日本美容専門学校

What 日本美容専門学校 does

日本美容専門学校 (Nichibi) is a private Japanese vocational beauty school founded in 1952 and operated by the educational corporation 学校法人日美学園. Headquartered at 1-21-12 Takadanobaba, Shinjuku-ku, Tokyo, the school trains students across four program tracks — daytime specialized courses (専門科・昼間部), nighttime courses (夜間部) for working adults, a correspondence course (通信科), and a comprehensive beauty course (総合美容科) covering esthetics, nail art, and beauty advisory — preparing candidates for the national beautician license (美容師国家資格) and INFA international esthetic certification.

The core "product" is a hands-on, multi-disciplinary beauty curriculum combining theoretical instruction with practical training in hairdressing, hair makeup, nail art, and esthetics, delivered by faculty who are themselves practicing stylists (as demonstrated by the annual NICHIBI Creative Collection). The school is an authorized INFA certification site and partners with international academies (hob Academy, London) and Japanese beauty brands (Arimino) to run contests, live seminars, and curriculum enrichment. It maintains a 100% pass rate on INFA international examinations and has accumulated multiple awards at the National Student Technical Contest, hob CUT CONTEST, and Arimino Future Charms Road.

Nichibi operates a tuition-based revenue model, with fees collected per semester/year across its day, night, correspondence, and comprehensive programs. Recruitment is direct-to-consumer via web entry/application portals, daily open campus events, individual consultations, and an active social media presence across Instagram, YouTube, Facebook, X/Twitter, and LINE. The school's primary customer segments are high school graduates pursuing professional beauty careers and working adults seeking certification through flexible scheduling. On the placement side, the school reports approximately 2,000 annual job postings from beauty salons and companies, with 98% of graduates placed in Tokyo metropolitan area salons, supported by an alumni network that includes salon founders and franchise operators.

Name

日本美容専門学校

Legal name

学校法人日美学園 日本美容専門学校

Website

https://nichibi.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

11–50 employees

Short description

Founded in 1952 in Shinjuku, Tokyo, 日本美容専門学校 (Nichibi) is a private vocational beauty school training beauticians, makeup artists, nailists, and estheticians across day, night, correspondence, and comprehensive beauty programs, with strong salon placement and a 100% INFA certification pass rate.

Ownership category

akta.pro rank

Product category

Beauty Vocational Education

NAICS

Cosmetology and Barber Schools (611511), Technical and Trade Schools (6115), Technical and Trade Schools (61151)

akta.pro primary industry

Cosmetology (General) (EDAOALAA)

akta.pro secondary industries

Hair Styling & Cutting (EDAOALAB), Hair Color & Chemical Services (EDAOALAD), Esthetics & Skincare Training Programs (HSALANAB), Makeup Artistry Training Programs (HSALANAE), Continuing Education & License Exam Prep (CE/State Board Prep) (HSALANAL)

Keywords

• Beauty vocational education
• Hairdresser training programs
• Esthetician certification courses
• Makeup artist education
• Nail technology training

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Tuition Fees: Educational institution generating revenue through tuition fees from specialized courses (昼間部・夜間部), correspondence courses, and comprehensive beauty programs. Revenue model based on annual/semester tuition payments for vocational beauty education.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

日本美容専門学校 (Nichibi) is a private vocational beauty school offering diploma-level programs in hairdressing, makeup artistry, nail art, and esthetics. It sells tuition-based courses—day division, night division, correspondence, comprehensive beauty, and academy/advance programs—to prospective students, primarily high school graduates and working adults seeking professional beauty certification. The school prepares students for the national beautician license (美容師国家資格) and INFA international esthetic certification, with approximately 2,000 annual job postings from beauty industry employers supporting graduate employment.

Differentiator

Problem solved

Functional benefit

Brands

• NICHIBIクリエイティブコレクション: 每年発表される最新ヘアモードのコレクションイベント。教师も一人のスタイリストとして時代の先端に立ち、感性を磨き続ける姿勢の証。
• NICHIBIクリエイティブコレクション

Products and services

• 専門科 昼間部 (Specialized Course - Day Division) Full-time daytime vocational course for prospective beauticians and hair makeup artists. Prepares students for the national beautician license (美容師国家資格) and careers in salons. Designed primarily for high school graduates seeking immersive, comprehensive training.
• 専門科 夜間部 (Specialized Course - Night Division) Evening vocational program that enables students to pursue the national beautician license while maintaining daytime employment or other commitments. Targets working adults and career changers needing flexible scheduling.
• 通信科 (Correspondence Course) Correspondence/distance-learning course providing a pathway to the national beautician license. Has a recruitment quota of 200 students per enrollment period and accepts October (autumn) intake students. Suited for individuals who cannot attend in-person classes.
• 総合美容科 (Comprehensive Beauty Course) Comprehensive beauty program for students aiming to become estheticians, nailists, or beauty advisors. Combines training in esthetics, nail art, and beauty advisory without requiring the hairdresser license. Includes preparation for INFA international esthetic certification, achieving a 100% pass rate.
• アカデミー講座 (Academy / Advance Course) Advance-level academy course offering specialized beauty training for current students, graduates, and practicing beauty professionals seeking to upgrade their skills.

Quantifiable outcome

• 求人数約2000件前後 - Approximately 2000 job postings annually from beauty industry
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered notable and core.

• MAGNOLiA (南青山)notableStrategic or Co-development PartnerMAGNOLiA representative and Nichibi graduate 岩上昌弘 (MARBOH) conducts annual live seminars at the school, providing students with real-world creative hair styling insights. The partnership features professional perm techniques and industry expertise directly from a successful salon owner.
• SCREEN (スクリーン)notableStrategic or Co-development PartnerGraduate 神谷翼 from SCREEN conducts creative live seminars for 2nd year students, sharing professional现场 (genba) techniques and creative expression skills in the beauty industry.
• INFA (国際妃美協会)coreStrategic or Co-development PartnerNichibi serves as the official INFA School NICHIBI校, offering international esthetic certification programs. The school maintains 100% pass rate for INFA international examinations covering facial/body, makeup, and nail disciplines.
• Beauty Salons (、美容室)coreChannel Partner/ Reseller/ DistributorOver 2000 beauty salons and companies nationwide provide job opportunities for graduates. Schools like Lond (founded by 6 Nichibi graduates), MAGNOLiA, BRIDGE, and others actively recruit Nichibi students.
• hob AcademynotableStrategic or Co-development PartnerInternational hair academy based in London that conducts annual CUT CONTEST for Nichibi students with judges including International Creative Director Akin Konizi.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Aveda Institute: Estee Lauder-owned network of beauty and esthetics schools in North America offering comprehensive cosmetology and spa therapy programs—comparable in multi-discipline vocational beauty education.
• Vidal Sassoon Academy: Internationally recognized premium hairdressing academy with branded training programs—comparable as a global benchmark for vocational beauty education quality and brand-driven positioning.

Direct peers

• Hollywood Beauty Academy (ハリウッド美容専門学校): Tokyo-based vocational beauty school with multi-discipline tracks (hair, makeup, esthetics, nail) and dedicated recruitment for high school graduates—direct competitor for the same student segment.
• Tokyo Beauty Academy (東京美容専門学校): Tokyo-based beauty vocational school offering comprehensive cosmetology, esthetics, and nail programs for high school graduates and working adults—directly comparable multi-track curriculum and student segments.
• Yano Beauty Academy (山野美容専門学校): One of Japan's largest and most established beauty vocational schools, also based in Tokyo, offering hairdressing, makeup, and esthetics programs with strong industry placement—Nichibi's most direct competitor in the same segment and geography.
• Miss Paris Beauty Academy (ミス・パリ・ビューティ専門学校): Beauty vocational school with esthetics, hair removal, and makeup programs tied to the Miss Paris salon brand—comparable in vocational training and industry-brand integration.
• Shiseido Beauty Academy (資生堂美容技術専門学校): Brand-affiliated beauty school operated by Shiseido, offering professional beauty training programs with strong corporate backing and industry placement—comparable in curriculum and credentialed outcomes.
• Machida Beauty Academy (町田美容専門学校): Tokyo-based beauty vocational school offering day, night, and correspondence courses for hairdresser licensing—directly comparable correspondence program and student segments.

Others

• Toni&Guy Academy: Global brand-affiliated hairdressing academy network with certification programs and styling competitions—comparable in industry-credentialed training and competition participation.

Regional players

• Kokusai Bunka Beauty Academy (国際文化理容美容専門学校): Tokyo-based vocational school offering barbering and beauty programs with correspondence options—comparable in vocational licensing focus and correspondence course delivery.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nichibi_nichibi
• YouTubeyoutube.com/channel/UCEi8C9rRQeb_L7DQYUXHB6Q
• Facebookfacebook.com/nichibi.beautyacademy
• Instagraminstagram.com/nichibi_nichibi
• LinkedInlinkedin.com/company/%E6%97%A5%E6%9C%AC%E7%BE%8E%E5%AE%B9%E5%B0%82%E9%96%80%E5%AD%A6%E6%A0%A1

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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