Next Generation Travel

What Next Generation Travel does

Next Generation Travel (NGT) is a privately-held UK educational travel group headquartered in Blackpool, England, operating a family of four specialist sub-brands — WST (curriculum-linked school trips), Anglia Tours (expert-led guided history tours), Sport Experiences (sports tours and festivals), and Study Experiences (educational seminars and events). Founded in 1989 and organized into four wholly-owned subsidiaries (WST Travel Limited, Anglia Tours Limited, FHT Travel Limited, and the parent Next Generation Travel Limited), the company serves UK primary schools, secondary schools, sixth forms, and FE colleges through a direct-to-school sales model. Its core offering is bespoke, quote-based school trip packages covering flights, accommodation, meals, entrance fees, expert guides, and transport across 66+ destinations in 13+ countries, with itinerary content mapped to UK exam boards (AQA, Edexcel, OCR, SQA, WJEC, BTEC) and Pearson Edexcel endorsements for specific GCSE and A-Level history modules.

The business operates on a custom quote-based pricing model with multi-year contract cadence, supplemented by a sales-led and event-driven go-to-market approach. Tour coordinators work personally with schools from initial enquiry through trip completion, supported by educational content marketing, whitepapers, and case studies. The company moves 60,500+ young people annually across 2,000+ educational establishments, achieving 80% customer rebook rates, 94% recommendation rates, a 4.9/5 Feefo rating, and an NPS of 78.5. NGT has won the STO Best School Tour Operator award six times and is the only school tour operator independently accredited by the Customer Service Excellence standard. Its compliance stack includes ATOL, ABTA, ABTOT, School Travel Forum Quality Badge, Learning Outside the Classroom Badge, and Cyber Essentials certification.

NGT is led by Founding Director Sian Belfield and operates with 42 employees from its Blackpool headquarters. The company is privately owned with no external investment or private equity backing disclosed. Revenue is not publicly disclosed, though scale metrics suggest a mid-market operator in the $25M–$50M revenue band. Strategic priorities appear to center on deepening curriculum-aligned content, expanding into Sixth Form/FE college segments, growing adult history tour offerings, and extending exclusive partnerships with marquee destinations such as Disneyland Paris.

Name

Next Generation Travel

Legal name

Next Generation Travel Limited

Website

https://ngttravel.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Next Generation Travel is a UK educational travel group operating specialist sub-brands (WST, Anglia Tours, Sport Experiences, Study Experiences) that organize curriculum-linked school trips, guided history tours, sports tours, and educational events for 2,000+ UK schools.

Ownership category

akta.pro rank

Product category

Educational Travel Services

NAICS

Tour Operators (561520), Tour Operators (56152)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Transportation Services (4700)

akta.pro primary industry

Student & Youth Educational Tours (THAKAGAA)

akta.pro secondary industries

School Group & Curriculum-Led Trips (THAKAGAB), Educational & Student Multi-Day Tour Operators (THAKADAJ), University & College Study Tours (THAKAGAC), History, Heritage & Museum-Focused Study Tours (THAKAGAN), Excursions, Field Trips & Cultural Activities Logistics (EDAIANAJ)

Keywords

• Educational school trips
• Curriculum-linked tours
• Guided history tours
• Sports tour packages
• Educational travel events

Headquarters

HQ city

Blackpool

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. School Trip Bookings: Booking of educational travel services including curriculum trips, guided history tours, sports tours, and educational events for UK schools from primary through sixth form/FE college
2. Tour Packages: All-inclusive tour packages including flights, accommodation, meals, entrance fees, guide services, and transport

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Next Generation Travel organizes and delivers educational travel experiences for UK schools across four sub-brands: WST (curriculum-linked school trips for Primary through Sixth Form), Anglia Tours (expert-led guided history tours), Sport Experiences (football, netball, and tennis tours and festivals), and Study Experiences (educational seminars and events including exclusive Disneyland Paris seminars). The company provides fully inclusive tour packages covering flights, accommodation, meals, entrance fees, guide services, transport, insurance, and risk assessment documentation, with dedicated tour coordinators managing each booking from enquiry to trip completion.

Product overview

Next Generation Travel Group operates as a family of specialist educational travel brands offering a comprehensive portfolio of school trip products. The core offerings include WST (curriculum-linked school trips), Anglia Tours (guided history tours with Pearson Edexcel endorsement), Study Experiences (educational seminars/events), and Sport Experiences (sports tours/festivals). The company provides over 350 trips across more than 66 locations for Primary Schools to College groups, with offerings spanning curriculum-linked educational trips, fully-guided history tours, educational events, and sports travel experiences.

Differentiator

Problem solved

Functional benefit

Brands

• WST: School trips brand offering curriculum-linked trips for Primary, Secondary and Sixth Form students
• Anglia Tours
• Sport Experiences
• Study Experiences

Products and services

• WST School Trips

Quantifiable outcome

• 94% of past travellers would recommend NGT
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• ATOL (Air Travel Organisers' Licence)coreOthersATOL protection ensures customer financial security for package holidays including flights. NGT holds ATOL protection for all flight-inclusive packages, providing financial protection for customers.
• ABTAcoreOthersABTA membership provides additional travel industry protection and standards compliance. NGT is an ABTA member, offering customers additional confidence in booking.
• ABTOTcoreOthersABTOT (Association of Bonded Travel Organisers) provides financial protection for non-flight inclusive packages. NGT holds ABTOT protection.
• School Travel Forum (STF)coreOthersSchool Travel Forum membership signifies commitment to safe, well-organized school trips and industry best practices. NGT is a member and Quality badge holder.
• Learning Outside the Classroom (LOtC) BadgecoreOthersLOtC badge holder - recognized for providing quality educational experiences outside the classroom environment.
• Pearson EdexcelcoreStrategic or Co-development PartnerEdexcel endorsed itineraries for GCSE and A-Level History modules on Weimar & Nazi Germany and Superpower relations/Cold War. Endorsement confirms curriculum alignment and educational value.
• Disneyland Paris (Official Supplier)flagshipStrategic or Co-development PartnerExclusive provider of educational seminars at Disneyland Paris including Maths, Business Studies, and Health & Social Care seminars. Also provides football and netball festival events.
• Ministry of Defence - Employer Recognition Scheme Silver AwardminorOthersSilver Award recognition for support of the Armed Forces Covenant - relevant to Anglia Tours' military history expertise.
• Disney On Stage Premier Booking PartnercoreChannel Partner/ Reseller/ DistributorPremier booking partner for Disney On Stage shows in London for schools, offering best package tour prices.

Scale indicators12 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Rayburn Tours: Established UK school tour operator specialising in music, sports, and curriculum trips. Overlaps directly with NGT across curriculum-linked subject trips, sports tours, and residential school experiences.
• World Challenge: UK provider of school expeditions and educational travel experiences, often to more adventurous or development-focused destinations. Overlaps with NGT on school-group educational travel and the curriculum-linked use case.
• Halsbury Travel: UK-headquartered school trip operator offering curriculum-linked tours across Europe and beyond for primary, secondary, and sixth-form groups. Directly comparable to NGT's WST brand in target customer, product, and value proposition.
• The School Travel Company: UK school trip specialist offering curriculum-linked tours across European destinations. Closely comparable to NGT's WST brand in customer base, geography, and tour-package model.
• Equity School Travel: UK school trip operator offering educational and curriculum-linked tours across Europe. Directly comparable to NGT's WST brand in target market and tour delivery model.
• Diverse School Travel: UK-based school tour operator providing curriculum-linked trips, history tours, and bespoke itineraries. Direct competitor to NGT in the educational travel segment with similar geography.
• Premier Group (School Ski & Sports Tours): UK school ski and sports tour operator, comparable to NGT's Sport Experiences brand. Overlaps directly on school sports tours, competitive festivals, and travel-package delivery.
• NST (Newmarket School Travel): One of the UK's longest-established school tour operators providing curriculum-linked trips for primary, secondary, and sixth-form groups. Direct competitor to NGT in geography and product mix.

Emerging players

• Explore Worldwide: UK adventure and educational small-group tour operator with a younger-student and family travel segment. Comparable to NGT on multi-day package tours and guided experiential travel, though less school-specific.

Broad incumbents

• STA Travel (legacy / School Trips successor): Former mass-market student and youth travel brand; its successor operations and adjacent incumbents compete for the same UK school and youth travel demand pool that NGT addresses through WST and Anglia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NextGenTravelCo
• LinkedInlinkedin.com/company/next-generation-travel-limited

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Next Generation Travel