NICE!

What NICE! does

NICE! (legally NICE.film s.r.o.) is an independent B2B advertising film production company headquartered in Prague, Czech Republic, with a secondary operational presence in Bratislava, Slovakia. Founded in 2019, the company offers a full production lifecycle spanning concept development, scriptwriting, filming, VFX, CGI, animation, coloring, editing, and sound design for TV campaigns, cinema commercials, online films, music videos, and case studies. Its core technology is integrated production and post-production craftsmanship rather than a proprietary software stack, with capabilities including computer graphics, 3D modeling, VFX breakdowns, and special effects makeup.

The company operates a project-based professional services model, generating revenue through commissioned client work rather than productized or subscription offerings. It maintains a curated roster of 13 directors with diverse specializations (VFX, animation, live-action, sports, documentary, comedy) and serves enterprise brand clients across automotive, telecommunications, banking, beverage, gaming, and entertainment verticals. Notable recurring and major logos include Škoda Auto, Vodafone, Samsung, McDonald's, IKEA, Blizzard Entertainment, and Kofola, with GTM executed through direct sales engagement led by named principals Jakub Forman and Honza Pazin. The company is founder-owned under the Czech s.r.o. legal structure with no disclosed external funding or parent company.

Name

NICE!

Legal name

NICE.film s.r.o.

Website

https://nice.film

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

NICE! is an independent B2B advertising film production company in Prague, Czech Republic, offering end-to-end TV, cinema, online, and music video production with integrated VFX and animation, serving enterprise brands across Central Europe and select international markets.

Ownership category

akta.pro rank

Product category

Advertising Film Production Services

NAICS

Advertising Agencies (541810), Independent Artists, Writers, and Performers (71151)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

VFX Review, QC & Delivery (Client Review, Conform, Final Outputs) (MPAHABAL)

akta.pro secondary industries

Animation Services for VFX (Creature/Character, Crowd, Simulation Support) (MPADAHAF), Graphics, Branding & Character Generation (CG) (MPAHAKAF)

Keywords

• Advertising film production
• Commercial video production
• VFX and animation services
• Post-production services
• Music video production

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising Film Production: Project-based production of TV and cinema campaigns, online films, case studies, and music videos for brands and agencies. Revenue generated through client commissions for creative development, filming, and post-production services.
2. VFX and Animation Services: Visual effects and animation work provided as standalone post-production service or integrated into full production packages

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

NICE! is an independent advertising film production company that produces TV and cinema campaigns, online films, case studies, music videos, and VFX-heavy content for brands and advertising agencies. The company provides end-to-end production services spanning creative concept development, script writing, filming, post-production (VFX, CGI, animation), coloring, editing, and sound design. Its service is built around a roster of 13 directors with diverse creative specializations ranging from comedy and drama to fantasy, sci-fi, and sports-oriented content.

Product overview

NICE! is an independent advertising film production company with a creative agency background, offering a comprehensive suite of video production services. The core offerings include TV and cinema campaigns, online films, and case studies, complemented by specialized capabilities in VFX (visual effects), animation, and music video production. The company provides end-to-end production services from concept development through post-production, working with a roster of 13 directors who specialize in different styles ranging from comedy and drama to fantasy, sci-fi, and sports-oriented content.

Differentiator

Problem solved

Functional benefit

Products and services

• TV & Cinema Campaigns Television and cinema advertising spots produced for broadcast on TV networks and in movie theaters. Productions serve enterprise clients such as Blizzard Entertainment, Sazka, and Twisto, and include VFX, animation, and live-action campaign execution.
• Online Films Digital video content created for online distribution across platforms like YouTube, social media, and brand websites, often with viral or social-oriented messaging. Produced for brand and agency clients across multiple industries.
• VFX (Visual Effects) Visual effects services including compositing, CGI, 3D animation, and VFX breakdowns for commercials, music videos, and trailers. Example projects include the KitKat 'Upside down' VFX breakdown and the Vojín Ryan music video.
• Animation Animated content production including character animation, motion graphics, and animated shorts. Examples include the JVS T-Rex animation for World of Tanks and the Avast 'Nice but creepy' campaign.
• Music Videos Music video production for artists and labels, featuring VFX integration and creative visual storytelling. Example: the Vojín Ryan music video with VFX by NICE!.
• Case Studies Documentary-style or testimonial video content showcasing project outcomes, creative processes, or client success stories. Example: the ČVUT 'The Shining Sewer' case study.
• Breakdown Videos Behind-the-scenes or making-of content that deconstructs the creative and technical process behind finished commercials and VFX projects.

Named customers32 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pulse Films: London-based production company producing commercials, music videos, and feature films with integrated post-production. Comparable to NICE! in combining VFX/post-production with director-led commercial production for global brands.
• Smuggler: Global production company with offices in London, LA, and New York producing commercials and music videos. Comparable to NICE! as a director-driven production house producing high-end commercials with creative agency-style input.
• Caviar: Production company with offices across Europe producing commercials, music videos, and branded content. Comparable to NICE! in director-roster model, cross-market capabilities, and brand-focused commercial production.
• Stink Studios: Global creative production company producing commercials, branded content, and digital experiences. Comparable to NICE! in combining creative direction with production and post-production services for major brands.
• B-Reel: Independent creative production company with offices in Stockholm, New York, and Los Angeles producing commercials, digital content, and music videos. Comparable to NICE! in integrated production model and brand-driven creative work.

Broad incumbents

• Radical Media: Global production company producing commercials, documentaries, and branded content for major brands. Comparable to NICE! in offering end-to-end production with VFX integration and serving enterprise brand clients across multiple geographies.
• MJZ: Directorial production company with a roster of award-winning directors producing commercials and branded content. Comparable to NICE! in director-talent-centric model and high-end commercial production for major brands.
• RSA Films (Ridley Scott Associates): Global commercial production company and one of the most recognized names in the advertising film industry. Comparable to NICE! as a director-driven production house producing TV and cinema commercials for major brands, though at a significantly larger scale.
• Anonymous Content: US-based production company with a roster of high-profile directors producing commercials, music videos, and long-form content. Comparable to NICE! in talent-roster-driven commercial production model and cross-format capabilities (film, music videos, branded content).

Regional players

• Stillking Films: Prague-based production company producing commercials, feature films, and music videos. Comparable to NICE! as a direct Prague/Central European competitor offering equivalent production services to similar regional and international brand clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCVJpg9Qs4UJrwAN3DvzEx_A
• Facebookfacebook.com/NICEfilm-365480297335700
• LinkedInlinkedin.com/company/nice-film
• Instagraminstagram.com/nice.film_prague

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NICE!