De Nieuwe Kerk

What De Nieuwe Kerk does

De Nieuwe Kerk Amsterdam is a Dutch non-profit cultural foundation operating a medieval church on Dam Square (consecrated 1409) as both a premier exhibition venue and the constitutional Royal Church for Dutch national ceremonies. The institution presents a rotating program of high-profile exhibitions spanning art, photography, and cultural history — including the annual World Press Photo exhibition and large thematic shows such as Queer Amsterdam, Mokum, MAISON AMSTERDAM, The Great Indonesia, and The Century of Juliana — alongside monthly organ concerts performed on two historic pipe organs including the largest historic organ in the Netherlands (1655). It attracts approximately 150,000–250,000 visitors annually and is described as one of the most-visited exhibition venues in the country.

The business is organized under Stichting Personeel De Nieuwe Kerk en H'ART Museum (operating entity, approximately 50 staff plus a pool of about 100 on-call staff) and the property-governing Nationale Stichting De Nieuwe Kerk, which in 2025 absorbed the Friends and Maintenance foundations. De Nieuwe Kerk operates entirely without government subsidy and funds itself through seven revenue streams: paid exhibition admission (€15–€25 adult tickets, free for children under 12 and major museum-card holders), the Vrienden (Friends) annual membership from €50, premium venue hire of the Eggertzaal (153 m², up to 200 guests) and Kerkmeesterskamer royal suite (up to 25 guests), monthly organ concerts, the Roof of Amsterdam experience, the on-site museum shop and 't Nieuwe Kafé, plus corporate sponsorship and tax-deductible donations enabled by ANBI status.

Customer reach extends from general visitors, tourists, and museum-card holders to corporate event clients, schools (VO and MBO), the LGBTQIA+ community during WorldPride 2026 programming, and member/donor segments. Go-to-market is direct-to-consumer: tickets and venue hire are sold through the nieuwekerk.nl website, an on-site box office (cashless), Eventbrite for special events, and accepted discount partners including Museumkaart, I amsterdam City Card, Go City, Stadspas, and VriendenLoterij VIP-KAART. Marketing relies on owned digital (website, newsletter, Instagram, Facebook, LinkedIn, X), earned media via press releases, the Bloomberg Connects digital guide app, and on-site community events.

Name

De Nieuwe Kerk

Legal name

Stichting Personeel De Nieuwe Kerk en H'ART Museum

Website

https://nieuwekerk.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

De Nieuwe Kerk Amsterdam is a non-profit cultural foundation operating a 1409-consecrated church on Dam Square as an exhibition venue and Royal Church, hosting art, photography, and cultural exhibitions for 150,000–250,000 annual visitors without government subsidy.

Ownership category

akta.pro rank

Product category

Cultural Exhibition Venue and Museum Services

NAICS

Museums, Historical Sites, and Similar Institutions (712), Museums (712110), Historical Sites (71212)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA)

akta.pro secondary industries

Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations) (THAJADAI), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Iconic Architecture & Signature Buildings (Cathedrals, Palaces, Castles) (THAJACAE)

Keywords

• Cultural exhibition venue
• Museum and heritage site
• Organ concert series
• Historic venue hire
• Art photography exhibitions

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Exhibition Admission: Ticket sales for major exhibitions covering art, photography, and cultural themes. Standard adult tickets range from €20-25, with youth and various discount categories available.
2. Vrienden (Friends) Membership: Annual membership program starting at €50 per year, offering free exhibition access, shop discounts, and exclusive event invitations.
3. Venue Hire: Rental of Eggertzaal (153 m2, up to 200 guests) and Kerkmeesterskamer (royal suite, up to 25 guests) for receptions, meetings, conferences, presentations, lectures, and dinners.
4. Museum Shop: Exhibition-themed merchandise and literature, updated with each new exhibition.
5. Organ Concerts: Monthly organ concerts featuring resident organists and guest performers on the main organ (largest historic organ in the Netherlands) and transept organ.
6. Roof of Amsterdam Experience: Special ticketed experience allowing visitors to climb to the roof of the church for panoramic city views, offered during restoration projects.
7. Corporate Sponsorship and Donations: Without government subsidy, operates with support from business sponsors and private donors. ANBI-status allows tax-deductible donations (25% higher deduction permitted).

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

De Nieuwe Kerk operates a historic 600+ year old church in Amsterdam as a major exhibition venue, hosting ticketed art, photography, and cultural exhibitions such as World Press Photo and Queer Amsterdam. It also runs monthly organ concerts on the largest historic pipe organ in the Netherlands, rents out two event spaces (Eggertzaal and Kerkmeesterskamer) for corporate and private functions, and offers an annual Vrienden (Friends) membership program plus supporting museum shop and café retail. The institution operates without government subsidy, funded entirely through ticket sales, memberships, sponsors, and donations.

Differentiator

Problem solved

Functional benefit

Products and services

• World Press Photo Exhibition 2026 Annual international photojournalism exhibition showcasing the best documentary photography of the past year, featuring winners from over 57,000 entries by photographers from 141 countries. Ticketed exhibition open to individual visitors and tourists.
• Queer Amsterdam, the Pink City Major exhibition tracing the unique and tumultuous history of Amsterdam's LGBTQIA+ community, telling stories of love, exclusion, courage, struggle and freedom, presented as part of WorldPride 2026. Ticketed exhibition for individual visitors, schools, and cultural audiences.
• Mokum, the biography of Jewish Amsterdam Exhibition in collaboration with Jewish Cultural Quarter highlighting the multifaceted history of Jewish life in Amsterdam, from 16th century refugees to today's diverse community. Ticketed exhibition.
• The Roof of Amsterdam Experience Special ticketed visitor experience allowing the public to climb to the roof of De Nieuwe Kerk during restoration of the celebration tower, offering panoramic views over the city in 216 steps. Ticketed experience for general visitors.
• MAISON AMSTERDAM Exhibition Fashion exhibition presenting over 150 historical and contemporary creations telling stories of Amsterdam as a fashion capital, featuring designers like Iris van Herpen and including Queen Maxima's wedding dress.
• The Great Indonesia Exhibition Exhibition focusing on the history of Indonesia and its inhabitants, from the Majapahit Empire through colonial rule to modern Indonesia, featuring over 300 objects from various museums.
• The Century of Juliana Exhibition Royal exhibition presenting over 400 art objects from Royal Collections about Queen Juliana's reign (1948-1980), featuring personal belongings, documents, and famous evening gowns.
• Organ Concerts Monthly organ recitals featuring resident organists and guest performers on the main organ (the largest historic organ in the Netherlands, completed 1655) and the 16th century transept organ. Ticketed concerts open to general visitors.
• Eggertzaal Venue Rental Event venue rental of the historic Eggertzaal (153 m2), suitable for receptions, meetings, conferences, presentations, lectures, and dinners, with capacity for up to 200 guests. Available for corporate and private event clients.
• Kerkmeesterskamer Venue Rental Exclusive 'Royal Suite' venue rental for small receptions, meetings, and dinners with capacity for up to 25 guests. Available for corporate and private event clients.
• Museum Shop Retail shop offering merchandise related to current exhibitions, including books, literature, and exhibition-themed products, refreshed with each new exhibition. Accessible to general visitors.
• 't Nieuwe Kafé On-site cafe serving breakfast, lunch, drinks, snacks, and pastries, accessible from the church and Dam Square. Also provides catering for venue hire events.
• Vrienden (Friends) Annual Membership Annual membership program starting at €50 per year, offering free exhibition access, shop discounts, and invitations to exclusive events. Available to individual supporters of the cultural institution.
• Guided Tours for Educational Institutions Educational tours and programs for Dutch secondary education (VO) and vocational education (MBO) schools, curriculum-aligned and bookable in advance. Pricing available via the educational programs team.

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

16 partnerships are on record, tiered core, minor and flagship.

• Bloomberg ConnectscoreTechnology or Integration · 1 June 2026Digital guide platform partner providing the Bloomberg Connects app for exhibition tours and building information.
• Booking.comminorGTM or Marketing Partner · 11 May 2026Partner for WorldPride 2026 initiatives, contributing to marketing and promotional efforts.
• IHLIA LGBTI HeritageflagshipStrategic or Co-development Partner · 11 May 2026Principal lending partner and collaborator for the Queer Amsterdam exhibition. Provides expertise, artifacts, and community connections for the LGBTQIA+ heritage exhibition.
• Homomonument FoundationcoreStrategic or Co-development Partner · 11 May 2026Collaboration partner for the Walk of Pride monument project, installing 52 tiles connecting Dam Square to the Homomonument.
• Gay Amsterdam Association Foundation (GALA)coreStrategic or Co-development Partner · 11 May 2026Partner in the Walk of Pride initiative and WorldPride 2026 programming.
• COC NederlandcoreStrategic or Co-development Partner · 11 May 2026Collaboration partner for Pride Talk annual lecture series, connecting LGBTQIA+ communities.
• COC AmsterdamcoreStrategic or Co-development Partner · 11 May 2026Local Amsterdam partner for Pride Talk and WorldPride 2026 programming.
• Sofitel Legend The Grand AmsterdamminorGTM or Marketing Partner · 11 May 2026Hospitality partner for Pride Talk events, providing venue and accommodation support for speakers.
• Queer Museum FoundationcoreStrategic or Co-development Partner · 11 May 2026Advisory group contributor for the Queer Amsterdam exhibition, representing queer communities.
• Jewish Cultural QuartercoreStrategic or Co-development Partner · 17 October 2023Collaborated with De Nieuwe Kerk on the Mokum, the biography of Jewish Amsterdam exhibition, providing expertise and artifacts.
• Museum SophiahofminorStrategic or Co-development Partner · 17 October 2023Collaboration partner for The Great Indonesia Exhibition, enabling eyewitnesses and family members with Indonesian backgrounds to share stories.
• WereldmuseumcoreStrategic or Co-development Partner · 17 October 2023Museum lender providing objects for The Great Indonesia Exhibition.
• National Archive (Nationaal Archief)coreStrategic or Co-development Partner · 17 October 2023Archive lender providing historical documents for The Great Indonesia Exhibition.
• RijksmuseumcoreStrategic or Co-development Partner · 17 October 2023Museum lender for The Great Indonesia Exhibition.
• NIOD Institute for War, Holocaust and Genocide StudiescoreStrategic or Co-development Partner · 17 October 2023Research and archive partner for The Great Indonesia Exhibition.
• Amsterdam MuseumcoreStrategic or Co-development Partner · 3 August 2021Fashion collection partner for MAISON AMSTERDAM exhibition, providing historic masterpieces from their collection.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Tropenmuseum: Amsterdam ethnographic museum featuring cultural exhibitions on global peoples and cultures; comparable visitor scale and exhibition programming theme overlap with De Nieuwe Kerk's cultural-heritage shows.
• Stedelijk Museum Amsterdam: Amsterdam's museum of modern and contemporary art and design; comparable city-center location, ticketed exhibition programming, and international visitor demographic.
• Eye Filmmuseum: Amsterdam museum dedicated to film and cinema; cultural ticketed venue with temporary exhibitions, located on the IJ waterfront serving similar tourist and cultural visitor segments.
• Rijksmuseum: Dutch national museum of art and history; much larger permanent collection and subsidized operating model, but overlapping visitor demographics and acts as a lending partner to De Nieuwe Kerk exhibitions.
• Van Gogh Museum: Premier Amsterdam art museum with international visitor base and city-center location; significantly larger permanent collection but comparable scale of cultural tourism draw.

Direct peers

• Hermitage Amsterdam: Amsterdam branch venue presenting international touring exhibitions from the State Hermitage Museum; comparable temporary-exhibition model, premium ticketed programming, and historic-building venue positioning.
• H'ART Museum: Amsterdam exhibition venue focused on traveling international art exhibitions; shares the same staffing foundation (Stichting Personeel De Nieuwe Kerk en H'ART Museum) and operates a closely comparable temporary-exhibition business model in the Dutch capital.
• Anne Frank House: Major Amsterdam heritage museum and memorial site with national significance and high international visitor traffic; comparable scale, ticketed exhibition model, and Amsterdam heritage positioning.
• Foam: Photography-focused exhibition venue in Amsterdam's canals; runs rotating ticketed photography shows in a heritage canalside setting, directly overlapping De Nieuwe Kerk's World Press Photo exhibition niche and visitor base.
• Amsterdam Museum: City museum dedicated to Amsterdam's history and culture; has partnered with De Nieuwe Kerk (e.g., MAISON AMSTERDAM fashion collection) and operates a similar temporary-exhibition programming model focused on Amsterdam heritage themes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nieuwekerk
• LinkedInlinkedin.com/company/de-nieuwe-kerk
• Instagraminstagram.com/denieuwekerk

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Nieuwe Kerk