NHO Mat og Drikke - Food Drink Norway

What NHO Mat og Drikke - Food Drink Norway does

NHO Mat og Drikke (Food Drink Norway) is a member-driven, politically independent employers' and industry policy association established in 2015 and affiliated with Næringslivets Hovedorganisasjon (NHO), Norway's main confederation of business and industry. The association represents more than 1,900 member companies across Norway's food, beverage, grain/feed, bakery, wine/spirits, forestry, and agricultural-services sectors, collectively employing approximately 40,000 people — making the food and beverage industry Norway's largest mainland industrial sector by employment (14% of industrial companies, 17% of industrial employees, 16% of industrial value creation). It is governed by a 19-person secretariat led by CEO Petter Haas Brubakk and headquartered at Næringslivets Hus in Oslo.

The association's service portfolio is anchored on three pillars: (1) legal and labor-relations services, including in-house employment-law advice, annual tariff negotiation on behalf of members, and court representation; (2) political advocacy on EØS/EU trade, food regulation, sustainability, dietary policy, and economic framework conditions, conducted through NHO and FoodDrinkEurope channels; and (3) member-benefit programs delivered via partnerships — notably Innkjøpskjeden procurement alliance (~30,000 companies, 10,000+ products), NHO Forsikring (group insurance, ~20% average savings), Storebrand (group pension), Eurojuris (legal network), and Onsagers (IPR services). Supporting infrastructure includes the Arbinn digital knowledge portal, customized training, the 'Praten om maten' podcast, and quarterly economic reports.

Revenue is generated exclusively through membership dues, calculated as a proportion of each member's total wages paid in the prior calendar year, billed annually. Specific contribution rates are not publicly disclosed. The association has no commercial product, no technology platform of its own beyond member-engagement tooling, and pursues expansion through adjacent vertical integration (bioeconomy, forestry), European policy engagement, and sustainability partnerships (Matvett, Plastpartnerskapet, Velg Skog).

Name

NHO Mat og Drikke - Food Drink Norway

Legal name

NHO Mat og Drikke

Website

https://nhomd.no

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

NHO Mat og Drikke is Norway's largest employers' and industry association for the food, beverage, and bioeconomy sectors, representing 1,900+ member companies and ~40,000 employees. It provides labor-law advice, tariff negotiation, political advocacy, and group procurement, insurance, and pension benefits through NHO-affiliated partnerships.

Ownership category

akta.pro rank

Product category

Industry Trade Association Services

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Labor Relations & Employment Practice Advisory (BPAHAGAK)

akta.pro secondary industry

HR Compliance & Policy Administration Outsourcing (incl. regulatory reporting) (BPACAKAK)

Keywords

• Trade association services
• Employer advocacy organization
• Collective bargaining representation
• Membership industry association
• Labor law advisory services

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Membership dues/contributions: The association is primarily financed through membership contributions calculated as a proportion of total wages paid by member companies in the previous calendar year. The formula references 'Beløpet i rubrikk111-A i Årsoppgave for arbeidsgiveravgift' (wage payments including all employees, managing directors, and owners; personal companies also include pensionable income). Apprentice wages are excluded.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

NHO Mat og Drikke is Norway's largest employers' and industry association for the food, beverage, and bioeconomy sectors, affiliated with Næringslivets Hovedorganisasjon (NHO). It provides member companies with legal advice on employment law, representation in collective tariff negotiations, political advocacy on regulatory and trade matters, HSE and inclusive workplace services, training, and access to collectively negotiated benefits including insurance, pensions, and procurement discounts.

Product overview

NHO Mat og Drikke is an employers' and industry association for Norway's food, beverage, and bioeconomy sectors, affiliated with NHO (Næringslivets Hovedorganisasjon). Rather than a technology product company, it provides membership-based services including legal advisory and employment law support, tariff negotiation representation, political advocacy, and HSE/IA services. Additional offerings include digital tools via Arbinn portal, quarterly economic reports, customized training, insurance and pension schemes through partner agreements, and the Innkjøpskjeden procurement service. The organization also produces content including the 'Praten om maten' podcast and 'Medlemspraten' interview series. Key products center on member services rather than software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Juridisk rådgivning (Legal Advisory)

Quantifiable outcome

• Members using NHO Insurance save an average of 20% compared to their previous insurance costs.
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• FoodDrinkEuropecoreStrategic or Co-development PartnerFoodDrinkEurope is NHO Mat og Drikke's sister organization at the European level. NHO Mat og Drikke participates in all FoodDrinkEurope committees and working groups, using the knowledge and expertise to represent Norwegian food and beverage industry interests. This is the primary European advocacy and intelligence partnership.
• Næringslivets Hovedorganisasjon (NHO)coreStrategic or Co-development PartnerNHO Mat og Drikke is a member federation within the NHO umbrella organization. All member companies of NHO Mat og Drikke are required to be members of NHO. NHO provides the broader institutional framework, 10 regional offices, and collective bargaining infrastructure. NHO Mat og Drikke operates autonomously on food/beverage-specific policy while leveraging NHOs centralized resources.
• Innkjøpskjeden (NHO procurement alliance)coreChannel Partner/ Reseller/ DistributorInnkjøpskjeden is a procurement cooperative operating within the NHO Reiseliv/NHO group, negotiating collective pricing on behalf of approximately 30,000 member companies across more than 10,000 products and services including food and beverages, non-food items, workwear, credit card agreements, and telecom services. Profits are returned to members through bonus arrangements.
• Storebrand (pensjon)minorOthersNHO Mat og Drikke has a partnership with Storebrand providing a collectively negotiated pension scheme (innskuddspensjon) for member companies. All companies receive equal terms regardless of size. The scheme is marketed as ethical, environmentally and socially responsible.
• NHO Forsikring (insurance)coreOthersNHO Forsikring provides collectively negotiated insurance policies to NHO member companies. Member companies that have taken up policies through NHO Forsikring save an average of 20% compared to their previous insurance costs. Insurance covers all business insurance needs under one solution with one advisor.
• Eurojuris NorgeminorImplementation/ SI/ Consulting PartnerEurojuris is a network of 17 local law offices across Norway. NHO members receive 15% discount and one free first consultation through a dedicated phone number and email. This supplements NHO's own legal services for matters beyond employment law.
• MatvettminorOthersMatvett is Norway's food waste reduction organization. NHO Mat og Drikke collaborates with Matvett on initiatives to reduce food waste across the industry, a key sustainability pillar.
• Smak deg fremminorOthersSmak deg frem is a food promotion initiative. NHO Mat og Drikke collaborates with this program to promote Norwegian food products and support member companies in marketing.
• Velg SkogminorOthersVelg Skog is a Norwegian forest industry promotion initiative. NHO Mat og Drikke collaborates with Velg Skog through its forestry association membership (Skogbrukets Landsforening) to support the forestry sector.
• KopinorminorOthersKopinor provides copyright licensing agreements for copying and sharing protected material in the workplace. NHO members receive a discount on Kopinor agreements, allowing legal copying of protected materials for internal use, presentations, and training.
• Plastpartnerskapet (Plastic Partnership)minorStrategic or Co-development PartnerPlastpartnerskapet is an initiative between the Ministry of Climate and Environment and key business organizations, including NHO Mat og Drikke, aimed at reducing plastic waste and improving circularity in packaging.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• FoodDrinkEurope: The European federation of food and beverage industry associations. It is the direct supranational counterpart of NHO Mat og Drikke, providing the EU-level advocacy, intelligence and policy coordination that Norwegian members access through their national federation.
• Norsk Industri: The NHO federation representing Norwegian manufacturing industries including process industries adjacent to food and beverage. It is a direct peer in the sense of being a sectoral employer association within the same NHO umbrella, delivering labor law, tariff and policy services to a comparable member base.
• NHO Reiseliv: The NHO federation representing Norway's hospitality and travel sector. Operates the same model of dues, legal advisory, tariff negotiation and procurement benefits as NHO Mat og Drikke, and shares procurement infrastructure (Innkjøpskjeden).
• NHO Service og Handel: The NHO federation for service and retail industries. A direct peer federation offering the same labor-law, tariff and member-benefit bundle to a different vertical but with materially overlapping operating model and shared infrastructure.
• Sjømat Norge: The NHO federation representing Norway's seafood industry, covering fish processing and aquaculture. It is a sister federation within NHO with a comparable mandate — labor relations, tariff negotiation and policy advocacy — for a closely related primary-industry member base.

Broad incumbents

• Virke: Norway's principal alternative employer and industry confederation, representing trade, services and knowledge-based industries. Competes with NHO at the federation level for member companies, and several Virke-affiliated associations overlap with food and beverage sub-sectors served by NHO Mat og Drikke.
• Næringslivets Hovedorganisasjon (NHO): The parent confederation of which NHO Mat og Drikke is a member federation. NHO operates the broader employer/industry agenda across 19 sectoral associations and provides the shared infrastructure (regional offices, collective bargaining framework) that NHO Mat og Drikke leverages.

Regional players

• Dansk Industri (DI): Denmark's main employer and industry confederation, with a dedicated food and beverage division. Functionally comparable to NHO Mat og Drikke at the national level but operating in Denmark; serves as a useful benchmark for member services and pricing models.
• Livsmedelsföretagen: The Swedish Food Federation representing food and beverage manufacturers in Sweden. A direct Nordic peer in mandate and structure — labor relations, regulatory advocacy, sustainability — but operating in Sweden rather than Norway.
• Elintarviketeollisuusliitto (Finnish Food Industry Federation): Finland's national industry association for food and beverage producers. Comparable mandate (labor, regulatory, sustainability) and structure to NHO Mat og Drikke, but serving Finnish members and operating in a different national policy environment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCGHgsbG5Zs2gmqzN5v-eJyw
• Facebookfacebook.com/nhomatogdrikke
• LinkedInlinkedin.com/company/nho-mat-og-drikke

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NHO Mat og Drikke - Food Drink Norway