Niagara County Produce, Inc

What Niagara County Produce, Inc does

Niagara County Produce, Inc. is a privately held, family-owned retail produce market operating three physical storefronts across the Buffalo/Niagara region of Western New York: the original location at Transit Road and Millersport Highway in East Amherst (operating since 1961), Niagara Produce of Lockport (opened 2008), and Niagara Produce of Elma (opened 2022). The company serves local consumers and event organizers with a diversified offering of fresh produce, three on-site greenhouses supplying flowers and tropical plants, an in-house deli and specialty meats section, fruit baskets, party platters, gift cards, and made-to-order prepared foods via the co-located Molinaro's On-The-Go counter. The product mix is rounded out by a novelty item, the Mojimaker hand-held fruit-shaping tool, which is sold in stores and shipped via mail order to continental US customers.

The business has no proprietary technology stack, mobile app, or API; commerce is transacted predominantly in-store with a thin online ordering layer (powered by 360CMS) that supports in-store pickup for prepared items and Mojimaker delivery. Revenue is generated entirely through direct retail transactions on a one-time purchase basis, with no subscription, recurring, or licensing streams. Pricing is unit-based across all categories — fruit baskets range from approximately $16.19 (4 lbs) to $48.59 (25 lbs), party platters from roughly $36.71 to $130.19, meats, deli packages, and gift cards at fixed price points, and the Mojimaker at $12.99.

Ownership remains with the Dorr family — founder Richard Dorr, who started in the business at age 11 in 1952 and incorporated the store in 1961, and his daughter Jody Chesko, who leads operations as second-generation leadership. The company employs 60 people across the three locations, maintains active social media presence on Facebook, Twitter, and Instagram, and reports no external investors, no subsidiaries, and no M&A activity. Geographic operations are confined to New York State with no international footprint.

Name

Niagara County Produce, Inc

Legal name

Niagara County Produce, Inc

Website

https://niagaraproduce.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

51–100 employees

Short description

Niagara County Produce, Inc. is a family-owned retail produce market operating three stores in the Buffalo/Niagara region of Western New York, selling fresh produce, flowers, specialty meats, party platters, fruit baskets, and prepared foods to local consumers and event organizers.

Ownership category

akta.pro rank

Product category

Retail Produce Market

NAICS

Fruit and Vegetable Retailers (445230)

SIC

Retail-Grocery Stores (5411), Retail-Food Stores (5400)

akta.pro primary industry

Produce Markets & Greengrocers (CRAHAHAA)

akta.pro secondary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

Keywords

• Retail produce
• Fresh fruits vegetables
• Specialty meats deli
• Party platters trays
• Fruit baskets gifts

Headquarters

HQ city

East Amherst

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Retail Produce Sales: Direct retail sales of fresh produce, flowers, specialty meats, and prepared food items through three physical store locations in the Buffalo/Niagara region of New York State.
2. Prepared Food Items: Sale of pre-made party platters, fruit baskets, deli items, and specialty food products with pricing based on size and serving capacity.
3. Mojimaker Product Sales: Sale of Mojimaker hand-held fruit shaping tool at $12.99 for pickup or with free shipping for mail delivery to continental US recipients.
4. Molinaro's On-The-Go: Prepared food counter operating inside Niagara County Produce location at Transit Road and Millersport Highway, open Monday-Saturday 11am-6pm and Sunday 11am-3pm.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Niagara County Produce, Inc. is a multi-location retail produce market that sells fresh produce, flowers, specialty meats, deli items, fruit baskets, party platters, gift cards, and prepared foods directly to consumers through its stores. The company also operates an in-store prepared food counter under the Molinaro's On-The-Go brand and offers pickup, delivery, and catering services for events.

Product overview

Niagara Produce is a locally owned and operated retail grocery business with three physical store locations in the Niagara region of Western New York. The company offers a unified retail experience combining fresh produce, flowers, specialty meats, deli items, and prepared foods. The product portfolio centers on fresh food retail with several distinct offerings: Fresh Produce (seasonal fruits and vegetables), Flowers (including greenhouse tropicals), Specialty Meats (premium cuts and roasts), Fruit Baskets (pre-made gift baskets in various sizes from 4 lbs to 25 lbs), Party Platters (ready-to-serve trays in multiple varieties including meat, cheese, fruit, and vegetable options), Meat and Deli Packages (pre-packaged combinations), Gift Cards, Mojimaker (a novelty fruit-decoration tool for kids), and Molinaro's On-The-Go (an in-store prepared foods counter). The company operates from three locations: Niagara County Produce at Transit Road and Millersport in East Amherst (original location over 50 years), Niagara Produce of Lockport (opened 2008), and Niagara Produce of Elma (opened 2022).

Differentiator

Problem solved

Functional benefit

Brands

• Molinaro's On-The-Go: Prepared food counter located inside Niagara County Produce at Transit Road and Millersport Highway, offering made-to-order meals

Products and services

• Fresh Produce
• Fresh Flowers
• Specialty Meats
• Deli Items
• Fruit Baskets
• Party Platters
• Gift Cards
• Mojimaker (Fruit Shaping Tool)
• Molinaro's On-The-Go Prepared Food Counter

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Molinaro's On-The-GominorOthersMolinaro's On-The-Go is a prepared food counter located inside Niagara County Produce at the intersection of Transit Road and Millersport Highway. It operates Monday-Saturday 11am-6pm and Sunday 11am-3pm, offering prepared foods for customers of the produce market. No delivery service is offered.

Scale indicators1 record

Recent moves12 records

Expansion highlights4 records

Direct peers

• Tops Friendly Markets: Buffalo-headquartered regional grocery chain operating supermarkets throughout Western New York, including the same Buffalo/Niagara market as Niagara Produce. Directly comparable as a multi-store grocery operator serving the same household base.
• Wegmans Food Markets: Rochester-headquartered regional grocery chain with strong fresh-produce, deli, and prepared-food positioning. Overlaps directly with Niagara Produce's category mix and is expanding stores into Western New York.
• Hannaford: Northeast U.S. regional supermarket chain (Ahold Delhaize) with produce-led stores serving communities across upstate New York and New England. Comparable multi-store regional footprint and produce-led merchandising.
• Sprouts Farmers Market: Specialty grocery chain built around fresh produce, natural foods, and in-house butchery/seafood counters. Closely comparable category mix to Niagara Produce's produce-plus-deli-plus-meats positioning.
• Fresh Thyme Farmers Market: Midwest-focused specialty grocery chain centered on fresh produce, natural, and organic items. Closely comparable as a smaller-format, produce-led multi-store operator competing with mainstream grocers.
• Trader Joe's: Specialty grocery chain emphasizing fresh produce, private-label prepared foods, and a curated assortment. Comparable to Niagara Produce on specialty/fresh positioning and party/catering-adjacent use cases.
• Gelson's Markets: Southern California premium specialty grocery chain focused on fresh produce, high-quality meats, and prepared foods. Comparable as a small-footprint, produce-led specialty operator with deli/meat adjacencies.
• Price Chopper / Market 32: Upstate New York and New England regional supermarket chain with strong produce, deli, and prepared-food offerings. Direct competitor in adjacent New York State geographies to Niagara Produce's Western NY base.
• Berkeley Bowl: Independent two-store specialty grocery in the San Francisco Bay Area built around an unusually broad fresh-produce assortment. Comparable to Niagara Produce as an independent, produce-led multi-store operator with a strong local following.

Broad incumbents

• Whole Foods Market: National specialty/organic grocery incumbent owned by Amazon. Comparable on fresh-produce and prepared-food categories but operates at substantially larger scale and broader assortment than Niagara Produce.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/niagaraproduce
• Facebookfacebook.com/niagaraproduce
• Instagraminstagram.com/niagaraproduce
• LinkedInlinkedin.com/company/niagara-county-produce-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Niagara County Produce, Inc