NICKS ROAST BEEF & DELI

What NICKS ROAST BEEF & DELI does

Nick's Roast Beef & Deli (legally Nick's Deli & Pizza) is a privately-held, single-location casual dining restaurant founded in early 2009 at 636 Boston Post Road East in Marlborough, Massachusetts. The company serves the local Marlborough-area community (with secondary reach into Sudbury, Framingham, and Hudson) with a broad American and Italian-American comfort food menu anchored by a signature roast beef sandwich line (12+ variants), alongside pizza (including Brazilian-style varieties), calzones, pasta dinners, half-pound Angus burgers, hot and cold subs, wings, salads, appetizers, soups, and a kids menu. Approximately 13 employees support dine-in service, takeout, delivery, and drop-off catering for events ranging from birthday parties and corporate functions to weddings.

The operation runs on standard restaurant technology infrastructure: SkyTab provides integrated POS and online ordering (enabling direct takeout/delivery through the website), and SpotHopper powers the website, social media marketing, and email communications. There is no proprietary technology, mobile app, API, or AI/ML capability disclosed; the business is fundamentally a traditional neighborhood restaurant leveraging commodity SaaS for digital presence. Distribution is omnichannel at a small scale: in-restaurant dining, online ordering for pickup/delivery within a local radius, and a drop-off-only catering service requiring 24-48 hours notice.

Revenue is generated through per-unit menu pricing ($3-$25 for individual items, $30-$155 for catering trays) with no subscriptions, contracts, or recurring revenue streams. Weekly dayparted specials (e.g., $8 Monday burgers, half-off pasta Wednesday, $10 cheese pizza Thursday) drive traffic smoothing across the operating week. The business is independently owned, with no parent company, subsidiaries, funding rounds, or institutional investors identified in the source data. Marketing is conducted through Facebook, Instagram, Yelp, and Google Reviews, supplemented by the SpotHopper-managed email channel and WCAG Level AA accessibility-compliant website.

Name

NICKS ROAST BEEF & DELI

Legal name

Nick's Deli & Pizza

Website

https://nicksroastbeefdeli.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Nick's Roast Beef & Deli is a privately-held, single-location casual dining restaurant in Marlborough, MA, serving American and Italian-American comfort food (roast beef sandwiches, pizza, pasta, burgers, catering) to the local community via dine-in, online ordering, and event catering since 2009.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurant

NAICS

Full-Service Restaurants (722511), Caterers (72232)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

Keywords

• Casual dining restaurant
• Roast beef sandwiches
• Italian-American cuisine
• Pizza restaurant
• Event catering services

Headquarters

HQ city

Marlborough

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in Service: Traditional casual dining restaurant revenue from customers dining on-premises. Menu includes roast beef sandwiches, pizza, pasta, salads, wings, burgers, subs, and appetizers.
2. Online Ordering: Takeout and delivery orders placed through SkyTab online ordering platform. Customers order ahead for pickup or delivery.
3. Catering Services: Event catering for birthday parties, holiday parties, corporate events, and wedding festivities. Offers various catering packages with 24-48 hour notice required.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Nick's Roast Beef & Deli is a single-location casual dining restaurant in Marlborough, MA serving American and Italian-American comfort food including its signature roast beef sandwiches, oven-fresh pizzas, pasta dinners, calzones, half-pound black Angus burgers, hot and cold subs, salads, wings, appetizers, homemade soups, and desserts. The restaurant also provides drop-off event catering for birthdays, holiday parties, corporate events, and weddings, and supports takeout and delivery through an online ordering platform integrated on its website.

Product overview

Nick's Deli & Pizza is a casual dining restaurant offering a diverse menu centered around Italian-American and American comfort food. The core offerings include specialty pizzas with various gourmet toppings, signature roast beef sandwiches (their signature item), fresh-made pasta dinners, and a variety of burgers, salads, wings, and appetizers. Additional offerings include hot and cold subs, calzones, soups, and desserts. The restaurant provides catering services for events of all sizes and supports online ordering for pickup and delivery. Founded in early 2009, the restaurant emphasizes quality ingredients including black Angus beef for burgers and homemade preparations like lasagna and soups.

Differentiator

Problem solved

Functional benefit

Products and services

• Pizza Hot, oven-fresh pizzas available in small and large sizes with a wide range of styles including Gourmet Cheese Classic Blend, Meat Lovers, Super Veggie, Hawaiian, The Philly Steak, BBQ Chicken Supreme, Mediterranean, and Brazilian-style pizzas (Calabresa, Moda Da Casa, Paulista, Frango Com Catupiry, Florentina), with gluten-free options and customizable toppings. Targeted at dine-in, takeout, and delivery customers.
• Roast Beef Sandwiches Signature menu offering featuring Regular, Super, Giant, Texas Beef, Ultimate Beef, Agari Beef, Dutch Beef, Turkey BLT Beef, BLT Beef, Blue Beef, Root BLT Beef, and Marlic Beef varieties. Regular served on a bulky roll; other varieties served on an onion roll. Targeted at dine-in and takeout customers seeking the restaurant's signature item.
• Pasta Dinners Pasta dishes including Chicken Broccoli Alfredo, Chicken Parmesan, Eggplant, Grilled Chicken Cacciatori, Ziti Alfredo, Tortellini Alfredo, Sautéed Veggie with Pasta, Lasagna, Pasta with Marinara Sauce, Stuffed Shells, Ravioli, and Manicotti, served with a choice of ziti or linguini and garlic bread. Targeted at dine-in and takeout customers.
• Burgers Half-pound black Angus beef burgers including Hamburger, Cheeseburger, Greek Burger, Farmer Burger, Chipotle Burger, Mushroom Onion Burger, Texano Burger, Death Cow Burger, and Brazilian Burger, all served with French fries. Targeted at dine-in and takeout customers.
• Calzones

Named customers7 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Two partnerships are on record, tiered core.

• SkyTabcoreTechnology or IntegrationOnline ordering and POS platform provider enabling takeout and delivery ordering through website integration. Orders placed via https://online.skytab.com/bdd42b33563489bf666f0a9034d70251
• SpotHoppercoreGTM or Marketing PartnerWebsite design, social media marketing, and email marketing platform provider. Powers the restaurant's digital marketing presence and website accessibility features.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Pizzeria Regina: Boston-area Italian pizzeria serving traditional Italian-American fare. Comparable as a regional Massachusetts pizza-led casual dining operator with dine-in and takeout service.
• Papa Gino's: New England-based pizza and Italian-American casual dining chain offering pizza, subs, pasta, and salads at dine-in and takeout. Most directly comparable peer given overlapping menu (pizza, subs, pasta), similar casual dining format, and shared Massachusetts operating geography.
• Bertucci's Brick Oven Pizza & Kitchen: Italian casual dining chain known for brick-oven pizzas, pasta, and Italian entrées. Comparable on menu (pizza and pasta as anchors), dine-in service model, and family/group occasion targeting.
• Ninety Nine Restaurant: New England-based casual dining chain offering American fare, burgers, sandwiches, and full dinners with dine-in and catering services. Comparable on New England geography, casual full-service model, and broad American-style menu.
• Boston Market: Casual dining chain centered on roasted/rotisserie meats with sides. Comparable on the meat-centric positioning (roast beef as Nick's signature) and family/catering use cases.

Broad incumbents

• Olive Garden: National Italian casual dining chain anchored by pasta, pizza, and Italian entrées with dine-in and catering. Comparable on Italian-American menu positioning but at significantly larger scale.
• Applebee's: National casual dining chain offering burgers, sandwiches, pasta, and American comfort food with dine-in, takeout, and event-friendly seating. Comparable on casual family/group dining occasions but operates as a broad national incumbent rather than a local specialist.
• Jersey Mike's Subs: National sub sandwich chain offering hot and cold subs with dine-in and takeout. Comparable on the sub sandwich offering and casual meal occasion, though it does not cover the broader Italian-American menu.
• Uno Pizzeria & Grill: National casual dining chain anchored by Chicago-style deep-dish pizza plus pasta, burgers, and appetizers. Comparable menu focus (pizza and Italian-American) but operates at much larger scale and broader footprint.

Others

• SpotHopper: Marketing technology platform specifically built for restaurants, providing websites, online ordering, email marketing, and social media tools. Included as an ecosystem enabler/partner (Nick's uses SpotHopper) rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/256636668914
• Instagraminstagram.com/nicksdelipizza
• LinkedInlinkedin.com/company/nicks-roast-beef-&-deli

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NICKS ROAST BEEF & DELI