Nikom Auto doo Kragujevac FIAT

What Nikom Auto doo Kragujevac FIAT does

Nikom Auto doo Kragujevac is a Serbian authorized automotive retailer and service center operating as a dedicated subsidiary of the Nikom doo Kragujevac group (parent founded 1991). The company is registered in Kragujevac at Lepenički bulevar 47 (MB 20816449, PIB 107504354) and operates from a 4,500+ m² facility combining showroom, service bays, tire hotel, car wash, rent-a-car and towing functions. It serves retail consumers and fleet buyers in central Serbia, and is positioned as one of the larger FCA/Stellantis vehicle sellers in the Serbian market.

The dealer holds authorized franchise agreements across a deliberately broad OEM portfolio: legacy Stellantis marques (Fiat, Fiat Professional, Jeep, Alfa Romeo) alongside Chinese OEMs including Geely, CFMOTO (motorcycles/ATVs), Dongfeng/Forthing, with Changan (CS35, CS55, S07) and Voyah (EV) also represented on its web presence. After-sales capabilities include diagnostics, Hunter-equipped tire servicing, wheel alignment, car wash, tire hotel/seasonal storage, and towing/roadside assistance. Banking is conducted through Unicredit Bank Serbia.

Revenue is generated transactionally across four streams: new and used vehicle sales across the multi-brand franchise portfolio, authorized warranty and repair service, rent-a-car fleet utilization, and towing/roadside fees. No subscription, recurring SaaS, or fleet-management-as-a-service pricing is disclosed. The entity is privately held within the Nikom group, with no public revenue, ARR or unit-volume disclosures available, which constrains external benchmarking of scale.

Name

Nikom Auto doo Kragujevac FIAT

Legal name

Nikom Auto doo Kragujevac

Website

https://nikomauto.rs

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Nikom Auto doo Kragujevac is a Serbian authorized multi-brand automotive dealer and service center representing Stellantis (Fiat, Fiat Professional, Jeep, Alfa Romeo), Geely, CFMOTO, Dongfeng/Forthing, Changan and Voyah, operating a 4,500+ m² facility in Kragujevac offering sales, service, rent-a-car and towing.

Ownership category

akta.pro rank

NAICS

Automobile Dealers (4411), New Car Dealers (44111), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Tire and Tube Merchant Wholesalers (423130)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro industry

PRIMARYTLAKAAAD

Tire & Wheel Services (Mount/Balance/Alignment)

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Automotive Repair & Maintenance (Light-Duty Vehicles)

SECONDARYCRAOANAD

Tires, wheels & related supplies distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Automotive Aftermarket Parts & Accessories Distribution

Keywords

• Authorized vehicle dealership
• Automotive service center
• Vehicle rental services
• Tire and alignment services
• Commercial vehicle sales

Headquarters

HQ city

Kragujevac

HQ country

Serbia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Vehicle Sales: Sales of new vehicles from multiple brands (Fiat, Fiat Professional, Jeep, Alfa Romeo, Geely, CFMOTO, Dongfeng Forthing) as an authorized dealer.
2. Vehicle Maintenance and Repair Services: Authorized service center providing maintenance, repairs, electronic diagnostics, and technical support for multiple vehicle brands. Includes both demanding services and fast service for less complex work.
3. Tire Services: Tire changing, balancing (Hunter system with 650kg loading), tire hotel storage, and on-site tire services for cargo vehicles.
4. Rent-a-Car: Vehicle rental services offering short-term and long-term rental options with special rates for multi-day rentals. Prices range from €15-40 per day for economy vehicles to €50-100 per day for SUVs and premium vehicles.
5. Towing Services: Towing service for passenger vehicles and light delivery vehicles up to 2.77 tons. Services cover entire country and international destinations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Nikom Auto doo Kragujevac is an authorized dealer and service center for multiple automotive brands (Fiat, Fiat Professional, Jeep, Alfa Romeo, Geely, CFMOTO, Dongfeng Forthing), operating a 4,500+ m2 sales and service facility in Kragujevac, Serbia. It sells new passenger vehicles, commercial vehicles, motorcycles, and ATVs, and provides authorized maintenance, electronic diagnostics, tire services, wheel alignment, car wash, towing, and rent-a-car services to consumers and business fleet customers.

Product overview

Nikom Auto doo Kragujevac is an authorized dealer and service center for multiple automotive brands including Fiat, Fiat Professional, Jeep, Alfa Romeo, Geely, Dongfeng Forthing, and CFMOTO. The company operates a sales and service center spanning over 4,500 m² offering vehicle sales, authorized maintenance, diagnostic services, tire services (fitting, balancing, storage), car wash facilities, wheel alignment, towing, and rent-a-car services. The product portfolio includes passenger vehicles (Fiat 500, 500L, Tipo, Panda, Grande Panda, Jeep Renegade/Avenger/Compass/Grand Cherokee, Alfa Romeo Tonale/Giulia/Stelvio/Junior, Geely Cityray/Starray/Starray EM, Dongfeng Forthing T5 EVO/T5 HEV/M4/S7 EV), commercial vehicles (Fiat Professional Ducato/Doblo/Talento/Fullback), and powersports vehicles (CFMOTO motorcycles and ATVs).

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 4,500+ m2 facility providing comprehensive sales and service operations
• +1 more outcomes

Named customers1 record

Segments3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Fiat (Stellantis)coreChannel Partner/ Reseller/ DistributorNikom Auto is an authorized dealer and service provider for Fiat and Fiat Professional vehicles. As one of the largest FCA vehicle sellers in Serbia, the company represents the Fiat brand in Kragujevac and the Šumadija and Pomoravlje region. The partnership includes access to genuine parts, technical support, and manufacturer-certified training.
• Jeep (Stellantis)coreChannel Partner/ Reseller/ DistributorAuthorized Jeep dealer and service provider offering the complete Jeep lineup including Renegade, Avenger, Compass, and Grand Cherokee models. Provides both sales and authorized maintenance services.
• Alfa Romeo (Stellantis)coreChannel Partner/ Reseller/ DistributorAuthorized Alfa Romeo dealer and service center for the Serbian market. Offers models including Tonale, Giulietta, Giulia, Stelvio, and Junior. Provides certified maintenance and genuine parts.
• Geely AutocoreChannel Partner/ Reseller/ DistributorAuthorized Geely dealer representing the Chinese brand in Serbia. Offers models including Cityray, Starray, and Starray EM with advanced technology features. Provides sales and service support for Geely vehicles.
• CFMOTOcoreChannel Partner/ Reseller/ DistributorAuthorized CFMOTO dealer for motorcycles, ATVs, UTVs, and SSVs. Product range includes 450MT and 800MT Sport motorcycles and CFORCE X10 Premium ATV. Offers 3-year warranty on CFMOTO products.
• Dongfeng (Forthing)minorChannel Partner/ Reseller/ DistributorRepresents Dongfeng's Forthing brand including T5 EVO, T5 HEV, M4, and S7 EV models. Offers Chinese electric and hybrid vehicles to the Serbian market.
• Unicredit BankminorOthersBanking partner for business transactions. Company maintains business account (TR: 170-30014483000-74) with Unicredit Bank Serbia.

Scale indicators3 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• Auto Čačak: Stellantis/FCA authorized dealer in central/western Serbia offering new-vehicle sales and authorized service. Direct peer in terms of brand franchise mix and authorized-service model.
• Rasinger: Long-established Fiat authorized dealer and service provider in Serbia. Comparable in being a regional Fiat-focused multi-line dealer with authorized service and parts operations.
• AK Komerc (Geely Serbia): Authorized Geely dealer in Serbia, competing with Nikom Auto's Geely franchise. Direct overlap in Chinese-brand EV/hybrid retail and service in the Serbian market.
• Delta Motors (Serbia): Authorized Stellantis dealer (Fiat, Jeep, Alfa Romeo) in Serbia offering new-vehicle sales, service and parts. Direct overlap with Nikom Auto's core Stellantis franchise, especially in urban/central Serbian markets outside Kragujevac.
• CFMOTO Serbia (regional importer network): Other CFMOTO dealers in Serbia and the Western Balkans selling the same motorcycle, ATV and powersports lineup. Direct overlap in the powersports franchise component of Nikom Auto's portfolio.

Regional players

• MB Motors Serbia: Authorized BMW dealer and service center in Serbia. Comparable authorized-dealer-plus-authorized-service business model, but premium-segment focus and different OEM portfolio.

Broad incumbents

• Hertz Serbia: International rent-a-car brand operating in Serbia, directly comparable to Nikom Auto's rent-a-car revenue stream. Overlaps in short- and long-term vehicle rental rather than new-vehicle sales.
• Europcar Serbia: International car-rental operator with Serbian presence. Competes with Nikom Auto's rent-a-car service line for short- and long-term rental demand.
• Porsche Inter Auto Serbia: Multi-brand automotive retailer in Serbia representing several OEM groups (Volkswagen, Audi, Porsche, etc.). Broader incumbent in the same authorized-dealer category but with a different brand portfolio and likely larger scale.
• Renault Nissan Srbija: OEM-affiliated distributor/dealer network for Renault and Nissan in Serbia. Comparable authorized-dealer role but operates at a national/distributor scale rather than single-site regional dealer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCQKt_Nkucj-a5MJpiR8mWFw
• Facebookfacebook.com/nikom.auto.kragujevac
• LinkedInlinkedin.com/company/nikom-auto-doo-kragujevac-fiat
• Instagraminstagram.com/nikom_auto
• TikToktiktok.com/@nikomautokuca

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nikom Auto doo Kragujevac FIAT