New Innings Cricket Enterprise (NICE)

What New Innings Cricket Enterprise (NICE) does

New Innings Cricket Enterprise (NICE) is a privately held, founder-operated cricket academy headquartered at a single physical facility — NICE Cricket Arena — in Vidyanagar, Bangalore, India. The company delivers individualized cricket coaching to young aspiring cricketers (boys and girls targeting higher-level and Indian national-level play), structured around a proprietary "New Innings" philosophy that reframes on-field dismissals as learning opportunities. Coaching is delivered by ECB Level 2 and BCCI-NCA Level 1 certified coaches on full-sized turf and astro-turf infrastructure with bowling-machine support. The academy is complemented by a Sports Agency Services module offering player mentoring & management, brand advisory connecting corporates with Indian cricketers as ambassadors/speakers, and end-to-end sports infrastructure consultancy for facility setup.

The business model rests on two revenue streams: (1) Cricket Academy Coaching Programs described as recurring/subscription-based training sessions for aspiring cricketers (pricing is not publicly disclosed; enrollment requires direct contact), and (2) Sports Agency Services generated on a professional-services/project basis from corporate brand advisory mandates, athlete management, and infrastructure setup consultancy. Distribution is direct-to-consumer for coaching (families enroll at the Bangalore arena) and direct-to-enterprise for agency mandates. Marketing is limited to organic social — primarily an Instagram channel (@n.i.c.e_official) — supplemented by the founders' personal network within the Indian cricket establishment.

NICE was co-founded by Arjun Dev (M.Sc. Sport Management, Coventry University; ex-Team Coordinator at Rajasthan Royals; former Head of Cricket at SIX/Padukone-Dravid Centre for Sports Excellence; ECB Level 2 Coach; 10+ years coaching) and Kiran Uppoor (M.Sc. E-Business and Innovation, Lancaster University; 8+ years operations at Deloitte, KPMG, ANZ; former Head of Operations at SIX; BCCI-NCA Level 1 Coach; 4+ years coaching). The company has no disclosed external investors, no parent entity, no subsidiaries, no patents or trademarks, no formal partnerships or alliances, and no certifications beyond coach-level credentials. It is registered as operating with a small known team (two founders plus two named coaches, Raghu R J and Shiva Nayaka M), no disclosed app or API surface, and no proprietary technology platform.

Name

New Innings Cricket Enterprise (NICE)

Legal name

New Innings Cricket Enterprise

Website

https://nicecricket.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

NICE is a private, founder-led cricket academy in Bangalore offering individualized coaching to young aspiring cricketers, complemented by a sports agency vertical providing player management, brand advisory, and infrastructure consultancy services.

Ownership category

akta.pro rank

Product category

Cricket Coaching Services

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA)

akta.pro secondary industry

Full-Service Athlete Talent Agencies (Contract Negotiation & Career Management) (MPAKAMAA)

Keywords

• Cricket coaching services
• Sports academy programs
• Player management services
• Sports infrastructure consultancy
• Cricket training facilities

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Cricket Academy Coaching Programs: Revenue generated from coaching programs for aspiring cricketers. The academy provides structured training sessions with individual emphasis on skill acquisition and game awareness development.
2. Sports Agency Services: Includes player mentoring and management services, brand advisory for corporates seeking cricketers as brand ambassadors or motivational speakers, and sports infrastructure consultancy for facility setup.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

New Innings Cricket Enterprise (NICE) is a cricket academy in Bangalore that provides structured coaching programs for aspiring cricketers, emphasizing skill acquisition, game awareness, and character development. In addition to coaching, NICE offers sports agency services including player mentoring and management, brand advisory connecting corporates with cricketers, and end-to-end sports infrastructure consultancy for facility setup.

Product overview

NICE (New Innings Cricket Enterprise) is a cricket academy that operates as a single unified service offering alongside sports agency and consultancy modules. The core Cricket Academy provides coaching for aspiring cricketers, while the Sports Agency Services module encompasses three distinct offerings: Sports Infrastructure Consultancy (end-to-end facility setup), Brand Advisory (corporate brand partnerships with cricketers), and Player Mentoring & Management (player career development). Physical facilities include a full-sized turf ground, turf nets, astro-turf nets, and bowling machines at their Bangalore location.

Differentiator

Problem solved

Functional benefit

Products and services

• NICE Cricket Academy Structured cricket coaching academy offering expert coaching, skill development, game awareness training, and character building for aspiring cricketers, with sessions planned individually for each player.
• Sports Agency Services Sports agency services encompassing sports infrastructure consultancy, brand partnerships, and player management to help athletes succeed on and off the field.
• Sports Infrastructure Consultancy End-to-end sports facility set-up services, assisting in setting up sports facilities regardless of sport, budget, or space available.
• Brand Advisory Brand partnership services connecting corporates with Indian cricketers for brand ambassadorships, motivational speaking engagements, and live events.
• Player Mentoring & Management Management services for talented players including equipment sourcing, social media management, and commercial value development.
• Cricket Facilities Physical infrastructure at NICE Cricket Arena in Vidyanagar, Bangalore, including a Full Sized Turf Ground, Turf Nets, Astro-Turf Nets, and Bowling Machine for training and practice.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• BCCI National Cricket Academy (NCA): India's apex cricket development facility in Bengaluru. Sets the certification standards (BCCI-NCA) NICE's coaches hold, and represents the elite-tier benchmark NICE's academy graduates aspire to enter.
• Karnataka State Cricket Association (KSCA) Academy: State-level cricket body operating formal training programs and talent identification pipelines in Karnataka. Represents the institutional alternative to private academies like NICE.
• Endeavor (IMG / WME) India: Talent representation and sports management firm with India operations handling athlete endorsements, event management, and brand partnerships - directly comparable to NICE's sports agency services at enterprise scale.
• Octagon India: Global sports marketing and athlete management agency with India operations. Comparable to NICE's brand advisory and player management module but at vastly larger scale and with established corporate clients.

Direct peers

• Sehwag Cricket Academy: Cricket academy founded by former Indian cricketer Virender Sehwag, offering coaching to aspiring cricketers with multiple locations in India. Competes for the same Bangalore/tier-1 metro parent segment with strong celebrity brand pull.
• Padukone-Dravid Centre for Sports Excellence (SIX): Multi-sport sports excellence facility where both NICE co-founders previously worked (Arjun Dev as Head of Cricket, Kiran Uppoor as Head of Operations). Operates cricket and other sports academies with comparable coaching philosophy and Bangalore-area catchment.
• VVS Academy of Excellence: Cricket academy run by former Indian cricketer VVS Laxman, providing skills-based coaching. Directly comparable as another ex-Indian-cricketer-led academy targeting aspiring professionals.
• Yuvraj Singh Centre of Excellence: Cricketer-led training academy with cricket-specific programs targeting young aspiring players. Competes in the same Indian cricket coaching segment with celebrity-founder brand differentiation.

Regional players

• Sportz Village / LeapStart Academy: Multi-sport training and sports education platforms in India operating structured coaching programs across cities. Comparable business model of subscription-based sports coaching with broader sport portfolio than NICE.
• Cricketer.in / InsideSport: India-focused sports media and player profile platforms that overlap with NICE's player management and brand development value proposition, particularly around commercial value creation for emerging cricketers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/n.i.c.e_official
• LinkedInlinkedin.com/company/new-innings-cricket-enterprise-n-i-c-e

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Innings Cricket Enterprise (NICE)