المؤسسة الخيرية الوطنية للرعاية الصحية المنزليـة -نرعاك

What المؤسسة الخيرية الوطنية للرعاية الصحية المنزليـة -نرعاك does

The National Home Health Care Foundation (NHHCF), branded as 'Nera'ak' or 'We Care 360', is a Saudi Arabian charitable non-profit founded on June 25, 1997 under the chairmanship of HRH Princess Hessa bint Trad Al Shaalan (wife of the late King Abdullah), with current chair HRH Princess Adelah Bint Abdullah bin Abdulaziz Al Saud (since 2014). The foundation was established to address the shortage of medical equipment and supplies for chronically ill patients after hospital discharge, optimize hospital bed utilization, and provide social and psychological support to patients and their families. It operates exclusively within Saudi Arabia from its headquarters in Jeddah (Makkah Region) and currently employs approximately 35 staff, with operations supported across 15 home health care centers affiliated with the Ministry of Health, the Ministry of Education, the Ministry of Defense, and the Ministry of Human Resources and Social Development.

NHHCF's core service portfolio spans direct home medical care (nursing visits, medication dispensing, home dental care through the 'Asnani' program with King Fahd Armed Forces Hospitals in Jeddah and Dhahran), the provision of medical equipment and consumables not available in public hospitals (beds, wheelchairs, ventilators, oxygen tubes, feeding tubes), social services for chronic-disease patients, and entertainment programs for pediatric cancer patients. The proprietary 'We Care 360' mobile application (Android and iOS) is the primary digital interface for patient registration, service request submission, and delivery tracking, and was recognized with the GCC Award for Sustainable Development in 2019. A 62-room 'Guest House' (Dar Al-Diyafa) adjacent to the Princess Nora bint Abdulrahman Oncology Center at King Abdulaziz Medical City in Jeddah provides accommodation for cancer patients and their families.

The foundation is funded almost entirely through donations, charitable contributions, and proceeds from fundraising events. The annual Bisat Al-Reeh (Carpet of the Wind) charity exhibition — featuring 170+ vendors from 15+ countries — is the primary fundraising engine, with approximately 60% of net proceeds directed to NHHCF programs. A secondary 'Human Partnership Program' allows corporate and individual donors to participate year-round, and branded greeting cards (designed by Princess Reem Al Faisal) generate additional contributions. As a charitable organization, all services are provided free of charge to eligible patients, and no pricing tiers are publicly disclosed. The foundation does not have parent companies, subsidiaries, funding rounds, or M&A activity, and operates under independent governance through its Board of Trustees.

Name

المؤسسة الخيرية الوطنية للرعاية الصحية المنزليـة -نرعاك

Legal name

The National Charity Foundation for Home Health Care (المؤسسة الخيرية الوطنية للرعاية الصحية المنزلية)

Website

https://nhhcf.org

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

The National Home Health Care Foundation (NHHCF / We Care 360) is a Saudi Arabian charitable non-profit founded in 1997 that provides free home health care services, medical equipment, and medications to chronic-disease patients through 15 government ministry-affiliated centers and its award-winning We Care 360 mobile application.

Ownership category

akta.pro rank

Product category

Home Health Care Services

NAICS

Home Health Care Services (6216), Home Health Care Services (621610), Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082), Services-Health Services (8000), Services-Social Services (8300)

akta.pro industry

PRIMARYHLADAFAL

Home-Based Chronic Disease Management (Skilled)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Home Health Care Services (Skilled)

SECONDARYHLADAFAB

Hospital-Based/Home Health System-Affiliated Skilled Home Health

Healthcare & Life Sciences/Elder Care & Long-Term Care/Home Health Care Services (Skilled)

SECONDARYHSABACAI

Cardiac & Pulmonary Clinical Home Health (e.g., CHF/COPD)

Home & Personal Services/Elder Care & In-Home Care Services/Skilled Nursing & Clinical Home Health

SECONDARYHLAFAEAI

Home-Based Primary Care / Medical House Call Practices

Healthcare & Life Sciences/Healthcare Providers & Systems/Home Health & Hospice Providers

SECONDARYHLADAFAF

Skilled Home Health Aide Services (HHA/CNA under Skilled Plan of Care)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Home Health Care Services (Skilled)

SECONDARYHLADAFAA

Medicare-Certified Skilled Home Health Agencies (HHA)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Home Health Care Services (Skilled)

Keywords

• Home health care services
• Charitable medical foundation
• Medical equipment supply
• Chronic disease patient support
• Nonprofit healthcare

Headquarters

HQ city

Jeddah

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and Charitable Contributions: The foundation relies on donations from individuals, companies, and institutions to fund its operations, medical supplies, and patient care programs. A Human Partnership Program (الشراكة الإنسانية) enables partners to participate throughout the year in all foundation programs.
2. Greeting Cards and Merchandise: The foundation sells greeting cards featuring historical stamps and Saudi folklore themes designed by Princess Reem Al Faisal, with proceeds supporting patient services.
3. Bisat Al-Reeh Charitable Exhibition: The annual 'Carpet of the Wind' (بساط الريح) exhibition generates proceeds (about 60% of net) that support NHHCF programs and activities. The exhibition features retail booths from local and international vendors.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The National Home Health Care Foundation (NHHCF - Nera'ak/We Care) provides free home health care services to chronic disease patients across Saudi Arabia. Its core offerings include home nursing visits, provision of medical equipment and consumables not available in public hospitals, medication supply, social services, and a 62-room Guest House for cancer patients' families. Service delivery is coordinated through 15 Ministry-affiliated home health care centers and the proprietary We Care 360 mobile application for patient registration and service requests.

Product overview

The National Home Health Care Foundation (NHHCF - We Care) operates a portfolio of home health care services anchored by the We Care 360 digital platform and supported by 15 affiliated home health care centers across public institutions. The core offering combines direct home medical care, medical supplies and equipment provision, and social services for patients with chronic diseases. The We Care 360 mobile application (available on Android and iOS) serves as the primary interface for service requests, patient registration, and delivery management. Supporting services include a Guest House for cancer patients, entertainment programs for pediatric patients, and a Bisat Al-Reeh charity exhibition for resource development.

Differentiator

Problem solved

Functional benefit

Brands

• We Care 360 (نرعاك 360): Mobile application for home health care service management, registration, and delivery of medical supplies to patients. Award-winning GCC application for sustainable development.
• Bisat Al-Rih (بساط الريح)
• Dar Al-Diyafa (Guest House) - دار الضيافة
• Vogue Experience Italy Program
• NHHCF Magazine (مجلة نرعاك)

Products and services

• We Care 360 Mobile Application (تطبيق نرعاك 360) Award-winning mobile application (Android and iOS) that enables chronic disease patients and their families to register, submit home health care service requests, and receive delivery of medical equipment and supplies at their doorstep 24/7. Tracks demographics (age, gender, disease type, treatment requirements, social status) and provides administrative oversight.
• Home Health Care Centers (مراكز الرعاية الصحية المنزلية) Establishment and support of home health care centers in partnership with public hospitals and government ministries (Health, Education, Defense, Human Resources) to provide ongoing medical care to chronic disease patients in their homes, optimizing hospital bed utilization. NHHCF supports 15 such centers across Saudi Arabia.
• Medical Supplies and Equipment (المستلزمات والعلاجات الطبية) Provision of medical equipment including beds, wheelchairs, ventilators, oxygen tubes, feeding tubes, blood pressure monitors, glucose meters, and medications not available at public hospitals, delivered to chronic disease patients in their homes.
• Home Medical Care (الرعاية الطبية المنزلية) Direct nursing and medical care visits provided to chronic disease patients in their homes, coordinated with hospitals. Includes medication dispensing, home visits, and provision of medical devices.
• Social Services (الخدمات الاجتماعية) Collaboration with NGOs and institutions to care for chronic disease patients requiring permanent home care, including social support, community assistance, and psychological support for patients and their families.
• Supporting Medical Projects - Dar Al-Diyafa Guest House (المشاريع الطبية المساندة) Construction and operation of supportive buildings and facilities including Dar Al-Diyafa (the Guest House) — a 62-room residential facility adjacent to Princess Nora bint Abdulrahman Oncology Center at King Abdulaziz Medical City in Jeddah, providing accommodation for cancer patients and their families during treatment, plus a clinical skills laboratory.
• Entertainment Programs for Pediatric Cancer Patients (البرامج الترفيهية) Programs including the Smile-Drawing Game, Wish Fulfillment Program, Entertainment Program, and International Day of Children with Cancer events, providing gifts and activities for pediatric cancer patients at the Guest House.
• Bisat Al-Rih Annual Charity Exhibition (معرض بساط الريح) Annual charity exhibition showcasing fashion, accessories, and lifestyle products with retail booths from 170+ local and international vendors from 15+ countries. Approximately 60% of net proceeds support NHHCF programs and patient services.

Quantifiable outcome

• 140,216 patients served
• +3 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered core, minor and flagship.

• Ministry of Health (Saudi Arabia)coreStrategic or Co-development Partner · 1 January 2024NHHCF supports home health care centers affiliated with the Ministry of Health, providing medical equipment, consumables, and operational support. The ministry provides institutional framework and patient referrals.
• Ministry of Education (Saudi Arabia)coreStrategic or Co-development Partner · 1 January 2024NHHCF supports home health care centers affiliated with the Ministry of Education, providing medical supplies and services to education-sector beneficiaries.
• Ministry of Defense (Saudi Arabia)coreStrategic or Co-development Partner · 1 January 2024NHHCF supports home health care centers affiliated with the Ministry of Defense, providing medical equipment and services to defense-sector beneficiaries.
• Ministry of Human Resources and Social Development (Saudi Arabia)coreStrategic or Co-development Partner · 1 January 2024NHHCF supports home health care centers affiliated with the Ministry of Human Resources and Social Development.
• King Fahd Armed Forces Hospital (Jeddah)coreStrategic or Co-development Partner · 1 January 2024Agreement signed for 'Asnani Home Dental' service, providing home dental care to 1,500-2,000 home health care patients who have difficulty traveling to dental clinics. Dental teams visit patients at home with fully equipped mobile units.
• King Fahd Armed Forces Medical Complex (Dhahran)coreStrategic or Co-development Partner · 1 January 2024Agreement for 'Asnani Home Dental' service covering 1,500-2,000 patients requiring home-based dental care, including fillings, minor surgery, root canal treatment, and dental cleaning.
• Bupa Arabia for Cooperative InsuranceminorStrategic or Co-development Partner · 1 January 2016Sponsorship of training workshops for home medicine staff in cooperation with the National Committee for Home Medicine at the Saudi Health Council and the Ministry of Health.
• Rubaiyat Group (ربايات)flagshipGTM or Marketing Partner · 1 January 2016Partnership with the Saudi Arabian fashion and luxury products group for the Vogue Italy Experience charity event in Jeddah. All proceeds from the event supported NHHCF patients and showcased Saudi female designers.
• National Committee for Home Medicine at the Saudi Health CouncilcoreStrategic or Co-development Partner · 1 January 2016Joint organization of training workshops for home health care workers to ensure quality standards in home health care services, including workshops in Riyadh and Medina.
• Sanad Charity Association (جمعية سند الخيرية)minorStrategic or Co-development Partner · 1 January 2008Collaboration on entertainment programs for pediatric cancer patients including the 'Game program to draw a smile', 'Wish fulfillment program', and educational activities at the Guest House for children undergoing cancer treatment.
• King Abdulaziz Medical City - National Guard (Jeddah)flagshipStrategic or Co-development PartnerNHHCF established the 62-room 'Guest House' (دار الضيافة) adjacent to the Princess Nora bint Abdulrahman Center for Oncology. The hospital manages and operates the Guest House, while NHHCF provides patient hosting and social programs. Also hosts the clinical skills laboratory.
• King Abdulaziz University HospitalcoreStrategic or Co-development PartnerCoordination on home medical care including nursing visits, medical equipment supply (beds, wheelchairs, ventilators), and medication dispensing for discharged patients. The hospital serves as a referral point for home care program enrollment.
• My Hand in Yours (يداً بيد) Voluntary GroupminorStrategic or Co-development PartnerCollaboration on the 'Spread Hope' (انثروا الأمل) yellow rose brooch campaign for cancer patients, with 50 volunteers participating over three days, selling 300 brooches and attracting over 1,000 visitors.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Fakeeh Care Group: Leading Saudi private integrated healthcare provider expanding into home health services; comparable as a private-sector player whose home-care offerings increasingly overlap with NHHCF's hospital-coordinated home medical model.
• Mouwasat Medical Services Company: Major Saudi private hospital operator with growing post-acute and home-based services; comparable as a competing hospital-affiliated provider capable of diverting NHHCF's referral pipeline.
• King Salman Humanitarian Aid and Relief Centre: Saudi government humanitarian foundation delivering medical and relief aid; comparable as a large-scale Saudi charitable health vehicle with ministry-level reach and diversified fundraising programs.
• Saudi Red Crescent Authority: National Saudi humanitarian/medical organization providing pre-hospital and community health services; comparable as a nationwide non-profit health-services entity with government backing, though focused on emergency rather than chronic home care.
• Dr. Sulaiman Al Habib Medical Group: One of Saudi Arabia's largest private hospital groups with growing home health and post-acute services; comparable as a competitor building hospital-affiliated home care capacity that competes for the same chronic-disease patient pool.

Others

• Bupa Arabia for Cooperative Insurance: Saudi health insurer that has co-sponsored NHHCF training workshops and is a natural payer counterpart; comparable as a commercial home-care payer partner for charity-provided services.
• Ehsan Charity Platform (منصة إحسان): National Saudi donation platform for vetted charitable causes including health; comparable as a major Saudi donation infrastructure that shapes how NHHCF accesses and converts online donors.

Direct peers

• Sanad Charity Association (جمعية سند الخيرية): Saudi charity supporting pediatric cancer patients through entertainment and wish-fulfillment programs; directly comparable as a disease-focused NGO partnering with NHHCF at the Guest House and serving overlapping pediatric oncology populations.
• King Abdulaziz Medical City - National Guard Health Affairs: Tertiary government hospital where NHHCF operates the 62-room Guest House and coordinates home medical care for discharged patients; comparable as the largest host hospital driving NHHCF's cancer and chronic-disease caseload.

Regional players

• King Faisal Specialist Hospital and Research Centre: Saudi tertiary hospital running its own home health care program in Riyadh and Jeddah; comparable as a competing hospital-affiliated home medicine service competing for the same chronic-disease referrals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/%D8%A7%D9%84%D9%85%D8%A4%D8%B3%D8%B3%D8%A9-%D8%A7%D9%84%D8%AE%D9%8A%D8%B1%D9%8A%D8%A9-%D8%A7%D9%84%D9%88%D8%B7%D9%86%D9%8A%D8%A9-%D9%84%D9%84%D8%B1%D8%B9%D8%A7%D9%8A%D8%A9-%D8%A7%D9%84%D8%B5%D8%AD%D9%8A%D8%A9-%D8%A7%D9%84%D9%85%D9%86%D8%B2%D9%84%D9%8A%D9%80%D8%A9

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about المؤسسة الخيرية الوطنية للرعاية الصحية المنزليـة -نرعاك