foundation (BRLF), Deshpande Foundation, Catholic Relief Services, UN Women, and APPI. Its go-to-market combines three motions: community-led dissemination via VRPs (75% motivational, 25% technical training across 4-6 phases), channel-partner implementation with government agencies (ATMA, BRLPS, DAO) and NGOs, and event-driven demand generation through SRI cluster Adhivesan gatherings, Kisan Melas, and Republic Day Jhanki parades. The organization does not sell products commercially; rather, it acts as a resource organization and technical implementation partner, including an ongoing Verified Carbon Standard project with Emergent Ventures India that explores carbon credit monetization of SRI practices. PRAN employs ~5 core staff plus a broader field force of 13+ named project executives across districts, is governed by a three-member Board of Trustees led by Managing Trustee and Executive Director Anil Kumar Verma, and has received international recognition including Skoch Awards Gold (2014), Harvard and Cornell University collaborations, and media coverage in The New York Times, BBC, and Voice of America.
Preservation and Proliferation of Rural Resources and Nature(PRAN) firmographics
Firmographics- Name
- Preservation and Proliferation of Rural Resources and Nature(PRAN)
- Legal name
- Preservation and Proliferation of Rural Resources and Nature
- Website
- https://ngopran.org
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PRAN is a Bihar-based non-profit charitable trust that promotes climate-smart SRI farming methodology, natural inputs, and women's economic empowerment for marginal farming households across 20+ districts in six Indian states, funded primarily by institutional donor grants and delivered free to beneficiaries.
- Ownership category
- akta.pro rank
Preservation and Proliferation of Rural Resources and Nature(PRAN) industry classification
Industry- Product category
- Agricultural Extension Services
- NAICS
- Soil Preparation, Planting, and Cultivating (115112)
- SIC
- Agricultural Services (700), Services-Social Services (8300)
- akta.pro primary industry
- Rural Livelihoods & Economic Empowerment (BPAGABAA)
- akta.pro secondary industry
- Sustainable Agriculture & Food Systems (BPAGAGAI)
Keywords
Where Preservation and Proliferation of Rural Resources and Nature(PRAN) is headquartered
LocationHeadquarters
- HQ city
- Gaya
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Preservation and Proliferation of Rural Resources and Nature(PRAN) business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Foundation/Donor Grants: PRAN operates as a registered public charitable trust (not-for-profit) under Indian Trust Act, 1882. Revenue comes primarily from grants and donations from foundations including Tata Trusts, Azim Premji Foundation, BRLF, Deshpande Foundation, Catholic Relief Services, and government project funding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Free agricultural extension services to marginal farming families |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Preservation and Proliferation of Rural Resources and Nature(PRAN) product offering
Product offeringCore offering
PRAN is a non-profit charitable trust that promotes the System of Root Intensification (SRI) Vidhi Kheti farming methodology to marginal and small farmers in rural India. Its offerings include training in SRI cultivation practices, locally prepared natural fertilizers and pesticides (Sripranamrit, Srineemastra, etc.), SRI agricultural implements, capacity building for NGO and government partners, and women's economic empowerment programs. All services are delivered free of cost to beneficiary farming households through donor-funded programs.
Product overview
PRAN is a grassroots non-profit organization (NGO) focused on agricultural development and rural livelihoods rather than a commercial technology company. Its core offerings are community programs and training services centered on the System of Root Intensification (SRI) methodology, natural farming practices, and women's economic empowerment. The organization provides agricultural training, natural farming inputs (organic fertilizers and pesticides), and capacity-building programs to marginal farmers in rural India.
Differentiator
Problem solved
Functional benefit
Products and services
- SRI Vidhi Kheti Training Program
- Natural Fertilizer and Pesticide Production Training
- SRI Agricultural Implements Supply
- Capacity Building for NGO and Government Partners
- Women's Economic Empowerment Program
- Youth Skill Training Program
Quantifiable outcome
- Paddy yield increased from traditional 1.8 quintal to 6.25 quintal per 10 decimal through SRI method (Madhuri Devi case)
- +5 more outcomes
Companies that use Preservation and Proliferation of Rural Resources and Nature(PRAN)
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Preservation and Proliferation of Rural Resources and Nature(PRAN) technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Preservation and Proliferation of Rural Resources and Nature(PRAN) partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, major and minor.
- Catholic Relief Services (CRS)coreDocumentation by Digital Green (2013); Resilient agricultural systems for small holder farmers in rainfed areas of Bihar, India (2018-2019); demonstrations in Gaya for farmer documentation
- UN WomencoreWomen collective anchored integrated second chance education and vocational training (2019-2021) with Professional Assistance for Development Action (PRADAN); supports gender equality and women's empowerment programs
- Bihar Rural Livelihood Promotion Society (BRLPS)coreTechnical and handholding support for sustainable livelihood adaptation to climate change (2018-2020); BRLPS CEO and officials visited SRI fields; support for System of Wheat Intensification in Gaya and Nalanda
- Agriculture Technology Management Agency (ATMA)coreMultiple districts in Bihar and Jharkhand: DSR demonstrations, Farmers Field Schools, Zero Tillage wheat demonstrations, training of farmers on SRI and sustainable agricultural practices; endorsed SRI as System of Root Intensification
- Jain IrrigationmajorSolar pump irrigation and drip irrigation demonstrations in Gaya district (2013-2014); solar drip irrigation system set up in villages; supported with Ms. Alicia Harley from Harvard University
- Central Electronics Limited (CEL), GoImajorDemonstration of drip irrigation and three solar pump irrigation in village BadilBigha of Gaya district, Bihar (2015 to ongoing); solar irrigation project implementation
- PRADANcorePRAN is an offshoot of PRADAN; established from Gaya project under PRADAN; continued partnership on projects including Tata Trust funding; shared expertise and staff transition
- Rajiv Gandhi Mahila Vikash PariyojnamajorSRI method of crop cultivation demonstration in Raibareli, U.P (2019-2020); women's development initiative
- Ashoka TrustminorForeign donor agency; research collaboration on agricultural innovations
- Association for Serva Seva Farms (ASSEFA)minorITC Sunehra Kal project: Promoting SRI practices among smallholders in Munger district, Bihar (2013-2014)
- Harvard UniversitymajorMs. Alicia Harley from Sustainability Science Programme of Harvard collaborated on solar project; PRAN participated in international conference at Harvard; academic recognition of SRI work
- Cornell UniversitymajorPRAN shared experience on Scaling up of SRI/SCI in Bihar at Cornell University; academic partnership for knowledge dissemination on climate resilience agriculture
- CPRI (Central Potato Research Institute)minorResearch collaboration on potato and agricultural innovations
- Indian Agricultural Research Institute (IARI), New DelhimajorJoint rural study workshop under 'Unnat Bharat Abhiyan' campaign in Manpur block, Gaya (March 2026); agricultural innovation, skill development, and rural livelihood strengthening
- Emergent Ventures India Pvt. Ltd. (EVI)minorDeveloping SRI in Gaya district as Voluntary Carbon project under Verified Carbon Standard (VCS) (2013 - ongoing)
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Preservation and Proliferation of Rural Resources and Nature(PRAN) competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Preservation and Proliferation of Rural Resources and Nature(PRAN) social profiles
Digital presencePreservation and Proliferation of Rural Resources and Nature(PRAN) financial estimates
Financial estimateRevenue estimate
Valuation estimate
Preservation and Proliferation of Rural Resources and Nature(PRAN) leadership team
Management profileNumber of profiles
Profiles16 records
Preservation and Proliferation of Rural Resources and Nature(PRAN) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Preservation and Proliferation of Rural Resources and Nature(PRAN) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Preservation and Proliferation of Rural Resources and Nature(PRAN)
What does Preservation and Proliferation of Rural Resources and Nature(PRAN) do?
PRAN is a non-profit charitable trust that promotes the System of Root Intensification (SRI) Vidhi Kheti farming methodology to marginal and small farmers in rural India. Its offerings include training in SRI cultivation practices, locally prepared natural fertilizers and pesticides (Sripranamrit, Srineemastra, etc.), SRI agricultural implements, capacity building for NGO and government partners, and women's economic empowerment programs. All services are delivered free of cost to beneficiary farming households through donor-funded programs.
Is Preservation and Proliferation of Rural Resources and Nature(PRAN) a public or private company?
Preservation and Proliferation of Rural Resources and Nature(PRAN) is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Preservation and Proliferation of Rural Resources and Nature(PRAN) founded?
Preservation and Proliferation of Rural Resources and Nature(PRAN) was founded in 2012. It employs 1 to 10 people.
Where is Preservation and Proliferation of Rural Resources and Nature(PRAN) based?
Preservation and Proliferation of Rural Resources and Nature(PRAN) is headquartered in Gaya, India, in the Asia region.
How does Preservation and Proliferation of Rural Resources and Nature(PRAN) make money?
One revenue line is on record: foundation/Donor Grants.
Does Preservation and Proliferation of Rural Resources and Nature(PRAN) have an API?
No public API is recorded for Preservation and Proliferation of Rural Resources and Nature(PRAN).
What industry is Preservation and Proliferation of Rural Resources and Nature(PRAN) in?
Preservation and Proliferation of Rural Resources and Nature(PRAN)'s product category is Agricultural Extension Services. Its primary akta.pro industry code is BPAGABAA, Rural Livelihoods & Economic Empowerment, with a secondary code of BPAGAGAI, Sustainable Agriculture & Food Systems. Its NAICS code is 115112 and its SIC code is 700.